& cplSiteName &
SlideshowMWC 2012 Photos: NSN Booth Tour
Ray Le Maistre
3/12/2012
50%
50%

BARCELONA -- Mobile World Congress 2012 -- With photo booth tours already completed at the Ericsson AB (Nasdaq: ERIC) and Alcatel-Lucent (NYSE: ALU) halls in Barcelona, what would Nokia Networks show off when we descended on its Hall 8 village? (See MWC 2012 Photos: AlcaLu Booth Tour and MWC 2012 Photos: Ericsson Booth Tour.)

NSN was the third of six mobile network equipment vendors we visited with a photographer at this year's MWC and we gave them all the exact same challenge: Show us your three market leading/cutting edge/most important products and tell us about them in just 10 minutes.

The idea of the exercise is to determine what an average visitor might be shown if they were trying to get a sense for what the major mobile vendors are focused on right now. All the companies were given the exact same advance brief, treatment and opportunity, to which some responded more readily than others.

So here's what we saw on the NSN tour, with the overall grade, based on perceived performance, relevance and other factors (some rather subjective), provided with the final picture caption.

Click on the picture below to start the tour.



All photos taken by Siqui Sánchez/Getty Images, but he can't be held responsible for any of the words.

You can see how NSN and its peers performed in 2011 by checking out the 2011 booth tours below:

— Ray Le Maistre, International Managing Editor, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
digits
50%
50%
digits,
User Rank: Light Beer
12/5/2012 | 5:39:43 PM
re: MWC 2012 Photos: NSN Booth Tour


Hi Victor


If you are referring to




<h1 class="blue header biggest" style="font-size: 24px; color: #004276; border-image: initial; line-height: 27px; font-family: tahoma, arial, geneva, helvetica; text-align: -webkit-left; padding: 0px; margin: 0px; border: 0px initial initial;">MWC 2011 Photo Tour Report Card</h1>




http://www.lightreading.com/blog.asp?blog_sectionid=384&amp;doc_id=205568


as linked to at the foot of this article then that is indeed (as indicated) last year's and not this year's grades, as we have only graded 3 of 6 vendors so far in 2012. We linked to last year's tours and report card for comparison.


&nbsp;


Hope that helps clear up matters!


If, though, you have spotted something else amiss, please do point it out and we will rectify ASAP!


Ray

VictorFV
50%
50%
VictorFV,
User Rank: Light Beer
12/5/2012 | 5:39:32 PM
re: MWC 2012 Photos: NSN Booth Tour


Thank you for clearing this up.

Featured Video
From The Founder
Light Reading founder Steve Saunders grills Cisco's Roland Acra on how he's bringing automation to life inside the data center.
Flash Poll
Upcoming Live Events
March 20-22, 2018, Denver Marriott Tech Center
March 22, 2018, Denver, Colorado | Denver Marriott Tech Center
April 4, 2018, The Westin Dallas Downtown, Dallas
May 14-16, 2018, Austin Convention Center
All Upcoming Live Events
Hot Topics
MWC 2018 Threatens to Be 5G New Radio Bore
Iain Morris, News Editor, 1/10/2018
Sprint Says No to mmWave, Yes to Mobile 5G
Dan Jones, Mobile Editor, 1/11/2018
Altice USA Embraces Home-Alone Strategy
Alan Breznick, Cable/Video Practice Leader, Light Reading, 1/11/2018
Huawei, ZTE Face US Federal Ban
Iain Morris, News Editor, 1/15/2018
Trump Says Foxconn Will Make iPhones in US
Dan Jones, Mobile Editor, 1/15/2018
Animals with Phones
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial and often most challenging is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company Tribold from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed