Light Reading

M2M Is All About the Ecosystem, Operators Say

Carol Wilson

ORLANDO -- Management World Americas -- Wireless service providers are pursuing machine-to-machine as their next big growth area, but for now are mostly focused on building an ecosystem that is easy for applications developers to build to and for consumers to use, according to a keynote panel here this morning.

Speakers for three of the four wireless operators represented, namely AT&T Mobility LLC , Deutsche Telekom AG (NYSE: DT) and Sprint Corp. (NYSE: S), said they are working with developers, enterprise customers and other industries to enable connected cars, smart homes and M2M apps in transportation, manufacturing and other industries globally. In their sights is an industry expected to hit 50 billion connected devices by 2020 and to generate $51 billion worldwide in connectivity revenue.

“We tend not to provide the applications,” said Eric Krauss, director of M2M product management, AT&T Mobility. “Our enterprise customers are looking for help with hardware, networks, and end-to-end service platforms -- they want us to provide flow-through diagnostics down to network and device layer, and they want connectivity layer between our data centers and their data centers.”

Jurgen Hase, VP of the M2M competence center for DT, said his company views the M2M ecosystem as very similar, whether it is developed for a smart home, for a connected car or for other environments.

“Our job is to connect ecosystem -- our part of the connected home or connected car, in the same way, is to create an ecosystem where all the different partners can add their solution and use our platform to connect whatever they want,” Hase said.

The one exception was Verizon Wireless -- according to Glenn Eggert, director of M2M product marketing at Verizon enterprise solutions, who said his company is placing “pretty big bets on a few verticals,” namely telematics or connected cars, health care and energy management. Verizon is developing a horizontal approach to M2M designed to scale, but is going to market it as developed solutions for these industry segments, he said.

Sprint is also focused on telematics, and has already partnered with Chrysler to offer connected vehicles -- Dodge Ram trucks and Dodge Vipers. The carrier’s role is as an “end-to-end systems integrator,” said Tom Nelson, director of marketing, wholesale and emerging solutions, Sprint. The goal is to create an in-car connectivity system that can provide a Wi-Fi hot spot, deliver information or entertainment services, and convey location, emergency and vehicle information in a manner that is intuitive, safe and not distracting to the driver, he said.

“We look at what we can do to simplify M2M, to make it easier to deploy. That is our role,” Nelson said.

Contrasting with the two carriers’ approach to connected cars was the Microsoft Corp. (Nasdaq: MSFT) answer: a Windows-based approach embedded in Ford vehicles that interacts with multiple M2M networks, without human intervention.

“The network of networks is where the power is,” said Eric Troup, CTO, worldwide communications and media industries, Microsoft. But he admitted that there is also power in the data that uses those networks and connections, saying that most of that data is controlled within the industry verticals. As a result, Microsoft plans to partner to tailor its Azure platform for vertical M2M solutions.

Christian Solomine, director of M2M for Rogers Communications Inc. (Toronto: RCI), explained how his company has teamed up with seven other global operators to develop a seamless global M2M service. The other operators are NTT DoCoMo Inc. (NYSE: DCM) in Japan, KPN Mobile and Telefónica SA (NYSE: TEF) in Europe, Singapore Telecommunications Ltd. (SingTel) (OTC: SGTJY) in Singapore, VimpelCom Ltd. (NYSE: VIP) in Russia and Telstra Corp. Ltd. (ASX: TLS; NZK: TLS) in Australia. (See M2M's Magnificent Seven.)

All seven companies happen to be on a single backend system from Jasper Wireless, but Solomine said that is not a requirement for joining the alliance, which intends to expand. One key element is using SIM-card management from established software providers to enable a single SIM for a global company’s M2M solution. The group also provides single points of contact/support for each customer, and standardized pricing.

Where the alliance doesn’t have a wireless footprint, it can use the most favorable roaming plan among the seven companies to save its clients further on their global deployments, he said. — Carol Wilson, Chief Editor, Events, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
From The Founder
Steve Saunders provides an overview of white box networking and introduces a new "slim line" version of the OSI 7-layer model.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
Between the CEOs
Meet the Architect Behind LinkedIn

12|1|15   |   10:46   |   (1) comment

Steve Saunders speaks with Saikrishna Kotha, who leads LinkedIn's data center infrastructure architecture strategy. With over 400 million users, it's Kotha's job to deliver agility and speed, but also act as a business strategist to develop new ways that LinkedIn can monetize its user base. According to Kotha, LinkedIn runs on a mix of white box and vendor ...
Telecom Innovators Video Showcase
Service Gateway Virtual Edition

12|1|15   |   8.29   |   (0) comments

Allot's Jay Klein talks to Steve Saunders about its new Service Gateway Virtual Edition.
Wagner’s Ring
The Business Case for Open Source

11|30|15   |     |   (2) comments

Open source helps companies enhance infrastructure, undermine competitors' advantage and teach collaboration. But there are problems.
Between the CEOs
Centec on Ethernet Switching

11|26|15   |   09:58   |   (0) comments

Centec CEO James Sun talks to Steve Saunders about Ethernet switching and the white box revolution.
LRTV Custom TV
Delivering Service Agility in the Virtualization Era

11|25|15   |   5.41   |   (0) comments

Interview with Massimo Fatato, WW OSS Business Lead, Hewlett Packard Enterprise.
Wagner’s Ring
How Might Open Source Fail?

11|24|15   |     |   (10) comments

Open source, SDN, and NFV are looking inevitable – but performance, standards proliferation and regulatory capture could derail the movement.
LRTV Custom TV
NFV Lifecycle Orchestration – a Fresh Vision for Telco

11|23|15   |   6.40   |   (0) comments

Simon Osborne, CTO Comptel, and Heavy Reading's Caroline Chappell reveal the business impacts of new SDN and NFV, and what the term service orchestration actually means. Together they define Lifecycle Service Orchestration and how the virtualized future will look for telecoms operators.
Between the CEOs
Cisco's Virtual Role in Saudi

11|20|15   |   12:15   |   (2) comments

Light Reading founder and CEO Steve Saunders talks with Zayan Sadek, Regional Manager at Cisco Systems, about the competitive communications services market and advance of virtualization in Saudi Arabia.
LRTV Huawei Video Resource Center
Huawei Leads With Kubernetes for Cloud PaaS

11|19|15   |   08:26   |   (0) comments

Huawei is looking to Kubernetes as a key tool for building robust open source technologies for customers and partners, said Ying Xiong, chief architect of cloud platform at Huawei, in an interview with Light Reading West Coast Bureau Chief Mitch Wagner at the recent Kubecon conference.
Women in Comms Introduction Videos
WiC in London: The Highlight Reel

11|19|15   |   5:33   |   (1) comment

NetCracker's Mervat El Dabae headlines an inspiring morning in London with help from leading women from Vodafone, TalkTalk, Hyperoptics and Ciena.
LRTV Documentaries
Why Saudi's So Hot for New Tech

11|19|15   |   05:07   |   (0) comments

Light Reading's Steve Saunders reports from Saudi Arabia, a hyper-competitive market desperate to embrace the next generation of communications technologies and services.
LRTV Custom TV
Why Data Models Deliver More Value Than Information Models

11|19|15   |   5.08   |   (0) comments

Stefan Vallin argues that more automation is needed to manage end-to-end services and the hybrid networks they run on, and that data models are key to achieving this.
Hot Topics
Samsung: No Sale of Wireless Unit
Dan Jones, Mobile Editor, 11/25/2015
Cable Gives Thanks for Business Services
Alan Breznick, Cable/Video Practice Leader, 11/27/2015
Facebook in Africa: Beauty or Beast?
Iain Morris, News Editor, 11/27/2015
Hong Kong Moments
Ray Le Maistre, Editor-in-chief, 11/26/2015
How Amazon TV Could Own Christmas
Mari Silbey, Senior Editor, Cable/Video, 11/30/2015
Like Us on Facebook
Twitter Feed
December 15, 2015
Virtualizing Cable Services
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Steve Saunders speaks with Saikrishna Kotha, who leads LinkedIn's data center infrastructure architecture strategy. With over 400 million users, it's Kotha's job to deliver agility and speed, but also act as a business strategist to develop new ways that LinkedIn can monetize its user base. According to Kotha, LinkedIn runs on a mix of white box and vendor hardware but has the DNA of a web-scale company.
Centec CEO James Sun talks to Steve Saunders about Ethernet switching and the white box revolution.
Cats with Phones
Live Digital Audio

Broadband speeds are ramping up across Europe as the continent, at its own pace, follows North America towards a gigabit society. But there are many steps to take on the road to gigabit broadband availability and a number of technology options that can meet the various requirements of Europe’s high-speed fixed broadband network operators. During this radio show we will look at some of the catalysts for broadband network investments and examine the menu of technology options on offer, including vectoring and for copper plant evolution and the various deployment possibilities for FTTH/B.