The Future of Service Assurance for Telecommunications Operators

In the ever-evolving telecommunications industry landscape, adapting to customer expectations is essential. A shift from traditional, siloed service assurance to a more integrated and customer-centric approach, known as Unified Service Assurance, is occurring. By combining network and service data with customer experience metrics along with business metrics, and employing Artificial Intelligence and Machine Learning, this approach provides insightful and automated strategies for improving service quality with a focus on customer needs.

Jim Hodges, Chief Analyst - Cloud and Security, Heavy Reading

August 30, 2023

1 Hr View
The Future of Service Assurance for Telecommunications Operators

Date: Aug 30, 2023

Duration: 1 Hr

In the ever-evolving telecommunications industry landscape, adapting to customer expectations is essential. A shift from traditional, siloed service assurance to a more integrated and customer-centric approach, known as Unified Service Assurance, is occurring. By combining network and service data with customer experience metrics along with business metrics, and employing Artificial Intelligence and Machine Learning, this approach provides insightful and automated strategies for improving service quality with a focus on customer needs.

Speakers:

Ahmed Mokhtar, Founder, CEO, Greyskies

Jim Hodges, Research Director - Cloud and Security, Heavy Reading

About the Author(s)

Jim Hodges

Chief Analyst - Cloud and Security, Heavy Reading

Jim leads Heavy Reading's research on the impact of NFV on the control plane and application layers at the core and edge. This includes the evolution path of SIP applications, unified communications (UC), IP Multimedia Subsystem (IMS), session border controllers (SBCs), Diameter signaling controllers (DSCs), policy controllers and WebRTC. Jim is also focused on the network and subscriber impact of Big Data and Analytics. He authors Heavy Reading's NFV and SDN Market Trackers. Other areas of research coverage include Subscriber Data Management (SDM) and fixed-line TDM replacement. Jim joined Heavy Reading from Nortel Networks, where he tracked the VoIP and application server market landscape and was a key contributor to the development of Wireless Intelligent Network (WIN) standards. Additional technical experience was gained with Bell Canada, where he performed IN and SS7 network planning, numbering administration, technical model forecast creation and definition of regulatory-based interconnection models. Jim is based in Ottawa, Canada.

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