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Orange Horizons Targets US, Mexico With Online Presence

Light Reading
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Light Reading
7/9/2014
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PARIS -- Orange Horizons and starMedia, the world’s leading Spanish-language portal, have launched an e-commerce website specifically designed for American and Mexican consumers. The new Orange online store, store.orange.com/us and store.orange.com/mx , sells high-end, telecom-related devices, such as smartphones and tablets, at competitive prices. Orange is also offering travel solutions for US-based consumers planning a trip to France. The “Orange holiday” offer - a prepaid SIM card that works on French networks - enables consumers to avoid roaming costs during their stay. For more information, please visit our store.

With the new, consumer online store, Orange will leverage its position as a major worldwide distributor with close relationships with many of the world’s leading equipment manufacturers. The Orange online store can be accessed in the United States in two languages - English, store.orange.com/us and Spanish, store.orange.com/us-es – and in Mexico through a separate website, store.orange.com/mx.

The new consumer launch is led by Orange Horizons, which started its activities in South Africa in January 2013 and expanded its operations into several European countries. Today Orange Horizons is present in almost 30 countries. By introducing its online portals to the American and Mexican markets, Orange Horizons is taking a further step forward in its overall aim to seek out new business opportunities in countries where the Orange Group is not already present as a mass-market telecommunications provider. These projects, which leverage the global reputation of the Orange brand and its existing assets, aim to provide a new source of revenue for the Group and improve customer loyalty across its footprint without any need for significant investment.

Orange (NYSE: FTE)

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