Light Reading
Frontier hopes to boost the productivity of businesses with a service that lets them send and reply to text messages through existing landline numbers.

Can Texting Give New Life to Landlines?

Jason Meyers
7/1/2014
100%
0%

Frontier Communications has equipped all of the landline phone numbers across its territory -- which includes primarily rural portions of 27 US states -- to be able to receive and send text messages via an app that works on laptops, desktops, smartphones, and tablets.

The obvious question is whether it's too little, too late for the anachronistic landline in an increasingly mobile world.

Both Frontier Communications Corp. (NYSE: FTR) and Zipwhip , which developed the service, argue that it's not -- chiefly because of the popularity of mobility and consumers' propensity to communicate via text. Existing landline and toll-free numbers are part of the identity of businesses, they say, and adding the ability to send and receive text messages makes them more valuable for functions such as taking orders, scheduling appointments and communicating with customers.

"The value of the landline is still very high, especially for businesses," says Rod Imbriani, vice president of product for Frontier. "They're advertising that landline number, and it's still very prominent. This is an extension of that number for the way their customers want to communicate."

Businesses don't have to buy any new hardware or change anything about the configuration of their phone systems to use Frontier's service -- they just sign up and download the Zipwhip app to send and reply to messages from any connected device. Messages are routed through the Zipwhip cloud and pushed to the device.

The service is priced as an add-on to business voice and data bundles: an additional $4.99 per month for 250 texts, and $19.99 per month for unlimited texting. There is also an enterprise-level package for $99.99 per month that adds features such as unlimited autoreply, group texting and scheduled texting.

To enable the service, Zipwhip entered all of Frontier's landline numbers into the routing tables of the core short messaging service (SMS) infrastructure in the US, so that every wireless operator now has Frontier's numbers in its database, says John Lauer, CEO of Zipwhip -- a step that, he says, revealed consumers' eagerness to use text messaging.

"In leading up to this launch we had to turn up all the Frontier numbers for text capability," Lauer says. "Since then we've seen thousands of texts going into black holes because people were already trying to text the landlines, even before the service was available."

John Arkontaky, research analyst for The Nemertes Research Group Inc. , says the ability to text could indeed give some new legs to landlines, especially for a service provider with Frontier's landline-heavy service portfolio.

"It is an interesting thing for the times. It's not inaccurate that things are shifting to mobile, but in the meantime a lot of companies have complex phone systems already hooked up," he says. "Within Frontier's kind of structure, I do think it could give landline some life and offer some cost-effectiveness, especially for customer service types of situations."

Another mobile industry observer is not so bullish.

"This is a cool technology chasing a dying market," says Bob Egan, CEO of the Sepharim Group, a mobile industry research and consulting firm. "The number of landlines continues to collapse, even in the business area, as more and more people are using wireless."

— Jason Meyers, Utility Communications Editor, Light Reading

(33)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 4   >   >>
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
7/3/2014 | 2:48:21 PM
Re: SMS SOS
I'm sorry -- but "real time" means someone is on hand to answer a message as soon as it comes in. It has absolutely nothing to do with how long it takes to respond. Does real time mean something different to you?
brookseven
50%
50%
brookseven,
User Rank: Light Sabre
7/3/2014 | 2:31:22 PM
Re: Personal experience
Mitch/RClark,

If you read the article, you will see that all that has happened is that an existing service from Ziphwhip has been enabled for all Frontier phone numbers.

You don't actually get a text on your landline phone (I was wondering how they had modified On Hook Transmission to do that).  What happens is that this online texting service with a specific app now accepts texts for your Landline Phone number.  You still need a smart device (smartphone, tablet, or PC) to send/receive the texts.

If I were thinking about this as a service, I would say it is targeted at businesses who are still using Landline phones and want to enable texting for some reason.  There is an API to send and receive texts, so it would seem automation based on this would be possible.  Potentially even integration with text to email services.

seven

 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
7/3/2014 | 1:29:06 PM
Re: Personal experience
wanlord - That is awesome. 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
7/3/2014 | 1:28:41 PM
Re: Personal experience
R Clark - "Both texting and wireline are declining operator services, so I hope Frontier knows this is what its customers want."

Frontier could just see it as a short-term opportunity -- a way to get additional revenue from technology that's on the way out. 
iapplega
50%
50%
iapplega,
User Rank: Light Beer
7/3/2014 | 1:06:25 PM
Re: SMS SOS
Well I guess full-time if you take 20 minutes to compose a 160 character reply
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
7/3/2014 | 1:01:40 PM
Re: SMS SOS
That would mean that Ms. Small-Business Person would hire someone full-time to ... answer the text?
iapplega
50%
50%
iapplega,
User Rank: Light Beer
7/3/2014 | 12:34:09 PM
Re: SMS SOS
My understanding is that the text message is answered by a human being in real time. It isnt an automated service. 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
7/2/2014 | 2:24:56 PM
Re: Personal experience
Kewl! I hope there's a version that works with a princess phone handset.
wanlord
100%
0%
wanlord,
User Rank: Light Sabre
7/2/2014 | 2:20:02 PM
Re: Personal experience
Found a leaked pic of the beta device:

 

R Clark
50%
50%
R Clark,
User Rank: Blogger
7/2/2014 | 9:26:50 AM
Re: Personal experience
Yeah, ordering pizza by text only makes sense if it goes straight into the pizza parlour's ordering system. 

Both texting and wireline are declining operator services, so I hope Frontier knows this is what its customers want.
Page 1 / 4   >   >>
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Razorsight Expert's Advice on Real-Time Analytics

11|27|14   |   1:43   |   (0) comments


Razorsight's powerful cloud-based Predictive Analytics solutions are used by the world's leading communications and media brands to drive smarter decisions, enable faster actions and optimize outcomes. Get expert advice.
LRTV Interviews
From 4G to 5G: Alcatel-Lucent's Dave Geary

11|25|14   |   09:09   |   (1) comment


Dave Geary, President of Wireless at Alcatel-Lucent, talks about the evolution of the 4G market, small cells, partnerships, 5G and the IoT.
LRTV Huawei Video Resource Center
Building a Secure Telefonica Network With Huawei's High-End Firewall

11|24|14   |   4:37   |   (0) comments


Andrew Davies, IP architect of the Telefonica, a leading digital communications company, discusses the Huawei security gateway solution and putting the solution into the testbed.
LRTV Huawei Video Resource Center
Huawei Partners with Spirent to Verify CE12816's 10GE Port & TRILL Networking Capabilities

11|24|14   |   2:50   |   (0) comments


Spirent Communications is the world's leading supplier for telecom testing appliances and solutions. Spirent has been in a close partnership with Huawei for a long time.
LRTV Huawei Video Resource Center
Saudi Airlines & Its ICT Transformation

11|24|14   |   2:07   |   (0) comments


In this video, Saudi Airlines discusses its network problems and how Huawei's Agile Network is its all-in-one solution.
LRTV Huawei Video Resource Center
Huawei's Agile Switch Benefiting Saudi Arabia's Yamamah Hospital

11|24|14   |   2:40   |   (0) comments


Saudi Arabia's Yamamah Hospital speaks about how Huawei's Agile Switch has improved the medical service's network infrastructure.
LRTV Huawei Video Resource Center
FanPlay & Huawei Build a Wireless Agile Smart Stadium

11|24|14   |   2:13   |   (0) comments


FanPlay is a cloud-based white label service, which is effectively a football fan engagement platform underpinned by mobile payment technology.
LRTV Huawei Video Resource Center
Building an Agile Stadium

11|24|14   |   3:54   |   (0) comments


Stadiums may be thousands of tons of concrete and steel, but they now need to be agile. Being at the stadium may not be as alluring as it once was. Sports franchises and stadium operators discuss how to get fans back.
LRTV Huawei Video Resource Center
Huawei Helps ChinaCache Tackle Challenges in the Internet Industry

11|24|14   |   3:09   |   (0) comments


ChinaCache is China's largest content distribution network supplier. Huawei's CE12800 has provided ChinaCache with very strong support in its establishment of an infrastructure network.
LRTV Huawei Video Resource Center
Cefinity on Managed Security Services & Next-Generation Firewall

11|24|14   |   7:05   |   (0) comments


Cefinity is a cloud management service provider in Southeast Asia. Ivan Zhang, CEO of the company, discusses the implementation of security service management in the cloud era.
LRTV Huawei Video Resource Center
Huawei's Agile Gateway in the Eyes of Cefinity

11|24|14   |   2:11   |   (0) comments


Cefinity is a managed service provider for enterprise networks. The company currently uses Huawei's AR series routers for the most complete range of functions. CEO Ivan Zhang speaks about the advantages of the AR series routers.
LRTV Huawei Video Resource Center
CTO of Bus-Online Talks About Huawei's Agile Gateway

11|24|14   |   2:53   |   (0) comments


Bus-Online covers around 100 million users everyday. In addition to providing mobile TV, and advertising services to the public, Bus-Online has also entered the field of mobile Internet.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 8-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
Net Neutrality Even Mark Cuban Could Love
Mitch Wagner, West Coast Bureau Chief, Light Reading, 11/26/2014
Do You Have a 2020 Vision?
Dennis Mendyk, Vice President of Research, Heavy Reading, 11/21/2014
Why 5G Is a Different Beast
Robert Clark, 11/26/2014
Eurobites: Net Neutrality Battle Looms
Paul Rainford, Assistant Editor, Europe, 11/27/2014
New Juniper CEO Can Be Thankful for $14.5M
Mitch Wagner, West Coast Bureau Chief, Light Reading, 11/25/2014
Like Us on Facebook
Twitter Feed