Shaw Direct Boosts HD Service

CALGARY, AB -- Shaw Direct announced today the largest High Definition channel launch in Canadian history, bringing more than 120 new HD channels to its customers. This launch gives Shaw Direct customers the most HD in Canada, delivering more than 210 HD channels to its customers. The new channels are enabled by Telesat's Anik G1 satellite that launched on April 15 and which is now successfully in orbit, positioned to deliver the highest quality HD programming to Canadians from coast to coast. In addition to the HD channel launch, Anik G1 allows Shaw Direct to expand its programming offerings to include more local Canadian channels, Pay Per View and Shaw Direct On Demand. "The launch of Anik G1 represents a significant investment by Shaw to bring our customers the next level of satellite entertainment and deliver the programming they want and need," said Peter Bissonnette, President, Shaw Communications Inc. "With leading customer service alongside best in class entertainment options, including over 500 channels, 8,000 on-demand options and 3D capability - Shaw Direct customers won't miss a thing." Shaw Communications Inc.