& cplSiteName &

Motorola Mobility Revives Its Gadget Mojo

Sarah Thomas
9/5/2014
50%
50%

CHICAGO -- Motorola is letting consumers know it isn't backing off the mobile scene before it's taken over by Chinese leadership with the launch of four new devices on Friday: the next-generation Motorola X smartphone; the Moto G, an update to its best-selling smartphone ever; the tiny Motorola Hint Bluetooth; and the Moto 360 smart watch.

To kick off the launch of its new gadget portfolio, Motorola Mobility LLC took reporters to its Chicago headquarters for a detailed look at how the devices are designed, made and tested. See what the Motorola team had to show us by checking out our slide show, Pics: Motorola's New Gadgets.

Motorola has had a tumultuous past few years, being acquired in 2012 by Google (Nasdaq: GOOG) only to be sold to Lenovo Group Ltd. (Hong Kong: 992) just two years later, a deal that's slated to close later this year. (See Lenovo to acquire Motorola Mobility, Lenovo to Buy Motorola From Google?, Asia Strengthens Its Grip on Smartphone Market and Google Closes $12.5B Motorola Deal.)

The company went from struggling to maintain relevancy to achieving a 60% growth rate year-on-year in the first quarter of 2014, to 130% growth in the second quarter, according to new President Rick Osterloh. It's still not enough to grab a sizeable chunk of market share, but it's hoping to reverse its fortunes with its new line of devices.

Although it's one of many Android competitors in the market, Osterloh said its strategy is now centered completely on personalization and choice. That's obvious in its new devices, for which consumers can choose the color, the material, the accessories and how they interact with them. And, it's offering all this at a price that undercuts much of the competition. The Moto X will retail for $99 on contract or $499 unlocked when it debuts in the US later this month.

"Our focus is all about giving consumers the power of choice," Osterloh said. "We think with this generation of products, we're going to really emphasize that more and more."


For more on new gadgets, check out our dedicated devices/smartphones content channel here on Light Reading.


Of course, its biggest challenge will be that customers have a lot of choices in the market, both in the Android camp and otherwise. Samsung Corp. , its biggest Android rival, held its own launch event in New York this week to launch three new devices, Galaxy Note 4, Galaxy Note Edge and the Gear VR. Apple Inc. (Nasdaq: AAPL) is expected to announce its latest iPhone 6 at an event on Tuesday. And, next week is the CTIA 's annual show, Super Mobility Week, which could see a launch or two of its own.

— Sarah Reedy, Senior Editor, Light Reading

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Kruz
50%
50%
Kruz,
User Rank: Light Sabre
9/6/2014 | 5:27:25 AM
Re: Made by Moto
I wonder how lenovo will integrate Moto devices with its existing line of handsets.

Will it go for a merger or keep both brands. Lenovo is doing well in Asian market(Chinese mainly) and Moto has a stronger foothold in the US market and Lenovo can use this to make its entry to the american market.
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
9/5/2014 | 5:27:43 PM
Lenovo prediction...
I also wonder if Lenovo will try to devleop its own OS someday? Like Samsung is trying to do so that it has an option to get away from Google's Android platform. But Lenovo seems to have adopted an Android or Windows strategy, instead of brewing its own flavor of Linux.... But it really seems like Lenovo will need to create its own "media store" like iTunes/GooglePlay/Amazon to really compete in the consumer market. Perhaps it will just try to latch onto Microsoft to do it... but that seems like a weak move.
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
9/5/2014 | 5:20:54 PM
Re: Made by Moto
I think Lenovo could do interesting things with Moto.... Google obviously didn't want to compete with its hardware partners in the smartphone space, so it makes sense that it unloaded Moto and kept the IP portfolio that it really wanted.

I'm wondering what Lenovo will try to with Moto.. and if Lenovo will start making even more cool Android devices? It certainly makes sense for Lenovo to expand into more portables/wearables, and Moto could really help Lenovo create some nice gadgets. 
From The Founder
Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
AT&T: Creating Dynamic Networks to Meet Business Needs

5|26|17   |   4:24   |   (0) comments


As enterprises need more dynamic networks, service providers need to deliver on-demand, virtual services to meet those needs. AT&T is creating a networking fabric to mix-and-match SDN technologies for enterprise customers, says Roman Pacewicz, AT&T senior vice president for offer management and service integration, in an interview at Light Reading's
LRTV Interviews
EdgeConneX on Industry Headwinds & Tailwinds

5|26|17   |   2:41   |   (0) comments


At Light Reading's Big Communications Event 2017, EdgeConneX CTO Don MacNeil discussed the value of partnerships in the digital world.
LRTV Documentaries
4 Steps Toward a Higher Network IQ

5|26|17   |     |   (0) comments


At the Big Communications Event in Austin, Texas, EXFO CEO Philippe Morin explains how sensors and analytics can boost a network's intelligence and enable on-demand customer experiences. Find more BCE 2017 coverage here.
LRTV Interviews
BT's McRae Sheds Light on 4K Strategy

5|25|17   |   4:45   |   (0) comments


At Light Reading's Big Communications Event 2017 in Austin, Texas, BT Group's Chief Network Architect Neil McRae talks about what it took for BT to broadcast live sports in 4K. Catch up with all our BCE coverage at http://www.lightreading.com/bce.asp.
From the Founder
How the NIA Aims to Advance NFV

5|25|17   |   08:07   |   (1) comment


Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
LRTV Custom TV
Better Solutions That Address Growing Scale

5|25|17   |     |   (0) comments


For Comcast, the X1 rollout and 17-fold increases in broadband speeds in the past 16 years are among factors driving the need for Energy 2020 solutions that reduce cost and consumption, says Mark Hess.
LRTV Custom TV
Ethernity Network Delivers Instant Offloading of Network Functions With All-Programmable Intelligent NIC

5|25|17   |     |   (0) comments


David Levi, CEO of Ethernity Networks, explains that programmability of the hardware makes the company's All-Programmable Intelligent NIC uniquely beneficial for communications service providers that need advanced data appliances with agile support of virtualization. Utilizing the company's patented network processing technology, Ethernity offers data path ...
LRTV Documentaries
BCE 2017: Vodafone Gets Obsessed With Cloud-Native

5|25|17   |     |   (0) comments


Vodafone's Matt Beal updates us on Project Ocean and explains why simple virtualization isn't enough of a goal for network transformation. Catch up with other BCE 2017 keynotes and news at http://www.lightreading.com/bce.asp.
LRTV Documentaries
BCE 2017: Intel's Take on Network Transformation

5|24|17   |     |   (0) comments


In this BCE 2017 keynote, Lynn Comp discusses Intel's vision for areas such as analytics, automation and service assurance. For more videos and BCE coverage, see http://www.lightreading.com/bce.asp.
LRTV Documentaries
Order From Chaos: The Steve Saunders BCE Keynote

5|24|17   |   17:27   |   (0) comments


Kicking off BCE 2017, Light Reading founder Steve Saunders lays blame for NFV's slow ramp-up and urges telecom to return to old-fashioned standards building and interoperability testing.
Think of this as the video sequel to the recent columns he's written about NFV and the prospect of a telecom app store. (See

LRTV Documentaries
Service Provider Panel: Partnering in the Digital Era

5|22|17   |     |   (0) comments


Coopetition has always been part of telecom, but the ecosphere now includes data centers, vendors, apps developers, cloud service providers and Internet content providers. This BCE 2017 panel explores the new attitudes among network operators as to the value and variety of ...
LRTV Interviews
Site Demo: AT&T's IoT Flow Platform

5|19|17   |   04:25   |   (0) comments


At AT&T's R&D center in Tel Aviv, Israel, project leader Eyal Segev talks about the operator's Flow platform and how it helps to prototype IoT applications.
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Cities Clamor for More Clout at FCC
Mari Silbey, Senior Editor, Cable/Video, 5/23/2017
What's Blocking 4K TV Today
Alan Breznick, Cable/Video Practice Leader, Light Reading, 5/22/2017
Sonus & Genband Finally Combine to Form $745M Company
Dan Jones, Mobile Editor, 5/23/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
Animals with Phones
What Brogrammers Look Like to the Rest of Us Click Here
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.