& cplSiteName &

Genband Unifies Its Enterprise UC Story

Sarah Thomas
1/28/2014
50%
50%

Genband is combining its all its unified communication (UC) capabilities, Nortel IP, and a new WebRTC engine to offer enterprises a new way to communicate -- and to make good on its promise of becoming a hardware independent, cloud company. (See Genband Goes Virtual at (Actual) Show.)

Genband Inc. unveiled its Generation Enterprise UC framework, along with Smart Office 2.0, on Tuesday, promising enterprises a hardware-agnostic way to offer secure communications from any device and on any network.

The platform includes HD voice, HD video, and collaboration and will run on wired and wireless, private and public, TDM, and IP networks. It combines a lot of the services Genband already has in house, such as its Experius Application Server, Quantix portfolio of security, session management, policy control, and session border controller (SBC), its Continuum gateway, and the Nuvia cloud platform. (See Genband Constructs Cloud-Based UC Service.)

The most interesting update in the bundle is a new WebRTC-powered Smart Office 2.0 platform, powered by Genband's Spider WebRTC gateway. The service moves a user's phone number from her phone to the cloud, so she can access it anytime and from any device. That includes from WebRTC-enabled web browsers, so that all of the features -- voice, video, chat, screen sharing -- are also available through a browser and can be used, switched between, or launched at will. (See Genband Builds a Gateway to WebRTC.)

Enterprises can opt to deploy it inside their firewall or through a hosted cloud provider, which is where communications service providers -- cable or telco -- come into play. Genband says it is in trials with cloud providers who will offer the service but declined to name them.

Genband has relationships with enterprise resellers, and is in a position to enable its service provider customers to leverage its enterprise clout to deliver higher value services. Greg Zweig, Genband's director of solutions marketing, says that they can offer Generation Enterprise and Smart Office as value-added services around their SIP trunking platforms.

Genband got its start in the enterprise market providing SBCs and hardware, but the company spent the last several years transforming itself into a software provider and helping businesses transform from TDM to IP. Tuesday's announcement is a good example of this transformation, according to Zweig. (See What's Next for Genband? and Pulling the Strings at Genband.)

The platform is designed to work like the traditional PSTN and interoperate with any legacy systems, but since it's fully virtualized, Genband says it can reduce network costs by 20% to 70%. Its first and largest customer target will be those enterprises that have old Nortel legacy voice systems in place. Genband acquired the Nortel IP in 2010, as well as a lot of its customers, which gives Genband a leg up on being the one to modernize those systems, since a rip and replace won't be required. (See Genband Wins Nortel's Carrier VoIP Biz.)

Genband won't be limited to Nortel call servers, however, notes Carl Baptiste, Genband's SVP of enterprise solutions. It can offer the complete UC package or complement any vendor's solution through SIP, TR-87, or even through legacy trunks using the mobility features of the solution. Likewise, Smart Office 2.0 works with any SBC from any vendor.

Genband's making a big push into the enterprise market, because as Zweig describes it, there's still an opportunity, especially among larger multi-side environments, to disrupt the market. While Genband certainly wants enterprises to buy all the gear that comes with Generation Enterprise, the company is stressing that it supports SIP and is open and interoperable, something Zweig says that's been missing from the market.

"Vendors have leveraged punitive licensing models, so while they, in concept, support a variety of devices, they make it hard for [customers] to acquire them and integrate them consistently across the enterprise," Zweig says. "This gives customers a graceful migration from existing assets to open next-gen environments such as ours."

— Sarah Reedy, Senior Editor, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/28/2014 | 10:50:05 AM
Genband in the cloud
Essentially, Genband is announcing a conglomoration of all the services it already offers, but it's notable that its hardware isn't required and it's designed to be open and interoperable. It says it's in trials with SPs, with announcements forthcoming. 

Meanwhile, operators aren't waiting on it. Sprint announced its own UC enterprise platform today, for one example of many: http://convergence.sprint.com/completecollaboration.aspx?ECID=vanity:completecollaboration
From The Founder
Kicking off BCE 2017, Light Reading founder Steve Saunders lays blame for NFV's slow ramp-up and urges telecom to return to old-fashioned standards building and interoperability.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
CenturyLink: Let's Get Past SD-WAN Hype

6|23|17   |   04:02   |   (0) comments


Technology becomes a "shiny object" unless it's properly focused on solving business needs for enterprise customers, says Bill Grubbs, network solutions architect for CenturyLink. He explains to Light Reading why SD-WAN deployments have to be tailored to specific needs – and more.
Women in Comms Introduction Videos
Infinera's Sales Director Paints Tech's Big Picture

6|21|17   |   4:14   |   (1) comment


Shannon Williams, Infinera's director of sales, shares how she achieves work's many balancing acts -- between her role and the broader company, today and tomorrow's tech and more.
LRTV Custom TV
SD-WAN Innovation & Trends

6|20|17   |     |   (0) comments


Versa CEO Kelly Ahuja discusses with Carol Wilson the current status and trends in the SD-WAN market, Versa's innovation around building a software platform with broad contextualization, and the advantages that startups can bring to the SD-WAN market.
LRTV Interviews
Ovum's Dario Talmesio on 5G in Europe

6|20|17   |   02:16   |   (0) comments


At 5G World 2017, Dario Talmesio, principal analyst and practice leader on Ovum's fixed and mobile telecoms European team, explains the emerging trends amongst European operators as they prepare for 5G.
LRTV Custom TV
Putting Power on a Pedestal

6|19|17   |     |   (0) comments


ARRIS's John Ulm says a major accomplishment of SCTE•ISBE's Energy 2020 program is increased focus on power cost and consumption, including inclusion of energy requirements in operators' RFPs and RFIs.
LRTV Custom TV
Gigabit Access: The Last-Mile Pipe for All Future Services

6|19|17   |     |   (0) comments


A Gigabit access platform being deployed today must be able to deliver all types of services to an increasing number of devices. A non-blocking architecture is necessary to support the ever-increasing growth in bandwidth demand. The Huawei Gigabit access solution is based on a distributed design that is fully scalable to deliver a unprecedented performance.
LRTV Custom TV
Key Factors to Successfully Deploy an SD-WAN Service

6|19|17   |     |   (0) comments


As service providers transition their SD-WAN solution from trials and limited deployments into production at large scale, there are important considerations to successfully operationalize these solutions and realize their full potential, without adding complexity, introducing uncertainty or disrupting current business operations. Sunil Khandekar, CEO and Founder ...
LRTV Custom TV
IoT Solutions: Rational Exuberance

6|19|17   |     |   (0) comments


IoT solutions are morphing from hype into viable business opportunities. Huawei has the platform and ecosystem support to help carriers successfully address new business opportunities in the IoT space.
LRTV Custom TV
Realizing ICN as a Network Slice for Mobile Data Distribution

6|19|17   |     |   (1) comment


Network slicing in 5G allows the potential introduction of new network architectures such as Information-centric Networks (ICN) as a slice, managed over a shared pool of compute, storage and bandwidth resource. Services over an ICN slice can benefit from many architectural features such as Name Based Networking, Security, Multicasting, Multi-homing, Mobility, ...
LRTV Interviews
Ovum's Mike Roberts on 5G Uptake

6|19|17   |   04:08   |   (0) comments


Mike Roberts, research director for Ovum's service provider markets group, explains why he has boosted his 5G subscriptions forecast.
LRTV Interviews
AT&T's Hubbard on Intersection of SD-WAN & MPLS

6|15|17   |     |   (0) comments


Rick Hubbard, SVP of Network Product Management for AT&T Business Solutions, discusses how AT&T's approach to SD-WAN fits in with its overall virtualization strategy, explains how SD-WAN can improve enterprise customers' use of the cloud and addresses the intersection of SD-WAN and MPLS.
Telecom Innovators Video Showcase
Keep Connected IoT Devices Under Control With Allot

6|15|17   |     |   (0) comments


Allot AVP of International Pre-Sales, Daniel Keidar, explains how communications service providers can protect infrastructure and service availability from flooding attacks caused by malfunctioning or bot-infected devices connected to their network.
Upcoming Live Events
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Montcalm Marble Arch
November 1, 2017, The Montcalm Marble Arch
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Netflix's Lesson in Culture Expectation Settings
Sarah Thomas, Director, Women in Comms, 6/21/2017
No Imagination: UK Chip Biz Goes Up for Sale
Iain Morris, News Editor, 6/22/2017
Kalanick Steps Down as Uber CEO
Sarah Thomas, Director, Women in Comms, 6/21/2017
BT Tech Chief Makes Plea to 5G Chip Vendors
Ray Le Maistre, International Group Editor, 6/20/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.