Light Reading
Nokia Siemens Networks had 10 minutes to tell us about three key products it was showing off in Barcelona -- here are the results in photo essay format
SlideshowMWC 2012 Photos: NSN Booth Tour
Ray Le Maistre
3/12/2012
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BARCELONA -- Mobile World Congress 2012 -- With photo booth tours already completed at the Ericsson AB (Nasdaq: ERIC) and Alcatel-Lucent (NYSE: ALU) halls in Barcelona, what would Nokia Networks show off when we descended on its Hall 8 village? (See MWC 2012 Photos: AlcaLu Booth Tour and MWC 2012 Photos: Ericsson Booth Tour.)

NSN was the third of six mobile network equipment vendors we visited with a photographer at this year's MWC and we gave them all the exact same challenge: Show us your three market leading/cutting edge/most important products and tell us about them in just 10 minutes.

The idea of the exercise is to determine what an average visitor might be shown if they were trying to get a sense for what the major mobile vendors are focused on right now. All the companies were given the exact same advance brief, treatment and opportunity, to which some responded more readily than others.

So here's what we saw on the NSN tour, with the overall grade, based on perceived performance, relevance and other factors (some rather subjective), provided with the final picture caption.

Click on the picture below to start the tour.



All photos taken by Siqui Sánchez/Getty Images, but he can't be held responsible for any of the words.

You can see how NSN and its peers performed in 2011 by checking out the 2011 booth tours below:

— Ray Le Maistre, International Managing Editor, Light Reading

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digits,
User Rank: Light Beer
12/5/2012 | 5:39:43 PM
re: MWC 2012 Photos: NSN Booth Tour


Hi Victor


If you are referring to




<h1 class="blue header biggest" style="font-size: 24px; color: #004276; border-image: initial; line-height: 27px; font-family: tahoma, arial, geneva, helvetica; text-align: -webkit-left; padding: 0px; margin: 0px; border: 0px initial initial;">MWC 2011 Photo Tour Report Card</h1>




http://www.lightreading.com/blog.asp?blog_sectionid=384&amp;doc_id=205568


as linked to at the foot of this article then that is indeed (as indicated) last year's and not this year's grades, as we have only graded 3 of 6 vendors so far in 2012. We linked to last year's tours and report card for comparison.


&nbsp;


Hope that helps clear up matters!


If, though, you have spotted something else amiss, please do point it out and we will rectify ASAP!


Ray

VictorFV
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VictorFV,
User Rank: Light Beer
12/5/2012 | 5:39:32 PM
re: MWC 2012 Photos: NSN Booth Tour


Thank you for clearing this up.

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