Light Reading
Sony and six major US MSOs sign a memo involving tru2way that could result in TVs that get cable services with no need for a set-top

Sony Supports tru2way

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
5/27/2008
50%
50%

Stick a fork in DCR+.

Sony Corp. (NYSE: SNE), a notable tru2way holdout, has signed a deal with several major MSOs that could pave the way for the consumer electronics giant to develop televisions that can feed in "two-way" digital cable services without the need for a separate set-top box.

On Tuesday, the National Cable & Telecommunications Association (NCTA) and Sony announced that the CE company had signed a binding Memorandum of Understanding (MOU) for interactive "plug-and-play" televisions that can handle two-way digital services such as video on demand, digital video recording, and on-screen navigation systems. (See Sony Signs Two-Way Deal.) The present plug-and-play agreement can handle only one-way, bidirectional digital cable services without a set-top.

The significance of the deal is amplified by the fact that Sony and six major U.S. cable MSOs -- Comcast Corp. (Nasdaq: CMCSA, CMCSK), Time Warner Cable Inc. (NYSE: TWC), Cox Communications Inc. , Charter Communications Inc. , Cablevision Systems Corp. (NYSE: CVC), and Bright House Networks -- negotiated the MOU. Those operators serve a combined 105 million homes and 82 percent of all U.S. cable subs.

Terms of the MOU have not been disclosed, as other consumer electronics companies have also been invited to join the MOU. However, the MOU does call for the adoption of the tru2way platform, which includes licenses for its middleware component (OpenCable Application Platform/OCAP) and the technical and legal elements covering the CableCARD-host interface.

Earlier this month, Samsung Corp. became the first CE company to sign a new streamlined version of the tru2way license, which is administered through Cable Television Laboratories Inc. (CableLabs) . (See tru2way Signs Up Samsung.) The new license also sets the stage for CE firms to "self-certify" TVs, set-tops, DVRs, and other products based on tru2way, which was the centerpiece of The Cable Show last week in New Orleans. (See MSOs Open Up on Tru2way, What Is tru2way's True Potential? , and Cable Makes Big 'tru2way' Play .)

Considering their support for tru2way, Panasonic Corp. (NYSE: PC), LG Electronics Inc. (London: LGLD; Korea: 6657.KS) , and Samsung, are among some of the top candidates for the new, interactive, plug-and-play MOU.

"We are reviewing the MOU to see if it contains anything beyond what we've already embraced," says LG spokesman John Taylor. LG, which has already signed the OCAP and CableCARD Host Interface License Agreement (CHILA) accords, is also evaluating the new tru2way license. LG showed off a tru2way-based TV at the Consumer Electronics Show in January, but hasn't announced a product launch schedule.

Officials from Panasonic and Samsung were not immediately available for comment Tuesday afternoon.

But reaching a consensus via a binding MOU with Sony should help cable's cause at the Federal Communications Commission (FCC) , which has chided the cable and CE industries for being unable to negotiate a two-way plug-and-play deal.

The MOU may also serve as the final dagger in the heart of DCR+, a proposed alternative platform that could hinder adoption of tru2way. (See Two-Way Battle Reaches FCC.) Sony, along with Hitachi, JVC Americas Corp. , Pioneer (USA) Inc. , Sharp Electronics Corp. , Toshiba Corp. (Tokyo: 6502), and the Consumer Electronics Association (CEA) , originally petitioned the FCC to consider DCR+.

"We don’t believe that any FCC action is required for two-way devices to come to retail," an NCTA spokesman says.

Even the CEA appeared to be good with the latest two-way negotiations. "We are pleased that this technical challenge has been addressed through a voluntary, private-sector solution," CEA president & CEO Gary Shapiro said, in a statement.

– Jeff Baumgartner, Site Editor, Cable Digital News

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
LRTV Huawei Video Resource Center
Sales Director of INIT on Plug & Play Switch Devices

9|19|14   |   3:21   |   (0) comments


INIT Italy uses both the Huawei S5700 and S7700 series switches for the campus LAN environment. Sales Director Andrea Curti says their company chose these Huawei devices over others because of their performance, flexible scalability and plug-and-play features.
LRTV Huawei Video Resource Center
Saudi Arabia Upgrades Vocational Training System

9|19|14   |   3:31   |   (0) comments


The Technical and Vocational Training Corporation (TVTC) has 100,000 students, 150 government-owned institutions and oversees 1000 private institutes. The CIO of TVTC explains that Huawei devices have allowed them to manage multiple datacenters using just one software program, scientifically tracking the progress of students and teachers, saving them millions.
LRTV Huawei Video Resource Center
Huawei's Media Solutions Are Here to Stay

9|19|14   |   4:35   |   (0) comments


The current media revolution requires rapid upgrades in technology. New formats (HD, 3D, 4K etc.) and the subsequent explosion of file sizes demand sophisticated network and storage architecture. Social media and the multiple distribution channels require a robust asset management system. Gartner analyst Venecia Liu speaks about the current technological trends in ...
LRTV Huawei Video Resource Center
Microgenesis on Huawei's Switches

9|19|14   |   3:57   |   (0) comments


Microgenesis is a solutions and system integrator company in the Philippines whose areas of expertise include data centers, networking and security products. In this video, Executive Director Jeffrey Choa talks to us about his customers needs and they benefit from using Huawei switches.
LRTV Huawei Video Resource Center
Network Solutions Help the Philippines Jump Ahead

9|17|14   |   2:59   |   (0) comments


In the past, the Philippines has under-invested in technology. Now, the CEO of Softshell talks about how Huawei products help the Philippines jump ahead as the economy improves.
LRTV Huawei Video Resource Center
VCS Observation for Safer Cities in the Netherlands

9|17|14   |   5:20   |   (0) comments


Holland's VCS Observation has been operating for 22 years. Its main goal is to get cities safer. CEO Wim van Deijzen tells us some of the challenges his company faces and how Huawei is helping to overcome these challenges.
LRTV Huawei Video Resource Center
A Conversation With Serbia's Ministry of Interior

9|17|14   |   4:38   |   (0) comments


At HCC 2014, the Assistant Minister of the Ministry of Interior of the Republic of Serbia talks to us about his projects and corporation with Huawei. Solutions like Safe City and E-Government and services like cloud computing are just some of the areas his department is interested in.
LRTV Huawei Video Resource Center
IHS Analyst Discusses eLTE at CCW 2014

9|10|14   |   7:09   |   (0) comments


Thomas Lynch, associate director of critical communications at IHS Technology, talks about broadband in critical communications.
LRTV Huawei Video Resource Center
TCAA on Huawei eLTE: A Broadband Solution for Mission-Critical Communications

9|10|14   |   2:29   |   (0) comments


At CCW2014 in Singapore, the TCCA's Phil Kidner talks about the importance of broadband data for critical communications.
LRTV Custom TV
Spotlight on Cisco: SDN for Optical Networks

9|8|14   |   9:27   |   (0) comments


Cisco's Greg Nehib talks OpenFlow and more on the 'Software-Defined Networking for Optical Networks' panel at the Big Telecom Event in June 2014.
LRTV Custom TV
Cisco's Evolved Programmable Network (EPN)

9|8|14   |   4:05   |   (0) comments


A look at the various demos Cisco showed at Light Reading's Big Telecom Event highlighting Cisco's EPN innovation and how SDN and NFV technologies are enabling a variety of new services.
LRTV Huawei Video Resource Center
The Future of Ultra-Broadband, With Kevin Kelly (UBBF2014)

9|5|14   |   1:13   |   (1) comment


If you think the technological changes we've seen up to now are astounding, just wait until you see what the future has in store. Discuss upcoming breakthroughs with Kevin Kelly, Founding Executive Editor of Wired Magazine, at the Huawei Ultra-Broadband Forum on September 24.
Upcoming Live Events!!
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Today's Cartoon
Vacation Special Caption Competition Click Here
Latest Comment
Hot Topics
AT&T: We'll Bundle Fixed Wireless & DirecTV
Mari Silbey, Independent Technology Editor, 9/15/2014
New NFV Forum Focused on Interoperability
Carol Wilson, Editor-at-large, 9/16/2014
NFV & The Data Center: Top 10 Takeaways
Sarah Reedy, Senior Editor, 9/18/2014
Connecticut Cities Crowdsource Gigabit Nets
Jason Meyers, Senior Editor, Utility Communications/IoT, 9/15/2014
Pics: LR's Women in Telecom Breakfast
Sarah Reedy, Senior Editor, 9/16/2014
Like Us on Facebook
Twitter Feed