& cplSiteName &

Mobile Usage Trends

Light Reading
Infographics
Light Reading
2/21/2014
50%
50%

It's a well-accepted fact that mobile addiction is a real thing. Smartphone users are so attached to their devices they'll use them even iatn the most inappropriate of times.

Now, Bytemobile Inc. , a division of Citrix, has some statistics to back that up. Its recent study on mobile use trends finds that nearly half of all people use their phones while on the toilet, while 35% sleep with their phones, and 70% have them as dinner companions.

As a result of the increased use, certain apps and even mobile ads are taking off. Citrix says that mobile ads are now reaching twice as many people as they did last year, but they still make up less than 2% of subscribers' daily mobile data volume. That's due, in part, to the fact that only 1 in 20 people receive video ads, which would be the biggest data driver.

Nearly 60% of the people Citrix surveyed said they don't think mobile ads count toward their monthly data quota, so they may be in for a rude awakening if video ads take off as Citrix expects.

For more insights from Citrix's study of 3G and 4G users from across the globe, check out the following infographic, developed by the company.

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
The world of virtualization is struggling to wrench itself away from the claws of vendor lock-in, which runs counter to everything that NFV stands for.
Flash Poll
Upcoming Live Events
March 20-22, 2018, Denver Marriott Tech Center
March 22, 2018, Denver, Colorado | Denver Marriott Tech Center
March 28, 2018, Kansas City Convention Center
April 4, 2018, The Westin Dallas Downtown, Dallas
April 9, 2018, Las Vegas Convention Center
May 14-16, 2018, Austin Convention Center
May 14, 2018, Brazos Hall, Austin, Texas
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Has Europe Switched to a Fiber Diet? Not Yet...
Ray Le Maistre, Editor-in-Chief, 2/15/2018
5G: The Density Question
Dan Jones, Mobile Editor, 2/15/2018
Will China React to Latest US Huawei, ZTE Slapdown?
Ray Le Maistre, Editor-in-Chief, 2/16/2018
IBM, Microsoft Duke It Out Over Chief Diversity Hire
Sarah Thomas, Director, Women in Comms, 2/15/2018
21st Century Networking? Welcome to the Lock-In
Steve Saunders, Founder, Light Reading, 2/20/2018
Animals with Phones
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed