NaviSite Appoints CMO
ANDOVER, Mass. -- NaviSite, Inc. (NASDAQ: NAVI), a leading provider of application solutions, hosting and content delivery services, today announced the appointment of Rathin Sinha as Chief Marketing Officer. Sinha brings over 20 years of experience in marketing and eCommerce with a proven track record in growing high-tech, web-centric businesses.
Sinha joins NaviSite most recently from Monster.com where he served as General Manager of eBusiness. While at Monster, Sinha built and quickly expanded the eCommerce channel, tripling its revenue in less than four years. Prior to Monster, he was Vice President of Marketing for Standard Register, where he led strategy and marketing efforts to drive over $900 million in sales and business development. Previously, he held eCommerce, strategy and product leadership positions at FedExKinko’s, Mitchell Madison Group, and Honeywell.
"Rathin brings highly compelling and extremely relevant experience to NaviSite,” said Arthur Becker, CEO, NaviSite, Inc. "Not only does he have the background in growth-oriented marketing and sales disciplines, but he has also demonstrated exceptional capabilities in growing businesses by integrating online, offline, search and direct marketing programs and creating customer value in B2B and B2C environments. As NaviSite continues to accelerate its own web marketing and lead generation activities to support its expanded sales teams, Rathin will bring his online expertise to drive our effectiveness and marketing ROI. In addition, Rathin’s most recent experience at Monster will be invaluable to our America’s Job Exchange strategy and marketing activities.”
"NaviSite provides cutting-edge technology, web innovations and professional expertise to enable companies to reach their goals faster, whether these organizations are NaviSite’s clients or NaviSite itself," said Sinha. "I am very excited to be part of a company that is leading the way in bringing together Internet technologies in a manner that truly represents the way organizations want to create and deliver value today. I look forward to working with the NaviSite team to help our clients accelerate their businesses.”
NaviSite (Nasdaq: NAVI)