Light Reading

'Nokia Is Back!'

Michelle Donegan
LR Mobile News Analysis
Michelle Donegan
9/14/2010
50%
50%

LONDON -- Nokia World -- Nokia Corp. (NYSE: NOK) struck a defiant tone at its annual industry event in London today, as the Finnish phone maker unveiled three new smartphones and executive VP of markets Niklas Savander boldly claimed "Nokia is back!" (See Nokia Unveils New Smartphones.)

Savander, who stood in for outgoing CEO Olli-Pekka Kallasvuo in the opening keynote address, stressed that today was all about "here and now." (Ed note: All existentialists are encouraged to respond on the message boards below.] (See Nokia Dumps CEO, Hires Elop.)

But with Microsoft Corp. (Nasdaq: MSFT)'s Stephen Elop waiting in the wings to take over as Nokia's new CEO later this month, and veteran Nokia executive Anssi Vanjoki having just resigned his position as head of the smartphones business, it's difficult not to think about what Nokia will do beyond "here and now." (See Nokia's 'Fightback' Man Quits .)

So, instead of outlining Nokia's strategic direction, Savander admitted the challenges that Nokia faces, pledged that Nokia would regain its leadership in the now highly competitive smartphone market, and threw down a gauntlet to sell 50 million smartphones in the next year.

"Yes, Nokia is going through a tough, challenging transition and we have a lot of work to do," he said. "And we're not going to apologize for not being Apple Inc. (Nasdaq: AAPL) or Google (Nasdaq: GOOG) or Samsung Corp. -- we're Nokia."

"We haven't been as competitive in smartphones as we would like, and that's about to change," he said. "Today, we shift into high gear in Nokia's fightback in smartphone leadership."

Savander highlighted Nokia's current leading market position in smartphones. He said that, on average, 260,000 Nokia smartphones are bought every day, adding that the Symbian operating system has a 40 percent share of the smartphone market.

"Despite all these new competitors, Symbian is holding its own," he said.

But Nokia's smartphone position is under siege from Google's Android, Apple's iOS, and BlackBerry 's BlackBerry OS.

Gartner Inc. estimates that by 2014, Symbian's market share will shrink to 30 percent and Android's will grow to 29 percent from its current market share of 17.7 percent.

Here and now
In addition to the N8 -- Nokia's flagship smartphone based on Symbian 3 that is now available for pre-ordering in certain markets -- the phone maker introduced three additional Symbian 3 smartphones that are planned to ship by the end of this year.

  • E7 -- a smartphone for business users with Microsoft Exchange ActiveSync, a full slide-out QWERTY keyboard, and a four-inch touchscreen display. Retail price is €495 (US$636).

  • C7 -- a social network smartphone that gets live updates from Facebook and Twitter and email alerts on the homescreen and has a 3.5-inch display. Estimated retail price is €335 ($430).

  • C6 -- a petite smartphone with a 3.2-inch display, full touch capabilities, and better outdoor visibility with Nokia's ClearBlack display technology. Estimated retail price is €260 ($334).

— Michelle Donegan, European Editor, Light Reading Mobile

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
SReedy
50%
50%
SReedy,
User Rank: Blogger
12/5/2012 | 4:23:49 PM
re: 'Nokia Is Back!'


I like the aggressive (and defensive) approach Nokia is taking. It is a weird position it is in - being the market leader, but fighting to keep that top-dog status. We had to wait awhile for it, but looks like it's getting serious about the fight now.


shygye75
50%
50%
shygye75,
User Rank: Light Sabre
12/5/2012 | 4:23:48 PM
re: 'Nokia Is Back!'


"Aggressive and defensive" -- it sounds like Rex Ryan is running Nokia. Rex also is in a weird position: defending a No. 1 status that he has yet to achieve.

Flash Poll
From The Founder
Last week I dropped in on "Hotlanta," Georgia to moderate Light Reading's inaugural DroneComm conference – a unique colloquium investigating the potential for drone communications to disrupt the world's telecom ecosystem. As you will see, it was a day of exploration and epiphany...
Between the CEOs
Affirmed Networks CEO: Digging Into NFV

5|28|15   |   40:26   |   (2) comments


Hassan Ahmed, CEO of Affirmed Networks, is making some big claims for his NFV startup. I sat down with him at the Light Reading HQ in New York City to get the skinny on what this Acton, Mass.-based startup is up to.
LRTV Documentaries
Cable Eyeing SDN for Headend, Home Uses

5|26|15   |   05:57   |   (1) comment


CableLabs is looking at virtualizing CMTS and CCAP devices in the headend, as well as in-home devices, says CableLabs' Karthik Sundaresan.
LRTV Documentaries
Verizon's Emmons: SDN Key to Cost-Effective Scaling

5|22|15   |   03:53   |   (0) comments


For Verizon and other network operators to ramp up available bandwidth cost effectively, they need to move to SDN and agree on how to do that.
LRTV Documentaries
Lack of Universal SDN a Challenge

5|21|15   |   04:51   |   (3) comments


Heavy Reading Analyst Sterling Perrin talks about how uncertainty about SDN standards and approaches may be slowing deployment.
LRTV Custom TV
Steve Vogelsang Interview: Carrier SDN

5|20|15   |   05:02   |   (0) comments


Sterling Perrin speaks to Steve Vogelsang, Alcatel-Lucent CTO for IP Routing & Transport business, about the new Carrier SDN-enabling Network Services Platform and the operator challenges it solves.
LRTV Custom TV
Carrier SDN: On-Demand Networks for an On-Demand World

5|20|15   |   20:52   |   (0) comments


Steve Vogelsang, Alcatel-Lucent CTO for IP Routing & Transport business, talks about requirements and benefits of Carrier SDN during the keynote address at the Light Reading Carrier SDN event May 2015.
LRTV Documentaries
The Security Challenge of SDN

5|19|15   |   02:52   |   (0) comments


CenturyLink VP James Feger discusses concerns that virtualization could create new vulnerabilities unless network operators build in safeguards.
LRTV Custom TV
NFV Elasticity – Highly Available VNF Scale-Out Architectures for the Mobile Edge

5|18|15   |   5:50   |   (0) comments


Peter Marek and Paul Stevens from Advantech Networks and Communications Group talk about their NFV Elasticity initiative and the company's latest platforms for deploying virtual network functions at the edge of the network. Packetarium XL and the new Versatile Server Module: 'designed to reach parts of the network that other servers cannot reach.'
LRTV Huawei Video Resource Center
Bay Area Spark Meetup 2015

5|14|15   |   3:54   |   (0) comments


Developed in 2009, Apache Spark is a powerful open source processing engine built around speed, ease of use and sophisticated analytics. This spring, Huawei hosted a meetup for Spark developers and data scientists in Santa Clara, California. Light Reading spoke with organizers and attendees about Huawei's code contributions and long-term commitment to Spark.
LRTV Custom TV
The Transport SDN Buzz

5|12|15   |   06:01   |   (1) comment


Sterling Perrin, senior analyst at Heavy Reading, speaks with Peter Ashwood-Smith of Huawei and Guru Parulkar of ON.Lab about the evolution of transport SDN and the integration of technologies.
LRTV Custom TV
Next-Generation CCAP: Cisco cBR-8 Evolved CCAP

5|5|15   |   04:49   |   (0) comments


John Chapman, Cisco's CTO of Cable Access Business Unit and Cisco Fellow, explained the innovation design of Cisco's cBR-8, the industry's first Evolved CCAP, including DOCSIS 3.1 design from ground-up, distributed CCAP with Remote PHY and path to virtualization. Cisco's cBR-8 Evolved CCAP is the platform that will last through the transitions.
LRTV Custom TV
Meeting the Demands of Bandwidth & Service Group Growth

5|1|15   |   5:35   |   (0) comments


Jorge Salinger, Comcast's Vice President of Access Architecture, explains how DOCSIS 3.1 and multi-service CCAP can meet the demands of the bandwidth and service group growth.
Upcoming Live Events
June 8, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, The Westin Peachtree Plaza, Atlanta, GA
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
All Upcoming Live Events
Infographics
Procera has gathered facts, stats and customer experience feedback from a survey of 540 users from across the globe.
Hot Topics
10 Alternate Uses for Tablets
Eryn Leavens, Copy Desk Editor, 5/22/2015
Bidding War for TWC Looks Likelier
Alan Breznick, Cable/Video Practice Leader, 5/22/2015
Charter Seals Deals for TWC, Bright House
Mari Silbey, Senior Editor, Cable/Video, 5/26/2015
Eurobites: Alcatel-Lucent Trials 400G in Czech Republic
Paul Rainford, Assistant Editor, Europe, 5/26/2015
Potholes Lurk in Indian Smart City Project
Gagandeep Kaur, Contributing Editor, 5/22/2015
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
On May 29th 10 AM ET, Steve Saunders, founder and CEO of Light Reading, will be drilling into the "pains and gains" of NFV with Saar Gillai, SVP & GM for NFV at Hewlett-Packard Co. (NYSE: HPQ) (HP). He has defined a four-step NFV model describing a sequence of technology innovation. It's a must-read doc for any network architect looking to get to grips with their NFV migration strategy. Join us for the interview, and the chance to ask Saar your NFV questions directly!
Hassan Ahmed, CEO of Affirmed Networks, is making some big claims for his NFV startup. I sat down with him at the Light Reading HQ in New York City to get the skinny on what this Acton, Mass.-based startup is up to.
With 200 customers in 60 countries, Stockholm-based Net Insight has carved out a solid leadership position in one of the hottest vertical markets going in comms right now: helping service providers and broadcasters deliver video and other multimedia traffic over IP networks. How has Net Insight managed to achieve this success in the face of immense competition from the industry giants?
Cats with Phones