Light Reading

Genband Unifies Its Enterprise UC Story

Sarah Thomas
1/28/2014
50%
50%

Genband is combining its all its unified communication (UC) capabilities, Nortel IP, and a new WebRTC engine to offer enterprises a new way to communicate -- and to make good on its promise of becoming a hardware independent, cloud company. (See Genband Goes Virtual at (Actual) Show.)

Genband Inc. unveiled its Generation Enterprise UC framework, along with Smart Office 2.0, on Tuesday, promising enterprises a hardware-agnostic way to offer secure communications from any device and on any network.

The platform includes HD voice, HD video, and collaboration and will run on wired and wireless, private and public, TDM, and IP networks. It combines a lot of the services Genband already has in house, such as its Experius Application Server, Quantix portfolio of security, session management, policy control, and session border controller (SBC), its Continuum gateway, and the Nuvia cloud platform. (See Genband Constructs Cloud-Based UC Service.)

The most interesting update in the bundle is a new WebRTC-powered Smart Office 2.0 platform, powered by Genband's Spider WebRTC gateway. The service moves a user's phone number from her phone to the cloud, so she can access it anytime and from any device. That includes from WebRTC-enabled web browsers, so that all of the features -- voice, video, chat, screen sharing -- are also available through a browser and can be used, switched between, or launched at will. (See Genband Builds a Gateway to WebRTC.)

Enterprises can opt to deploy it inside their firewall or through a hosted cloud provider, which is where communications service providers -- cable or telco -- come into play. Genband says it is in trials with cloud providers who will offer the service but declined to name them.

Genband has relationships with enterprise resellers, and is in a position to enable its service provider customers to leverage its enterprise clout to deliver higher value services. Greg Zweig, Genband's director of solutions marketing, says that they can offer Generation Enterprise and Smart Office as value-added services around their SIP trunking platforms.

Genband got its start in the enterprise market providing SBCs and hardware, but the company spent the last several years transforming itself into a software provider and helping businesses transform from TDM to IP. Tuesday's announcement is a good example of this transformation, according to Zweig. (See What's Next for Genband? and Pulling the Strings At Genband.)

The platform is designed to work like the traditional PSTN and interoperate with any legacy systems, but since it's fully virtualized, Genband says it can reduce network costs by 20% to 70%. Its first and largest customer target will be those enterprises that have old Nortel legacy voice systems in place. Genband acquired the Nortel IP in 2010, as well as a lot of its customers, which gives Genband a leg up on being the one to modernize those systems, since a rip and replace won't be required. (See Genband Wins Nortel's Carrier VoIP Biz.)

Genband won't be limited to Nortel call servers, however, notes Carl Baptiste, Genband's SVP of enterprise solutions. It can offer the complete UC package or complement any vendor's solution through SIP, TR-87, or even through legacy trunks using the mobility features of the solution. Likewise, Smart Office 2.0 works with any SBC from any vendor.

Genband's making a big push into the enterprise market, because as Zweig describes it, there's still an opportunity, especially among larger multi-side environments, to disrupt the market. While Genband certainly wants enterprises to buy all the gear that comes with Generation Enterprise, the company is stressing that it supports SIP and is open and interoperable, something Zweig says that's been missing from the market.

"Vendors have leveraged punitive licensing models, so while they, in concept, support a variety of devices, they make it hard for [customers] to acquire them and integrate them consistently across the enterprise," Zweig says. "This gives customers a graceful migration from existing assets to open next-gen environments such as ours."

— Sarah Reedy, Senior Editor, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
1/28/2014 | 10:50:05 AM
Genband in the cloud
Essentially, Genband is announcing a conglomoration of all the services it already offers, but it's notable that its hardware isn't required and it's designed to be open and interoperable. It says it's in trials with SPs, with announcements forthcoming. 

Meanwhile, operators aren't waiting on it. Sprint announced its own UC enterprise platform today, for one example of many: http://convergence.sprint.com/completecollaboration.aspx?ECID=vanity:completecollaboration
Flash Poll
From The Founder
The New IP is actually bigger even than business. Like another hugely important tech that Light Reading is digging into right now, the New IP has the potential to change the world by fundamentally advancing what it is possible for people to achieve with communications.
LRTV Interviews
In the Cloud With Telecom Italia

3|5|15   |   7:10   |   (0) comments


Light Reading CEO Steve Saunders sits down with Telecom Italia's Simone Battiferri at Mobile World Congress to discuss virtualization, agility and the economic advantages of the cloud.
LRTV Huawei Video Resource Center
New Ways of Working

3|5|15   |   4:24   |   (0) comments


At the ICT Leaders Roundtable, hosted jointly by Light Reading and Huawei at the Hotel Renaissance in Barcelona just prior to Mobile World Congress, Hong Kong Telecom's Michael Yue explains how the transformation in its business has changed its customer relationships.
LRTV Huawei Video Resource Center
Bridging the Digital Gap

3|5|15   |   4:03   |   (0) comments


At the ICT Leaders Roundtable, hosted jointly by Light Reading and Huawei at the Hotel Renaissance in Barcelona just prior to Mobile World Congress, Boingo's Dr. Derek Peterson explains how ICT can help telcos bring the physical and virtual worlds closer together.
LRTV Huawei Video Resource Center
Making the Internet of Things Affordable

3|5|15   |   2:42   |   (0) comments


At the ICT Leaders Roundtable, hosted jointly by Light Reading and Huawei at the Hotel Renaissance in Barcelona just prior to Mobile World Congress, Telefonica's Dr. Mike Short explains how the Internet of Things demands a new low-cost approach to connectivity from telcos.
LRTV Huawei Video Resource Center
Evolution, Not Revolution

3|5|15   |   2:00   |   (0) comments


At the ICT Leaders Roundtable, hosted jointly by Light Reading and Huawei at the Hotel Renaissance in Barcelona just prior to Mobile World Congress, Heavy Reading's Patrick Donegan explains why telcos can't be too hasty in their efforts to transform themselves.
LRTV Custom TV
Management & Orchestration Enablement Strategies Required for NFV Commercial Success

3|5|15   |   6:22   |   (0) comments


NFV commercial success rests on successful service orchestration strategies which can span heterogeneous physical, virtual, legacy and next-gen networks. Network data and security integrity are additional key aspects. Nakina provides a suite of orchestratable network integrity applications built on an open, scalable MANO enablement platform.
LRTV Huawei Video Resource Center
The Power of Five Convergences in OceanStor OS

3|4|15   |   6:24   |   (0) comments


OceanStor OS is Huawei's brand-new storage operating system. While inheriting the consistent high stability, reliability and performance from the company's previous storage products, OceanStor OS abounds in new converged storage features. Specifically, the new storage operating system achieves "five convergences" to lift storage convergence to a higher level.
LRTV Huawei Video Resource Center
4K Brings Extreme Video Experience

3|4|15   |   8:10   |   (0) comments


4K video is a hot topic in the video industry. It will certainly bring an extreme video experience to end users. At the same time, however, it will also pose a big challenge to operators. Check out this Huawei 4K experts' discussion about how operators can achieve success in 4K video service.
LRTV Interviews
DT's Virtualization Vision for Europe

3|4|15   |   10:23   |   (0) comments


Light Reading CEO Steve Saunders talks virtualization, cloudification and standards with Deutsche Telekom's Axel Clauberg at Mobile World Congress.
LRTV Custom TV
ZTE's Wireline at MWC 2015

3|4|15   |   6:35   |   (0) comments


Light Reading speaks with Jane Chen, ZTE's Senior VP of Wireline Business, about innovations in her product line at Mobile World Congress.
LRTV Custom TV
ZTE at MWC 2015

3|4|15   |   4:24   |   (0) comments


Dr. Dick Chen of ZTE USA gives Light Reading an overview of what's new at ZTE's pavilion at Mobile World Congress 2015.
LRTV Interviews
Ericsson CEO Talks Telco Data Center Tech

3|4|15   |   05:45   |   (1) comment


At Mobile World Congress, Ericsson CEO Hans Vestberg discusses telco data center technology, business models, small cells and more.
Upcoming Live Events
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
All Upcoming Live Events
Infographics
Net neutrality, broadband services and the current outlook on data consumption, as presented by the New Jersey Institute of Technology.
Hot Topics
Internet Pioneers Decry Title II Rules
Carol Wilson, Editor-at-large, 3/2/2015
Wheeler: We'll Enforce Title II 'Case-By-Case'
Sarah Thomas, Editorial Operations Director, 3/3/2015
New CenturyLink CTO in Major Overhaul
Carol Wilson, Editor-at-large, 3/4/2015
Verizon Takes Radio Dot to Detroit, VoLTE Overseas
Sarah Thomas, Editorial Operations Director, 2/27/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO Steve Saunders talks transformation and virtualization – including Light Reading's independent testing of the vendor's virtualization solutions – with Cisco CEO John Chambers at Mobile World Congress in Barcelona.
Check out Light Reading's interview with Jay Samit, the newly appointed CEO of publicly traded SeaChange International Inc. With a resume that includes Sony, EMI, and Universal, Samit brings a reputation as an entrepreneur and a disruptor to his new role at the video solutions company. Hear what he had to say about the opportunities in video, as well as the outlook for cable, telco, OTT and mobile service providers.