Light Reading
New mobile payments services include a mobile credit-card reader and a tablet-based point-of-sale.

AT&T Offers a Square mCommerce Competitor

Sarah Reedy
1/14/2014
50%
50%

AT&T may be promoting its Isis mobile payments service for consumers, but it's not betting the farm on it. The carrier introduced another new commerce offering Tuesday, its answer to Square for businesses.

The carrier has teamed up with payment processing vendor Vantiv to offer two new mobile payments products: Vantiv Mobile Accept from AT&T, a mobile app card reader similar in scope to the Square Inc. mobile reader, and Vantiv Mobile Checkout from AT&T, a tablet-based payment processing service that includes an optional cash drawer, countertop receipt printer, tablet stand, and encrypted card reader.

Both are designed for retailers, businesses, or individuals such as field service employees and the self-employed. AT&T Inc. (NYSE: T) suggests a restaurant owner could use Mobile Checkout to take table-side payments during busy hours or a retailer could request an email with payment to target that customer with a marketing campaign.

AT&T says the payment services start at $15 per month, and it's also hoping to make money from leasing the tablets and associated LTE data plans to its business customers.

Why this matters
AT&T is hoping to capitalize on what it anticipates will be a huge market for mobile payments, but it's also stepping onto Square's turf. Square has found tremendous success offering a card reader that attaches to a mobile device for a secure, easy payment process. The secret to its success has been the 2.75% flat fee it charges merchants per credit card transaction. (See $4B: A Big, Square Number?)

Vantiv, of course, isn't AT&T's only dog in the mobile payments fight. It's also involved in the Isis joint venture with Verizon Wireless and T-Mobile US Inc. Isis hasn't yet proven to be popular in the US, stymied by high fees and a limited presence, but the service also just went nationwide in November, and the group has yet to provide a progress report. (See Isis Opens Its Mobile Wallet Nationwide.)

Operators, in general, have so far had a hard time competing in mobile commerce. One of the early examples, Telefónica UK Ltd. 's Mobile Wallet was shut down last week, causing some to question if Isis would be next. (See Euronews: O2 UK Shuts Its Mobile Wallet.)

Related posts:

— Sarah Reedy, Senior Editor, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
1/14/2014 | 2:51:42 PM
Re: business models
BTW, Square reportedly has a $5B valuation and they are moving into bigger retailers. I wouldn't dismiss them as a competitor at all. http://www.bloomberg.com/video/square-s-cashless-transactions-build-5b-valuation-rldkcbVKSzW9eTBjyLdFDg.html
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
1/14/2014 | 12:14:06 PM
business models
I imagine who retailers work with comes down to security and business model. Square's business model is pretty economical for small business owners who aren't doing huge transactions. AT&T is targeting businesses of all size, but I wonder how its $15 per month will work out in comparison. 
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
LRTV Custom TV
VeEX – Live from the Show

8|21|14   |   5:58   |   (0) comments


An overview of VeEX Test and Measurement solutions including TX300S multi-service test set with VeExpress cloud-based management system, UX400 universal modular platform supporting 100G testing, and the redesigned RXT modular platform.
LRTV Custom TV
Transitioning CE 2.0 Networks Into the SDN & NFV Era With Telco Systems

8|19|14   |   5:19   |   (0) comments


Telco Systems' Ariel Efrati (CEO) and Moshe Shimon (VP of Product Management) discuss virtualization and how the company's new Open Metro Edge solution utilizes the SDN and NFV concepts to accelerate and orchestrate service delivery through its innovative product portfolio and software applications.
LRTV Custom TV
NFV Myths: Is NFV Still Several Years Away?

8|11|14   |   1:13   |   (0) comments


Some say that NFV (network functions virtualization) is still several years away from being implemented on mobile operator networks. This isn't the case. Operators can get started on their paths to NFV now, as this short video from Skyfire shows.
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Light Reedy
Numbers Are In: LR's 2014 Salary Survey

7|24|14   |   1:25   |   (7) comments


Our fourth annual Salary Survey paints a picture of who's hiring, firing, earning, and yearning for a change in the telecom industry.
LRTV Custom TV
Driving the Network Transformation

7|23|14   |   4:29   |   (0) comments


Intel's Sandra Rivera discusses network transformation and how Intel technologies, programs, and standards body efforts have helped the industry migration to SDN and NFV.
LRTV Custom TV
Distributed NFV-Based Business Services by RAD

7|18|14   |   5:38   |   (0) comments


With the ETSI-approved Distributed NFV PoC running in the background, RAD's CEO, Dror Bin, talks about why D-NFV makes compelling sense for service providers, and about the dollars and cents RAD is putting behind D-NFV.
LRTV Custom TV
MRV – Accelerating Packet Optical Convergence

7|15|14   |   6:06   |   (0) comments


Giving you network insight to make your network smarter.
LRTV Custom TV
NFV-Enabled Ethernet for Generating New Revenues

7|15|14   |   5:49   |   (0) comments


Cyan's Planet Orchestrate allows service providers and their end-customers to activate software-based capabilities such as firewalls and encryption on top of existing Ethernet services in just minutes.
LRTV Custom TV
Symkloud NVF-Ready Video Transcoding, Big Data

7|9|14   |   3:41   |   (0) comments


Kontron and ISV partner Vantrix demonstrate high-performance video transcoding and data analytic solutions on same 2U standard platform that is ready for SDN and NFV deployments made by mobile, cable and cloud operators.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
Today's Cartoon
Hot Topics
Level 3 Does Big Data Differently
Carol Wilson, Editor-at-large, 8/21/2014
IoT Alert: Samsung Snaps Up SmartThings
Mari Silbey, Independent Technology Editor, 8/15/2014
Comcast Streams Back to School
Mari Silbey, Independent Technology Editor, 8/21/2014
Line-Powered Phone Lines: A Hot Topic Again
Carol Wilson, Editor-at-large, 8/20/2014
Analyst: Ericsson, Oracle Top Shrinking SDP World
Carol Wilson, Editor-at-large, 8/19/2014
Like Us on Facebook
Twitter Feed