Light Reading

M2M Is All About the Ecosystem, Operators Say

Carol Wilson
12/4/2012
50%
50%

ORLANDO -- Management World Americas -- Wireless service providers are pursuing machine-to-machine as their next big growth area, but for now are mostly focused on building an ecosystem that is easy for applications developers to build to and for consumers to use, according to a keynote panel here this morning.

Speakers for three of the four wireless operators represented, namely AT&T Mobility LLC , Deutsche Telekom AG (NYSE: DT) and Sprint Corp. (NYSE: S), said they are working with developers, enterprise customers and other industries to enable connected cars, smart homes and M2M apps in transportation, manufacturing and other industries globally. In their sights is an industry expected to hit 50 billion connected devices by 2020 and to generate $51 billion worldwide in connectivity revenue.

“We tend not to provide the applications,” said Eric Krauss, director of M2M product management, AT&T Mobility. “Our enterprise customers are looking for help with hardware, networks, and end-to-end service platforms -- they want us to provide flow-through diagnostics down to network and device layer, and they want connectivity layer between our data centers and their data centers.”

Jurgen Hase, VP of the M2M competence center for DT, said his company views the M2M ecosystem as very similar, whether it is developed for a smart home, for a connected car or for other environments.

“Our job is to connect ecosystem -- our part of the connected home or connected car, in the same way, is to create an ecosystem where all the different partners can add their solution and use our platform to connect whatever they want,” Hase said.

The one exception was Verizon Wireless -- according to Glenn Eggert, director of M2M product marketing at Verizon enterprise solutions, who said his company is placing “pretty big bets on a few verticals,” namely telematics or connected cars, health care and energy management. Verizon is developing a horizontal approach to M2M designed to scale, but is going to market it as developed solutions for these industry segments, he said.

Sprint is also focused on telematics, and has already partnered with Chrysler to offer connected vehicles -- Dodge Ram trucks and Dodge Vipers. The carrier’s role is as an “end-to-end systems integrator,” said Tom Nelson, director of marketing, wholesale and emerging solutions, Sprint. The goal is to create an in-car connectivity system that can provide a Wi-Fi hot spot, deliver information or entertainment services, and convey location, emergency and vehicle information in a manner that is intuitive, safe and not distracting to the driver, he said.

“We look at what we can do to simplify M2M, to make it easier to deploy. That is our role,” Nelson said.

Contrasting with the two carriers’ approach to connected cars was the Microsoft Corp. (Nasdaq: MSFT) answer: a Windows-based approach embedded in Ford vehicles that interacts with multiple M2M networks, without human intervention.

“The network of networks is where the power is,” said Eric Troup, CTO, worldwide communications and media industries, Microsoft. But he admitted that there is also power in the data that uses those networks and connections, saying that most of that data is controlled within the industry verticals. As a result, Microsoft plans to partner to tailor its Azure platform for vertical M2M solutions.


Christian Solomine, director of M2M for Rogers Communications Inc. (Toronto: RCI), explained how his company has teamed up with seven other global operators to develop a seamless global M2M service. The other operators are NTT DoCoMo Inc. (NYSE: DCM) in Japan, KPN Mobile and Telefónica SA (NYSE: TEF) in Europe, Singapore Telecommunications Ltd. (SingTel) (OTC: SGTJY) in Singapore, VimpelCom Ltd. (NYSE: VIP) in Russia and Telstra Corp. Ltd. (ASX: TLS; NZK: TLS) in Australia. (See M2M's Magnificent Seven.)

All seven companies happen to be on a single backend system from Jasper Wireless, but Solomine said that is not a requirement for joining the alliance, which intends to expand. One key element is using SIM-card management from established software providers to enable a single SIM for a global company’s M2M solution. The group also provides single points of contact/support for each customer, and standardized pricing.

Where the alliance doesn’t have a wireless footprint, it can use the most favorable roaming plan among the seven companies to save its clients further on their global deployments, he said. — Carol Wilson, Chief Editor, Events, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
From The Founder
The Swedish vendor has undergone a significant transformation during the past few years, adjusting to the demands of next-generation communications companies.
LRTV Documentaries
The 3GPP's Road to 5G Standardization

4|17|15   |   4:43   |   (0) comments


Satoshi Nagata, chairman of the 3GPP's TSG-RAN group and a manager at NTT Docomo, explains the standardization process for 5G, as well as the biggest challenges and opportunities.
LRTV Documentaries
AlcaLu CTO Makes the Case for a New 5G Air Interface

4|16|15   |   3:54   |   (0) comments


Michael Peeters, CTO of wireless at Alcatel-Lucent, explains why 5G will require a new air interface to meet its diverse performance targets.
LRTV Documentaries
AlcaLu + Nokia: The New Uber-Vendor

4|15|15   |   2:42   |   (4) comments


Heavy Reading Senior Analyst Gabriel Brown discusses the technological and competitive opportunities and challenges if a merger between Alcatel-Lucent and Nokia comes to pass.
LRTV Huawei Video Resource Center
Huawei's Data Center Power Play

4|15|15   |   6:22   |   (0) comments


Huawei has developed industry-leading energy efficiency capabilities for its indoor and outdoor data center solutions, explains Dr. Fang Liangzhou, vice president of Huawei's Network Energy product Line.
LRTV Huawei Video Resource Center
Huawei’s Routers, Switches Get the Green Mark

4|15|15   |   2:02   |   (0) comments


TUV Rheinland's Frank Dudley explains how Huawei's routers and switches have been successfully tested by energy efficiency experts and have gained Green Mark Certification.
LRTV Documentaries
A Finn, a Frenchman & a Guy From New Jersey Walk Into a Merger...

4|15|15   |   3:17   |   (0) comments


Stop us if you've heard this one before... Light Reading CEO Founder & CEO Steve Saunders weighs in on the technical and cultural implications of a Nokia and Alcatel-Lucent merger.
LRTV Huawei Video Resource Center
Accounting for Better Solutions

4|10|15   |   02:31   |   (1) comment


Murad Yousuf, CTO at Saudi Arabia's Ministry of Finance (Dept. of Zakat & Income Tax), talks about the benefits of deploying router technology from Huawei.
LRTV Huawei Video Resource Center
What's in Store for Huawei & DataCore?

4|10|15   |   05:44   |   (0) comments


At the CeBIT trade show in Hannover, Germany, George Teixeira, CEO of software-defined storage (SDS) specialist DataCore Software, explains why he has just signed a partnership agreement with Huawei Technologies.
LRTV Huawei Video Resource Center
Du Puts Its Faith in Huawei's Routers

4|9|15   |   3:42   |   (0) comments


Adnan Masood, director of Enterprise MS Solutions Marketing at du, the United Arab Emirates (UAE) operator also known as Emirates Integrated Telecommunications Company, explains why his company chose to use Huawei's multifunctional AR routers as part of its managed enterprise services.
LRTV Huawei Video Resource Center
Huawei Gets Active in the Data Center

4|9|15   |   3:17   |   (0) comments


With enterprise users looking to maximize the use of their data center assets, Huawei’s Chief Architect & Technical Director of IT Data Center Solutions, Bruce Su, explains how the company's six-layer active-active data center solution is eradicating the need to deploy passive, redundant data center assets.
LRTV Huawei Video Resource Center
Blue Consult & Huawei for a Better Solution

4|8|15   |   4:01   |   (0) comments


Martin Rott, CEO, and Marc Metzler, head of sales virtualization, from Germany's Blue Consult discuss their collaboration with Huawei and TrendMicro to develop a secure, scalable IT platform that can meet the needs of the most demanding enterprise users.
LRTV Huawei Video Resource Center
Beach Petroleum on eLTE & Mining

4|8|15   |   3:09   |   (0) comments


Network systems integrator Jeremy Hamlyn explains how Huawei's secure packet-based trunking communications system, eLTE, can help remote communities and companies in the mining, oil and gas sectors, deploy efficient communications networks that are perfect for video and data as well as voice.
Upcoming Live Events
May 5, 2015, Hyatt McCormick Place, Chicago, IL
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
All Upcoming Live Events
Infographics
Network Instruments, a JDSU division, shares results from its 2015 State of the Network, a global survey on security.
Hot Topics
Verizon Scores New OTT Content Deals
Mari Silbey, Independent Technology Editor, 4/16/2015
Can WiFi Calling Find Its Voice?
Iain Morris, News Editor, 4/13/2015
Senator Proposes New 'Title X' for Net Neutrality
Carol Wilson, Editor-at-large, 4/13/2015
Nokia, Alcatel-Lucent in Merger Talks
Iain Morris, News Editor, 4/14/2015
Nokia & Alcatel-Lucent: What's Going On?
Ray Le Maistre, Editor-in-chief, 4/15/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Data Center Interconnect, or DCI, is one of the hottest sectors in telecom currently. Since coming back to Light Reading last year, prodigal-son style, I've ...
LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures.
Cats with Phones
Steve's Phone Click Here
Steve Saunders's personal phone.