Light Reading

DT Backs Jibe's Cross-Carrier RCS

Sarah Thomas
2/20/2014
50%
50%

It's one small step for RCS, but one giant leap for OTT, as Jibe Mobile announces Thursday that Deutsche Telekom will be the first operator to use its Hub, just one day after Facebook announced its acquisition of WhatsApp. (See Facebook to Acquire WhatsApp for $16B.)

RCS, or rich communication services, has been talked about for a long time as a way for operators to regain relevancy in an increasingly over-the-top (OTT) world. Backed by the GSM Association (GSMA) , RCS is advanced communications services built on an IP Multimedia Subsystem (IMS) backbone, including video calling, presence, photo sharing, and enhanced messaging.

The biggest impediment to its success has been that it requires operators to interoperate with each other, something they haven't been keen on doing. Jibe Mobile said Thursday that it has signed up Deutsche Telekom AG (NYSE: DT) as the first operator to support its Hub for interconnecting with other operators. The Hub will get a lot more exciting the more operators that join up, but this is a step in the right direction.

"More activity on the over-the-top front fuels the story on this side for us," Jibe Mobile CEO Amir Sarhangi tells Light Reading (the day before Facebook 's big OTT buy, certainly adding even more fuel to the flames). "It encourage carriers to move faster as they want to have services to compete with OTT players."

Jibe and operators see the biggest differentiator between RCS and OTT as the fact that RCS is a native experience. It doesn't require an app download, registering, or finding friends. It just works and lets users connect to anyone in the world (in theory). It's not asking them to leave the legacy experience, Sarhangi says, it's just adding to it in the form of new icons next to compatible users in the address book.

Until more operators support RCS, Sarhangi says the Hub will connect users on unsupported networks through its public cloud as an interim, albeit less graceful, experience. DT will be demoing the interconnect capabilities at Mobile World Congress with Orange (NYSE: FTE).

"There's a good reason the Hub is there today," Sarhangi says. "There's a real need for it, but it's useless if no one wants to connect to it. We have 26 operators in 20 countries deploying RCS services, so they need to interconnect, including across regions for their own customers."

Jibe is also announcing that Sprint Corp. (NYSE: S) will preload its white-labeled OTT app on most of its Android devices and promote it more aggressively in Sprint stores. The two announced a deal to promote the app in October, and preloading is the next step. The eventual goal, Sarhangi says, is to make it a native experience right from the dialer. There is much more to come from Sprint, he says. (See Sprint Jibes With OTT Comms and Sprint Plots RCS-Laden Path to VoLTE .)

While RCS slowly builds momentum, operators in the US and Europe are working hard on deploying voice-over LTE (VoLTE) in parallel. The Jibe CEO says to think of RCS and VoLTE as separately as messaging and voice. The life cycles are totally different, and the need for improved messaging is more urgent, he says. WebRTC is another tech developing alongside both, and Sarhangi says all Jibe's end points are also capable of doing browser-based calling via WebRTC.

"We're a new breed of infrastructure company, all about software, and we believe telcos are quickly moving to be much more about software than hardware," he says, adding that he didn't realize how fast virtualization was happening until recently speaking with carriers. "How do you enable carriers to move faster on new services without dependency on their network? That's where the difference will be."

— Sarah Reedy, Senior Editor, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
2/20/2014 | 12:33:25 PM
OTT v RCS
I wonder if DT and Jibe are upset about this timing. Amir said he believes the rising tide lifts all ships (or at least pressures telcos to lift there), but I think @akghosal captured it well on Twitter, "Just imagine - 60 employees creating $16B in value .... Vs thousands of telco employees ... How ironic"
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
Networks of the future will rely on "white box" switches and servers rather than proprietary hardware and that's going to alter the shape of the communications industry. Who says so? John Chambers.
LRTV Huawei Video Resource Center
Huawei Intros Smart Device for eLTE

3|30|15   |   05:25   |   (0) comments


Huawei has developed a secure, location-aware multimedia smartphone for its eLTE trunked radio solution, says Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
Win Video, Win All

3|30|15   |   06:44   |   (0) comments


Video is going to be the next main source of revenue for operators. Operators have big opportunities and advantages to monetize video services. Globally, Huawei has helped more than 70 operators achieve over 30 million video subscribers. Watch this video for more.
LRTV Custom TV
The Benefits of HyperScale Clouds for NFV

3|27|15   |   01:50   |   (0) comments


Hyperscale cloud has been developed by the Internet giants to support the creation and delivery of software-based services at blistering speeds, and at the lowest possible cost. The original ETSI NFV vision was to adopt hyperscale cloud architecture and practices. This vision has become somewhat obscured along the way, due to misunderstandings about the hyperscale ...
LRTV Huawei Video Resource Center
eLTE Rapid Meets the Need for Speed

3|26|15   |   4:45   |   (0) comments


Designed especially for emergency and dedicated ad hoc local mobile communications coverage, Huawei's eLTE Rapid solution can deliver trunked voice, video and data coverage for multiple users over a 6km range and be set up in just 15 minutes, explains Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
On Videos: Challenges & Opportunities

3|26|15   |   5:56   |   (0) comments


Most everything is now connected. And along with 4K and 4G technologies, everyone could be creating and broadcasting video contents. Users are expecting better video experience with any screen, anywhere and anytime. Operators will meet new challenges, but also see some big opportunities.
LRTV Custom TV
JDSU: Delivering Dynamic Networks for a Personalized Experience

3|26|15   |   5:59   |   (0) comments


Light Reading speaks to JDSU at Mobile World Congress 2015 about new solutions in the areas of HetNets, VoLTE, backhaul, virtualization, big data analytics, and real-time intelligence.
LRTV Custom TV
Smarter Service Chaining & New Ways to Benefit From Qosmos Technology

3|25|15   |   03:11   |   (0) comments


David Le Goff, director of strategic and product marketing at Qosmos, explains how the company has added application awareness to subscriber information to make service chaining more efficient and reduce costs for networking and infrastructure. In addition, Qosmos technology, which has been delivered as C libraries, is now also available as a virtual machine, ...
Between the CEOs
Qosmos CEO: The Changing Face of DPI

3|24|15   |   13:53   |   (0) comments


LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures. Also, how the comms market is becoming more like the automotive industry.
LRTV Huawei Video Resource Center
FC Schalke Scores With Its Agile Stadium

3|24|15   |   6:23   |   (0) comments


Top German soccer club FC Schalke 04 has deployed a new, agile WiFi network from Huawei in its Veltins-Arena stadium and is reaping the benefits in terms of customer satisfaction and business opportunities, explains marketing chief Alexander Jobst.
LRTV Huawei Video Resource Center
Huawei’s Insights on Mobile Video

3|24|15   |   7:51   |   (0) comments


More people than ever are now watching videos on smartphones. Seventy percent of mobile traffic will be video traffic until 2018. In this video, Huawei's exports give their insights on mobile video in terms of business model, network planning and 4G network construction.
LRTV Documentaries
The Rise of Industry 4.0

3|24|15   |   02:26   |   (9) comments


Are you ready for the fourth industrial revolution? It's a big deal for influential operators such as Deutsche Telekom.
LRTV Huawei Video Resource Center
Getting Connected With eLTE

3|23|15   |   06:04   |   (0) comments


Trunked radio communications have entered the 4G LTE world, and with Huawei's eLTE solution, can now deliver a full range of data and video services as well as push-to-talk voice, explains Huawei's Norman Frisch.
Upcoming Live Events
April 14, 2015, The Westin Times Square, New York City, NY
May 5, 2015, Hyatt McCormick Place, Chicago, IL
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
All Upcoming Live Events
Hot Topics
AT&T Woos SMBs With Small-Scale WiFi
Sarah Thomas, Editorial Operations Director, 3/26/2015
Just Don't Say IBM Is 'Relaunching' Networking Business
Mitch Wagner, West Coast Bureau Chief, Light Reading, 3/26/2015
TV Everywhere Nears Mainstream Adoption
Mari Silbey, Independent Technology Editor, 3/27/2015
Carriers Are Bright Spot in BlackBerry Q4
Sarah Thomas, Editorial Operations Director, 3/27/2015
Comcast Says TWC Deal Will Close Later
Mari Silbey, Independent Technology Editor, 3/26/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures.
Chattanooga’s EPB publicly owned utility comms company has become a poster child for how to enable a local economy using next-gen networking technology. Steve Saunders, Founder of Light Reading, sits down with Harold DePriest, president and CEO of EPB, to learn how EPB is bringing big time tech to small town America.
Cats with Phones
Naptime Click Here
"This is how I feel about your conference call."