Rovi Gets Behind HEVC
LAS VEGAS -- Rovi Corporation (NASDAQ: ROVI), driving digital entertainment innovation, today unveiled its HEVC Development Program to enable companies participating in the digital video value chain to take advantage of the latest compression technology to reduce storage and bandwidth costs and deliver an optimized viewing experience. The program is planned to include a range of Rovi product updates and launches including new MainConcept® encoding SDKs and an update to DivX® device certification to allow customers such as IC manufacturers, consumer electronics device makers and mobile operators to rapidly introduce products that support the successor to H.264. “HEVC is important for the industry, allowing compression to keep pace as resolution and quality demands on video rise and the sheer volume of channels and video available increases,” Avni Rambhia, Sr. Industry Analyst of Frost & Sullivan’s Digital Media Practice. “However the speed of uptake of the format and the rate at which it is able to transform the industry with its benefits depends heavily on the timely delivery of encoding SDKs for content creation, as well as technologies to streamline CE and mobile device support. Early innovation by key solution providers such as Rovi will play a critical role in driving earliest possible adoption and demand across all target verticals and on all target devices.” Rovi Corp.