& cplSiteName &

Mobile Usage Trends

Light Reading
Infographics
Light Reading
2/21/2014
50%
50%

It's a well-accepted fact that mobile addiction is a real thing. Smartphone users are so attached to their devices they'll use them even iatn the most inappropriate of times.

Now, Bytemobile Inc. , a division of Citrix, has some statistics to back that up. Its recent study on mobile use trends finds that nearly half of all people use their phones while on the toilet, while 35% sleep with their phones, and 70% have them as dinner companions.

As a result of the increased use, certain apps and even mobile ads are taking off. Citrix says that mobile ads are now reaching twice as many people as they did last year, but they still make up less than 2% of subscribers' daily mobile data volume. That's due, in part, to the fact that only 1 in 20 people receive video ads, which would be the biggest data driver.

Nearly 60% of the people Citrix surveyed said they don't think mobile ads count toward their monthly data quota, so they may be in for a rude awakening if video ads take off as Citrix expects.

For more insights from Citrix's study of 3G and 4G users from across the globe, check out the following infographic, developed by the company.

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
The 'gleaming city on a hill,' Steve Saunders calls it. But who is going to take us from today's NFV componentry to the grand future of a self-driving network? Here's a look at the vendors hoping to make it happen.
Flash Poll
Upcoming Live Events
September 28, 2017, Denver, CO
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 10, 2017, The Westin Times Square, New York, NY
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Could the Connected Car Help Prevent Terrorism?
Dan Jones, Mobile Editor, 9/15/2017
AT&T Wants to Ditch the Dish
Mari Silbey, Senior Editor, Cable/Video, 9/13/2017
Cities Slam FCC on Broadband Proceedings
Mari Silbey, Senior Editor, Cable/Video, 9/15/2017
Apple's New iPhones: No Gigabit LTE for You!
Dan Jones, Mobile Editor, 9/14/2017
Animals with Phones
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed