& cplSiteName &

Sony Supports tru2way

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
5/27/2008
50%
50%

Stick a fork in DCR+.

Sony Corp. (NYSE: SNE), a notable tru2way holdout, has signed a deal with several major MSOs that could pave the way for the consumer electronics giant to develop televisions that can feed in "two-way" digital cable services without the need for a separate set-top box.

On Tuesday, the National Cable & Telecommunications Association (NCTA) and Sony announced that the CE company had signed a binding Memorandum of Understanding (MOU) for interactive "plug-and-play" televisions that can handle two-way digital services such as video on demand, digital video recording, and on-screen navigation systems. (See Sony Signs Two-Way Deal.) The present plug-and-play agreement can handle only one-way, bidirectional digital cable services without a set-top.

The significance of the deal is amplified by the fact that Sony and six major U.S. cable MSOs -- Comcast Corp. (Nasdaq: CMCSA, CMCSK), Time Warner Cable Inc. (NYSE: TWC), Cox Communications Inc. , Charter Communications Inc. , Cablevision Systems Corp. (NYSE: CVC), and Bright House Networks -- negotiated the MOU. Those operators serve a combined 105 million homes and 82 percent of all U.S. cable subs.

Terms of the MOU have not been disclosed, as other consumer electronics companies have also been invited to join the MOU. However, the MOU does call for the adoption of the tru2way platform, which includes licenses for its middleware component (OpenCable Application Platform/OCAP) and the technical and legal elements covering the CableCARD-host interface.

Earlier this month, Samsung Corp. became the first CE company to sign a new streamlined version of the tru2way license, which is administered through Cable Television Laboratories Inc. (CableLabs) . (See tru2way Signs Up Samsung.) The new license also sets the stage for CE firms to "self-certify" TVs, set-tops, DVRs, and other products based on tru2way, which was the centerpiece of The Cable Show last week in New Orleans. (See MSOs Open Up on Tru2way, What Is tru2way's True Potential? , and Cable Makes Big 'tru2way' Play .)

Considering their support for tru2way, Panasonic Corp. (NYSE: PC), LG Electronics Inc. (London: LGLD; Korea: 6657.KS) , and Samsung, are among some of the top candidates for the new, interactive, plug-and-play MOU.

"We are reviewing the MOU to see if it contains anything beyond what we've already embraced," says LG spokesman John Taylor. LG, which has already signed the OCAP and CableCARD Host Interface License Agreement (CHILA) accords, is also evaluating the new tru2way license. LG showed off a tru2way-based TV at the Consumer Electronics Show in January, but hasn't announced a product launch schedule.

Officials from Panasonic and Samsung were not immediately available for comment Tuesday afternoon.

But reaching a consensus via a binding MOU with Sony should help cable's cause at the Federal Communications Commission (FCC) , which has chided the cable and CE industries for being unable to negotiate a two-way plug-and-play deal.

The MOU may also serve as the final dagger in the heart of DCR+, a proposed alternative platform that could hinder adoption of tru2way. (See Two-Way Battle Reaches FCC.) Sony, along with Hitachi, JVC Americas Corp. , Pioneer (USA) Inc. , Sharp Electronics Corp. , Toshiba Corp. (Tokyo: 6502), and the Consumer Electronics Association (CEA) , originally petitioned the FCC to consider DCR+.

"We don’t believe that any FCC action is required for two-way devices to come to retail," an NCTA spokesman says.

Even the CEA appeared to be good with the latest two-way negotiations. "We are pleased that this technical challenge has been addressed through a voluntary, private-sector solution," CEA president & CEO Gary Shapiro said, in a statement.

– Jeff Baumgartner, Site Editor, Cable Digital News

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Light Readingís Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
LIVE NOW!
Friday, December 2, 1:00PM EST
The SDN Approach to IP & Optical Integration
Sterling Perrin, Senior Analyst, Heavy Reading
UPCOMING COURSE SCHEDULE
Friday, December 2, 1:00PM EST
The SDN Approach to IP & Optical Integration
Sterling Perrin, Senior Analyst, Heavy Reading
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Women in Comms Introduction Videos
Korn Ferry Consultant: How to Find, Cultivate & Be the Best Talent

11|30|16   |   4:10   |   (1) comment


Erin Callaghan, a managing consultant for Korn Ferry Futurestep, shares strategies for companies to improve how they recruit and for women to ensure they don't get lost in the pipeline.
LRTV Custom TV
We Can Make the World More Sustainable

11|29|16   |     |   (0) comments


GeSI is a global e-Sustainability Initiative organization bringing together 40 big multinational companies around the world. According to GeSI's report, information and communication technology can make the world more sustainable. Luis Neves, chairman of GeSI, shared with us his opinion at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
Finding a New Way to Engage Customers & Drive Revenue

11|29|16   |     |   (0) comments


Mobile revenues are declining. Digicel, a player in the Caribbean telecommunications/entertainment space, has found a new way to engage customers and drive revenue. John Quinn, CTO of Digicel, shared with us its story at Ultra-broadband Forum (UBBF2016)
LRTV Custom TV
Do You Really Need Gigabit Infrastructure?

11|29|16   |     |   (0) comments


Altibox is the biggest fiber-to-the-home (FTTH) player and the largest provider of video and TV in Norway. They started out with zero customers in 2002. Now they have close to half a million households and companies attached to their FTTH business. Nils Arne, CEO of Altibox shared with us their story and insight on 5G at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
BTís Openreach Strategy & Its Updates in 2016

11|29|16   |     |   (0) comments


A lot of developments at Openreach this year in terms of strategy and planned investments. Peter Bell, CIO of Openreach BT, shared with us the updates of Openreach at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
ITU: The Broadband Is Our Future

11|29|16   |     |   (0) comments


At Ultra-broadband Forum, Houlin Zhao, Secretary General of ITU, discussed how important it is for countries, companies and everybody to be working together to help to build the broadband and digital economies (UBBF2016).
LRTV Custom TV
Tackling 5G in Dallas

11|28|16   |     |   (0) comments


Here are our highlights of the 5G North America show in Dallas, Texas with Light Reading's Dan Jones.
LRTV Interviews
Cox Prepping for Virtualization Trials

11|14|16   |     |   (0) comments


In this video interview, Cox's Jeff Finkelstein discusses MSO's plans to test managed business services in early 2017 and tackle Distributed Access Architectures.
LRTV Custom TV
Drivers & Potential of NGP

11|11|16   |     |   (0) comments


ETSI has created an Industry Specification Group to work on Next Generation Protocols (NGP ISG), looking at evolving communications and networking protocols to provide the scale, security, mobility and ease of deployment required for the connected society of the 21st century. The NGP ISG will identify the requirements for next generation protocols and network ...
LRTV Custom TV
Huawei IP 2020 for Future Networks

11|11|16   |     |   (0) comments


Future Networks should satisfy many requirements such as high throughput, extremely low latency, flexible mobility, intrinsic security, networking automation, and so forth. The Chief Architect of Huawei Future Networks addresses a holistic solution, i.e., IP 2020, to achieve these requirements for various future life scenarios (e.g., autonomous driving, tactile ...
LRTV Custom TV
Digital Object Architecture

11|11|16   |     |   (0) comments


Digital Object Architecture provides a basic information infrastructure that can facilitate interoperability between or among different systems, processes, and other information resources, including different identity management systems. Digital objects are networked objects that are named by digital object identifiers and instantiated by an infrastructure service ...
LRTV Custom TV
BT's Openreach Has High Hopes for Long-Reach VDSL

11|11|16   |   06:04   |   (0) comments


Peter Bell, Network Portfolio CIO at BT's access business Openreach, talks about the operator's trial of a new broadband access technology called Long Reach VDSL.
Upcoming Live Events
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
AT&T Debuts DirecTV Now on New Video Platform
Mari Silbey, Senior Editor, Cable/Video, 11/28/2016
Apple Seeds 5G? Seeks 'Multi-Gigabit' Chip Designer
Dan Jones, Mobile Editor, 11/30/2016
Altice Plans FTTH for Entire US Footprint
Iain Morris, News Editor, 11/30/2016
Altice FTTH Bill Could Hit Almost $9.6B in US
Iain Morris, News Editor, 12/1/2016
Samsung Bows to Investors, Considers Revamp
Iain Morris, News Editor, 11/29/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Live Digital Audio

Even when there's a strong pipeline of female talent in the comms industry, it tends to leak all the way to the top. McKinsey & Company says women experience pipeline leakage at three primary points: being unable to enter, being stuck in the middle or being locked out of the top. Each pipeline pain point presents its own challenges, but also opportunities to stop the leak. Wireless operator Sprint is making a conscious effort to improve its own pipeline from new recruits to the C-suite, and it wants the rest of the industry to do the same. In this Women in Comms radio show, WiC Board Member and Sprint Vice President of Enterprise Sales Nelly Pitocco will give us her take on the industry's pipeline challenges. Pitocco, who joined Sprint in May and has spent 20 years in the comms industry, will also offer solutions, share how Sprint is tackling the challenge within its own organization and take your questions live on air.