Light Reading
New mobile payments services include a mobile credit-card reader and a tablet-based point-of-sale.

AT&T Offers a Square mCommerce Competitor

Sarah Reedy
1/14/2014
50%
50%

AT&T may be promoting its Isis mobile payments service for consumers, but it's not betting the farm on it. The carrier introduced another new commerce offering Tuesday, its answer to Square for businesses.

The carrier has teamed up with payment processing vendor Vantiv to offer two new mobile payments products: Vantiv Mobile Accept from AT&T, a mobile app card reader similar in scope to the Square Inc. mobile reader, and Vantiv Mobile Checkout from AT&T, a tablet-based payment processing service that includes an optional cash drawer, countertop receipt printer, tablet stand, and encrypted card reader.

Both are designed for retailers, businesses, or individuals such as field service employees and the self-employed. AT&T Inc. (NYSE: T) suggests a restaurant owner could use Mobile Checkout to take table-side payments during busy hours or a retailer could request an email with payment to target that customer with a marketing campaign.

AT&T says the payment services start at $15 per month, and it's also hoping to make money from leasing the tablets and associated LTE data plans to its business customers.

Why this matters
AT&T is hoping to capitalize on what it anticipates will be a huge market for mobile payments, but it's also stepping onto Square's turf. Square has found tremendous success offering a card reader that attaches to a mobile device for a secure, easy payment process. The secret to its success has been the 2.75% flat fee it charges merchants per credit card transaction. (See $4B: A Big, Square Number?)

Vantiv, of course, isn't AT&T's only dog in the mobile payments fight. It's also involved in the Isis joint venture with Verizon Wireless and T-Mobile US Inc. Isis hasn't yet proven to be popular in the US, stymied by high fees and a limited presence, but the service also just went nationwide in November, and the group has yet to provide a progress report. (See Isis Opens Its Mobile Wallet Nationwide.)

Operators, in general, have so far had a hard time competing in mobile commerce. One of the early examples, Telefónica UK Ltd. 's Mobile Wallet was shut down last week, causing some to question if Isis would be next. (See Euronews: O2 UK Shuts Its Mobile Wallet.)

Related posts:

— Sarah Reedy, Senior Editor, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
1/14/2014 | 2:51:42 PM
Re: business models
BTW, Square reportedly has a $5B valuation and they are moving into bigger retailers. I wouldn't dismiss them as a competitor at all. http://www.bloomberg.com/video/square-s-cashless-transactions-build-5b-valuation-rldkcbVKSzW9eTBjyLdFDg.html
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
1/14/2014 | 12:14:06 PM
business models
I imagine who retailers work with comes down to security and business model. Square's business model is pretty economical for small business owners who aren't doing huge transactions. AT&T is targeting businesses of all size, but I wonder how its $15 per month will work out in comparison. 
Flash Poll
From The Founder
Is your network built on 'The Old IP,' or are you part of 'The New IP' revolution?
LRTV Huawei Video Resource Center
Innovating Access Technology With G.fast

10|1|14   |   3.42   |   (0) comments


Exploring the potential of G.fast technology from the point of view of the Broadband Forum, Huawei – and an end-user.
LRTV Documentaries
A Cultural Shift for an OTT World

9|26|14   |   01:41   |   (3) comments


Telcos need to embrace a new approach to partnerships if they are to generate extra revenues quickly and give customers what they want.
LRTV Documentaries
New Skills Needed as Telecom, IT Collide

9|26|14   |   4:07   |   (1) comment


As telecom and IT collide, new technologies are emerging, new skills are needed and new opportunities for women are arising.
UBB Forum News
Do IP Networks Need An Overhaul?

9|25|14   |   02:01   |   (0) comments


As traffic levels ramp, do IP networks need new technologies and topologies?
LRTV Documentaries
Sprint Wields Its Influence in the Valley

9|25|14   |   3:09   |   (11) comments


Anne-Louise Kardas, Sprint's connection to startups in the Valley, explains how telcos can be innovative and find new opportunities with partners.
LRTV Documentaries
SDN, NFV & The Future of XO's Network

9|25|14   |   3:47   |   (1) comment


XO Communications COO Don MacNeil explains how cloud, SDN and NFV are altering its network requirements as well as changing data centers of the future.
UBB Forum News
The OTT Conundrum

9|24|14   |   01:39   |   (0) comments


What is holding back prosperous partnerships between telcos and the OTT players?
LRTV Documentaries
Putting Broadband to Work

9|24|14   |   01:26   |   (0) comments


High-speed broadband network rollout is key to telco strategies, but it's what happens after the network is built that counts.
Light Reedy
Light Reading's Women in Telecom Recap

9|24|14   |   0:55   |   (4) comments


Our first Women in Telecom breakfast was a huge success, and we hope you'll join us in London for the next event on November 6.
UBB Forum News
Monetizing Ultra-Broadband

9|24|14   |   01:43   |   (2) comments


Ultra-broadband networks need to be built, with fiber-to-the-premises the ultimate goal, but they need to be monetized, too.
LRTV Huawei Video Resource Center
Sales Director of INIT on Plug & Play Switch Devices

9|19|14   |   3:21   |   (0) comments


INIT Italy uses both the Huawei S5700 and S7700 series switches for the campus LAN environment. Sales Director Andrea Curti says their company chose these Huawei devices over others because of their performance, flexible scalability and plug-and-play features.
LRTV Huawei Video Resource Center
Saudi Arabia Upgrades Vocational Training System

9|19|14   |   3:31   |   (0) comments


The Technical and Vocational Training Corporation (TVTC) has 100,000 students, 150 government-owned institutions and oversees 1000 private institutes. The CIO of TVTC explains that Huawei devices have allowed them to manage multiple datacenters using just one software program, scientifically tracking the progress of students and teachers, saving them millions.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
Half of the world's population will be connected to the Internet by 2017, but not just by smartphones and desktops.
Hot Topics
Facebook Pokes Around LTE Direct
Sarah Reedy, Senior Editor, 9/25/2014
Is Redbox Instant Shutting Down?
Mari Silbey, Independent Technology Editor, 9/30/2014
Comcast Turns Off Streampix
Mari Silbey, Independent Technology Editor, 9/26/2014
SoftBank Eyes a DreamWorks Buy – Report
Sarah Reedy, Senior Editor, 9/29/2014
Telecom Sector 'Its Own Worst Enemy' – Kroes
Ray Le Maistre, Editor-in-chief, 10/2/2014
Like Us on Facebook
Twitter Feed