Philippines tablet shipments returned to pre-pandemic levels in 2023 – IDC

MANILA, Philippines – According to the International Data Corporation's (IDC) Worldwide Quarterly Personal Computing Device Tracker, the Philippines' tablet market declined 39.8% to just over 750,000 units in 2023.

Multiple launches across vendors drove 4Q23 to grow sequentially by 35.1% with Samsung's new Galaxy Tab A9 & S9 FE series alone accounting for almost 40% of the quarter's 218,000 shipments.

With shifting priorities among government agencies over procurement of tablets for educational purposes, IDC anticipates commercial tablet shipments to contract in 2024. Until tablets can differentiate themselves from smartphones and PCs through innovation and unique positioning, they may not be consumers' top choice for electronic purchases.

Read the full press release here.

IDC