Telecom Italia, Sky Launch Internet TV Service

ROME -- Today the fibre-optic cable TV lands in Italy as part of a strategic partnership between Telecom Italia and Sky. Two leading companies in their respective industries join together by sharing their assets and their respective expertise to bring forth a key business project that will also boost ultra-broadband demand in the Country. In fact, the excellence of content and the uniqueness of Sky’s viewing experience turn into drivers for spreading TIM’s ultra-broadband and, at the same time, the access to Telecom Italia’s latest generation networks allows Sky to benefit from a new distribution platform for its content and services offer.

With this partnership, the two companies take a crucial step forward towards the so-called “convergence” between media and TLC, as the deal makes way for the first “quadruple play” offer in Italy, integrating landline and mobile services, broadband and ultra-broadband connectivity and premium television content available “anytime and anywhere” on all Internet-connected devices.

The initiative strengthens TIM’s strategy in distributing innovative services and confirms its role as technology enabler thanks to very high-speed networks, thus bringing more and more households closer to the very quality of content and the new modes to enjoy the Sky-branded viewing experience.

Similarly, the agreement with Telecom Italia does carry a strategic meaning for Sky too, as it makes all its wide-ranging offer of programs and exclusive services available on broadband and on ultra-broadband networks as well thus extending pay TV scope to reach out, for example, those prospects who reside in the city centers of the many Italian art cities and cannot install the satellite dish and therefore access Italy's best TV offer.

The “TIM Sky” joint offer will be available for TIM’s private customers with a fibre-optic connection from 30 to 100 Mbit/s and 20 Mbit/s ADSL.

Telecom Italia (TIM)