& cplSiteName &

T-Mobile to Pick Up 'Evil' Family Fees

Dan Jones
1/9/2014
50%
50%

LAS VEGAS -- CES 2014 -- T-Mobile USA's latest bid to tempt customers from its rivals is to pay the early termination fees on family plans and offer trade-in cash for eligible devices.

CEO John Legere, who wasted no time here in describing the way family plans are currently operated in the industry as "evil," said T-Mobile will offer families up to $350 to cover early termination fees on up to five lines from another carrier and up to $300 trade-in value on working devices.

(Note: A friend used an estimate tool to see how much they would get in trade-in for a couple of older Android devices on Verizon, and found they would get only a few dollars, so consumers should check out such details first.)

Family Ties
The backdrop is always pinker at a T-Mobile event.
The backdrop is always pinker at a T-Mobile event.

T-Mobile's move comes only days after Sprint Corp. (NYSE: S) announced its "Framily" plans, where members don't have to share data (or anything else). (See Sprint Launches No-Sharing 'Framily' Plans.)

And, of course, it's less than a week since AT&T Inc. (NYSE: T) made a pre-emptive strike on T-Mobile's subscriber base with its offer of cash for any of Legere's customers who want to switch. (See AT&T Lures T-Mobile Subs With $450 Promise.)

Legere claimed that T-Mobile US Inc. 's "Uncarrier" strategy to date is already paying big dividends. He said the operator added 1.6 million subscribers net in the fourth quarter of 2013, making it the "biggest quarter for 8 years" for the operator. Overall, it added 4.4 million subscribers in 2014. (See T-Mobile Talks Up a Banner Year in LTE.)

Rising Subs
Legere trumpets the success of the 'Uncarrier' strategy.
Legere trumpets the success of the 'Uncarrier" strategy.

He brushed off questions about Wall Street fears that T-Mobile might be instigating a price war amongst mobile carriers in the US. "A price war? No... But we're going to shake them up... A healthy profit [and a] growth business is clearly our objective."

Related posts:

— Dan Jones, Mobile Editor, Light Reading

(8)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
DanJones
50%
50%
DanJones,
User Rank: Blogger
1/10/2014 | 11:42:47 AM
Re: Anyone switching?
Well Neville Ray is the one that would deal with the spectrum in that situation, he wasn't exactly complimentary about Sprint's network and upgrade efforts either.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/9/2014 | 5:43:00 PM
Re: Anyone switching?
I took that to mean, "a pile of [valuable] spectrumi n search of a [T-Mobile network] capability" -- that they could do more with it than Sprint. Either way, he may have talked smacked but he didn't protest much about rumor speculation.
DanJones
50%
50%
DanJones,
User Rank: Blogger
1/9/2014 | 5:11:13 PM
Re: Anyone switching?
Legere also called Sprint, "a pile of spectrum in search of a [network] capability," so there's no love lost there. And laughed at  the "framily" plans and "spanky" (spark) network upgrade.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/9/2014 | 5:02:46 PM
Re: Anyone switching?
Wonder how Softbank feels about that. And, Hesse has a contract that he's in for the next five years. Would that still apply if they merged?

Before Legere came along, I always thought Hesse was the funny CEO. His humor was also more subtle. He once compared de la Vega to John Wilkes Booth, but at least he didn't say he "liked him better when he was fat."
DanJones
50%
50%
DanJones,
User Rank: Blogger
1/9/2014 | 4:51:03 PM
Re: Anyone switching?
My read on what he said was that if it was to happen he wanted to be leading brand in the organization.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/9/2014 | 3:28:07 PM
Re: Anyone switching?
There is little, if any, further consolidation available among the large telecom providers.

That theory will very soon be checked!  Legere seemed to really hint that the Sprint merger was happening in his keynote. We'll see if it passes regulatory muster if so.
Phil_Britt
50%
50%
Phil_Britt,
User Rank: Light Sabre
1/9/2014 | 3:21:24 PM
Re: Anyone switching?
You're reight about a price war, and it's probably about time for one. Prices have been going up uncheckeck for a while, and this type of price war can help force them compete on service.

Of course, such a price war can have long-term unitended consequences as well, hurting the long-term health of the companies, as happened with the airlines. The air carriers were perennial money losers until the recent consolidations. There is little, if any, further consolidation available among the large telecom providers.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/9/2014 | 1:08:33 PM
Anyone switching?
Smells like a price war to me. Verizon and Sprint's CEOs both dismissed these kind of offers as marketing stunts that are usually short lived, but T-Mobile's offer is pretty big. I bet it will get a lot of takers. There's little to no risk if there is no ETF.
Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
The more things change, the more they stay the same for Juniper's next-gen comms solutions, and that's a good thing.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
ZTE Pre5G & 5G Solutions

6|30|16   |   02:23   |   (0) comments


At 5G World London, ZTE demonstrated their Pre5G and 5G solutions, including their 128 antenna and two types of base stations.
LRTV Custom TV
Energy 2020: Technology Innovation to Fuel Power Efficiency

6|30|16   |   07:21   |   (0) comments


Managing energy costs and consumption as cable operators deploy new services requires new levels of innovation from technology partners. In this video, Dave Fellows, co-founder and CTO of Layer3 TV and chief scientist of the SCTE/ISBE Energy 2020 program, discusses such ambitious objectives as achieving a second 500% increase in efficiency in outside plant ...
LRTV Custom TV
Transitioning to Service Agile Networks

6|30|16   |     |   (0) comments


Packet optical networks are transitioning from proprietary converged systems to open disaggregated platforms. This video will describe the Fujitsu 1FINITY disaggregated platform, explore how 1FINITY interoperates with the Fujitsu FLASHWAVE platform and explain how 1FINITY is designed for software control, like with Fujitsu Virtuora NC.
Women in Comms Introduction Videos
Nokia's Advancement Plan: Bring Old Skills to New Roles

6|29|16   |   7:57   |   (1) comment


Nokia's Sandy Motley advises women to change their mindsets; get aggressive about advancing their careers; develop strong, diverse support networks; and always bring forth learned skills to take on new challenges and different roles.
Between the CEOs
CEO Chat: Cisco's Yvette Kanouff

6|28|16   |     |   (0) comments


In Silicon Valley, Steve Saunders sits down with Cisco's Yvette Kanouff for an exclusive in-depth interview.
LRTV Interviews
Comcast: Prepping Next-Gen Video Services

6|28|16   |     |   (0) comments


In this LRTV interview, Comcast's Elad Nafshi outlines where MSO stands with cloud DVR, OTT video, college and gigabit services.
LRTV Custom TV
Energy 2020: Creating Unique Standards for Cable's Unique Networks

6|28|16   |   09:30   |   (0) comments


Cable's unique network requirements require a specific set of standards for operators to increase power efficiency, according to Dan Cooper, vice president of critical infrastructure for Charter Communications and chair of the SCTE/ISBE Standards Program's Energy Management Subcommittee, and Ian Oliver, managing director of the Trenchant Group and a member of the ...
LRTV Custom TV
Masergy: 'Now Is the Time for NFV'

6|28|16   |     |   (0) comments


Hear Ray Watson, VP of Global Technology at Masergy, talk about the advantages that enterprises can leverage using Network Function Virtualization (NFV), and how Masergy takes a unique approach to solving customers' problems. For more information on Masergy, please visit www.masergy.com.
LRTV Custom TV
Masergy Leads the Charge With NFV Capabilities

6|28|16   |     |   (0) comments


Hear Tim Naramore, CTO at Masergy, talk about how focusing on solving specific customer challenges, providing self-service automation tools and being laser focused on the customer experience has enabled Masergy to be a leader in the NFV space. For more information on Masergy, please visit www.masergy.com.
LRTV Custom TV
Private Company of the Year - Affirmed Networks

6|27|16   |     |   (0) comments


At BCE 2016, Steve Saunders speaks to Hassan Ahmed about Affirmed's success.
LRTV Custom TV
Energy 2020: Growing Services, Not Consumption

6|24|16   |   07:18   |   (0) comments


Management of power requirements needs to be a key consideration as cable operators deploy new services, says Dan Cooper, vice president of critical infrastructure for Charter Communications and chair of the SCTE/ISBE Standards Program's Energy Management Subcommittee. In this video, Cooper discusses the importance of cable operators and technology partners ...
LRTV Huawei Video Resource Center
Huawei & TDC First to Launch DOCSIS 3.1 Trial in Europe

6|24|16   |     |   (0) comments


To meet the rising demands for high-speed broadband and to tackle fierce competition for 1.5 million household, TDC wanted to upgrade its network to use the latest technology. Using Huawei's DOCSIS 3.1 solution, TDC is now able to offer gigabit speeds to its customers.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 6-8, 2016,
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
'Brexit' Vote Hits BT, Vodafone
Iain Morris, News Editor, 6/24/2016
Brexit: It's Hard to See an Upside
Ray Le Maistre, Editor-in-chief, 6/29/2016
Qualcomm Readies Lower-Band 5G Testbed
Dan Jones, Mobile Editor, 6/27/2016
Sigfox Said to Face Customer Backlash
Iain Morris, News Editor, 6/27/2016
Arista Could Face US Import Ban – Reports
Mitch Wagner, West Coast Bureau Chief, Light Reading, 6/23/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
In Silicon Valley, Steve Saunders sits down with Cisco's Yvette Kanouff for an exclusive in-depth interview.
At the BCE 2016 show in Austin, ECI Telecom CEO Darryl Edwards tells Light Reading founder and CEO about the Elastic Network concept and the company's NFV and cybersecurity developments.
Animals with Phones
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.