Orange Teams for Digital Music Service
Orange and Deezer join forces to develop the digital music market
July 21, 2010
PARIS -- From September onwards, Orange and Deezer will include Deezer Premium in the Orange mobile and ADSL offers, a first on the French market. Deezer Premium is a paid musical streaming service which provides unlimited access to a catalogue of more than 7 million tracks of all genres with no advertising and High Quality audio. It is available on mobile devices and a wide range of terminals…
This innovative offer is the first major demonstration of Orange's new content strategy, based on strong partnerships for the benefit of Orange customers.
For Deezer, the agreement provides a major opportunity to extend the success of its premium offers to the mass market, leveraging the service's already excellent customer satisfaction rate of nearly 90%. The partnership is an unprecedented growth opportunity for the music industry as a whole. It will facilitate the development of the digital music market by building on the government-led “HADOPI” and “Carte Musique Jeunes” initiatives.
Orange France
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