Light Reading

'Nokia Is Back!'

Michelle Donegan
LR Mobile News Analysis
Michelle Donegan
9/14/2010
50%
50%

LONDON -- Nokia World -- Nokia Corp. (NYSE: NOK) struck a defiant tone at its annual industry event in London today, as the Finnish phone maker unveiled three new smartphones and executive VP of markets Niklas Savander boldly claimed "Nokia is back!" (See Nokia Unveils New Smartphones.)

Savander, who stood in for outgoing CEO Olli-Pekka Kallasvuo in the opening keynote address, stressed that today was all about "here and now." (Ed note: All existentialists are encouraged to respond on the message boards below.] (See Nokia Dumps CEO, Hires Elop.)

But with Microsoft Corp. (Nasdaq: MSFT)'s Stephen Elop waiting in the wings to take over as Nokia's new CEO later this month, and veteran Nokia executive Anssi Vanjoki having just resigned his position as head of the smartphones business, it's difficult not to think about what Nokia will do beyond "here and now." (See Nokia's 'Fightback' Man Quits .)

So, instead of outlining Nokia's strategic direction, Savander admitted the challenges that Nokia faces, pledged that Nokia would regain its leadership in the now highly competitive smartphone market, and threw down a gauntlet to sell 50 million smartphones in the next year.

"Yes, Nokia is going through a tough, challenging transition and we have a lot of work to do," he said. "And we're not going to apologize for not being Apple Inc. (Nasdaq: AAPL) or Google (Nasdaq: GOOG) or Samsung Corp. -- we're Nokia."

"We haven't been as competitive in smartphones as we would like, and that's about to change," he said. "Today, we shift into high gear in Nokia's fightback in smartphone leadership."

Savander highlighted Nokia's current leading market position in smartphones. He said that, on average, 260,000 Nokia smartphones are bought every day, adding that the Symbian operating system has a 40 percent share of the smartphone market.

"Despite all these new competitors, Symbian is holding its own," he said.

But Nokia's smartphone position is under siege from Google's Android, Apple's iOS, and BlackBerry 's BlackBerry OS.

Gartner Inc. estimates that by 2014, Symbian's market share will shrink to 30 percent and Android's will grow to 29 percent from its current market share of 17.7 percent.

Here and now
In addition to the N8 -- Nokia's flagship smartphone based on Symbian 3 that is now available for pre-ordering in certain markets -- the phone maker introduced three additional Symbian 3 smartphones that are planned to ship by the end of this year.

  • E7 -- a smartphone for business users with Microsoft Exchange ActiveSync, a full slide-out QWERTY keyboard, and a four-inch touchscreen display. Retail price is €495 (US$636).

  • C7 -- a social network smartphone that gets live updates from Facebook and Twitter and email alerts on the homescreen and has a 3.5-inch display. Estimated retail price is €335 ($430).

  • C6 -- a petite smartphone with a 3.2-inch display, full touch capabilities, and better outdoor visibility with Nokia's ClearBlack display technology. Estimated retail price is €260 ($334).

— Michelle Donegan, European Editor, Light Reading Mobile

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
SReedy
50%
50%
SReedy,
User Rank: Blogger
12/5/2012 | 4:23:49 PM
re: 'Nokia Is Back!'


I like the aggressive (and defensive) approach Nokia is taking. It is a weird position it is in - being the market leader, but fighting to keep that top-dog status. We had to wait awhile for it, but looks like it's getting serious about the fight now.


shygye75
50%
50%
shygye75,
User Rank: Light Beer
12/5/2012 | 4:23:48 PM
re: 'Nokia Is Back!'


"Aggressive and defensive" -- it sounds like Rex Ryan is running Nokia. Rex also is in a weird position: defending a No. 1 status that he has yet to achieve.

Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Using Service Quality to Drive WiFi Monetization

10|22|14   |   6:51   |   (0) comments


Live from the SCTE conference: Heavy Reading's Alan Breznick explores the forces shaping the WiFi opportunity in an interview with CableLabs' Justin Colwell and Amdocs' Ken Roulier.
LRTV Custom TV
Distributed Access Architectures – 2

10|21|14   |   8:51:00 AM   |   (0) comments


ARRIS CTO Network Solutions Tom Cloonan discusses why many if not most MSOs will continue with integrated CCAP, while addressing why some are also looking at two futuristic, distributed access architectures: Remote PHY and Remote CCAP.
LRTV Custom TV
Distributed Access Architectures – 1

10|21|14   |   9:01   |   (0) comments


SCTE Sr. Director of Engineering Dean Stoneback discusses the pros and cons of distributed access architecture (DAA) and its various forms, which range from basic Remote PHY to full CMTS functionality in the node.
LRTV Custom TV
The WiFi Road to Riches – 2

10|21|14   |   3:58   |   (0) comments


ARRIS Senior Solution Architect Eli Baruch talks about how MSOs can enable public and community WiFi through 1) outdoor access points, 2) businesses seeking to offer WiFi to customers, and 3) residential WiFi gateway extensions.
LRTV Custom TV
The WiFi Road to Riches – 1

10|21|14   |   10:15   |   (0) comments


SCTE Director of Advanced Technologies Steve Harris discusses WiFi deployments, drivers, challenges and advances, including 802.11ac, carrier-grade WiFi, community WiFi, Hotspot 2.0, Passpoint, WiFi-First and voice-over-WiFi.
LRTV Custom TV
Advantech Accelerates 100G Traffic Handling

10|17|14   |   7:56   |   (0) comments


Paul Stevens from Advantech explains why handling 100GbE needs a whole new platform design approach and how Advantech is addressing the needs of equipment providers and carriers to give them the flexibility and performance they will need for SDN and NFV deployment.
LRTV Huawei Video Resource Center
Holland's Imtech Traffic & Infra Discusses Huawei's ICT Solution and Services

10|16|14   |   4:49   |   (0) comments


Dimitry Theebe is from the business unit at Imtech Traffic & Infra which delivers communications solutions for transportations. His partnershp with Huawei began about a years ago. In this video, Theebe speaks more about this partnership and what he hopes to accomplish with Huawei.
LRTV Huawei Video Resource Center
Huawei's Comprehensive Storage Solutions Vital for SVR

10|16|14   |   6:16   |   (0) comments


SVR Information Technology provides cloud services for academic and special sectors. With Huawei's support, SVR and Yildiz Technical University has established Turkey's largest and most advanced High Performance Computing system. CSO Ismail Cem Aslan talks about what he hopes Huawei's OceanStor storage system will bring for him.
LRTV Huawei Video Resource Center
Mexico's Servitron's Impression of Huawei at CCW 2014

10|16|14   |   6:35   |   (0) comments


Servitron is a network operator in Mexico that has been in the trunking industry for the past 20 years. Its COO, Ing. Ragnar Trillo O., explains at Critical Communications World 2014 that his company has been interested in the long-term evolution of LTE technology and its adoption for TETRA.
LRTV Huawei Video Resource Center
Building a Better Dubai

10|16|14   |   2:06   |   (0) comments


Abdulla Ahmed Al Falasi is the director of commercial affairs, a telecommunications coordinator for the government of Dubai. Their areas of service span across multiple industries, including police, safety, shopping malls and more. In this video, Abdulla talks about his department's work with Huawei.
LRTV Huawei Video Resource Center
Huawei Lights Up Malaysia Partner Maju Nusa

10|16|14   |   1:59   |   (0) comments


Malaysia's Maju Nusa is an enterprise partner to Huawei in networking, route switches and telco equipment. At this year's Critical Communications World in Singapore, CTO Pushpender Singh talks about what Huawei's eLTE solutions mean to his company and for Malaysia.
LRTV Custom TV
Evolving From HFC to FTTH Networks

10|15|14   |   2:19   |   (0) comments


Cisco's Todd McCrum delves into the future of cable's HFC plant, examining how DOCSIS 3.1 and advanced video compression will extend its life and how the IP video transition will usher in GPON and EPON over FTTH.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Is Health the Killer App for the IoT?
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/22/2014
Drones Hover Over the IoT Sector
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/23/2014
Analysts Warn of Major NFV Gaps
Carol Wilson, Editor-at-large, 10/22/2014
Roku Raises $25M, But for What?
Mari Silbey, Independent Technology Editor, 10/23/2014
AT&T: Merger Review Halt Won't Hurt Us
Alan Breznick, Cable/Video Practice Leader, 10/23/2014
Like Us on Facebook
Twitter Feed