& cplSiteName &

Qualcomm Open to Selling FLO TV Unit

Sarah Thomas
7/2/2010
50%
50%

SAN DIEGO -- Uplinq -- Qualcomm Inc. (Nasdaq: QCOM) never wanted to be the service provider behind its mobile FLO TV service, according to its CEO, Dr. Paul Jacobs. In fact, if the opportunity presented itself, it'd be open to selling off this underperforming unit of its business. "It's not likely that [Flo TV] will stay the way it is today, which is just cable TV content sold primarily through cellular operators," he told media at Qualcomm's Uplinq conference this week.

Qualcomm wants to be only the technology provider, its traditional mode of business, although Jacobs said he isn't afraid of assuming the service provider role to push a technology, as the company did for TD-LTE in India's Broadband Wireless Auction. (See Qualcomm Unveils LTE Plans for India.)

Jacobs said there are all sorts of possibilities that could happen; the company is willing to talk to potential partners or even buyers about assuming the service provider role. He also noted that Qualcomm is getting a lot of traction for its MediaFLO technology outside the US.

Datacasting apps
This isn't the only unanswered question about the future of the mobile TV service, though. Uplinq attendees also wondered whether datacasting, a broadcast technology that allows Qualcomm to deliver multimedia content without taxing the 3G network, would replace live, streaming content in Qualcomm's TV delivery.

Jacobs said that live content still has a place in the service, and that datacasting will just be an additional option for the content that consumers don't care to consume live. The technology is not ideal for personalized, one-to-one video, but it is efficient for use in broadcasting regularly scheduled, one-to-many media. The Wall Street Journal or a weekly magazine would be good candidates for datacasting, according to Vicki Mealer, senior director of product management for FLO TV and Qualcomm MediaFLO technologies.

Prior to this week's show, FLO TV announced a developers conference for Brew and Android to explore the potential of datacasting. Right now, FLO TV is a straightforward live mobile TV service that Qualcomm provides to carriers like AT&T Inc. (NYSE: T) and Verizon Wireless and directly to consumers. But it's open to any number of new apps that might enhance the service without adding extra traffic to the network.

Especially with AT&T and, presumably, soon-to-be others tiering their data plans, Mealer said FLO TV will promote the message that it owns its own multicast network and, therefore, doesn't count towards any data caps. With the onslaught of video apps, caps are likely to become a concern for consumers. (See 5 Mobile Apps That Bust Data Caps and CTIA 2010: Qualcomm's Tony Lutz.)

"Users are used to YouTube or CNN, and most don't even know what 200 megabytes gets you," she said, adding that people don't often know the difference between a service that uses data and one that doesn't -- something FLO TV hopes to make clear.

— Sarah Reedy, Senior Reporter, Light Reading Mobile

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
joset01
50%
50%
joset01,
User Rank: Light Beer
12/5/2012 | 4:30:55 PM
re: Qualcomm Open to Selling FLO TV Unit


Could be a nice little earner for them if they can sell off the spectrum too.

kumaramitabh
50%
50%
kumaramitabh,
User Rank: Light Beer
12/5/2012 | 4:30:52 PM
re: Qualcomm Open to Selling FLO TV Unit

The terrestrial mobile Tv services have always had a serious handicap- that of requiring a tuner in the phone. Unfortunately, vendors did not see reason enough to include these in their new releases such as the IPhone4. This means that millions of devices continue to be sold which have no capability for terrestrial reception. One reason has been the patronage of new devices by Telecom carriers which have interest in the usage of their networks rather than off the network usage.

It is not only the US which has been struggling with terrestrial Mobile TV. In Europe the story is similar, with DVB-H failing in country after country and Spain having said "No" to mobile TV so far as terrestrial allocations are concerned.

 

In any event, time is now running out on terrestrial mobile TV. When LTE comes in, the capacity on networks will be enough for all. And it will not require special phones But mobile TV, on the 3G and LTE networks is set to grow exponentially.


http://mobiletvhome.com

vishal20k
50%
50%
vishal20k,
User Rank: Light Beer
12/5/2012 | 4:30:46 PM
re: Qualcomm Open to Selling FLO TV Unit


Does the smartphone available in Indian market able to tune in LTE broadcast , also 10 Mhz LTE deployment sufficient for this service. Being a media content loving society this could be a different ARPU scenario for operators.

vishal20k
50%
50%
vishal20k,
User Rank: Light Beer
12/5/2012 | 4:30:46 PM
re: Qualcomm Open to Selling FLO TV Unit


Does 20MHz or 10Mhz LTE deployment sufficient for Mobile TV broadcast.

From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
No Stopping Cable's Ethernet Gains

12|9|16   |     |   (0) comments


Vertical Systems' Erin Dunne explains why US cable operators, which now command a record-high 26% of the Ethernet market, will keep boosting their share.
LRTV Interviews
Fixing IoT Security Is an Ecosystem Challenge

12|9|16   |   05:34   |   (1) comment


Level 3 Communications' Chief Security Officer Dale Drew says service providers, manufacturers and even consumers must combine to halt massive DDoS attacks using IoT devices in botnets. The solution he has in mind includes reputation-based routing by the service provider but also more secure endpoint devices and greater consumer awareness.
LRTV Interviews
Cox Clears $2B in Business Revenue

12|8|16   |     |   (0) comments


Cox's Jeff Breaux discusses how the third-largest US MSO will reach the $2 billion revenue mark this year and plans to hit $3 billion by 2021
LRTV Interviews
Can Cable Climb Upmarket?

12|7|16   |     |   (0) comments


Carol Wilson and Alan Breznick assess cable's prospects for winning more enterprises in a landscape rocked by corporate M&A activity.
Women in Comms Introduction Videos
TalkTalk Exec: Find Your North Star at Work

12|7|16   |   3:38   |   (1) comment


Women need to find their purpose, a professional North Star, and create a personal board for themselves, according to Alex Tempest, director of partners at TalkTalk Business.
LRTV Interviews
Verizon: Beware Unknown Unknowns

12|7|16   |   04:58   |   (0) comments


Chris Novak, director of the Verizon Enterprise Solutions Risk Team, explains that enterprises who don't conduct a thorough audit of their assets often leave some things unprotected because they don't know they exist. Many times these unprotected assets are part of corporate M&A activity but left unshielded they can become a hacker's playground, he tells Light ...
LRTV Interviews
ETSI's CTO Talks NFV, 5G & NGP

12|5|16   |   09:45   |   (0) comments


Adrian Scrase, CTO at standards body ETSI, talks about the various initiatives and specifications developments related to NFV, 5G and NGP (next-generation protocols) that will underpin next-gen networks.
Women in Comms Introduction Videos
Korn Ferry Consultant: How to Find, Cultivate & Be the Best Talent

11|30|16   |   4:10   |   (2) comments


Erin Callaghan, a managing consultant for Korn Ferry Futurestep, shares strategies for companies to improve how they recruit and for women to ensure they don't get lost in the pipeline.
LRTV Custom TV
We Can Make the World More Sustainable

11|29|16   |     |   (0) comments


GeSI is a global e-Sustainability Initiative organization bringing together 40 big multinational companies around the world. According to GeSI's report, information and communication technology can make the world more sustainable. Luis Neves, chairman of GeSI, shared with us his opinion at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
Finding a New Way to Engage Customers & Drive Revenue

11|29|16   |     |   (0) comments


Mobile revenues are declining. Digicel, a player in the Caribbean telecommunications/entertainment space, has found a new way to engage customers and drive revenue. John Quinn, CTO of Digicel, shared with us its story at Ultra-broadband Forum (UBBF2016)
LRTV Custom TV
Do You Really Need Gigabit Infrastructure?

11|29|16   |     |   (0) comments


Altibox is the biggest fiber-to-the-home (FTTH) player and the largest provider of video and TV in Norway. They started out with zero customers in 2002. Now they have close to half a million households and companies attached to their FTTH business. Nils Arne, CEO of Altibox shared with us their story and insight on 5G at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
BTís Openreach Strategy & Its Updates in 2016

11|29|16   |     |   (0) comments


A lot of developments at Openreach this year in terms of strategy and planned investments. Peter Bell, CIO of Openreach BT, shared with us the updates of Openreach at Ultra-broadband Forum (UBBF2016).
Upcoming Live Events
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Cable Nodes Becoming a Choke Point
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 12/5/2016
Consolidated Snaps Up Fairpoint for $1.5B
Iain Morris, News Editor, 12/5/2016
Small Arctic ISP Caches Netflix in New Way
Mari Silbey, Senior Editor, Cable/Video, 12/7/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
A Mobile Safari Click Here
Literally.
Latest Comment
Live Digital Audio

Even when there's a strong pipeline of female talent in the comms industry, it tends to leak all the way to the top. McKinsey & Company says women experience pipeline leakage at three primary points: being unable to enter, being stuck in the middle or being locked out of the top. Each pipeline pain point presents its own challenges, but also opportunities to stop the leak. Wireless operator Sprint is making a conscious effort to improve its own pipeline from new recruits to the C-suite, and it wants the rest of the industry to do the same. In this Women in Comms radio show, WiC Board Member and Sprint Vice President of Enterprise Sales Nelly Pitocco will give us her take on the industry's pipeline challenges. Pitocco, who joined Sprint in May and has spent 20 years in the comms industry, will also offer solutions, share how Sprint is tackling the challenge within its own organization and take your questions live on air.