Light Reading
AT&T, Sprint and DT say they want to build M2M platforms for others to deliver applications over; Verizon may be a different story

M2M Is All About the Ecosystem, Operators Say

Carol Wilson
12/4/2012
50%
50%

ORLANDO -- Management World Americas -- Wireless service providers are pursuing machine-to-machine as their next big growth area, but for now are mostly focused on building an ecosystem that is easy for applications developers to build to and for consumers to use, according to a keynote panel here this morning.

Speakers for three of the four wireless operators represented, namely AT&T Mobility LLC , Deutsche Telekom AG (NYSE: DT) and Sprint Corp. (NYSE: S), said they are working with developers, enterprise customers and other industries to enable connected cars, smart homes and M2M apps in transportation, manufacturing and other industries globally. In their sights is an industry expected to hit 50 billion connected devices by 2020 and to generate $51 billion worldwide in connectivity revenue.

“We tend not to provide the applications,” said Eric Krauss, director of M2M product management, AT&T Mobility. “Our enterprise customers are looking for help with hardware, networks, and end-to-end service platforms -- they want us to provide flow-through diagnostics down to network and device layer, and they want connectivity layer between our data centers and their data centers.”

Jurgen Hase, VP of the M2M competence center for DT, said his company views the M2M ecosystem as very similar, whether it is developed for a smart home, for a connected car or for other environments.

“Our job is to connect ecosystem -- our part of the connected home or connected car, in the same way, is to create an ecosystem where all the different partners can add their solution and use our platform to connect whatever they want,” Hase said.

The one exception was Verizon Wireless -- according to Glenn Eggert, director of M2M product marketing at Verizon enterprise solutions, who said his company is placing “pretty big bets on a few verticals,” namely telematics or connected cars, health care and energy management. Verizon is developing a horizontal approach to M2M designed to scale, but is going to market it as developed solutions for these industry segments, he said.

Sprint is also focused on telematics, and has already partnered with Chrysler to offer connected vehicles -- Dodge Ram trucks and Dodge Vipers. The carrier’s role is as an “end-to-end systems integrator,” said Tom Nelson, director of marketing, wholesale and emerging solutions, Sprint. The goal is to create an in-car connectivity system that can provide a Wi-Fi hot spot, deliver information or entertainment services, and convey location, emergency and vehicle information in a manner that is intuitive, safe and not distracting to the driver, he said.

“We look at what we can do to simplify M2M, to make it easier to deploy. That is our role,” Nelson said.

Contrasting with the two carriers’ approach to connected cars was the Microsoft Corp. (Nasdaq: MSFT) answer: a Windows-based approach embedded in Ford vehicles that interacts with multiple M2M networks, without human intervention.

“The network of networks is where the power is,” said Eric Troup, CTO, worldwide communications and media industries, Microsoft. But he admitted that there is also power in the data that uses those networks and connections, saying that most of that data is controlled within the industry verticals. As a result, Microsoft plans to partner to tailor its Azure platform for vertical M2M solutions.


Christian Solomine, director of M2M for Rogers Communications Inc. (Toronto: RCI), explained how his company has teamed up with seven other global operators to develop a seamless global M2M service. The other operators are NTT DoCoMo Inc. (NYSE: DCM) in Japan, KPN Mobile and Telefónica SA (NYSE: TEF) in Europe, Singapore Telecommunications Ltd. (SingTel) (OTC: SGTJY) in Singapore, VimpelCom Ltd. (NYSE: VIP) in Russia and Telstra Corp. Ltd. (ASX: TLS; NZK: TLS) in Australia. (See M2M's Magnificent Seven.)

All seven companies happen to be on a single backend system from Jasper Wireless, but Solomine said that is not a requirement for joining the alliance, which intends to expand. One key element is using SIM-card management from established software providers to enable a single SIM for a global company’s M2M solution. The group also provides single points of contact/support for each customer, and standardized pricing.

Where the alliance doesn’t have a wireless footprint, it can use the most favorable roaming plan among the seven companies to save its clients further on their global deployments, he said. — Carol Wilson, Chief Editor, Events, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
Jonestown
Mobile Backhaul: Going to the Dark Side?

10|30|14   |   2:26   |   (0) comments


Heavy Reading's Patrick Donegan shares his view on a dark trend that bubbled up at Light Reading's annual backhaul conference in NYC.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With CEO of SwitchCom

10|30|14   |   4:13   |   (0) comments


SwitchCom, an IT company based in Angola, recommends a variety of Huawei solutions and hardware to their customers in the energy industry.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Ethiopia's Ministry of Water Irrigation & Energy

10|30|14   |   4:08   |   (0) comments


Gosaye Mengistie of Ethiopia's Ministry of Water Irrigation & Energy discusses the collaboration with Huawei in that country.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview with Dongfang Electronics Corporation

10|30|14   |   5:46   |   (0) comments


Dongfang Electronics Corporation, headquartered in Chengdu, China, is one of China's largest manufacturers of power generators and contractors of power station projects.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview with Zimbabwe's Customers

10|30|14   |   3:31   |   (0) comments


Representatives of Zimbabwe's Ministry of Power and Development discuss the energy needs of their country as well as new areas of improvement due to enhanced ICT capabilities.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Colbún Chile

10|30|14   |   4:29   |   (0) comments


In Chile, an aging energy infrastructure was in dire need of a modern update. Claudio Valenzuela of Colbún discusses how Huawei's ICT solutions continue to provide crucial information to improve the grid and how an in-country engineer is a cricial asset.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With YuLiao

10|30|14   |   6:27   |   (0) comments


Yu Liao, chairman of the Chinese Association for Renewable Energy in Germany, discusses the role that ICT solutions play in helping to grow renewable energy resources in Germany.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview

10|30|14   |   2:54   |   (0) comments


Sifang has been working with Huawei on several projects. JingTao Wu, Assistant President of Beijing Sifang Automation Co. Ltd., believes that the cooperation with Huawei can facilitate Sifang's process of internationalization.
LRTV Huawei Video Resource Center
A Better Connected Smart Grid: Powering Laos

10|30|14   |   5:38   |   (0) comments


Representatives of Electricite Du Laos (EDL), a state-owned corporation, discuss the importance of ICT solutions in serving their country's energy needs.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Junwei Lu

10|30|14   |   4:50   |   (0) comments


Professor Junwei Lu of Griffith University Australia describes his work with micro grid technology and the future of the power industry.
LRTV Documentaries
The Next-Gen Network Disconnect

10|29|14   |   01:23   |   (2) comments


There's a lot of talk about making networks more simple with SDN, NFV and next-gen broadband technology – but what about the complexity of introducing such capabilities?
LRTV Custom TV
Grow Your VPN Service Revenue

10|27|14   |   4:00   |   (0) comments


Watch how CSP product managers can better differentiate and maximize the value of their Internet, VPN and cloud services for business services customers, by adding premium application performance visibility to their data services.
Upcoming Live Events
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
May 6, 2015, McCormick Convention Center, Chicago, IL
May 30, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Microsoft's Skype Embraces WebRTC on IE
Sarah Reedy, Senior Editor, 10/27/2014
FTC Slaps AT&T With Throttling Lawsuit
Sarah Reedy, Senior Editor, 10/28/2014
Wheeler Gets Down With OTT
Mari Silbey, Independent Technology Editor, 10/29/2014
China's MVNOs Hit the Wall
Robert Clark, 10/27/2014
Let's Not Kill SDN & NFV With Silos
Francois Locoh-Donou, Senior VP, Global Products Group, Ciena, 10/28/2014
Like Us on Facebook
Twitter Feed