Light Reading
Finnish mobile phones giant adds to its Web 2.0 portfolio with the acquisition of Redmond-based file sharing startup Twango

Nokia: It Takes Web 2.0 to Twango

Ray Le Maistre
7/24/2007
50%
50%

Nokia Corp. (NYSE: NOK) has continued its advance into the Web 2.0 world of file sharing with the acquisition of Redmond-based social networking startup Twango . (See Nokia Acquires Twango.)

Financial details were not disclosed, though The Wall Street Journal reported that the deal was set to be worth no more than €70 million (US$96.7 million).

This isn't the first time Nokia has acquired a media sharing business based in the Seattle area: In August 2006 the mobile phone giant paid $60 million to buy wholesale music download services specialist Loudeye. (See Nokia to Buy Loudeye.)

And in June, Nokia's private equity arm invested in online TV startup kyte.tv . (See Nokia Invests in Kyte.tv.)

That investment and the Twango acquisition will feed into Nokia's planned Services and Software division, one of the company's three new business units that will begin operations on January 1 next year. (See Nokia Streamlines Structure and Nokia Reorganizes.)

Twango, though, operates in YouTube Inc. and MySpace territory, which is becoming increasingly crowded -- just check out how long the list of video sharing sites is on our sister site, Contentinople .

Twango, founded in 2004, which describes itself as "a free and fun place to share your photos, videos and audio," is a social networking site that allows its users to upload media files from fixed and mobile devices. Click on this link to get a snapshot of what Twango is all about.

It launched in October 2006, boasting ease of use and the ability to support more than 110 file types. For example, users can add new files to their Twango "channel" by sending an email (with attachment) from a PC or mobile device to their Twango account. Twango is believed to have quite a small user base of a few tens of thousands.

Nokia says the acquisition will give it a "seasoned team with strong social media and Web services expertise." That team, which is now set to grow, currently totals just 10 people, including the five founders, all former Microsoft Corp. (Nasdaq: MSFT) staffers (hence the Redmond location) -- Philip Carmichael, Serena Glover, Randy Kerr, Jim Laurel, and Mike Laurel. The company has, to date, been based in Glover's house and funded entirely by the founders.

The deal allows Nokia to tap into the application development sector, as well, as Twango has made a point of publishing its API (Application Programming Interface) code so that third-party developers can create new applications to work with the Twango platform. "The API gives developers the freedom to create innovative software and services such as uploaders, mashups, and new ways to display and manipulate media stored on Twango," according to the Twango Website.

It also offers Nokia another way to generate revenues, as it plans to introduce paid-for Twango accounts in the future, though no details are available yet. The Finnish company stresses that a "free level of service" will still be available once paid services are introduced.

Nokia also plans to expand Twango internationally, as the Finnish firm expects to introduce the service in different languages and store user data outside the U.S.

The Twango name may not survive long-term, though, as Nokia says it "may decide on a name that is more suitable" as it takes the service global.

(On a possibly related note: Tango is HUGE in Finland. Coincidence?)

Nokia says it will provide details about its future plans for Twango's service some time in the first half of 2008, though it seems certain that Nokia will at least add file-sharing functionality based on Twango's code to its range of multimedia handsets.

— Ray Le Maistre, International News Editor, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
mocelet
50%
50%
mocelet,
User Rank: Light Beer
12/5/2012 | 3:05:04 PM
re: Nokia: It Takes Web 2.0 to Twango
It sounds like Nokia overpaid. Twango has around 80K monthly unique visitors. Assuming Nokia paid $80m, they paid almost $1000/visitor. YouTube was around $100/visitor.

ThereGĒÖs a significant interest in social media networks from big players (Sony GĒō Grouper, Cisco GĒō Five Across). I wonder if Motorola, Palm, Helio, Apple, etc. are shopping for acquisition.

Any thoughts?
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
Wagner’s Ring
Data Centers Drive Telcos Into the Future

8|28|14   |   2:20   |   (2) comments


Data centers are at the heart of key trends driving telecom -- network virtualization, the drive for increased agility, and the need to compete with OTT providers.
LRTV Custom TV
Why SPs Should Consider Cisco's EPN

8|27|14   |   5:40   |   (0) comments


Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
LRTV Huawei Video Resource Center
Huawei’s Showcase @ Big Telecom Event 2014

8|26|14   |   2.56   |   (0) comments


SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of Integrated Solutions on SoftCOM & NFV Monetization

8|26|14   |   4.43   |   (0) comments


Libin Dai, Director of Integrated Solutions, Carrier Business Group, discusses Huawei's SoftCOM and NFV monetization. Huawei believes that NFV monetization should be service-driven rather than network-driven, and that operators should have network transformation, service transformation and a compatible and collaborative ecosystem in place in order to deploy NFV.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of US NFV Lab on CloudEdge & the Future of NFV

8|26|14   |   4.06   |   (0) comments


Sean Chen, Director of US NFV Lab at Huawei, discusses Huawei's new approach to NFV in open collaboration. Huawei believes that through Proof of Concept tests, it could help operators learn and communicate with the industry more effectively. Sean believes that successful implementation of NFV should have its values reaching to end users and discusses how Huawei's ...
LRTV Huawei Video Resource Center
Huawei's Highlights @ Big Telecom Event 2014

8|26|14   |   3.34   |   (0) comments


At the Big Telecom Event in Chicago Huawei showcases its high-level strategy, the SoftCOM architecture, which helps operators reduce the cost of ownership of their network infrastructure and generate additional revenue in the ICT service environment. Huawei showcases over 30 pilot programs from across the globe, focusing on the industry-leading commercial ...
LRTV Custom TV
VeEX – Live from the Show

8|21|14   |   5:58   |   (0) comments


An overview of VeEX Test and Measurement solutions including TX300S multi-service test set with VeExpress cloud-based management system, UX400 universal modular platform supporting 100G testing, and the redesigned RXT modular platform.
LRTV Custom TV
Transitioning CE 2.0 Networks Into the SDN & NFV Era With Telco Systems

8|19|14   |   5:19   |   (0) comments


Telco Systems' Ariel Efrati (CEO) and Moshe Shimon (VP of Product Management) discuss virtualization and how the company's new Open Metro Edge solution utilizes the SDN and NFV concepts to accelerate and orchestrate service delivery through its innovative product portfolio and software applications.
LRTV Custom TV
NFV Myths: Is NFV Still Several Years Away?

8|11|14   |   1:13   |   (0) comments


Some say that NFV (network functions virtualization) is still several years away from being implemented on mobile operator networks. This isn't the case. Operators can get started on their paths to NFV now, as this short video from Skyfire shows.
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Today's Cartoon
Hot Topics
Rogers, Shaw Take Aim at Netflix
Mari Silbey, Independent Technology Editor, 8/26/2014
Utilities to Pump $11.2B Into Smart Grid – Study
Jason Meyers, Senior Editor, Utility Communications/IoT, 8/26/2014
Verizon Launches QR Code Security Solution
Carol Wilson, Editor-at-large, 8/26/2014
Nokia's Maps Land on Samsung Devices
Sarah Reedy, Senior Editor, 8/29/2014
Verizon to Launch HD VoLTE in 'Coming Weeks'
Sarah Reedy, Senior Editor, 8/26/2014
Like Us on Facebook
Twitter Feed