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Sprint Revamps Prepaid Offers

Light Reading
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Light Reading
3/14/2014
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OVERLAND PARK, Kan. -- Sprint (NYSE: S) is launching Sprint Prepaid today, a new branded offer for those customers who want the control that comes with prepaying for their wireless service each month, the savings that come with paying for the device up front with no long-term commitment contracts, and the benefit of being with the Sprint brand.

“Our goal is to respond to customers’ shifting demands by featuring a variety of wireless plans that meet different needs,” said Jeff Hallock, Sprint chief marketing officer. “This new Sprint Prepaid offer allows us to play more competitively in the monthly prepaid space. Prepaid plans are a viable solution for many consumers, and we’re now making these available to peoplewho have an affinity for the Sprint brand, are looking for savings, and desire no-contract options without compromise.”

Similar to Sprint’s popular prepaid brands – Virgin Mobile USA and Boost Mobile -- Sprint Prepaid is specifically designed for the Sprint customer who doesn’t want to go through a credit check or has hit other spending or line limits. With a prepaid plan, the customer pays in advance for the device and for each month of service and does not receive a monthly bill.

Sprint Prepaid expands on the “As You Go” no-contract plan introduced last year with new pricing, including smartphone plans for as low as $45 per month, expanded merchandising and a stronger device lineup that includes LTE and Sprint Spark™-capable options.

Sprint Corp. (NYSE: S)

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Sarah Thomas
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Sarah Thomas,
User Rank: Blogger
3/14/2014 | 2:31:30 PM
Re: Smart
I think having a Sprint Prepaid brand is smart, but I struggle to see how it serves a different niche then Virgin or Boost. I could see some still wanting a major carrier name, but it's not like the Sprint brand is that strong right now. I will be curious to see how many sign up for the no-data option though.
smkinoshita
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smkinoshita,
User Rank: Light Sabre
3/14/2014 | 12:56:26 PM
Smart
Smart move on Sprint's part.  There's a definite need and niche for these kinds of plans.  Virgin Mobile prepaid was what I used for my first mobile!  I'm seeing more prepaid players, even up in Canada so I'm pretty sure we're going to see more revamps in the future.
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