& cplSiteName &

Genband Extends UC Reach With uReach Buy

Sarah Thomas
2/18/2014
50%
50%

Genband is continuing its services acquisition streak with the purchase of unified communications (UC) and voicemail provider uReach Technologies.

Genband Inc. says the acquisition, announced on Tuesday, is aimed at helping Tier 1 and Tier 2 fixed, mobile, and cable operators upgrade their legacy systems to more robust visual voicemail and communications services.

uReach has been powering voicemail for large operators, including Verizon Communications Inc. (NYSE: VZ) and Sprint Corp. (NYSE: S) in the US, for a decade, but Sanjay Bhatia, Genband's VP of Transformation Solutions, says a "large portion" of operators are still stuck in non-IP voicemail solutions.

What it hopes to offer them is a migration away from those legacy systems and onto an integrated UC platform making use of uReach's advanced voicemail services, as well as video mail, a mobile fax service, and an automated VirtualReceptionist for small businesses. Its platform uses REST APIs, works over IMS networks, and supports open standards, which Genband says fits in with its own software-driven, open standards approach to telephony. (See Genband Unifies Its Enterprise UC Story.)

Bhatia adds that uReach's messaging capabilities are deployable from the cloud or over the top of the network, which makes it a good fit with Genband's overall mobile, cloud, and OTT strategies.

New Genband CEO David Walsh told Light Reading in September to expect more M&A from the company as it builds out its services portfolio around cloud communications, 4G voice, and WebRTC. Most recently it acquired fring, a voice-over-IP provider now deployed with French operator Bouygues Telecom . Terms of the uReach acquisition were not announced. (See Genband Acquires fring to Help CSPs Go OTT, Bouygues First to Use Genband's fring, What's Next for Genband?, and Pulling the Strings at Genband.)

— Sarah Reedy, Senior Editor, Light Reading

(10)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
2/18/2014 | 5:41:21 PM
Re: If UC it...
Interesting feedback. Thanks for sharing, Phil!
futurephil
50%
50%
futurephil,
User Rank: Light Sabre
2/18/2014 | 1:50:23 PM
Re: If UC it...
Short answer: They are willing to pay more. 

Long answer: 61% of smaller SMBs and 79% of larger SMBs told us they were interested, very interested or extremely interested in UC for their business. Both groups expressed a willingness to pay extra fees per month to have access to the UC feature set particularly when presented with a deeper description of UC features including integrated voicemail, and call jump (the ability to move a call across devices without interrupting the call).

We worked with a company that secret-shopped service providers to show exactly how diverse the pricing, packaging and offers can be. When looking at TCO, the lowest cost offers were around $50/user/month; the highest cost offers, over $140/user/month. I can share that data with you directly -- drop me a line.  

-ph

 

 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
2/18/2014 | 1:17:48 PM
Re: If UC it...
Thanks, Phil. Did the survey pinpoint how much "more" SMBs would be willing to pay for UC?
futurephil
50%
50%
futurephil,
User Rank: Light Sabre
2/18/2014 | 12:00:59 PM
Re: If UC it...
It's also tough to measure UC because vendors have sort of defined it however they like. We've done some research into what feature set SMBs want from service providers and it does help explain why some components of UC are more popular than others:

http://www.metaswitch.com/new-white-paper-reveals-north-american-smb-appetite-ip-communications-and-cloud-services
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
2/18/2014 | 11:42:13 AM
Re: If UC it...
Right -- that's been my take on UC for the past few years. There are some good reasons for it to be deployed, but maybe not enough good reasons, which means it doesn't move up the "to-do" list for operators. Again, that's not to say it won't hit the mainstream, but the ramp time has been pretty long.
TaraSeals
50%
50%
TaraSeals,
User Rank: Light Sabre
2/18/2014 | 11:23:50 AM
Re: If UC it...
ALL of the analyst firms that do forecasting on UC and UC as a service (UCaaS) expect it to hockeystick into massive enterprise and SMB growth--and if you look at what's happening in the channel partner space, UC is one of the top offerings that those guys and gals are pushing--hard. I don't think there's any doubt that interest in UC is there, but so far the obstacles to adoption are lingering--namely, complexity. Acquisitions like GENBAND's of uReach help create a holistic offering with not just UC but everything else that UC requires to work. So that means simplified deployment for service providers and end users--and which goes long way to moving the market along.
brookseven
100%
0%
brookseven,
User Rank: Light Sabre
2/18/2014 | 11:22:59 AM
Re: If UC it...
Dennis,

All of this is going to be a slow grind.  Over time systems will retire. Unless there is NEW business associated with it, why would anybody obsolete old voice systems.  I always read two arguments:

1 - The newer systems are lower CAPEX.  That would be true IF the carrier were buying lots of new systems.  But they aren't.  Hard to beat the cost of an installed system.

2 - The newer systems are lower OPEX.  This is actually not true. Yes, the product may take less space, power and cooling.  However, it has to be tested and approved.  People have to be trained to operate it.  Procedures and guidelines have to be written.  I have been told that a new product is a $20M deal for a Tier 1 carrier.  The lowered cost has to exceed that number to break even.

And worse yet for most of these systems is the relative scarcity of lab personnel.  Carriers do not have infinite bandwidth to approve new systems.  They focus on areas that are of importance to them.  The question for UC is:  Why is UC more important than SDN and NFV (or a million other things that can be done)?

seven
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
2/18/2014 | 11:22:13 AM
Re: If UC it...
Btw, Ericsson will also be showing off its new enterprise UC wares, alongside Radio Dot, at MWC next week: http://www.computerworld.com/s/article/9246265/Ericsson_readies_mobile_unified_communications_push
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
2/18/2014 | 11:19:18 AM
Re: If UC it...
Features of UC seem to be popular, but not the whole suite of services, at least not yet. Plus, Genband will be pitching its offering aainst free alternatives like Google Hangouts (although Ray and I can tell you, it doesn't always work as advertised) and established vendors like Ericsson. Interest in uReach will likely be more about its voicemail services, I imagine. We take that for granted on iPhones, but a lot of operator and handsets are still stuck in the past with their voicemail offerings, ie. dial in, enter a password and have to listen to each message.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
2/18/2014 | 10:32:31 AM
If UC it...
UC has been on the periphery for a long time now. Even as communication options have multiplied, it can't seem to crack the "must have" list -- kind of like videoconferencing. Do you think UC adoption will ever hit critical mass?
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Huawei Video Resource Center
BBWF 2016: Orange Poland's Next-Gen Central Office

3|28|17   |     |   (0) comments


Introduction to Orange Poland's legacy next-generation central office solution.
LRTV Custom TV
Viavi at OFC 2017

3|28|17   |   4:15   |   (0) comments


Light Reading's Editor-in-Chief Craig Matsumoto reports from the Viavi booth at OFC and gets an update on the 400G testing market from Tom Fawcett, VP and GM of LAB & Production. At this year's event, Viavi won three awards from Lightwave magazine and showcased an interoperability demo with Ethernet Alliance and Finisar.
LRTV Custom TV
Connecting the Entire Home With DOCSIS 3.1

3|28|17   |   3:58:   |   (0) comments


Hitron Technologies had the first cable modem certified for DOCSIS 3.1 and already has over 120,000 units in the field. Greg Fisher, CTO of Hitron, provides an update on his company's rollout of new gateways and why he thinks DOCSIS 3.1 will continue to drive value for operators into 2017 and beyond.
LRTV Interviews
Amazon Prime's Hand of God Creator on Producing for OTT

3|28|17   |     |   (0) comments


Ben Watkins is the creator, writer and producer of Hand of God, a series on Amazon Prime. At Light Reading's Cable Next-Gen conference in Denver, he explained the advantages of producing for an OTT platform versus traditional TV.
LRTV Custom TV
How Metrological Keeps Cable Customers on the Couch

3|28|17   |     |   (0) comments


Metrological offers an open source solution that reduces the time it takes cable operators to integrate OTT content into the linear television viewing experience.
LRTV Documentaries
The ABC of OTT

3|28|17   |     |   (0) comments


At Light Reading's Cable Next-Gen conference in Denver, Ben Watkins, creator of Amazon Prime's Hand of God show, explained how producing content for an OTT platform differs from producing content for traditional TV.
Shades of Ray
Why Analytics Is the Tech World's Digital Glue

3|27|17   |   02:20   |   (0) comments


It was obvious at the massive annual CeBIT enterprise tech trade show that the foundation for tech innovation right now is real-time analytics.
LRTV Custom TV
CommScope – Meeting the Demands of Tomorrow's Networks

3|24|17   |     |   (0) comments


Phil Sorksy, Vice President International at CommScope, discusses addressing the challenges faced by service providers today, and as future trends emerge.
LRTV Huawei Video Resource Center
AMS-IX & Huawei's OSN 902

3|24|17   |     |   (0) comments


Huawei shows how its OSN 902 platform helps the Amsterdam Internet exchange to connect the world using multiplexing.
LRTV Huawei Video Resource Center
Huawei's Smart Energy Innovation Center

3|24|17   |     |   (0) comments


In Nuremberg, Huawei showcases its latest capabilities in the digitalization of Internet resources, network infrastructure and intelligence at its Smart Energy Innovation Center.
Valley Wonk
OFC & Hyperscale: A Good Mix?

3|24|17   |   01:50   |   (0) comments


Cloud and telecom players want different types of equipment for their networks, as the chatter at OFC reveals.
LRTV Custom TV
Etisalat on NFV Journey

3|24|17   |   10:37   |   (0) comments


Etisalat is a service provider that prides itself on bringing innovative technologies to the markets it serves. It was one of the first operators to implement 3G and leads the pack in fiber penetration. Now, Esmaeel Al Hammadi, Etisalat's SVP of Network Development, explains the operator's journey to virtualization, beginning with the network core, as well as the ...
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Eurobites: A1, Nokia Turn It Up to 11
Paul Rainford, Assistant Editor, Europe, 3/22/2017
FTTH No Slam Dunk for Cable
Carol Wilson, Editor-at-large, 3/23/2017
Unlocking China's $194B Telecom Market
Robert Clark, 3/27/2017
Welcome to the Wild West of Privacy
Carol Wilson, Editor-at-large, 3/24/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
At MWC 2017, Qualcomm's CTO Matt Grob talks to Light Reading's CEO and Founder Steve Saunders about the progress being made in the development of the technologies and standards that will underpin 5G.
Animals with Phones
Working From Home Doesn't Work for Everyone Click Here
You shouldn't nap on your keyboard, for instance.
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.