& cplSiteName &

Qualcomm Open to Selling FLO TV Unit

Sarah Thomas
7/2/2010
50%
50%

SAN DIEGO -- Uplinq -- Qualcomm Inc. (Nasdaq: QCOM) never wanted to be the service provider behind its mobile FLO TV service, according to its CEO, Dr. Paul Jacobs. In fact, if the opportunity presented itself, it'd be open to selling off this underperforming unit of its business. "It's not likely that [Flo TV] will stay the way it is today, which is just cable TV content sold primarily through cellular operators," he told media at Qualcomm's Uplinq conference this week.

Qualcomm wants to be only the technology provider, its traditional mode of business, although Jacobs said he isn't afraid of assuming the service provider role to push a technology, as the company did for TD-LTE in India's Broadband Wireless Auction. (See Qualcomm Unveils LTE Plans for India.)

Jacobs said there are all sorts of possibilities that could happen; the company is willing to talk to potential partners or even buyers about assuming the service provider role. He also noted that Qualcomm is getting a lot of traction for its MediaFLO technology outside the US.

Datacasting apps
This isn't the only unanswered question about the future of the mobile TV service, though. Uplinq attendees also wondered whether datacasting, a broadcast technology that allows Qualcomm to deliver multimedia content without taxing the 3G network, would replace live, streaming content in Qualcomm's TV delivery.

Jacobs said that live content still has a place in the service, and that datacasting will just be an additional option for the content that consumers don't care to consume live. The technology is not ideal for personalized, one-to-one video, but it is efficient for use in broadcasting regularly scheduled, one-to-many media. The Wall Street Journal or a weekly magazine would be good candidates for datacasting, according to Vicki Mealer, senior director of product management for FLO TV and Qualcomm MediaFLO technologies.

Prior to this week's show, FLO TV announced a developers conference for Brew and Android to explore the potential of datacasting. Right now, FLO TV is a straightforward live mobile TV service that Qualcomm provides to carriers like AT&T Inc. (NYSE: T) and Verizon Wireless and directly to consumers. But it's open to any number of new apps that might enhance the service without adding extra traffic to the network.

Especially with AT&T and, presumably, soon-to-be others tiering their data plans, Mealer said FLO TV will promote the message that it owns its own multicast network and, therefore, doesn't count towards any data caps. With the onslaught of video apps, caps are likely to become a concern for consumers. (See 5 Mobile Apps That Bust Data Caps and CTIA 2010: Qualcomm's Tony Lutz.)

"Users are used to YouTube or CNN, and most don't even know what 200 megabytes gets you," she said, adding that people don't often know the difference between a service that uses data and one that doesn't -- something FLO TV hopes to make clear.

— Sarah Reedy, Senior Reporter, Light Reading Mobile

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
joset01
50%
50%
joset01,
User Rank: Light Beer
12/5/2012 | 4:30:55 PM
re: Qualcomm Open to Selling FLO TV Unit


Could be a nice little earner for them if they can sell off the spectrum too.

kumaramitabh
50%
50%
kumaramitabh,
User Rank: Light Beer
12/5/2012 | 4:30:52 PM
re: Qualcomm Open to Selling FLO TV Unit

The terrestrial mobile Tv services have always had a serious handicap- that of requiring a tuner in the phone. Unfortunately, vendors did not see reason enough to include these in their new releases such as the IPhone4. This means that millions of devices continue to be sold which have no capability for terrestrial reception. One reason has been the patronage of new devices by Telecom carriers which have interest in the usage of their networks rather than off the network usage.

It is not only the US which has been struggling with terrestrial Mobile TV. In Europe the story is similar, with DVB-H failing in country after country and Spain having said "No" to mobile TV so far as terrestrial allocations are concerned.

 

In any event, time is now running out on terrestrial mobile TV. When LTE comes in, the capacity on networks will be enough for all. And it will not require special phones But mobile TV, on the 3G and LTE networks is set to grow exponentially.


http://mobiletvhome.com

vishal20k
50%
50%
vishal20k,
User Rank: Light Beer
12/5/2012 | 4:30:46 PM
re: Qualcomm Open to Selling FLO TV Unit


Does the smartphone available in Indian market able to tune in LTE broadcast , also 10 Mhz LTE deployment sufficient for this service. Being a media content loving society this could be a different ARPU scenario for operators.

vishal20k
50%
50%
vishal20k,
User Rank: Light Beer
12/5/2012 | 4:30:46 PM
re: Qualcomm Open to Selling FLO TV Unit


Does 20MHz or 10Mhz LTE deployment sufficient for Mobile TV broadcast.

From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
Heavy Reading: The Web-Scale View

1|18|17   |     |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Heavy Reading's former chief analyst Patrick Donegan shared insight from the recent web-scale operators report, which featured research on how web-scale operators view the market, the best web-scale companies to ...
LRTV Custom TV
Cisco's Cloud Scale Networking: Automation, Virtualization & Simplification

1|18|17   |     |   (0) comments


Cisco's Sanjeev Mervana outlines the latest innovations in networking technology at CES 2017 in Las Vegas.
LRTV Custom TV
ADVA Talks Innovation & the Future of Networking

1|17|17   |     |   (0) comments


Ray Le Maistre and Christoph Glingener, CTO of ADVA Optical Networking, discuss the current state of the industry, cooperation and collaboration, open innovation and the future of networking.
LRTV Custom TV
Cisco's Infinite Video Platform

1|17|17   |     |   (0) comments


Cisco's Infinite Video Platform allows service providers to deliver broadcast-quality video over IP networks. Infinite video supports many devices, from 4K TVs to tablets to game consoles. Join Cisco's Rajeev Raman for a brief tour and live demo.
LRTV Interviews
Masergy: Ability to Adapt Key for NFV

1|16|17   |   6:40   |   (0) comments


Speaking at Light Reading's 2020 Vision in Rome, Masergy's VP, Global Technology, Ray Watson, said agility is key to providing the mix and match NFV-based services that are driving business for the managed service provider today.
LRTV Interviews
Equinix: The Data Explosion

1|13|17   |   4:16   |   (0) comments


At Light Reading's 2020 Vision in Rome, Eric Schwartz, president of EMEA, Equinix, talked about how Equinix is helping its customers manage the influx of data today, and how it's preparing for a future filled with millions of connected IoT devices.
LRTV Interviews
Heavy Reading: The Changing Data Center Landscape

1|12|17   |   6:05   |   (1) comment


At Light Reading's 2020 Vision event in Rome, Heavy Reading's Senior Analyst Roz Roseboro talks about how virtualization is impacting data center evolution and how that evolution is affecting the relationship between service providers, data center operators and public cloud providers.
LRTV Interviews
Boingo: Prepping for Millions of Devices

1|12|17   |   5:07   |   (2) comments


At Light Reading's 2020 Vision in Rome, Boingo's CTO Derek Peterson discusses how wireless operators will address the needs of low-bandwidth and high-bandwidth apps at the same time, the need for more MHz, the impact of IoT and more.
LRTV Interviews
Comcast Shows Off Gig Gateway at CES

1|11|17   |     |   (1) comment


With its largest presence at CES in years, Comcast took the wraps off its long-awaited gigabit gateway and a new platform for managing the home WiFi network. Light Reading Senior Editor Mari Silbey sat down with EVP Chris Satchell to discuss the latest Comcast advance, and met with VP of Product Strategy and Development Andrea Peiro to walk through a demo of the ...
LRTV Interviews
Colt: End-to-End Key for 2017

1|10|17   |   6:21   |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Nico Fischbach of Colt said having a multi-carrier, end-to-end service proposition is going to be key for 2017 -- and SD-WAN is instrumental in making it happen.
From the Founder
Cisco's Clemson on Mobile Cloud Video

1|9|17   |     |   (2) comments


Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators. "If you think about where we're going… whether it's a mobile application, or a video ...
LRTV Custom TV
VMware Telco NFV Solutions – Preparing for 5G & IOT

1|9|17   |     |   (0) comments


Shekar Ayyar, EVP & Corporate Strategy/General Manager of Telco for VMware, discusses VMware's Telco NFV solutions role and foundation for the Imminent Arrival of 5G & IOT.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
A Women in Comms Glossary
Sarah Thomas, Director, Women in Comms, 1/18/2017
Is Cable One Beefing Up for Slaughter?
Alan Breznick, Cable/Video Practice Leader, Light Reading, 1/20/2017
Nokia CTO: 2017 Is the Year 5G Gets in the Field
Dan Jones, Mobile Editor, 1/19/2017
TV's Paradox: No HDR Without 4K
Mari Silbey, Senior Editor, Cable/Video, 1/17/2017
Qualcomm Study Predicts 5G Will Create 22M Jobs by 2035
Dan Jones, Mobile Editor, 1/17/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.