Light Reading
Finnish mobile phones giant adds to its Web 2.0 portfolio with the acquisition of Redmond-based file sharing startup Twango

Nokia: It Takes Web 2.0 to Twango

Ray Le Maistre
7/24/2007
50%
50%

Nokia Corp. (NYSE: NOK) has continued its advance into the Web 2.0 world of file sharing with the acquisition of Redmond-based social networking startup Twango . (See Nokia Acquires Twango.)

Financial details were not disclosed, though The Wall Street Journal reported that the deal was set to be worth no more than €70 million (US$96.7 million).

This isn't the first time Nokia has acquired a media sharing business based in the Seattle area: In August 2006 the mobile phone giant paid $60 million to buy wholesale music download services specialist Loudeye. (See Nokia to Buy Loudeye.)

And in June, Nokia's private equity arm invested in online TV startup kyte.tv . (See Nokia Invests in Kyte.tv.)

That investment and the Twango acquisition will feed into Nokia's planned Services and Software division, one of the company's three new business units that will begin operations on January 1 next year. (See Nokia Streamlines Structure and Nokia Reorganizes.)

Twango, though, operates in YouTube Inc. and MySpace territory, which is becoming increasingly crowded -- just check out how long the list of video sharing sites is on our sister site, Contentinople .

Twango, founded in 2004, which describes itself as "a free and fun place to share your photos, videos and audio," is a social networking site that allows its users to upload media files from fixed and mobile devices. Click on this link to get a snapshot of what Twango is all about.

It launched in October 2006, boasting ease of use and the ability to support more than 110 file types. For example, users can add new files to their Twango "channel" by sending an email (with attachment) from a PC or mobile device to their Twango account. Twango is believed to have quite a small user base of a few tens of thousands.

Nokia says the acquisition will give it a "seasoned team with strong social media and Web services expertise." That team, which is now set to grow, currently totals just 10 people, including the five founders, all former Microsoft Corp. (Nasdaq: MSFT) staffers (hence the Redmond location) -- Philip Carmichael, Serena Glover, Randy Kerr, Jim Laurel, and Mike Laurel. The company has, to date, been based in Glover's house and funded entirely by the founders.

The deal allows Nokia to tap into the application development sector, as well, as Twango has made a point of publishing its API (Application Programming Interface) code so that third-party developers can create new applications to work with the Twango platform. "The API gives developers the freedom to create innovative software and services such as uploaders, mashups, and new ways to display and manipulate media stored on Twango," according to the Twango Website.

It also offers Nokia another way to generate revenues, as it plans to introduce paid-for Twango accounts in the future, though no details are available yet. The Finnish company stresses that a "free level of service" will still be available once paid services are introduced.

Nokia also plans to expand Twango internationally, as the Finnish firm expects to introduce the service in different languages and store user data outside the U.S.

The Twango name may not survive long-term, though, as Nokia says it "may decide on a name that is more suitable" as it takes the service global.

(On a possibly related note: Tango is HUGE in Finland. Coincidence?)

Nokia says it will provide details about its future plans for Twango's service some time in the first half of 2008, though it seems certain that Nokia will at least add file-sharing functionality based on Twango's code to its range of multimedia handsets.

— Ray Le Maistre, International News Editor, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
mocelet
50%
50%
mocelet,
User Rank: Light Beer
12/5/2012 | 3:05:04 PM
re: Nokia: It Takes Web 2.0 to Twango
It sounds like Nokia overpaid. Twango has around 80K monthly unique visitors. Assuming Nokia paid $80m, they paid almost $1000/visitor. YouTube was around $100/visitor.

ThereGĒÖs a significant interest in social media networks from big players (Sony GĒō Grouper, Cisco GĒō Five Across). I wonder if Motorola, Palm, Helio, Apple, etc. are shopping for acquisition.

Any thoughts?
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
From 4G to 5G: Alcatel-Lucent's Dave Geary

11|25|14   |   09:09   |   (1) comment


Dave Geary, President of Wireless at Alcatel-Lucent, talks about the evolution of the 4G market, small cells, partnerships, 5G and the IoT.
LRTV Huawei Video Resource Center
Building a Secure Telefonica Network With Huawei's High-End Firewall

11|24|14   |   4:37   |   (0) comments


Andrew Davies, IP architect of the Telefonica, a leading digital communications company, discusses the Huawei security gateway solution and putting the solution into the testbed.
LRTV Huawei Video Resource Center
Huawei Partners with Spirent to Verify CE12816's 10GE Port & TRILL Networking Capabilities

11|24|14   |   2:50   |   (0) comments


Spirent Communications is the world's leading supplier for telecom testing appliances and solutions. Spirent has been in a close partnership with Huawei for a long time.
LRTV Huawei Video Resource Center
Saudi Airlines & Its ICT Transformation

11|24|14   |   2:07   |   (0) comments


In this video, Saudi Airlines discusses its network problems and how Huawei's Agile Network is its all-in-one solution.
LRTV Huawei Video Resource Center
Huawei's Agile Switch Benefiting Saudi Arabia's Yamamah Hospital

11|24|14   |   2:40   |   (0) comments


Saudi Arabia's Yamamah Hospital speaks about how Huawei's Agile Switch has improved the medical service's network infrastructure.
LRTV Huawei Video Resource Center
FanPlay & Huawei Build a Wireless Agile Smart Stadium

11|24|14   |   2:13   |   (0) comments


FanPlay is a cloud-based white label service, which is effectively a football fan engagement platform underpinned by mobile payment technology.
LRTV Huawei Video Resource Center
Building an Agile Stadium

11|24|14   |   3:54   |   (0) comments


Stadiums may be thousands of tons of concrete and steel, but they now need to be agile. Being at the stadium may not be as alluring as it once was. Sports franchises and stadium operators discuss how to get fans back.
LRTV Huawei Video Resource Center
Huawei Helps ChinaCache Tackle Challenges in the Internet Industry

11|24|14   |   3:09   |   (0) comments


ChinaCache is China's largest content distribution network supplier. Huawei's CE12800 has provided ChinaCache with very strong support in its establishment of an infrastructure network.
LRTV Huawei Video Resource Center
Cefinity on Managed Security Services & Next-Generation Firewall

11|24|14   |   7:05   |   (0) comments


Cefinity is a cloud management service provider in Southeast Asia. Ivan Zhang, CEO of the company, discusses the implementation of security service management in the cloud era.
LRTV Huawei Video Resource Center
Huawei's Agile Gateway in the Eyes of Cefinity

11|24|14   |   2:11   |   (0) comments


Cefinity is a managed service provider for enterprise networks. The company currently uses Huawei's AR series routers for the most complete range of functions. CEO Ivan Zhang speaks about the advantages of the AR series routers.
LRTV Huawei Video Resource Center
CTO of Bus-Online Talks About Huawei's Agile Gateway

11|24|14   |   2:53   |   (0) comments


Bus-Online covers around 100 million users everyday. In addition to providing mobile TV, and advertising services to the public, Bus-Online has also entered the field of mobile Internet.
LRTV Huawei Video Resource Center
Amsterdam ArenA as an Agile Campus

11|24|14   |   3:31   |   (0) comments


The Amsterdam ArenA, home of the Ajax soccer team, can be a crowded space. ArenA has partnered with Huawei to work on bringing ample bandwidth to 53,000 people at the same time.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 8-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
$38.3M: Ain't That a Kik in the SMS
Sarah Reedy, Senior Editor, 11/20/2014
Do You Have a 2020 Vision?
Dennis Mendyk, Vice President of Research, Heavy Reading, 11/21/2014
$35B+ Spectrum Auction Dings Verizon, Shines Dish
Dan Jones, Mobile Editor, 11/24/2014
Operators Should Block Ads to Get Their Cut, Startup Says
Sarah Reedy, Senior Editor, 11/24/2014
The New Wave of IP + Optical Integration
Ray Le Maistre, Editor-in-chief, 11/21/2014
Like Us on Facebook
Twitter Feed