Light Reading

Genband Unifies Its Enterprise UC Story

Sarah Thomas
1/28/2014
50%
50%

Genband is combining its all its unified communication (UC) capabilities, Nortel IP, and a new WebRTC engine to offer enterprises a new way to communicate -- and to make good on its promise of becoming a hardware independent, cloud company. (See Genband Goes Virtual at (Actual) Show.)

Genband Inc. unveiled its Generation Enterprise UC framework, along with Smart Office 2.0, on Tuesday, promising enterprises a hardware-agnostic way to offer secure communications from any device and on any network.

The platform includes HD voice, HD video, and collaboration and will run on wired and wireless, private and public, TDM, and IP networks. It combines a lot of the services Genband already has in house, such as its Experius Application Server, Quantix portfolio of security, session management, policy control, and session border controller (SBC), its Continuum gateway, and the Nuvia cloud platform. (See Genband Constructs Cloud-Based UC Service.)

The most interesting update in the bundle is a new WebRTC-powered Smart Office 2.0 platform, powered by Genband's Spider WebRTC gateway. The service moves a user's phone number from her phone to the cloud, so she can access it anytime and from any device. That includes from WebRTC-enabled web browsers, so that all of the features -- voice, video, chat, screen sharing -- are also available through a browser and can be used, switched between, or launched at will. (See Genband Builds a Gateway to WebRTC.)

Enterprises can opt to deploy it inside their firewall or through a hosted cloud provider, which is where communications service providers -- cable or telco -- come into play. Genband says it is in trials with cloud providers who will offer the service but declined to name them.

Genband has relationships with enterprise resellers, and is in a position to enable its service provider customers to leverage its enterprise clout to deliver higher value services. Greg Zweig, Genband's director of solutions marketing, says that they can offer Generation Enterprise and Smart Office as value-added services around their SIP trunking platforms.

Genband got its start in the enterprise market providing SBCs and hardware, but the company spent the last several years transforming itself into a software provider and helping businesses transform from TDM to IP. Tuesday's announcement is a good example of this transformation, according to Zweig. (See What's Next for Genband? and Pulling the Strings At Genband.)

The platform is designed to work like the traditional PSTN and interoperate with any legacy systems, but since it's fully virtualized, Genband says it can reduce network costs by 20% to 70%. Its first and largest customer target will be those enterprises that have old Nortel legacy voice systems in place. Genband acquired the Nortel IP in 2010, as well as a lot of its customers, which gives Genband a leg up on being the one to modernize those systems, since a rip and replace won't be required. (See Genband Wins Nortel's Carrier VoIP Biz.)

Genband won't be limited to Nortel call servers, however, notes Carl Baptiste, Genband's SVP of enterprise solutions. It can offer the complete UC package or complement any vendor's solution through SIP, TR-87, or even through legacy trunks using the mobility features of the solution. Likewise, Smart Office 2.0 works with any SBC from any vendor.

Genband's making a big push into the enterprise market, because as Zweig describes it, there's still an opportunity, especially among larger multi-side environments, to disrupt the market. While Genband certainly wants enterprises to buy all the gear that comes with Generation Enterprise, the company is stressing that it supports SIP and is open and interoperable, something Zweig says that's been missing from the market.

"Vendors have leveraged punitive licensing models, so while they, in concept, support a variety of devices, they make it hard for [customers] to acquire them and integrate them consistently across the enterprise," Zweig says. "This gives customers a graceful migration from existing assets to open next-gen environments such as ours."

— Sarah Reedy, Senior Editor, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
1/28/2014 | 10:50:05 AM
Genband in the cloud
Essentially, Genband is announcing a conglomoration of all the services it already offers, but it's notable that its hardware isn't required and it's designed to be open and interoperable. It says it's in trials with SPs, with announcements forthcoming. 

Meanwhile, operators aren't waiting on it. Sprint announced its own UC enterprise platform today, for one example of many: http://convergence.sprint.com/completecollaboration.aspx?ECID=vanity:completecollaboration
From The Founder
Against the odds, Huawei is growing its telecoms networking equipment business in the US -- that should be ringing some alarm bells for domestic vendors.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
Between the CEOs
CEO Chat With Jeff Miller, ActiveVideo

8|28|15   |   19:05   |   (0) comments


Jeff Miller, President and CEO of ActiveVideo, talks to Light Reading founder and CEO Steve Saunders about the impact of virtualization on the TV and video distribution market.
LRTV Huawei Video Resource Center
Vodafone: Mobile Money Is About Customer Trust

8|27|15   |   06.36   |   (0) comments


Light Reading spoke with Vodafone's Ian Ravenscroft about the unique responsibilities and opportunities facing operators handling customers' financial transactions over the network.
Telecom Innovators Video Showcase
Palo Alto Networks on Expanding in the Carrier/Service Provider Market

8|26|15   |   07:54   |   (0) comments


Alfred Lee from Palo Alto Networks tells Steve Saunders about their new chassis-based system, the PA-7080, and how it can benefit service providers compared to legacy firewalls.
LRTV Custom TV
Global Services Forum Preview

8|25|15   |   02:36   |   (0) comments


Light Reading's CEO and Founder Steve Saunders talks about Huawei's upcoming Global Services Forum with the help of Heavy Reading's Patrick Donegan and Teresa Mastrangelo.
Telecom Innovators Video Showcase
Infoblox on DNS Threat Index

8|19|15   |   04:39   |   (0) comments


Dilip Pillaipakam from Infoblox talks to Steve Saunders about his company's core network services.
Between the CEOs
CEO Chat With Ihab Tarazi, Equinix

8|14|15   |   20:18   |   (1) comment


Equinix CTO Ihab Tarazi talks to Light Reading founder and CEO Steve Saunders about the dramatic changes in the data center, cloud and interconnect markets and discusses the impact of SDN and NFV in the coming years.
Telecom Innovators Video Showcase
The Netformx Ecosystem

8|14|15   |   09:39   |   (1) comment


Ittai Bareket, CEO of Netformx, talks with Steve Saunders about the Netformx Ecosystem, which employs cutting-edge prescriptive analytics to help solution providers maximize profits.
Telecom Innovators Video Showcase
Versa Networks on Leveraging VNFs

8|12|15   |   07:37   |   (0) comments


Kumar Mehta, founder and CEO of stealth mode startup Versa Networks, talks with Steve Saunders about how providers can best leverage virtualized network functions (VNFs).
LRTV Custom TV
Transforming the Network Through OPNFV

8|5|15   |   7:09   |   (0) comments


Sandra Rivera, VP Data Center Group; GM Network Platforms Group, Intel Corporation, on OPNFV Arno and how the industry is coming together to accelerate the deployment of NFV and transform the network.
LRTV Huawei Video Resource Center
Huawei ONS Product Demo

8|3|15   |   6:01   |   (0) comments


Huawei shows at Open Networking Summit 2015 in Santa Clara how its SDN and NFV solutions embrace openness.
LRTV Custom TV
End-User or Enterprise Benefits to the New IP

7|30|15   |   04:27   |   (1) comment


Andrew Coward discusses what the New IP means to end users or enterprise customers. He explains compelling reasons, including how every customer can get their own network, from the transformation to the New IP.
LRTV Custom TV
Network Visibility & the New IP

7|30|15   |   02:23   |   (0) comments


Mukund Srigopal provides an explanation of what network visibility is and how it is essential as service providers transition to the New IP. In addition, the importance of the network packet broker is discussed.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
November 17, 2015, Santa Clara, California
December 1, 2015, The Westin Times Square, New York City
December 2, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Infographics
Cisco's cloud and virtualization portfolio can increase business agility and innovation by building a more flexible network architecture.
Hot Topics
T-Mobile CEO Plays Data Traffic Cop
Sarah Thomas, Editorial Operations Director, 8/31/2015
Verizon Hums a Driving Tune
Sarah Thomas, Editorial Operations Director, 8/26/2015
CEO Chat With Bill Gates
Steve Saunders, CEO and founder, Light Reading, 8/31/2015
Time to Monetize Cable WiFi
Alan Breznick, Cable/Video Practice Leader, 8/31/2015
Like Us on Facebook
Twitter Feed
September 16, 2015
WiFi First or Second?
September 22, 2015
Media Begins With “Me”
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
The scene: Last Saturday, lunchtime, the interior of a shi-shi-foo-foo eatery in Manhattan's SoHo district.
Jeff Miller, President and CEO of ActiveVideo, talks to Light Reading founder and CEO Steve Saunders about the impact of virtualization on the TV and video distribution market.
Cats with Phones
Tastes Like Fish Click Here
Please hold while I lick the phone.