Light Reading

Nokia: It Takes Web 2.0 to Twango

Ray Le Maistre
7/24/2007
50%
50%

Nokia Corp. (NYSE: NOK) has continued its advance into the Web 2.0 world of file sharing with the acquisition of Redmond-based social networking startup Twango . (See Nokia Acquires Twango.)

Financial details were not disclosed, though The Wall Street Journal reported that the deal was set to be worth no more than €70 million (US$96.7 million).

This isn't the first time Nokia has acquired a media sharing business based in the Seattle area: In August 2006 the mobile phone giant paid $60 million to buy wholesale music download services specialist Loudeye. (See Nokia to Buy Loudeye.)

And in June, Nokia's private equity arm invested in online TV startup kyte.tv . (See Nokia Invests in Kyte.tv.)

That investment and the Twango acquisition will feed into Nokia's planned Services and Software division, one of the company's three new business units that will begin operations on January 1 next year. (See Nokia Streamlines Structure and Nokia Reorganizes.)

Twango, though, operates in YouTube Inc. and MySpace territory, which is becoming increasingly crowded -- just check out how long the list of video sharing sites is on our sister site, Contentinople .

Twango, founded in 2004, which describes itself as "a free and fun place to share your photos, videos and audio," is a social networking site that allows its users to upload media files from fixed and mobile devices. Click on this link to get a snapshot of what Twango is all about.

It launched in October 2006, boasting ease of use and the ability to support more than 110 file types. For example, users can add new files to their Twango "channel" by sending an email (with attachment) from a PC or mobile device to their Twango account. Twango is believed to have quite a small user base of a few tens of thousands.

Nokia says the acquisition will give it a "seasoned team with strong social media and Web services expertise." That team, which is now set to grow, currently totals just 10 people, including the five founders, all former Microsoft Corp. (Nasdaq: MSFT) staffers (hence the Redmond location) -- Philip Carmichael, Serena Glover, Randy Kerr, Jim Laurel, and Mike Laurel. The company has, to date, been based in Glover's house and funded entirely by the founders.

The deal allows Nokia to tap into the application development sector, as well, as Twango has made a point of publishing its API (Application Programming Interface) code so that third-party developers can create new applications to work with the Twango platform. "The API gives developers the freedom to create innovative software and services such as uploaders, mashups, and new ways to display and manipulate media stored on Twango," according to the Twango Website.

It also offers Nokia another way to generate revenues, as it plans to introduce paid-for Twango accounts in the future, though no details are available yet. The Finnish company stresses that a "free level of service" will still be available once paid services are introduced.

Nokia also plans to expand Twango internationally, as the Finnish firm expects to introduce the service in different languages and store user data outside the U.S.

The Twango name may not survive long-term, though, as Nokia says it "may decide on a name that is more suitable" as it takes the service global.

(On a possibly related note: Tango is HUGE in Finland. Coincidence?)

Nokia says it will provide details about its future plans for Twango's service some time in the first half of 2008, though it seems certain that Nokia will at least add file-sharing functionality based on Twango's code to its range of multimedia handsets.

— Ray Le Maistre, International News Editor, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
mocelet
50%
50%
mocelet,
User Rank: Light Beer
12/5/2012 | 3:05:04 PM
re: Nokia: It Takes Web 2.0 to Twango
It sounds like Nokia overpaid. Twango has around 80K monthly unique visitors. Assuming Nokia paid $80m, they paid almost $1000/visitor. YouTube was around $100/visitor.

ThereGÇÖs a significant interest in social media networks from big players (Sony GÇô Grouper, Cisco GÇô Five Across). I wonder if Motorola, Palm, Helio, Apple, etc. are shopping for acquisition.

Any thoughts?
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
Anshul Sadana answers questions from Steve Saunders, Light Reading's founder and CEO, about Arista's CloudVision, a global cloud network controller for workload orchestration and workflow automation delivering a turnkey solution for cloud networking.
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
Between the CEOs
Video Exclusive With Basil Alwan, Alcatel-Lucent

7|24|15   |   26:44   |   (2) comments


Basil Alwan, President of IP Routing & Transport at Alcatel-Lucent, discusses virtualization, cultural challenges, the capex crunch and more with Light Reading founder and CEO Steve Saunders.
LRTV Custom TV
VDF: Enable the Financial With Mobile Money

7|20|15   |   06:53   |   (0) comments


Ian Ravenscroft discusses how operators can expand to occupy the entire digital services value chain through service innovation.
LRTV Custom TV
Telefónica on OSS Transformation

7|20|15   |   06:01   |   (0) comments


Jose Gonzales discusses the details of Telefónica's operation transformation program.
LRTV Custom TV
Judi Achmadi on Huawei's Cloud Storage Solution

7|20|15   |   03:33   |   (0) comments


Judi discusses the key business goals of TelekomSigma's public cloud service and how Huawei's solution helps them address challenges.
LRTV Custom TV
KPN Enlightening Digital Business & IT Transformation

7|20|15   |   06:19   |   (0) comments


Rob de Beer discusses the changes that operators need to make with service innovation now coming from the Internet world.
LRTV Custom TV
Stratus Telco-Grade Cloud Solutions & NFV

7|20|15   |   07:34   |   (0) comments


Ali Kafel from Stratus Technologies addresses high-availability concerns within the telco industry with a solution that enables telcos to provide high-availability and stateful fault-tolerance using a software-based approach.
LRTV Documentaries
The Six Million Dollar Business Man

7|20|15   |   01:52   |   (0) comments


Steve Saunders, publisher. A man barely alive after an acquisition malfunction imploded the company he founded. Gentlemen, we can rebuild Light Reading. Better, faster, stronger.
Between the CEOs
CEO Chat With Anukool Lakhina, Guavus

7|20|15   |   38:51   |   (1) comment


Guavus CEO Anukool Lakhina talks to Light Reading founder and CEO Steve Saunders about the role of operational analytics in the communications services and networking sectors, particularly in relation to IoT.
LRTV Custom TV
IBM's Flash Storage With Intel QuickAssist

7|20|15   |   03:18   |   (0) comments


Intel's Bev Crair and IBM's Eric Herzog discuss how IBM's V9000 Flash Storage System has helped customers around the world. Featuring real-time compression powered by Intel QuickAssist Technology, the V9000 is a next-gen flash storage solution.
LRTV Huawei Video Resource Center
Thailand's AIS: Transforming to an FMC Operator

7|17|15   |   4:53   |   (0) comments


Saran Phaloprakarn, Senior VP of Fixed Broadband Business Management of Thailand's AIS, was a keynote speaker at the first Asia-Pacific Ultra Broadband Summit in Bangkok. In this video, he talks to Heavy Reading about transforming into an FMC (FBB+MBB+Content) operator.
LRTV Huawei Video Resource Center
Cambodia's TRC Discusses Its Plans for National Broadband

7|17|15   |   10:33   |   (0) comments


In this video, Chakyra Moa, Chairman of Telecommunication Regulator of Cambodia (TRC), talks in in-depth with Heavy Reading about the Cambodia's current telecom market and TRC's goals and expectations for the future.
LRTV Documentaries
5G Phone

7|16|15   |   2:09   |   (4) comments


A man has an opportunity to purchase the world's first working 5G phone. Imagine the possibilities...
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
December 1, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Infographics
Network operators start seeing savings from NFV in the first year, according to a study by Affirmed Networks and ACG.
Hot Topics
T-Mobile Launches RCS Messaging
Sarah Thomas, Editorial Operations Director, 7/22/2015
Huawei Working Hard for Rural Success
Carol Wilson, Editor-at-large, 7/22/2015
AT&T U-verse TV Hits the Skids
Alan Breznick, Cable/Video Practice Leader, 7/24/2015
Eurobites: Alcatel-Lucent, Vodafone Test TWDM-PON
Paul Rainford, Assistant Editor, Europe, 7/22/2015
RJio to Launch Its Own 4G Devices Brand
Gagandeep Kaur, Contributing Editor, 7/27/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Basil Alwan, President of IP Routing & Transport at Alcatel-Lucent, discusses virtualization, cultural challenges, the capex crunch and more with Light Reading founder and CEO Steve Saunders.
Guavus CEO Anukool Lakhina talks to Light Reading founder and CEO Steve Saunders about the role of operational analytics in the communications services and networking sectors, particularly in relation to IoT.
Cats with Phones
Cat Sense Click Here
Can you hear me now?