Light Reading
Sony and six major US MSOs sign a memo involving tru2way that could result in TVs that get cable services with no need for a set-top

Sony Supports tru2way

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
5/27/2008
50%
50%

Stick a fork in DCR+.

Sony Corp. (NYSE: SNE), a notable tru2way holdout, has signed a deal with several major MSOs that could pave the way for the consumer electronics giant to develop televisions that can feed in "two-way" digital cable services without the need for a separate set-top box.

On Tuesday, the National Cable & Telecommunications Association (NCTA) and Sony announced that the CE company had signed a binding Memorandum of Understanding (MOU) for interactive "plug-and-play" televisions that can handle two-way digital services such as video on demand, digital video recording, and on-screen navigation systems. (See Sony Signs Two-Way Deal.) The present plug-and-play agreement can handle only one-way, bidirectional digital cable services without a set-top.

The significance of the deal is amplified by the fact that Sony and six major U.S. cable MSOs -- Comcast Corp. (Nasdaq: CMCSA, CMCSK), Time Warner Cable Inc. (NYSE: TWC), Cox Communications Inc. , Charter Communications Inc. , Cablevision Systems Corp. (NYSE: CVC), and Bright House Networks -- negotiated the MOU. Those operators serve a combined 105 million homes and 82 percent of all U.S. cable subs.

Terms of the MOU have not been disclosed, as other consumer electronics companies have also been invited to join the MOU. However, the MOU does call for the adoption of the tru2way platform, which includes licenses for its middleware component (OpenCable Application Platform/OCAP) and the technical and legal elements covering the CableCARD-host interface.

Earlier this month, Samsung Corp. became the first CE company to sign a new streamlined version of the tru2way license, which is administered through Cable Television Laboratories Inc. (CableLabs) . (See tru2way Signs Up Samsung.) The new license also sets the stage for CE firms to "self-certify" TVs, set-tops, DVRs, and other products based on tru2way, which was the centerpiece of The Cable Show last week in New Orleans. (See MSOs Open Up on Tru2way, What Is tru2way's True Potential? , and Cable Makes Big 'tru2way' Play .)

Considering their support for tru2way, Panasonic Corp. (NYSE: PC), LG Electronics Inc. (London: LGLD; Korea: 6657.KS) , and Samsung, are among some of the top candidates for the new, interactive, plug-and-play MOU.

"We are reviewing the MOU to see if it contains anything beyond what we've already embraced," says LG spokesman John Taylor. LG, which has already signed the OCAP and CableCARD Host Interface License Agreement (CHILA) accords, is also evaluating the new tru2way license. LG showed off a tru2way-based TV at the Consumer Electronics Show in January, but hasn't announced a product launch schedule.

Officials from Panasonic and Samsung were not immediately available for comment Tuesday afternoon.

But reaching a consensus via a binding MOU with Sony should help cable's cause at the Federal Communications Commission (FCC) , which has chided the cable and CE industries for being unable to negotiate a two-way plug-and-play deal.

The MOU may also serve as the final dagger in the heart of DCR+, a proposed alternative platform that could hinder adoption of tru2way. (See Two-Way Battle Reaches FCC.) Sony, along with Hitachi, JVC Americas Corp. , Pioneer (USA) Inc. , Sharp Electronics Corp. , Toshiba Corp. (Tokyo: 6502), and the Consumer Electronics Association (CEA) , originally petitioned the FCC to consider DCR+.

"We don’t believe that any FCC action is required for two-way devices to come to retail," an NCTA spokesman says.

Even the CEA appeared to be good with the latest two-way negotiations. "We are pleased that this technical challenge has been addressed through a voluntary, private-sector solution," CEA president & CEO Gary Shapiro said, in a statement.

– Jeff Baumgartner, Site Editor, Cable Digital News

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
Liberty Global Sees Business Goldmine

12|18|14   |     |   (0) comments


Steen Sorensen, VP of business services for Liberty Global, explains where the giant international MSO sees growth potential.
LRTV Documentaries
EE: The Road to 5G

12|16|14   |   16:02   |   (1) comment


Andy Sutton, the principal network architect at UK mobile operator EE, explains how his company is using Wembley stadium as a wireless test bed and how that's helping EE to plan the evolution to 5G.
LRTV Huawei Video Resource Center
Highlights of Huawei's NFV Open Cloud Forum 2014

12|16|14   |     |   (0) comments


Huawei hosted its inaugural NFV Open Cloud Forum during the SDN & OpenFlow World Congress 2014 in Düsseldorf, Germany. The Forum brought together technology thought leaders, senior executives and telecom professionals from global carriers, industry associations, as well as other partner companies in the ecosystem, to exchange views on and collectively explore how ...
LRTV Custom TV
Realizing Operators' Digital Vision

12|16|14   |   5:23   |   (0) comments


Leveraging technology is fundamental to digital transformation but understanding customers and serving them really well is at the heart of digital businesses. TM Forum lists the following as the strategic pillars of the digital business: business agility and rapid innovation, operational agility and effectiveness, IT and data centricity, plus customer centricity. ...
LRTV Documentaries
US Cellular Injects Analytics Into LTE

12|16|14   |   2:57   |   (1) comment


US Cellular's Mario Vela explains how the operator uses analytics for network planning and what comes next as the carrier looks to eke more value out of its metrics.
LRTV Interviews
How Cox Biz Plans to Keep Growing

12|15|14   |     |   (2) comments


Steve Rowley, SVP of Cox Business, details how the third-biggest US MSO intends to boost its revenues to $2 billion and beyond over the rest of the decade
LRTV Huawei Video Resource Center
Interview With Bill Zhang, Director of SoftCOM Product Management, Huawei

12|15|14   |   2:50   |   (0) comments


Bill Zhang elaborated on Huawei's open philosophy in NFV solution development and network architecture design at the SDN & OpenFlow World Congress 2014.
LRTV Huawei Video Resource Center
Event Highlights: Huawei at SDN & OpenFlow World Congress 2014

12|15|14   |   3:43   |   (0) comments


Huawei joined the 2014 SDN & OpenFlow Congress as one of the key sponsors and contributors. At the event, Huawei reinforced the openness and flexibility of its network infrastructure strategies, and provided updates on its SDN and NVF innovations. Through participations at the exhibitions, forums and speeches, Huawei encouraged the industry to "think bigger and ...
LRTV Interviews
How Cable Biz Services Hit $10B Mark

12|12|14   |     |   (1) comment


Cable operators reached $10 billion in annual business services revenues by delving deeper into their vertical markets and expanding beyond the smallest firms.
LRTV Documentaries
Mediacom Aims to Test Connected Tractors

12|11|14   |   05:07   |   (3) comments


Cable business service provider is taking its services to the 'agribusiness' sector in partnership with farm equipment specialist John Deere and is getting involved in Gigabit Cities developments.
LRTV Interviews
TWC Business Looks Beyond $3B

12|10|14   |     |   (0) comments


TWC Business Services chief Phil Meeks explains how his unit has reached $3 billion in annual revenues and what its plans are for next year.
LRTV Documentaries
AT&T's New Security Strategy

12|10|14   |   02:36   |   (1) comment


AT&T's Chief Security Officer Ed Amoroso explains how his company is wrapping virtual security layers around micro network domains.
Upcoming Live Events
February 10, 2015, The Westin Peachtree Plaza, Atlanta, GA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Hot Topics
Vodafone to Ride T-Mobile Back Into US
Dan Jones, Mobile Editor, 12/12/2014
1-Gig: Coming to a Small Town Near You
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 12/17/2014
T-Mobile, BlackBerry Flirt With Reuniting
Sarah Reedy, Senior Editor, 12/17/2014
Gardner's Departure a Cautionary Tale
Carol Wilson, Editor-at-large, 12/12/2014
T-Mobile Lights Up 27 Wideband LTE Cities
Sarah Reedy, Senior Editor, 12/15/2014
Like Us on Facebook
Twitter Feed
Upcoming Webinars
Webinar Archive