Light Reading

Genband Unifies Its Enterprise UC Story

Sarah Thomas
1/28/2014
50%
50%

Genband is combining its all its unified communication (UC) capabilities, Nortel IP, and a new WebRTC engine to offer enterprises a new way to communicate -- and to make good on its promise of becoming a hardware independent, cloud company. (See Genband Goes Virtual at (Actual) Show.)

Genband Inc. unveiled its Generation Enterprise UC framework, along with Smart Office 2.0, on Tuesday, promising enterprises a hardware-agnostic way to offer secure communications from any device and on any network.

The platform includes HD voice, HD video, and collaboration and will run on wired and wireless, private and public, TDM, and IP networks. It combines a lot of the services Genband already has in house, such as its Experius Application Server, Quantix portfolio of security, session management, policy control, and session border controller (SBC), its Continuum gateway, and the Nuvia cloud platform. (See Genband Constructs Cloud-Based UC Service.)

The most interesting update in the bundle is a new WebRTC-powered Smart Office 2.0 platform, powered by Genband's Spider WebRTC gateway. The service moves a user's phone number from her phone to the cloud, so she can access it anytime and from any device. That includes from WebRTC-enabled web browsers, so that all of the features -- voice, video, chat, screen sharing -- are also available through a browser and can be used, switched between, or launched at will. (See Genband Builds a Gateway to WebRTC.)

Enterprises can opt to deploy it inside their firewall or through a hosted cloud provider, which is where communications service providers -- cable or telco -- come into play. Genband says it is in trials with cloud providers who will offer the service but declined to name them.

Genband has relationships with enterprise resellers, and is in a position to enable its service provider customers to leverage its enterprise clout to deliver higher value services. Greg Zweig, Genband's director of solutions marketing, says that they can offer Generation Enterprise and Smart Office as value-added services around their SIP trunking platforms.

Genband got its start in the enterprise market providing SBCs and hardware, but the company spent the last several years transforming itself into a software provider and helping businesses transform from TDM to IP. Tuesday's announcement is a good example of this transformation, according to Zweig. (See What's Next for Genband? and Pulling the Strings At Genband.)

The platform is designed to work like the traditional PSTN and interoperate with any legacy systems, but since it's fully virtualized, Genband says it can reduce network costs by 20% to 70%. Its first and largest customer target will be those enterprises that have old Nortel legacy voice systems in place. Genband acquired the Nortel IP in 2010, as well as a lot of its customers, which gives Genband a leg up on being the one to modernize those systems, since a rip and replace won't be required. (See Genband Wins Nortel's Carrier VoIP Biz.)

Genband won't be limited to Nortel call servers, however, notes Carl Baptiste, Genband's SVP of enterprise solutions. It can offer the complete UC package or complement any vendor's solution through SIP, TR-87, or even through legacy trunks using the mobility features of the solution. Likewise, Smart Office 2.0 works with any SBC from any vendor.

Genband's making a big push into the enterprise market, because as Zweig describes it, there's still an opportunity, especially among larger multi-side environments, to disrupt the market. While Genband certainly wants enterprises to buy all the gear that comes with Generation Enterprise, the company is stressing that it supports SIP and is open and interoperable, something Zweig says that's been missing from the market.

"Vendors have leveraged punitive licensing models, so while they, in concept, support a variety of devices, they make it hard for [customers] to acquire them and integrate them consistently across the enterprise," Zweig says. "This gives customers a graceful migration from existing assets to open next-gen environments such as ours."

— Sarah Reedy, Senior Editor, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
1/28/2014 | 10:50:05 AM
Genband in the cloud
Essentially, Genband is announcing a conglomoration of all the services it already offers, but it's notable that its hardware isn't required and it's designed to be open and interoperable. It says it's in trials with SPs, with announcements forthcoming. 

Meanwhile, operators aren't waiting on it. Sprint announced its own UC enterprise platform today, for one example of many: http://convergence.sprint.com/completecollaboration.aspx?ECID=vanity:completecollaboration
Flash Poll
From The Founder
Networks of the future will rely on "white box" switches and servers rather than proprietary hardware and that's going to alter the shape of the communications industry. Who says so? John Chambers.
LRTV Huawei Video Resource Center
Huawei Intros Smart Device for eLTE

3|30|15   |   05:25   |   (0) comments


Huawei has developed a secure, location-aware multimedia smartphone for its eLTE trunked radio solution, says Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
Win Video, Win All

3|30|15   |   06:44   |   (0) comments


Video is going to be the next main source of revenue for operators. Operators have big opportunities and advantages to monetize video services. Globally, Huawei has helped more than 70 operators achieve over 30 million video subscribers. Watch this video for more.
LRTV Custom TV
The Benefits of HyperScale Clouds for NFV

3|27|15   |   01:50   |   (0) comments


Hyperscale cloud has been developed by the Internet giants to support the creation and delivery of software-based services at blistering speeds, and at the lowest possible cost. The original ETSI NFV vision was to adopt hyperscale cloud architecture and practices. This vision has become somewhat obscured along the way, due to misunderstandings about the hyperscale ...
LRTV Huawei Video Resource Center
eLTE Rapid Meets the Need for Speed

3|26|15   |   4:45   |   (0) comments


Designed especially for emergency and dedicated ad hoc local mobile communications coverage, Huawei's eLTE Rapid solution can deliver trunked voice, video and data coverage for multiple users over a 6km range and be set up in just 15 minutes, explains Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
On Videos: Challenges & Opportunities

3|26|15   |   5:56   |   (0) comments


Most everything is now connected. And along with 4K and 4G technologies, everyone could be creating and broadcasting video contents. Users are expecting better video experience with any screen, anywhere and anytime. Operators will meet new challenges, but also see some big opportunities.
LRTV Custom TV
JDSU: Delivering Dynamic Networks for a Personalized Experience

3|26|15   |   5:59   |   (0) comments


Light Reading speaks to JDSU at Mobile World Congress 2015 about new solutions in the areas of HetNets, VoLTE, backhaul, virtualization, big data analytics, and real-time intelligence.
LRTV Custom TV
Smarter Service Chaining & New Ways to Benefit From Qosmos Technology

3|25|15   |   03:11   |   (0) comments


David Le Goff, director of strategic and product marketing at Qosmos, explains how the company has added application awareness to subscriber information to make service chaining more efficient and reduce costs for networking and infrastructure. In addition, Qosmos technology, which has been delivered as C libraries, is now also available as a virtual machine, ...
Between the CEOs
Qosmos CEO: The Changing Face of DPI

3|24|15   |   13:53   |   (0) comments


LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures. Also, how the comms market is becoming more like the automotive industry.
LRTV Huawei Video Resource Center
FC Schalke Scores With Its Agile Stadium

3|24|15   |   6:23   |   (0) comments


Top German soccer club FC Schalke 04 has deployed a new, agile WiFi network from Huawei in its Veltins-Arena stadium and is reaping the benefits in terms of customer satisfaction and business opportunities, explains marketing chief Alexander Jobst.
LRTV Huawei Video Resource Center
Huawei’s Insights on Mobile Video

3|24|15   |   7:51   |   (0) comments


More people than ever are now watching videos on smartphones. Seventy percent of mobile traffic will be video traffic until 2018. In this video, Huawei's exports give their insights on mobile video in terms of business model, network planning and 4G network construction.
LRTV Documentaries
The Rise of Industry 4.0

3|24|15   |   02:26   |   (9) comments


Are you ready for the fourth industrial revolution? It's a big deal for influential operators such as Deutsche Telekom.
LRTV Huawei Video Resource Center
Getting Connected With eLTE

3|23|15   |   06:04   |   (0) comments


Trunked radio communications have entered the 4G LTE world, and with Huawei's eLTE solution, can now deliver a full range of data and video services as well as push-to-talk voice, explains Huawei's Norman Frisch.
Upcoming Live Events
April 14, 2015, The Westin Times Square, New York City, NY
May 5, 2015, Hyatt McCormick Place, Chicago, IL
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
All Upcoming Live Events
Hot Topics
AT&T Woos SMBs With Small-Scale WiFi
Sarah Thomas, Editorial Operations Director, 3/26/2015
Just Don't Say IBM Is 'Relaunching' Networking Business
Mitch Wagner, West Coast Bureau Chief, Light Reading, 3/26/2015
TV Everywhere Nears Mainstream Adoption
Mari Silbey, Independent Technology Editor, 3/27/2015
Carriers Are Bright Spot in BlackBerry Q4
Sarah Thomas, Editorial Operations Director, 3/27/2015
Comcast Says TWC Deal Will Close Later
Mari Silbey, Independent Technology Editor, 3/26/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures.
Chattanooga’s EPB publicly owned utility comms company has become a poster child for how to enable a local economy using next-gen networking technology. Steve Saunders, Founder of Light Reading, sits down with Harold DePriest, president and CEO of EPB, to learn how EPB is bringing big time tech to small town America.
Cats with Phones
Interspecies Phone Love Click Here
"No, you hang up."
"No, YOU hang up."
Latest Comment