& cplSiteName &

T-Mobile to Pick Up 'Evil' Family Fees

Dan Jones
1/9/2014
50%
50%

LAS VEGAS -- CES 2014 -- T-Mobile USA's latest bid to tempt customers from its rivals is to pay the early termination fees on family plans and offer trade-in cash for eligible devices.

CEO John Legere, who wasted no time here in describing the way family plans are currently operated in the industry as "evil," said T-Mobile will offer families up to $350 to cover early termination fees on up to five lines from another carrier and up to $300 trade-in value on working devices.

(Note: A friend used an estimate tool to see how much they would get in trade-in for a couple of older Android devices on Verizon, and found they would get only a few dollars, so consumers should check out such details first.)

Family Ties
The backdrop is always pinker at a T-Mobile event.
The backdrop is always pinker at a T-Mobile event.

T-Mobile's move comes only days after Sprint Corp. (NYSE: S) announced its "Framily" plans, where members don't have to share data (or anything else). (See Sprint Launches No-Sharing 'Framily' Plans.)

And, of course, it's less than a week since AT&T Inc. (NYSE: T) made a pre-emptive strike on T-Mobile's subscriber base with its offer of cash for any of Legere's customers who want to switch. (See AT&T Lures T-Mobile Subs With $450 Promise.)

Legere claimed that T-Mobile US Inc. 's "Uncarrier" strategy to date is already paying big dividends. He said the operator added 1.6 million subscribers net in the fourth quarter of 2013, making it the "biggest quarter for 8 years" for the operator. Overall, it added 4.4 million subscribers in 2014. (See T-Mobile Talks Up a Banner Year in LTE.)

Rising Subs
Legere trumpets the success of the 'Uncarrier' strategy.
Legere trumpets the success of the 'Uncarrier" strategy.

He brushed off questions about Wall Street fears that T-Mobile might be instigating a price war amongst mobile carriers in the US. "A price war? No... But we're going to shake them up... A healthy profit [and a] growth business is clearly our objective."

Related posts:

— Dan Jones, Mobile Editor, Light Reading

(8)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
DanJones
50%
50%
DanJones,
User Rank: Blogger
1/10/2014 | 11:42:47 AM
Re: Anyone switching?
Well Neville Ray is the one that would deal with the spectrum in that situation, he wasn't exactly complimentary about Sprint's network and upgrade efforts either.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/9/2014 | 5:43:00 PM
Re: Anyone switching?
I took that to mean, "a pile of [valuable] spectrumi n search of a [T-Mobile network] capability" -- that they could do more with it than Sprint. Either way, he may have talked smacked but he didn't protest much about rumor speculation.
DanJones
50%
50%
DanJones,
User Rank: Blogger
1/9/2014 | 5:11:13 PM
Re: Anyone switching?
Legere also called Sprint, "a pile of spectrum in search of a [network] capability," so there's no love lost there. And laughed at  the "framily" plans and "spanky" (spark) network upgrade.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/9/2014 | 5:02:46 PM
Re: Anyone switching?
Wonder how Softbank feels about that. And, Hesse has a contract that he's in for the next five years. Would that still apply if they merged?

Before Legere came along, I always thought Hesse was the funny CEO. His humor was also more subtle. He once compared de la Vega to John Wilkes Booth, but at least he didn't say he "liked him better when he was fat."
DanJones
50%
50%
DanJones,
User Rank: Blogger
1/9/2014 | 4:51:03 PM
Re: Anyone switching?
My read on what he said was that if it was to happen he wanted to be leading brand in the organization.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/9/2014 | 3:28:07 PM
Re: Anyone switching?
There is little, if any, further consolidation available among the large telecom providers.

That theory will very soon be checked!  Legere seemed to really hint that the Sprint merger was happening in his keynote. We'll see if it passes regulatory muster if so.
Phil_Britt
50%
50%
Phil_Britt,
User Rank: Light Sabre
1/9/2014 | 3:21:24 PM
Re: Anyone switching?
You're reight about a price war, and it's probably about time for one. Prices have been going up uncheckeck for a while, and this type of price war can help force them compete on service.

Of course, such a price war can have long-term unitended consequences as well, hurting the long-term health of the companies, as happened with the airlines. The air carriers were perennial money losers until the recent consolidations. There is little, if any, further consolidation available among the large telecom providers.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/9/2014 | 1:08:33 PM
Anyone switching?
Smells like a price war to me. Verizon and Sprint's CEOs both dismissed these kind of offers as marketing stunts that are usually short lived, but T-Mobile's offer is pretty big. I bet it will get a lot of takers. There's little to no risk if there is no ETF.
Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Introducing OrbTV: Netscout's MWC Day 1 Recap

2|27|17   |   8:35   |   (0) comments


The executive team of Netscout reviews the first day of Mobile World Congress in Barcelona. Stay tuned for OrbTV -- Light Reading and Netscout's full coverage of the show. We'll have daily show recaps, service provider interviews and tours of the show floor.
LRTV Custom TV
Innovation at MWC: Low-Power IoT for Scottish Sea Lions

2|27|17   |   6:32   |   (0) comments


Light Reading's Liz Coyne tours the GSMA's Innovation City at Mobile World Congress 2017. A key theme of this year's event is how low-power or no-power IoT devices could become a part of our everyday lives. Imagine a world in which over 15 billion shipping pallets communicate with cellular networks down the entire supply chain. Or a parka that reveals your ...
LRTV Huawei Video Resource Center
Huawei Will Accelerate the Spread of the Video Business

2|27|17   |     |   (0) comments


What is the future of the booming video business? What changes will happen to the video industry chain in the future? Hunter Hu, VP of Huawei Video Product Line, shares his viewpoints and explains how Huawei can be an enabler and accelerate the spread of the video business.
LRTV Huawei Video Resource Center
Frost & Sullivan's Jonas Zelba on Going Beyond Connectivity

2|27|17   |     |   (0) comments


Telecom operators across the globe are trying to understand what can they offer beyond connectivity. Operators are already introducing new and innovative services but they are faced with challenges due to unclear business models. Jonas highlights that no one operator can offer all the services itself. Operators in the Middle East should look within their ecosystem ...
LRTV Huawei Video Resource Center
IDC's Paul Black on Cloudification

2|27|17   |     |   (0) comments


Paul Black from IDC shares his insights on how cloudification is expected to combile all aspects of digital transformation.
LRTV Huawei Video Resource Center
Industry Expert Michael Howard Talks About Cloud Native

2|27|17   |     |   (0) comments


Cloud Native is a really nice term and a lot of people are using it. But most of them have their own definition of what Cloud Native means. Michael Howard offers his take on the terminology.
LRTV Custom TV
4.5G Evolution: Peter Zhou on Advanced MIMO Technologies & 5G Business Prep

2|25|17   |     |   (0) comments


In the process of service transformation, operators need to catch three major opportunities and start deploying in 4.5G networks, such as video, household broadband access and digital transformation of vertical industries. 5G is coming. Operators don't need to wait for it to happen but should progressively deploy 4.5G networks by introducing 5G-oriented ...
LRTV Custom TV
What WTTX Can Deliver

2|23|17   |     |   (0) comments


Mohamed Madkour explains the benefits of WTTX while Dimitris Mavrakis discusses the challenges of delivering home broadband access.
LRTV Custom TV
Huawei on Mobile Broadband

2|23|17   |     |   (0) comments


Mohamed Madkour shares his vision on MBB for the next three years.
LRTV Custom TV
Analysys Mason Talks About the Future of Digital Operations

2|23|17   |     |   (0) comments


The future of digital operations has three key aspects: 1. Highly automated operations for both service and network; 2. Highly converged BSS/OSS for business and resources; 3. Highly merged management and control for real-time cloud native operations.
LRTV Interviews
Software Trends in the Telecom Sector

2|23|17   |   03:40   |   (0) comments


Heavy Reading senior analyst James Crawshaw talks with Telecoms.com Editorial Director Scott Bicheno about trends and developments in the telecoms software sector and what to expect at MWC 2017.
LRTV Custom TV
Huawei's Pre-MWC Analyst Briefing 2017 Highlights

2|22|17   |     |   (0) comments


Huawei shares its vision for this year's MWC.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Uber's HR Nightmare: Company Investigates Sexual Harassment Claims
Sarah Thomas, Director, Women in Comms, 2/21/2017
Broadband Has a Problem on the Pole
Mari Silbey, Senior Editor, Cable/Video, 2/21/2017
Verizon to Start Fixed 5G Customer Trials in April
Dan Jones, Mobile Editor, 2/22/2017
Cloud Rains on HPE Earnings
Mitch Wagner, Editor, Enterprise Cloud, 2/24/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
No One Likes This Click Here
Take a hint!
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.