& cplSiteName &

Can Texting Give New Life to Landlines?

Jason Meyers
7/1/2014
100%
0%

Frontier Communications has equipped all of the landline phone numbers across its territory -- which includes primarily rural portions of 27 US states -- to be able to receive and send text messages via an app that works on laptops, desktops, smartphones, and tablets.

The obvious question is whether it's too little, too late for the anachronistic landline in an increasingly mobile world.

Both Frontier Communications Corp. (NYSE: FTR) and Zipwhip , which developed the service, argue that it's not -- chiefly because of the popularity of mobility and consumers' propensity to communicate via text. Existing landline and toll-free numbers are part of the identity of businesses, they say, and adding the ability to send and receive text messages makes them more valuable for functions such as taking orders, scheduling appointments and communicating with customers.

"The value of the landline is still very high, especially for businesses," says Rod Imbriani, vice president of product for Frontier. "They're advertising that landline number, and it's still very prominent. This is an extension of that number for the way their customers want to communicate."

Businesses don't have to buy any new hardware or change anything about the configuration of their phone systems to use Frontier's service -- they just sign up and download the Zipwhip app to send and reply to messages from any connected device. Messages are routed through the Zipwhip cloud and pushed to the device.

The service is priced as an add-on to business voice and data bundles: an additional $4.99 per month for 250 texts, and $19.99 per month for unlimited texting. There is also an enterprise-level package for $99.99 per month that adds features such as unlimited autoreply, group texting and scheduled texting.

To enable the service, Zipwhip entered all of Frontier's landline numbers into the routing tables of the core short messaging service (SMS) infrastructure in the US, so that every wireless operator now has Frontier's numbers in its database, says John Lauer, CEO of Zipwhip -- a step that, he says, revealed consumers' eagerness to use text messaging.

"In leading up to this launch we had to turn up all the Frontier numbers for text capability," Lauer says. "Since then we've seen thousands of texts going into black holes because people were already trying to text the landlines, even before the service was available."

John Arkontaky, research analyst for The Nemertes Research Group Inc. , says the ability to text could indeed give some new legs to landlines, especially for a service provider with Frontier's landline-heavy service portfolio.

"It is an interesting thing for the times. It's not inaccurate that things are shifting to mobile, but in the meantime a lot of companies have complex phone systems already hooked up," he says. "Within Frontier's kind of structure, I do think it could give landline some life and offer some cost-effectiveness, especially for customer service types of situations."

Another mobile industry observer is not so bullish.

"This is a cool technology chasing a dying market," says Bob Egan, CEO of the Sepharim Group, a mobile industry research and consulting firm. "The number of landlines continues to collapse, even in the business area, as more and more people are using wireless."

— Jason Meyers, Utility Communications Editor, Light Reading

(33)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 4   >   >>
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
7/3/2014 | 2:48:21 PM
Re: SMS SOS
I'm sorry -- but "real time" means someone is on hand to answer a message as soon as it comes in. It has absolutely nothing to do with how long it takes to respond. Does real time mean something different to you?
brookseven
50%
50%
brookseven,
User Rank: Light Sabre
7/3/2014 | 2:31:22 PM
Re: Personal experience
Mitch/RClark,

If you read the article, you will see that all that has happened is that an existing service from Ziphwhip has been enabled for all Frontier phone numbers.

You don't actually get a text on your landline phone (I was wondering how they had modified On Hook Transmission to do that).  What happens is that this online texting service with a specific app now accepts texts for your Landline Phone number.  You still need a smart device (smartphone, tablet, or PC) to send/receive the texts.

If I were thinking about this as a service, I would say it is targeted at businesses who are still using Landline phones and want to enable texting for some reason.  There is an API to send and receive texts, so it would seem automation based on this would be possible.  Potentially even integration with text to email services.

seven

 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
7/3/2014 | 1:29:06 PM
Re: Personal experience
wanlord - That is awesome. 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
7/3/2014 | 1:28:41 PM
Re: Personal experience
R Clark - "Both texting and wireline are declining operator services, so I hope Frontier knows this is what its customers want."

Frontier could just see it as a short-term opportunity -- a way to get additional revenue from technology that's on the way out. 
iapplega
50%
50%
iapplega,
User Rank: Light Beer
7/3/2014 | 1:06:25 PM
Re: SMS SOS
Well I guess full-time if you take 20 minutes to compose a 160 character reply
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
7/3/2014 | 1:01:40 PM
Re: SMS SOS
That would mean that Ms. Small-Business Person would hire someone full-time to ... answer the text?
iapplega
50%
50%
iapplega,
User Rank: Light Beer
7/3/2014 | 12:34:09 PM
Re: SMS SOS
My understanding is that the text message is answered by a human being in real time. It isnt an automated service. 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
7/2/2014 | 2:24:56 PM
Re: Personal experience
Kewl! I hope there's a version that works with a princess phone handset.
wanlord
100%
0%
wanlord,
User Rank: Light Sabre
7/2/2014 | 2:20:02 PM
Re: Personal experience
Found a leaked pic of the beta device:

 

R Clark
50%
50%
R Clark,
User Rank: Blogger
7/2/2014 | 9:26:50 AM
Re: Personal experience
Yeah, ordering pizza by text only makes sense if it goes straight into the pizza parlour's ordering system. 

Both texting and wireline are declining operator services, so I hope Frontier knows this is what its customers want.
Page 1 / 4   >   >>
From The Founder
Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
AT&T: Creating Dynamic Networks to Meet Business Needs

5|26|17   |   4:24   |   (0) comments


As enterprises need more dynamic networks, service providers need to deliver on-demand, virtual services to meet those needs. AT&T is creating a networking fabric to mix-and-match SDN technologies for enterprise customers, says Roman Pacewicz, AT&T senior vice president for offer management and service integration, in an interview at Light Reading's
LRTV Interviews
EdgeConneX on Industry Headwinds & Tailwinds

5|26|17   |   2:41   |   (0) comments


At Light Reading's Big Communications Event 2017, EdgeConneX CTO Don MacNeil discussed the value of partnerships in the digital world.
LRTV Documentaries
4 Steps Toward a Higher Network IQ

5|26|17   |     |   (0) comments


At the Big Communications Event in Austin, Texas, EXFO CEO Philippe Morin explains how sensors and analytics can boost a network's intelligence and enable on-demand customer experiences. Find more BCE 2017 coverage here.
LRTV Interviews
BT's McRae Sheds Light on 4K Strategy

5|25|17   |   4:45   |   (0) comments


At Light Reading's Big Communications Event 2017 in Austin, Texas, BT Group's Chief Network Architect Neil McRae talks about what it took for BT to broadcast live sports in 4K. Catch up with all our BCE coverage at http://www.lightreading.com/bce.asp.
From the Founder
How the NIA Aims to Advance NFV

5|25|17   |   08:07   |   (1) comment


Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
LRTV Custom TV
Better Solutions That Address Growing Scale

5|25|17   |     |   (0) comments


For Comcast, the X1 rollout and 17-fold increases in broadband speeds in the past 16 years are among factors driving the need for Energy 2020 solutions that reduce cost and consumption, says Mark Hess.
LRTV Custom TV
Ethernity Network Delivers Instant Offloading of Network Functions With All-Programmable Intelligent NIC

5|25|17   |     |   (0) comments


David Levi, CEO of Ethernity Networks, explains that programmability of the hardware makes the company's All-Programmable Intelligent NIC uniquely beneficial for communications service providers that need advanced data appliances with agile support of virtualization. Utilizing the company's patented network processing technology, Ethernity offers data path ...
LRTV Documentaries
BCE 2017: Vodafone Gets Obsessed With Cloud-Native

5|25|17   |     |   (0) comments


Vodafone's Matt Beal updates us on Project Ocean and explains why simple virtualization isn't enough of a goal for network transformation. Catch up with other BCE 2017 keynotes and news at http://www.lightreading.com/bce.asp.
LRTV Documentaries
BCE 2017: Intel's Take on Network Transformation

5|24|17   |     |   (0) comments


In this BCE 2017 keynote, Lynn Comp discusses Intel's vision for areas such as analytics, automation and service assurance. For more videos and BCE coverage, see http://www.lightreading.com/bce.asp.
LRTV Documentaries
Order From Chaos: The Steve Saunders BCE Keynote

5|24|17   |   17:27   |   (0) comments


Kicking off BCE 2017, Light Reading founder Steve Saunders lays blame for NFV's slow ramp-up and urges telecom to return to old-fashioned standards building and interoperability testing.
Think of this as the video sequel to the recent columns he's written about NFV and the prospect of a telecom app store. (See

LRTV Documentaries
Service Provider Panel: Partnering in the Digital Era

5|22|17   |     |   (0) comments


Coopetition has always been part of telecom, but the ecosphere now includes data centers, vendors, apps developers, cloud service providers and Internet content providers. This BCE 2017 panel explores the new attitudes among network operators as to the value and variety of ...
LRTV Interviews
Site Demo: AT&T's IoT Flow Platform

5|19|17   |   04:25   |   (0) comments


At AT&T's R&D center in Tel Aviv, Israel, project leader Eyal Segev talks about the operator's Flow platform and how it helps to prototype IoT applications.
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Cities Clamor for More Clout at FCC
Mari Silbey, Senior Editor, Cable/Video, 5/23/2017
What's Blocking 4K TV Today
Alan Breznick, Cable/Video Practice Leader, Light Reading, 5/22/2017
Sonus & Genband Finally Combine to Form $745M Company
Dan Jones, Mobile Editor, 5/23/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
Animals with Phones
What Brogrammers Look Like to the Rest of Us Click Here
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.