Light Reading

Sony Supports tru2way

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
5/27/2008
50%
50%

Stick a fork in DCR+.

Sony Corp. (NYSE: SNE), a notable tru2way holdout, has signed a deal with several major MSOs that could pave the way for the consumer electronics giant to develop televisions that can feed in "two-way" digital cable services without the need for a separate set-top box.

On Tuesday, the National Cable & Telecommunications Association (NCTA) and Sony announced that the CE company had signed a binding Memorandum of Understanding (MOU) for interactive "plug-and-play" televisions that can handle two-way digital services such as video on demand, digital video recording, and on-screen navigation systems. (See Sony Signs Two-Way Deal.) The present plug-and-play agreement can handle only one-way, bidirectional digital cable services without a set-top.

The significance of the deal is amplified by the fact that Sony and six major U.S. cable MSOs -- Comcast Corp. (Nasdaq: CMCSA, CMCSK), Time Warner Cable Inc. (NYSE: TWC), Cox Communications Inc. , Charter Communications Inc. , Cablevision Systems Corp. (NYSE: CVC), and Bright House Networks -- negotiated the MOU. Those operators serve a combined 105 million homes and 82 percent of all U.S. cable subs.

Terms of the MOU have not been disclosed, as other consumer electronics companies have also been invited to join the MOU. However, the MOU does call for the adoption of the tru2way platform, which includes licenses for its middleware component (OpenCable Application Platform/OCAP) and the technical and legal elements covering the CableCARD-host interface.

Earlier this month, Samsung Corp. became the first CE company to sign a new streamlined version of the tru2way license, which is administered through Cable Television Laboratories Inc. (CableLabs) . (See tru2way Signs Up Samsung.) The new license also sets the stage for CE firms to "self-certify" TVs, set-tops, DVRs, and other products based on tru2way, which was the centerpiece of The Cable Show last week in New Orleans. (See MSOs Open Up on Tru2way, What Is tru2way's True Potential? , and Cable Makes Big 'tru2way' Play .)

Considering their support for tru2way, Panasonic Corp. (NYSE: PC), LG Electronics Inc. (London: LGLD; Korea: 6657.KS) , and Samsung, are among some of the top candidates for the new, interactive, plug-and-play MOU.

"We are reviewing the MOU to see if it contains anything beyond what we've already embraced," says LG spokesman John Taylor. LG, which has already signed the OCAP and CableCARD Host Interface License Agreement (CHILA) accords, is also evaluating the new tru2way license. LG showed off a tru2way-based TV at the Consumer Electronics Show in January, but hasn't announced a product launch schedule.

Officials from Panasonic and Samsung were not immediately available for comment Tuesday afternoon.

But reaching a consensus via a binding MOU with Sony should help cable's cause at the Federal Communications Commission (FCC) , which has chided the cable and CE industries for being unable to negotiate a two-way plug-and-play deal.

The MOU may also serve as the final dagger in the heart of DCR+, a proposed alternative platform that could hinder adoption of tru2way. (See Two-Way Battle Reaches FCC.) Sony, along with Hitachi, JVC Americas Corp. , Pioneer (USA) Inc. , Sharp Electronics Corp. , Toshiba Corp. (Tokyo: 6502), and the Consumer Electronics Association (CEA) , originally petitioned the FCC to consider DCR+.

"We don’t believe that any FCC action is required for two-way devices to come to retail," an NCTA spokesman says.

Even the CEA appeared to be good with the latest two-way negotiations. "We are pleased that this technical challenge has been addressed through a voluntary, private-sector solution," CEA president & CEO Gary Shapiro said, in a statement.

– Jeff Baumgartner, Site Editor, Cable Digital News

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
From The Founder
Light Reading sits down at CES with the head of Cisco's service provider video business, Conrad Clemson, to discuss how NFV and cloud security relate to video, the challenge of managing 4K/8K traffic, the global expansion of Netflix and virtual reality.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
LRTV Custom TV
Hosting in Ireland, Past & Present

2|10|16   |   16:07   |   (0) comments


Garry Connolly, president of Host in Ireland, presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
Women in Comms Introduction Videos
What's Hot in Mobile Commerce?

2|10|16   |   12:18   |   (1) comment


Claire Maslen, financial services relationship manager at the GSMA, talks about the development of the digital commerce sector and the types of relationships that mobile operators are developing to further their m-commerce strategies.
LRTV Documentaries
EANTC Tests Nokia IP Routing & Mobile Gateway VNFs for Real World Deployment

2|9|16   |   5:08   |   (1) comment


Nokia obtained validation of its virtualized router and virtualized mobile gateway capabilities through rigorous testing performed by EANTC. The results set a new industry benchmark for outstanding performance, scalability, resiliency and manageability. Nokia VNFs are ready for telco cloud deployment, so that service providers can accelerate mobile, business and ...
Between the CEOs
CEO Chat With Level 3's Jack Waters

2|8|16   |   26:15   |   (1) comment


Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
LRTV Custom TV
The Composable Telco

2|8|16   |   24:46   |   (0) comments


Heavy Reading's Principal Analyst Caroline Chappell presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
LRTV Custom TV
Join Us at the Digital Operations Transformation Summit

2|4|16   |   03:52   |   (0) comments


The Digital Operations Transformation Summit on February 21, 2016 at the Crowne Plaza Barcelona Fira Centre will bring together 50 senior executives to engage in a unique debate on the opportunities and challenges presented by the transformative evolving digital landscape. RSVP now at events@lightreading.com.
LRTV Custom TV
Making the Test: ADVA Ensemble Connector vs. Open vSwitch

2|4|16   |   01:28   |   (0) comments


Light Reading, in partnership with EANTC, recently tested ADVA's Ensemble Connector, which replaces open vSwitch and offers carrier-grade capability and interoperability. The test results strengthen ADVA's credibility as a provider in the virtualization space.
LRTV Custom TV
Bridging the Gap Between PoCs & Deployment in NFV

2|4|16   |   31:50   |   (0) comments


Charlie Ashton of Wind River presents the keynote at Light Reading's 2020 Vision executive summit in Dublin.
Between the CEOs
CEO Chat With Mike Aquino

2|3|16   |   17:34   |   (0) comments


The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Shades of Ray
MWC: Buckle Up for 5G & the IIoT

2|2|16   |   02:28   |   (0) comments


This year's Mobile World Congress looks set to be a 5G land grab and a chance to get down and dirty with the Industrial Internet of Things (IIoT) – but what will the 5G discussions actually be about?
LRTV Custom TV
Case Study: Building China's Next-Gen TV Networks

2|2|16   |   5:01   |   (0) comments


With over 2 billion viewers worldwide, Shenzhen Media Group is one of China's largest content producers. By partnering with Huawei and Sobey, SZMG was able to modernize media operations with the Converged News Center, a production studio that is a model for next-generation workflows.
LRTV Custom TV
Quad Channel Modulator Driver with 46 Gbaud Capability from MACOM

1|28|16   |     |   (0) comments


MACOM's MAOM-003427 is the industry's first surface-mount modulator driver with 46 Gbaud capability to support next generation 200G and 400G applications.
Upcoming Live Events
March 10, 2016, The Cable Center, Denver, CO
April 5, 2016, The Ritz Carlton, Charlotte, NC
May 23, 2016, Austin, TX
May 24-25, 2016, Austin Convention Center, Austin, TX
All Upcoming Live Events
Hot Topics
Google's 5G Radio Ambitions Are Expanding
Dan Jones, Mobile Editor, 2/5/2016
Cincinnati Bell Joins Weight Watchers Club
Alan Breznick, Cable/Video Practice Leader, 2/5/2016
Yahoo & Verizon Sitting in a Tree...
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 2/8/2016
Vodafone: Flexible Work Policies Boost Profits
Sarah Thomas, Editorial Operations Director, 2/8/2016
It's Time to Integrate OTT Video
Alan Breznick, Cable/Video Practice Leader, 2/8/2016
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Animals with Phones
Retro Is the Way to Be Click Here
Some animals are too cute for smartphones.
Live Digital Audio

Broadband speeds are ramping up across Europe as the continent, at its own pace, follows North America towards a gigabit society. But there are many steps to take on the road to gigabit broadband availability and a number of technology options that can meet the various requirements of Europe’s high-speed fixed broadband network operators. During this radio show we will look at some of the catalysts for broadband network investments and examine the menu of technology options on offer, including vectoring and G.fast for copper plant evolution and the various deployment possibilities for FTTH/B.