& cplSiteName &

'Nokia Is Back!'

Michelle Donegan
LR Mobile News Analysis
Michelle Donegan
9/14/2010
50%
50%

LONDON -- Nokia World -- Nokia Corp. (NYSE: NOK) struck a defiant tone at its annual industry event in London today, as the Finnish phone maker unveiled three new smartphones and executive VP of markets Niklas Savander boldly claimed "Nokia is back!" (See Nokia Unveils New Smartphones.)

Savander, who stood in for outgoing CEO Olli-Pekka Kallasvuo in the opening keynote address, stressed that today was all about "here and now." (Ed note: All existentialists are encouraged to respond on the message boards below.] (See Nokia Dumps CEO, Hires Elop.)

But with Microsoft Corp. (Nasdaq: MSFT)'s Stephen Elop waiting in the wings to take over as Nokia's new CEO later this month, and veteran Nokia executive Anssi Vanjoki having just resigned his position as head of the smartphones business, it's difficult not to think about what Nokia will do beyond "here and now." (See Nokia's 'Fightback' Man Quits .)

So, instead of outlining Nokia's strategic direction, Savander admitted the challenges that Nokia faces, pledged that Nokia would regain its leadership in the now highly competitive smartphone market, and threw down a gauntlet to sell 50 million smartphones in the next year.

"Yes, Nokia is going through a tough, challenging transition and we have a lot of work to do," he said. "And we're not going to apologize for not being Apple Inc. (Nasdaq: AAPL) or Google (Nasdaq: GOOG) or Samsung Corp. -- we're Nokia."

"We haven't been as competitive in smartphones as we would like, and that's about to change," he said. "Today, we shift into high gear in Nokia's fightback in smartphone leadership."

Savander highlighted Nokia's current leading market position in smartphones. He said that, on average, 260,000 Nokia smartphones are bought every day, adding that the Symbian operating system has a 40 percent share of the smartphone market.

"Despite all these new competitors, Symbian is holding its own," he said.

But Nokia's smartphone position is under siege from Google's Android, Apple's iOS, and BlackBerry 's BlackBerry OS.

Gartner Inc. estimates that by 2014, Symbian's market share will shrink to 30 percent and Android's will grow to 29 percent from its current market share of 17.7 percent.

Here and now
In addition to the N8 -- Nokia's flagship smartphone based on Symbian 3 that is now available for pre-ordering in certain markets -- the phone maker introduced three additional Symbian 3 smartphones that are planned to ship by the end of this year.

  • E7 -- a smartphone for business users with Microsoft Exchange ActiveSync, a full slide-out QWERTY keyboard, and a four-inch touchscreen display. Retail price is €495 (US$636).

  • C7 -- a social network smartphone that gets live updates from Facebook and Twitter and email alerts on the homescreen and has a 3.5-inch display. Estimated retail price is €335 ($430).

  • C6 -- a petite smartphone with a 3.2-inch display, full touch capabilities, and better outdoor visibility with Nokia's ClearBlack display technology. Estimated retail price is €260 ($334).

— Michelle Donegan, European Editor, Light Reading Mobile

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
sarahthomas1011
50%
50%
sarahthomas1011,
User Rank: Light Beer
12/5/2012 | 4:23:49 PM
re: 'Nokia Is Back!'


I like the aggressive (and defensive) approach Nokia is taking. It is a weird position it is in - being the market leader, but fighting to keep that top-dog status. We had to wait awhile for it, but looks like it's getting serious about the fight now.


shygye75
50%
50%
shygye75,
User Rank: Light Sabre
12/5/2012 | 4:23:48 PM
re: 'Nokia Is Back!'


"Aggressive and defensive" -- it sounds like Rex Ryan is running Nokia. Rex also is in a weird position: defending a No. 1 status that he has yet to achieve.

Featured Video
From The Founder
Light Reading founder Steve Saunders talks with VMware's Shekar Ayyar, who explains why cloud architectures are becoming more distributed, what that means for workloads, and why telcos can still be significant cloud services players.
Flash Poll
Upcoming Live Events
May 14-16, 2018, Austin Convention Center
May 14, 2018, Brazos Hall, Austin, Texas
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
I'm Back for the Future of Communications
Phil Harvey, US News Editor, 4/20/2018
BDAC Blowback – Ex-Chair Arrested
Mari Silbey, Senior Editor, Cable/Video, 4/17/2018
Verizon: Lack of Interoperability, Consistency Slows Automation
Carol Wilson, Editor-at-large, 4/18/2018
AT&T Exec Dishes That He's Not So Hot on Rival-Partner Comcast
Mari Silbey, Senior Editor, Cable/Video, 4/19/2018
Facebook Hearings Were the TIP of the Data Iceberg
Dan Jones, Mobile Editor, 4/20/2018
Animals with Phones
I Heard There Was a Dresscode... Click Here
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed