Mobile Usage Trends
It's a well-accepted fact that mobile addiction is a real thing. Smartphone users are so attached to their devices they'll use them even iatn the most inappropriate of times.
Now, Bytemobile Inc. , a division of Citrix, has some statistics to back that up. Its recent study on mobile use trends finds that nearly half of all people use their phones while on the toilet, while 35% sleep with their phones, and 70% have them as dinner companions.
As a result of the increased use, certain apps and even mobile ads are taking off. Citrix says that mobile ads are now reaching twice as many people as they did last year, but they still make up less than 2% of subscribers' daily mobile data volume. That's due, in part, to the fact that only 1 in 20 people receive video ads, which would be the biggest data driver.
Nearly 60% of the people Citrix surveyed said they don't think mobile ads count toward their monthly data quota, so they may be in for a rude awakening if video ads take off as Citrix expects.
For more insights from Citrix's study of 3G and 4G users from across the globe, check out the following infographic, developed by the company.