Light Reading
Motorola Mobility is very much back in the mobile devices fray with its latest launches, and the focus is consumer choice.

Motorola Mobility Revives Its Gadget Mojo

Sarah Reedy
9/5/2014
50%
50%

CHICAGO -- Motorola is letting consumers know it isn't backing off the mobile scene before it's taken over by Chinese leadership with the launch of four new devices on Friday: the next-generation Motorola X smartphone; the Moto G, an update to its best-selling smartphone ever; the tiny Motorola Hint Bluetooth; and the Moto 360 smart watch.

To kick off the launch of its new gadget portfolio, Motorola Mobility LLC took reporters to its Chicago headquarters for a detailed look at how the devices are designed, made and tested. See what the Motorola team had to show us by checking out our slide show, Pics: Motorola's New Gadgets.

Motorola has had a tumultuous past few years, being acquired in 2012 by Google (Nasdaq: GOOG) only to be sold to Lenovo Group Ltd. (Hong Kong: 992) just two years later, a deal that's slated to close later this year. (See Lenovo to acquire Motorola Mobility, Lenovo to Buy Motorola From Google?, Asia Strengthens Its Grip on Smartphone Market and Google Closes $12.5B Motorola Deal.)

The company went from struggling to maintain relevancy to achieving a 60% growth rate year-on-year in the first quarter of 2014, to 130% growth in the second quarter, according to new President Rick Osterloh. It's still not enough to grab a sizeable chunk of market share, but it's hoping to reverse its fortunes with its new line of devices.

Although it's one of many Android competitors in the market, Osterloh said its strategy is now centered completely on personalization and choice. That's obvious in its new devices, for which consumers can choose the color, the material, the accessories and how they interact with them. And, it's offering all this at a price that undercuts much of the competition. The Moto X will retail for $99 on contract or $499 unlocked when it debuts in the US later this month.

"Our focus is all about giving consumers the power of choice," Osterloh said. "We think with this generation of products, we're going to really emphasize that more and more."


For more on new gadgets, check out our dedicated devices/smartphones content channel here on Light Reading.


Of course, its biggest challenge will be that customers have a lot of choices in the market, both in the Android camp and otherwise. Samsung Corp. , its biggest Android rival, held its own launch event in New York this week to launch three new devices, Galaxy Note 4, Galaxy Note Edge and the Gear VR. Apple Inc. (Nasdaq: AAPL) is expected to announce its latest iPhone 6 at an event on Tuesday. And, next week is the CTIA 's annual show, Super Mobility Week, which could see a launch or two of its own.

— Sarah Reedy, Senior Editor, Light Reading

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Kruz
50%
50%
Kruz,
User Rank: Light Sabre
9/6/2014 | 5:27:25 AM
Re: Made by Moto
I wonder how lenovo will integrate Moto devices with its existing line of handsets.

Will it go for a merger or keep both brands. Lenovo is doing well in Asian market(Chinese mainly) and Moto has a stronger foothold in the US market and Lenovo can use this to make its entry to the american market.
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
9/5/2014 | 5:27:43 PM
Lenovo prediction...
I also wonder if Lenovo will try to devleop its own OS someday? Like Samsung is trying to do so that it has an option to get away from Google's Android platform. But Lenovo seems to have adopted an Android or Windows strategy, instead of brewing its own flavor of Linux.... But it really seems like Lenovo will need to create its own "media store" like iTunes/GooglePlay/Amazon to really compete in the consumer market. Perhaps it will just try to latch onto Microsoft to do it... but that seems like a weak move.
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
9/5/2014 | 5:20:54 PM
Re: Made by Moto
I think Lenovo could do interesting things with Moto.... Google obviously didn't want to compete with its hardware partners in the smartphone space, so it makes sense that it unloaded Moto and kept the IP portfolio that it really wanted.

I'm wondering what Lenovo will try to with Moto.. and if Lenovo will start making even more cool Android devices? It certainly makes sense for Lenovo to expand into more portables/wearables, and Moto could really help Lenovo create some nice gadgets. 
SReedy
50%
50%
SReedy,
User Rank: Blogger
9/5/2014 | 10:58:18 AM
Made by Moto
To be clear, Moto is still owned by Google as of now. The Lenovo deal should close this year. Either way, these launches felt like pure Moto, no influence one way or the other. I was quite impressed, although I didn't attend the Samsung launch to compare...
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Huawei Video Resource Center
Building a Secure Telefonica Network With Huawei's High-End Firewall

11|24|14   |   4:37   |   (0) comments


Andrew Davies, IP architect of the Telefonica, a leading digital communications company, discusses the Huawei security gateway solution and putting the solution into the testbed.
LRTV Huawei Video Resource Center
Huawei Partners with Spirent to Verify CE12816's 10GE Port & TRILL Networking Capabilities

11|24|14   |   2:50   |   (0) comments


Spirent Communications is the world's leading supplier for telecom testing appliances and solutions. Spirent has been in a close partnership with Huawei for a long time.
LRTV Huawei Video Resource Center
Saudi Airlines & Its ICT Transformation

11|24|14   |   2:07   |   (0) comments


In this video, Saudi Airlines discusses its network problems and how Huawei's Agile Network is its all-in-one solution.
LRTV Huawei Video Resource Center
Huawei's Agile Switch Benefiting Saudi Arabia's Yamamah Hospital

11|24|14   |   2:40   |   (0) comments


Saudi Arabia's Yamamah Hospital speaks about how Huawei's Agile Switch has improved the medical service's network infrastructure.
LRTV Huawei Video Resource Center
FanPlay & Huawei Build a Wireless Agile Smart Stadium

11|24|14   |   2:13   |   (0) comments


FanPlay is a cloud-based white label service, which is effectively a football fan engagement platform underpinned by mobile payment technology.
LRTV Huawei Video Resource Center
Building an Agile Stadium

11|24|14   |   3:54   |   (0) comments


Stadiums may be thousands of tons of concrete and steel, but they now need to be agile. Being at the stadium may not be as alluring as it once was. Sports franchises and stadium operators discuss how to get fans back.
LRTV Huawei Video Resource Center
Huawei Helps ChinaCache Tackle Challenges in the Internet Industry

11|24|14   |   3:09   |   (0) comments


ChinaCache is China's largest content distribution network supplier. Huawei's CE12800 has provided ChinaCache with very strong support in its establishment of an infrastructure network.
LRTV Huawei Video Resource Center
Cefinity on Managed Security Services & Next-Generation Firewall

11|24|14   |   7:05   |   (0) comments


Cefinity is a cloud management service provider in Southeast Asia. Ivan Zhang, CEO of the company, discusses the implementation of security service management in the cloud era.
LRTV Huawei Video Resource Center
Huawei's Agile Gateway in the Eyes of Cefinity

11|24|14   |   2:11   |   (0) comments


Cefinity is a managed service provider for enterprise networks. The company currently uses Huawei's AR series routers for the most complete range of functions. CEO Ivan Zhang speaks about the advantages of the AR series routers.
LRTV Huawei Video Resource Center
CTO of Bus-Online Talks About Huawei's Agile Gateway

11|24|14   |   2:53   |   (0) comments


Bus-Online covers around 100 million users everyday. In addition to providing mobile TV, and advertising services to the public, Bus-Online has also entered the field of mobile Internet.
LRTV Huawei Video Resource Center
Amsterdam ArenA as an Agile Campus

11|24|14   |   3:31   |   (0) comments


The Amsterdam ArenA, home of the Ajax soccer team, can be a crowded space. ArenA has partnered with Huawei to work on bringing ample bandwidth to 53,000 people at the same time.
LRTV Huawei Video Resource Center
Building a Gigabit Wireless Network

11|24|14   |   3:15   |   (0) comments


3W is dedicated to customer-centric services such as catering, incubator and PR. To do this requires a solid IT structure. In this video, 3W discusses how Huawei has helped to achieve its goals.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 8-10, 2014, Reykjavik, Iceland
February 12, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
Bell Labs Chief Slams 'Toy' Networks
Robert Clark, 11/19/2014
$38.3M: Ain't That a Kik in the SMS
Sarah Reedy, Senior Editor, 11/20/2014
Do You Have a 2020 Vision?
Dennis Mendyk, Vice President of Research, Heavy Reading, 11/21/2014
The New Wave of IP + Optical Integration
Ray Le Maistre, Editor-in-chief, 11/21/2014
$35B+ Spectrum Auction Dings Verizon, Shines Dish
Dan Jones, Mobile Editor, 11/24/2014
Like Us on Facebook
Twitter Feed