Light Reading
Motorola Mobility is very much back in the mobile devices fray with its latest launches, and the focus is consumer choice.

Motorola Mobility Revives Its Gadget Mojo

Sarah Reedy
9/5/2014
50%
50%

CHICAGO -- Motorola is letting consumers know it isn't backing off the mobile scene before it's taken over by Chinese leadership with the launch of four new devices on Friday: the next-generation Motorola X smartphone; the Moto G, an update to its best-selling smartphone ever; the tiny Motorola Hint Bluetooth; and the Moto 360 smart watch.

To kick off the launch of its new gadget portfolio, Motorola Mobility LLC took reporters to its Chicago headquarters for a detailed look at how the devices are designed, made and tested. See what the Motorola team had to show us by checking out our slide show, Pics: Motorola's New Gadgets.

Motorola has had a tumultuous past few years, being acquired in 2012 by Google (Nasdaq: GOOG) only to be sold to Lenovo Group Ltd. (Hong Kong: 992) just two years later, a deal that's slated to close later this year. (See Lenovo to acquire Motorola Mobility, Lenovo to Buy Motorola From Google?, Asia Strengthens Its Grip on Smartphone Market and Google Closes $12.5B Motorola Deal.)

The company went from struggling to maintain relevancy to achieving a 60% growth rate year-on-year in the first quarter of 2014, to 130% growth in the second quarter, according to new President Rick Osterloh. It's still not enough to grab a sizeable chunk of market share, but it's hoping to reverse its fortunes with its new line of devices.

Although it's one of many Android competitors in the market, Osterloh said its strategy is now centered completely on personalization and choice. That's obvious in its new devices, for which consumers can choose the color, the material, the accessories and how they interact with them. And, it's offering all this at a price that undercuts much of the competition. The Moto X will retail for $99 on contract or $499 unlocked when it debuts in the US later this month.

"Our focus is all about giving consumers the power of choice," Osterloh said. "We think with this generation of products, we're going to really emphasize that more and more."


For more on new gadgets, check out our dedicated devices/smartphones content channel here on Light Reading.


Of course, its biggest challenge will be that customers have a lot of choices in the market, both in the Android camp and otherwise. Samsung Corp. , its biggest Android rival, held its own launch event in New York this week to launch three new devices, Galaxy Note 4, Galaxy Note Edge and the Gear VR. Apple Inc. (Nasdaq: AAPL) is expected to announce its latest iPhone 6 at an event on Tuesday. And, next week is the CTIA 's annual show, Super Mobility Week, which could see a launch or two of its own.

— Sarah Reedy, Senior Editor, Light Reading

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Kruz
50%
50%
Kruz,
User Rank: Light Sabre
9/6/2014 | 5:27:25 AM
Re: Made by Moto
I wonder how lenovo will integrate Moto devices with its existing line of handsets.

Will it go for a merger or keep both brands. Lenovo is doing well in Asian market(Chinese mainly) and Moto has a stronger foothold in the US market and Lenovo can use this to make its entry to the american market.
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
9/5/2014 | 5:27:43 PM
Lenovo prediction...
I also wonder if Lenovo will try to devleop its own OS someday? Like Samsung is trying to do so that it has an option to get away from Google's Android platform. But Lenovo seems to have adopted an Android or Windows strategy, instead of brewing its own flavor of Linux.... But it really seems like Lenovo will need to create its own "media store" like iTunes/GooglePlay/Amazon to really compete in the consumer market. Perhaps it will just try to latch onto Microsoft to do it... but that seems like a weak move.
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
9/5/2014 | 5:20:54 PM
Re: Made by Moto
I think Lenovo could do interesting things with Moto.... Google obviously didn't want to compete with its hardware partners in the smartphone space, so it makes sense that it unloaded Moto and kept the IP portfolio that it really wanted.

I'm wondering what Lenovo will try to with Moto.. and if Lenovo will start making even more cool Android devices? It certainly makes sense for Lenovo to expand into more portables/wearables, and Moto could really help Lenovo create some nice gadgets. 
SReedy
50%
50%
SReedy,
User Rank: Blogger
9/5/2014 | 10:58:18 AM
Made by Moto
To be clear, Moto is still owned by Google as of now. The Lenovo deal should close this year. Either way, these launches felt like pure Moto, no influence one way or the other. I was quite impressed, although I didn't attend the Samsung launch to compare...
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
CenturyLink: Building the Case for NFV

12|19|14   |   02:14   |   (0) comments


At the 2020 Vision Executive Summit, James Feger, VP, Network Strategy & Development at CenturyLink, talks about how the US operator is approaching virtual network functions from an operational and business case perspective.
LRTV Interviews
Liberty Global Sees Business Goldmine

12|18|14   |     |   (0) comments


Steen Sorensen, VP of business services for Liberty Global, explains where the giant international MSO sees growth potential.
LRTV Documentaries
EE: The Road to 5G

12|16|14   |   16:02   |   (1) comment


Andy Sutton, the principal network architect at UK mobile operator EE, explains how his company is using Wembley stadium as a wireless test bed and how that's helping EE to plan the evolution to 5G.
LRTV Huawei Video Resource Center
Highlights of Huawei's NFV Open Cloud Forum 2014

12|16|14   |     |   (0) comments


Huawei hosted its inaugural NFV Open Cloud Forum during the SDN & OpenFlow World Congress 2014 in Düsseldorf, Germany. The Forum brought together technology thought leaders, senior executives and telecom professionals from global carriers, industry associations, as well as other partner companies in the ecosystem, to exchange views on and collectively explore how ...
LRTV Custom TV
Realizing Operators' Digital Vision

12|16|14   |   5:23   |   (0) comments


Leveraging technology is fundamental to digital transformation but understanding customers and serving them really well is at the heart of digital businesses. TM Forum lists the following as the strategic pillars of the digital business: business agility and rapid innovation, operational agility and effectiveness, IT and data centricity, plus customer centricity. ...
LRTV Documentaries
US Cellular Injects Analytics Into LTE

12|16|14   |   2:57   |   (1) comment


US Cellular's Mario Vela explains how the operator uses analytics for network planning and what comes next as the carrier looks to eke more value out of its metrics.
LRTV Interviews
How Cox Biz Plans to Keep Growing

12|15|14   |     |   (2) comments


Steve Rowley, SVP of Cox Business, details how the third-biggest US MSO intends to boost its revenues to $2 billion and beyond over the rest of the decade
LRTV Huawei Video Resource Center
Interview With Bill Zhang, Director of SoftCOM Product Management, Huawei

12|15|14   |   2:50   |   (0) comments


Bill Zhang elaborated on Huawei's open philosophy in NFV solution development and network architecture design at the SDN & OpenFlow World Congress 2014.
LRTV Huawei Video Resource Center
Event Highlights: Huawei at SDN & OpenFlow World Congress 2014

12|15|14   |   3:43   |   (0) comments


Huawei joined the 2014 SDN & OpenFlow Congress as one of the key sponsors and contributors. At the event, Huawei reinforced the openness and flexibility of its network infrastructure strategies, and provided updates on its SDN and NVF innovations. Through participations at the exhibitions, forums and speeches, Huawei encouraged the industry to "think bigger and ...
LRTV Interviews
How Cable Biz Services Hit $10B Mark

12|12|14   |     |   (1) comment


Cable operators reached $10 billion in annual business services revenues by delving deeper into their vertical markets and expanding beyond the smallest firms.
LRTV Documentaries
Mediacom Aims to Test Connected Tractors

12|11|14   |   05:07   |   (3) comments


Cable business service provider is taking its services to the 'agribusiness' sector in partnership with farm equipment specialist John Deere and is getting involved in Gigabit Cities developments.
LRTV Interviews
TWC Business Looks Beyond $3B

12|10|14   |     |   (0) comments


TWC Business Services chief Phil Meeks explains how his unit has reached $3 billion in annual revenues and what its plans are for next year.
Upcoming Live Events
February 10, 2015, The Westin Peachtree Plaza, Atlanta, GA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Hot Topics
T-Mobile, BlackBerry Flirt With Reuniting
Sarah Reedy, Senior Editor, 12/17/2014
1-Gig: Coming to a Small Town Near You
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 12/17/2014
Comcast Launches 4K Streaming Service
Alan Breznick, Cable/Video Practice Leader, 12/18/2014
US Carriers, You're Going to Cuba!
Mitch Wagner, West Coast Bureau Chief, Light Reading, 12/18/2014
T-Mobile Lights Up 27 Wideband LTE Cities
Sarah Reedy, Senior Editor, 12/15/2014
Like Us on Facebook
Twitter Feed
Webinar Archive