& cplSiteName &

Swisscom Buys Into HP's Utility Vision

Ray Le Maistre
12/12/2012
50%
50%

HP Inc. (NYSE: HPQ) gave its new FlexNetwork Utility Advantage Program a turbo boost at launch today by being able to unveil an existing customer for its new pay-as-you-use enterprise networking model in the form of Swisscom AG (NYSE: SCM). (See HP's New Risky Business.)

Swisscom is using the HP program to offer its enterprise users a managed service called LAN Management Flex and the European operator believes demand for the offer is set to be strong -- at least much stronger than its LAN Management Standard service developed with Cisco Systems Inc. (Nasdaq: CSCO).

Swisscom enterprise services executive Oliver Spring, talking to the media in London on Wednesday, said the Flex offer involves customers paying a monthly fee for the ports they use on HP IT equipment managed by Swisscom. Enterprise Flex customers don't buy any of the hardware: Instead they pay an initial installation fee of 800 Swiss francs (US$861) per location and then CHF6 ($6.46) per month for each Gigabit Ethernet port being used. If more ports are needed, they just plug in to any unused ports or order additional boxes from Swisscom when needed (delivery takes two to five days).

The service is in trials with enterprise users and Spring predicts extensive interest as it looks to develop its managed services offerings to combine WAN, LAN, unified communications and SIP trunking services into one package.

Spring certainly hopes the Flex service will generate greater uptake than the LAN Management Standard service that doesn't have the pay-as-you-use model for hardware: After a year it has no customers for that offering.

Spring is confident that the flexible usage approach will attract enterprise users because of the current inefficiencies in corporate networks: The Swisscom man notes that, in enterprise networks it has monitored, up to half of the Ethernet ports deployed are never used. Helping enterprises run more efficient networks without the burden of upfront capex should, he believes, encourage greater investment in collaborative video services and other value-added offerings such as managed security.

Ultimately, Spring hopes he can take the service international if the right partners sign up for the HP offer. For example, he sees tremendous opportunities to offer the same model to Swiss corporate customers with overseas locations if current international communications services partner Verizon Enterprise Solutions signs up to HP's program.

HP says it is engaged with operators globally about its FlexNetwork Utility Advantage Program and will make further CSP partner announcements in 2013.

— Ray Le Maistre, International Managing Editor, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
Light Reading is spending much of this year digging into the details of how automation technology will impact the comms market, but let's take a moment to also look at how automation is set to overturn the current world order by the middle of the century.
Flash Poll
Upcoming Live Events
November 30, 2017, The Westin Times Square
December 5-7, 2017, The Intercontinental Prague
March 20-22, 2018, Denver Marriott Tech Center
May 14-17, 2018, Austin Convention Center
All Upcoming Live Events
Infographics
SmartNICs aren't just about achieving scale. They also have a major impact in reducing CAPEX and OPEX requirements.
Hot Topics
When Will 6G Arrive? Hopefully Never, Says BT's McRae
Iain Morris, News Editor, 11/21/2017
Let's Talk About 5G Efficiency, Not Wacky Services
Iain Morris, News Editor, 11/21/2017
Top 5 Tech Turkeys 2017
Dan Jones, Mobile Editor, 11/22/2017
AT&T's Lurie Leaps to Synchronoss as New CEO
Dan Jones, Mobile Editor, 11/17/2017
Wireless Could Arrive Soon in NYC Subway Tunnels
Dan Jones, Mobile Editor, 11/20/2017
Animals with Phones
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed
Partner Perspectives - content from our sponsors
The Mobile Broadband Road Ahead
By Kevin Taylor, for Huawei
All Partner Perspectives