Light Reading

'Nokia Is Back!'

Michelle Donegan
LR Mobile News Analysis
Michelle Donegan
9/14/2010
50%
50%

LONDON -- Nokia World -- Nokia Corp. (NYSE: NOK) struck a defiant tone at its annual industry event in London today, as the Finnish phone maker unveiled three new smartphones and executive VP of markets Niklas Savander boldly claimed "Nokia is back!" (See Nokia Unveils New Smartphones.)

Savander, who stood in for outgoing CEO Olli-Pekka Kallasvuo in the opening keynote address, stressed that today was all about "here and now." (Ed note: All existentialists are encouraged to respond on the message boards below.] (See Nokia Dumps CEO, Hires Elop.)

But with Microsoft Corp. (Nasdaq: MSFT)'s Stephen Elop waiting in the wings to take over as Nokia's new CEO later this month, and veteran Nokia executive Anssi Vanjoki having just resigned his position as head of the smartphones business, it's difficult not to think about what Nokia will do beyond "here and now." (See Nokia's 'Fightback' Man Quits .)

So, instead of outlining Nokia's strategic direction, Savander admitted the challenges that Nokia faces, pledged that Nokia would regain its leadership in the now highly competitive smartphone market, and threw down a gauntlet to sell 50 million smartphones in the next year.

"Yes, Nokia is going through a tough, challenging transition and we have a lot of work to do," he said. "And we're not going to apologize for not being Apple Inc. (Nasdaq: AAPL) or Google (Nasdaq: GOOG) or Samsung Corp. -- we're Nokia."

"We haven't been as competitive in smartphones as we would like, and that's about to change," he said. "Today, we shift into high gear in Nokia's fightback in smartphone leadership."

Savander highlighted Nokia's current leading market position in smartphones. He said that, on average, 260,000 Nokia smartphones are bought every day, adding that the Symbian operating system has a 40 percent share of the smartphone market.

"Despite all these new competitors, Symbian is holding its own," he said.

But Nokia's smartphone position is under siege from Google's Android, Apple's iOS, and BlackBerry 's BlackBerry OS.

Gartner Inc. estimates that by 2014, Symbian's market share will shrink to 30 percent and Android's will grow to 29 percent from its current market share of 17.7 percent.

Here and now
In addition to the N8 -- Nokia's flagship smartphone based on Symbian 3 that is now available for pre-ordering in certain markets -- the phone maker introduced three additional Symbian 3 smartphones that are planned to ship by the end of this year.

  • E7 -- a smartphone for business users with Microsoft Exchange ActiveSync, a full slide-out QWERTY keyboard, and a four-inch touchscreen display. Retail price is €495 (US$636).

  • C7 -- a social network smartphone that gets live updates from Facebook and Twitter and email alerts on the homescreen and has a 3.5-inch display. Estimated retail price is €335 ($430).

  • C6 -- a petite smartphone with a 3.2-inch display, full touch capabilities, and better outdoor visibility with Nokia's ClearBlack display technology. Estimated retail price is €260 ($334).

— Michelle Donegan, European Editor, Light Reading Mobile

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
SReedy
50%
50%
SReedy,
User Rank: Blogger
12/5/2012 | 4:23:49 PM
re: 'Nokia Is Back!'


I like the aggressive (and defensive) approach Nokia is taking. It is a weird position it is in - being the market leader, but fighting to keep that top-dog status. We had to wait awhile for it, but looks like it's getting serious about the fight now.


shygye75
50%
50%
shygye75,
User Rank: Light Beer
12/5/2012 | 4:23:48 PM
re: 'Nokia Is Back!'


"Aggressive and defensive" -- it sounds like Rex Ryan is running Nokia. Rex also is in a weird position: defending a No. 1 status that he has yet to achieve.

Flash Poll
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Light Reedy
Numbers Are In: LR's 2014 Salary Survey

7|24|14   |   1:25   |   (7) comments


Our fourth annual Salary Survey paints a picture of who's hiring, firing, earning, and yearning for a change in the telecom industry.
LRTV Custom TV
Driving the Network Transformation

7|23|14   |   4:29   |   (0) comments


Intel's Sandra Rivera discusses network transformation and how Intel technologies, programs, and standards body efforts have helped the industry migration to SDN and NFV.
LRTV Custom TV
Distributed NFV-Based Business Services by RAD

7|18|14   |   5:38   |   (0) comments


With the ETSI-approved Distributed NFV PoC running in the background, RAD's CEO, Dror Bin, talks about why D-NFV makes compelling sense for service providers, and about the dollars and cents RAD is putting behind D-NFV.
LRTV Custom TV
MRV – Accelerating Packet Optical Convergence

7|15|14   |   6:06   |   (0) comments


Giving you network insight to make your network smarter.
LRTV Custom TV
NFV-Enabled Ethernet for Generating New Revenues

7|15|14   |   5:49   |   (0) comments


Cyan's Planet Orchestrate allows service providers and their end-customers to activate software-based capabilities such as firewalls and encryption on top of existing Ethernet services in just minutes.
LRTV Custom TV
Symkloud NVF-Ready Video Transcoding, Big Data

7|9|14   |   3:41   |   (0) comments


Kontron and ISV partner Vantrix demonstrate high-performance video transcoding and data analytic solutions on same 2U standard platform that is ready for SDN and NFV deployments made by mobile, cable and cloud operators.
LRTV Huawei Video Resource Center
The Evolving Role of Hybrid Video for Competitive Success

7|4|14   |   4:09   |   (0) comments


At Huawei's Global Analysts Summit in Shenzhen, China, Steven C. Hawley from TV Strategies speaks to us about the evolving role of hybrid video for competitive success.
LRTV Huawei Video Resource Center
How CSPs Leverage Big Data in the Digital Economy

7|4|14   |   4:48   |   (2) comments


Justin van der Lande from Analysys Mason shares with us his views on how telecom operators can leverage customer asset monetization with big data. His discusses the current status of big data applications and the challenges and opportunities for telecom operators in the digital economy era.
LRTV Huawei Video Resource Center
Accelerator for Digital Business – Future Oriented BSS

7|4|14   |   3:08   |   (0) comments


Mobile and internet are becoming intertwined; IT and CT are integrating; and leading CSPs have begun to transform to information service and entertainment providers. How should the BSS system evolve to enable this transformation? Karl Whitelock, an analyst at Frost & Sullivan, shares his views.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
Packet Design asks network professionals how they handle the cloud, SDN, and network management.
Today's Cartoon
Vacation Special Caption Competition Click Here
Latest Comment
Hot Topics
Cisco Puts a Fog Over IoT
Sarah Reedy, Senior Editor, 7/23/2014
Apple Earnings: Strong iPhone Sales, iPad Sales Slump, $7.8B Profit
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/22/2014
Salary Survey Report 2014
Sarah Reedy, Senior Editor, 7/23/2014
Facebook: 30% of Users Are Mobile-Only
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/24/2014
U-verse Growth Slips But Still Strong
Alan Breznick, Cable/Video Practice Leader, 7/24/2014
Like Us on Facebook
Twitter Feed