& cplSiteName &

Bandwidth Offers Voice APIs Via Cloud Platform

Carol Wilson
8/12/2014
100%
0%

Competitive carrier Bandwidth is embracing over-the-top services, offering to make it easier for them to integrate voice and messaging into their apps through a new cloud-based platform that delivers applications programming interfaces (APIs).

Other network operators are exploring using Rich Communications Services (RCS) for such capabilities but Bandwidth.com is going its own way, having developed its own Bandwidth App Program, which the company says is a cloud-based platform that can scale as needed to support applications globally.

Bandwidth was seeing a strong trend of movement of over-the-top business apps that need both voice calling and messaging onto wireless phones, says Jason Sommerset, director of product development, Bandwidth. Companies want their common programs -- salesforce.com and others -- to work more seamlessly with their communications.

"We saw the opportunity for a carrier-powered API platform in our region, so companies working with these other platforms would have an option of working directly with a carrier," Sommerset says.

The advantage of a carrier-based platform is the ability to offer things Bandwidth delivers today as a CLEC, exposed through an API -- that includes phone numbers and number porting -- as well as 911 calling, business features such as Caller ID database updates and the capability for virtual numbers to receive text messages.

Bandwidth is also offering support -- "as one company that runs the platform and the network" -- so OTT app developers can outsource the communications services and focus on their own app development.

The cloud-based app platform has actually been in commercial deployment for about a year, Sommerset says, but Bandwidth is just now announcing it as widely available. Its targeted customers are software-centric companies, already established in customer relationship management (CRM) or other fields but looking to enhance their products with voice and messaging channels or other Internet companies looking to add voice and messaging.

"These are not small projects and the sales cycle can be long," Sommerset said. "We are asking companies to add us as one of their primary platforms and that takes time."

— Carol Wilson, Editor-at-Large, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
Light Reading founder Steve Saunders grills Cisco's Roland Acra on how he's bringing automation to life inside the data center.
Flash Poll
Upcoming Live Events
March 20-22, 2018, Denver Marriott Tech Center
April 4, 2018, The Westin Dallas Downtown, Dallas
May 14-17, 2018, Austin Convention Center
All Upcoming Live Events
Infographics
SmartNICs aren't just about achieving scale. They also have a major impact in reducing CAPEX and OPEX requirements.
Hot Topics
Net Neutrality Is Not a Rational Debate
Iain Morris, News Editor, 12/4/2017
The Anatomy of Automation: Q&A With Cisco's Roland Acra
Steve Saunders, Founder, Light Reading, 12/7/2017
You Can't Fix OTT Streaming Problems If You Can't See Them
Mike Hollyman, Head of Consulting Engineering, Nokia Deepfield, 12/8/2017
Eurobites: Ericsson Restates Its Financials, Warns of Impairment Charges
Paul Rainford, Assistant Editor, Europe, 12/8/2017
Animals with Phones
We're Gonna Need More Treats Click Here
You spent how much on this thing?!
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed