& cplSiteName &

Ozone Plans Ubiquitous WiFi in India

Gagandeep Kaur
5/14/2015
50%
50%

With a slew of initiatives in the pipeline, Indian WiFi service provider Ozone Networks is determined to make Internet services ubiquitous and accessible for ordinary people.

"We are going to deploy WiFi all over the country, like PCOs [public call offices]," says Sanjeev Bobby Sarin, Ozone's founder and CEO, during a conversation with Light Reading. "We are targeting 700-900 million people who cannot afford broadband on their own. They are going to connect to our Internet [WiFi hotspots] because they cannot connect at home."

Ozone has already deployed 6,500 access points, 1,500 of which are public hotspots in 26 different cities, but it aims to reach 1 million hotspots by 2020.

Some 1,000 of the hotspots it already operates form part of a major small cells agreement with Sweden's Ericsson AB (Nasdaq: ERIC) that will see a total of 30,000 hotspots deployed across India. "It is a very good arrangement for us because collaborating with them [Ericsson] helps us to get big deals, especially in the government sector," says Sarin.

It is not stopping at network rollout, either. Ozone wants to provide content so that customers are persuaded to log in to the network again and again. Key to making this happen is the company's collaboration with Speed Fetch, a micro-caching solution which seeks to provide speedy access to content.

The company already has this service up and running at a few locations. It has also signed content agreements with Pictureworks and Zenga and is in discussion with another content provider called Hungama.

"If a user wants to download a 2.5-hour movie over the standard broadband, it takes 60-90 minutes, but with Speed Fetch it takes five to seven minutes," says Sarin. "And the best part is that there is no broadband cost. So there is no bill shock. The users would need to connect to WiFi, though. This is going be a revolution," says Sarin.

Speed Fetch content is available in three categories, according to Sarin: free, paid and subscription.

Ozone also recently launched an Android app called Ozone Connect, which allows it to record user data. This could be critical for the company, which plans to use analytics for location-based advertising. Ozone claims that footfall across all of its locations amounts to between 42 million and 45 million each month.

Next page: Offload in the offing

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
Light Reading is spending much of this year digging into the details of how automation technology will impact the comms market, but let's take a moment to also look at how automation is set to overturn the current world order by the middle of the century.
Flash Poll
Upcoming Live Events
November 30, 2017, The Westin Times Square
December 5-7, 2017, The Intercontinental Prague
March 20-22, 2018, Denver Marriott Tech Center
May 14-17, 2018, Austin Convention Center
All Upcoming Live Events
Infographics
SmartNICs aren't just about achieving scale. They also have a major impact in reducing CAPEX and OPEX requirements.
Hot Topics
Juniper's New Contrail VP Hails From Google
Craig Matsumoto, Editor-in-Chief, Light Reading, 11/15/2017
Eurobites: Telefónica Reckons Plastic Is Fantastic for FTTH
Paul Rainford, Assistant Editor, Europe, 11/15/2017
AT&T's Lurie Leaps to Synchronoss as New CEO
Dan Jones, Mobile Editor, 11/17/2017
Animals with Phones
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed
Partner Perspectives - content from our sponsors
The Mobile Broadband Road Ahead
By Kevin Taylor, for Huawei
All Partner Perspectives