Light Reading

Must Haves for the Big Game? DAS & WiFi

Doug Lodder
2/2/2014
50%
50%

It's that time of year again. Trash talking abounds, epic appetizers are being planned, and (friendly) bets are placed. Super Bowl XLVIII is here.

Its also the time of year when we hear about what upgrades have been made to the hosting stadium's wireless network to handle the data onslaught. (New York's MetLife Stadium has the honors this year.) (See The No-Streaming Bowl.)

According to a report by CNET, AT&T Inc. (NYSE: T), Verizon Wireless , T-Mobile US Inc. , and Sprint Corp. (NYSE: S) all began preparations more than a year ago for this year's big game, with AT&T and Verizon each deploying more than 500 DAS antennas throughout the stadium, and T-Mobile, AT&T, and Sprint all planning to roll cell-on wheels (COWs) at the event. A Verizon executive told New Jersey's Star-Ledger that the carrier quadrupled the capacity of the stadium's network ahead of the big game. (See Carrier WiFi's Not Winning in Sports Arenas.)

If the NFL has its way, big game connectivity will be standard in all league stadiums by the end of 2014. The league issued WiFi and cellular connectivity standards in late 2013, dictating minimum network performance levels, citing fan retention and creation of new marketing opportunities as key drivers for the mandate.

Though the NFL is mum about its specific requirements, forward-thinking stadiums are already investing in network upgrades. Chicago's Soldier Field's neutral host DAS system was recently upgraded in partnership with AT&T and Boingo Wireless Inc. , doubling network capacity, and with enough DAS equipment to serve a town of 88,000.

The network was upgraded in time to support massive data traffic during an emergency weather evacuation in November, and to serve an increasingly mobile audience: Our data shows that 95% of sessions on the stadium WiFi network were via mobile, and that sessions are up 80% year-over-year. Also, the San Francisco 49ers are said to be planning a stadium network at their new Levi's Stadium that will cover more than 68,000 spectators, with no lag time in uploads and downloads.

While many NFL and big league stadiums are upgrading to high-powered DAS and WiFi systems, today's university stadiums and campuses are in need of major league solutions. These locations serve the highly connected young adult population, and some of their fan bases are as large and rabid as major sports franchises (and as a USC Trojan alum, I speak from experience).

Though they don't have an NFL-like mandate, university stadiums may be the next to go "pro" with their wireless to meet the following challenges:

Fan retention
College students are one of today's most connected groups. A recent study from Educause found that more than 76% own a smartphone, and more than 58% own more than three Internet-connected devices. If their constant connectivity comes to a screeching halt when they get near the football stadium, they might just watch the game on their HDTVs from their dorms. In 2013, attendance at college football games was down for major conferences, including the Southeastern Conference and the Atlantic Coast Conference, among others. The reason? The Bleacher Report posits that lack of connectivity might be a leading cause.

Funding network upgrades
Mobile technologies have ushered in a whole new era of BYOD on campuses, taxing existing networks and tapping IT budgets developed before the dawn of the iPhone era. Universities today are struggling to handle the capacity demands of students, and are working fast to upgrade their networks quickly to ensure that students and faculty can connect.

Installing a neutral host DAS network on campus and in stadiums can help offset the costs of network upgrades. Carriers can help fund DAS installations and upgrades, or pay "rent" on systems at major campuses or major teams' home fields. Revenue share from DAS networks can help bolster campus IT budgets and enable further investment in campus infrastructure.

Building for the future
Universities were blindsided by BYOD. To avoid the capacity crunch that many are currently experiencing, forward-thinking university IT executives are looking to build networks that can grow and shift with the rapid changes in mobile usage.

Building complimentary DAS and WiFi networks helps take advantage of both licensed and unlicensed spectrum, and provides a "fail safe" capability in times of peak usage. The symbiotic relationship between the networks enable a pressure release valve on campus -- the DAS network can relieve strain on the WiFi network, and vice versa. The coming Next Generation Hotspot protocols will allow on-campus mobile users to transition seamlessly between WiFi and cellular without user intervention -- wherever a user goes, their connection just works. (See WiFi Passpoint: Ready for Prime Time.)

Monetizing mobile
Universities will soon learn from the Barclays Centers and AT&T Parks of the world, and they'll want to start reaching their fans on the last piece of unbranded real estate in the ball park -- the mobile phones in their palms or pockets. Deploying a high-density WiFi network alongside a DAS in a stadium can enable fan mobile use, like social networking and video streaming, along with delivery of WiFi sponsorships and targeted brand messages. Through WiFi-enabled, location-based services, a stadium may even enable concessions orders right from the stands. Teams can reach fans through push notifications in custom apps, or solicit feedback from patrons via surveys.

It's eight months until the college football season starts again, and season predictions are already starting. Here's mine: Major university IT departments will be conducting "training camps" of their own to whip their networks into shape and get connected fans in the stands come fall 2014.

— Doug Lodder, Vice President of Business Development, Boingo Wireless Inc.

(7)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
2/24/2014 | 1:24:08 PM
Re : Must Haves for the Big Game? DAS & WiFi
Using unlicensed spectrum is a good way for handling mass data at peak hours; however this also means there is a less aim for security and sensitive data might be misused.  Also, using the self adjusting mobile networks is a nice idea, and configuration is possible. 
pzernik
50%
50%
pzernik,
User Rank: Light Sabre
2/3/2014 | 9:35:52 PM
Re: NFLs WiFi and cellular connectivity standards
What do the experts think about Hotspot 2.0  (802.11u)?  Is there finally a synergy between WiFi and Cellular?
dmlodder
50%
50%
dmlodder,
User Rank: Blogger
2/3/2014 | 3:24:41 PM
Re: NFLs WiFi and cellular connectivity standards
Sarah - From what I can gather, the network was up for the challenge.  There were far more tweets complimenting the guest Wi-Fi network than disparaging it (I favorited and retweeted some @dmlodder).  AT&T released an article about consumption from their customers yesterday versus prior years but it does not delineate between DAS and Wi-Fi consumption.   (http://www.attinnovationspace.com/innovation/story/a7793978). 

 
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
2/3/2014 | 2:36:50 PM
Re: NFLs WiFi and cellular connectivity standards
Good questions, pzernik. Brazil's policies were brought up on last week's feature on WiFi in stadiums too: http://www.lightreading.com/mobile/small-cells/carrier-wifis-not-winning-in-sports-arenas/d/d-id/707507
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
2/3/2014 | 2:34:24 PM
Re: NFLs WiFi and cellular connectivity standards
Thanks for the great post, Doug! Good follow on to what we talked about last week. Any indication of how WiFi performed at the Super Bowl last night? The WiFi reports I've seen have been dominated by the fact that the statium's internal WiFi log in credentials were accidentially broadcast on national TV! http://www.zdnet.com/super-bowl-wi-fi-password-credentials-broadcast-in-pre-game-security-gaffe-7000025865/
dmlodder
50%
50%
dmlodder,
User Rank: Blogger
2/2/2014 | 5:07:08 PM
Re: NFLs WiFi and cellular connectivity standards
pzernik - I do not have a copy of the NFL's WiFi and Cellular standards that I can share.  Sorry.  The strategies employed by professional sports teams vary.  Most understand the need for a robust wireless network, but struggle to identify how to pay for it.  In some cases, where existing sponsorships exist, the carriers will pay for the network.  In most cases, the carriers are not willing to pay for a WiFi network.  This leads to many instances where to the true synergies of deploying a combined cellular/WiFi network are not achieved.  
pzernik
50%
50%
pzernik,
User Rank: Light Sabre
2/2/2014 | 4:52:01 PM
NFLs WiFi and cellular connectivity standards
Hi Doug.  Do you have a link to the NFLs WiFi and cellular connectivity standards?  Also, what are other sports franchises doing for their fans/stadiums?  Are they even footing any of the install costs or do they expect the carriers to pay for these very high cost systems?
Educational Resources
sponsor supplied content
Educational Resources Archive
More Blogs from Column
There is an impressive array of technology that is planned for the transition to 5G that will enable many new possible services.
5G could shape up to be a stunningly expensive fiasco.
The Swedish vendor has undergone a significant transformation during the past few years, adjusting to the demands of next-generation communications companies.
Wi-Fi Alliance members have created Wi-Fi Aware technology to bring local experiences to life -- without requiring access to the Internet or GPS.
Bamboozled by the flood of abbreviations and acronyms that SDN and NFV have inspired? Here's a guide to some of the key standards bodies whose initials you will need to know.
Flash Poll
From The Founder
The Swedish vendor has undergone a significant transformation during the past few years, adjusting to the demands of next-generation communications companies.
LRTV Documentaries
The 3GPP's Road to 5G Standardization

4|17|15   |   4:43   |   (0) comments


Satoshi Nagata, chairman of the 3GPP's TSG-RAN group and a manager at NTT Docomo, explains the standardization process for 5G, as well as the biggest challenges and opportunities.
LRTV Documentaries
AlcaLu CTO Makes the Case for a New 5G Air Interface

4|16|15   |   3:54   |   (0) comments


Michael Peeters, CTO of wireless at Alcatel-Lucent, explains why 5G will require a new air interface to meet its diverse performance targets.
LRTV Documentaries
AlcaLu + Nokia: The New Uber-Vendor

4|15|15   |   2:42   |   (4) comments


Heavy Reading Senior Analyst Gabriel Brown discusses the technological and competitive opportunities and challenges if a merger between Alcatel-Lucent and Nokia comes to pass.
LRTV Huawei Video Resource Center
Huawei's Data Center Power Play

4|15|15   |   6:22   |   (0) comments


Huawei has developed industry-leading energy efficiency capabilities for its indoor and outdoor data center solutions, explains Dr. Fang Liangzhou, vice president of Huawei's Network Energy product Line.
LRTV Huawei Video Resource Center
Huawei’s Routers, Switches Get the Green Mark

4|15|15   |   2:02   |   (0) comments


TUV Rheinland's Frank Dudley explains how Huawei's routers and switches have been successfully tested by energy efficiency experts and have gained Green Mark Certification.
LRTV Documentaries
A Finn, a Frenchman & a Guy From New Jersey Walk Into a Merger...

4|15|15   |   3:17   |   (0) comments


Stop us if you've heard this one before... Light Reading CEO Founder & CEO Steve Saunders weighs in on the technical and cultural implications of a Nokia and Alcatel-Lucent merger.
LRTV Huawei Video Resource Center
Accounting for Better Solutions

4|10|15   |   02:31   |   (1) comment


Murad Yousuf, CTO at Saudi Arabia's Ministry of Finance (Dept. of Zakat & Income Tax), talks about the benefits of deploying router technology from Huawei.
LRTV Huawei Video Resource Center
What's in Store for Huawei & DataCore?

4|10|15   |   05:44   |   (0) comments


At the CeBIT trade show in Hannover, Germany, George Teixeira, CEO of software-defined storage (SDS) specialist DataCore Software, explains why he has just signed a partnership agreement with Huawei Technologies.
LRTV Huawei Video Resource Center
Du Puts Its Faith in Huawei's Routers

4|9|15   |   3:42   |   (0) comments


Adnan Masood, director of Enterprise MS Solutions Marketing at du, the United Arab Emirates (UAE) operator also known as Emirates Integrated Telecommunications Company, explains why his company chose to use Huawei's multifunctional AR routers as part of its managed enterprise services.
LRTV Huawei Video Resource Center
Huawei Gets Active in the Data Center

4|9|15   |   3:17   |   (0) comments


With enterprise users looking to maximize the use of their data center assets, Huawei’s Chief Architect & Technical Director of IT Data Center Solutions, Bruce Su, explains how the company's six-layer active-active data center solution is eradicating the need to deploy passive, redundant data center assets.
LRTV Huawei Video Resource Center
Blue Consult & Huawei for a Better Solution

4|8|15   |   4:01   |   (0) comments


Martin Rott, CEO, and Marc Metzler, head of sales virtualization, from Germany's Blue Consult discuss their collaboration with Huawei and TrendMicro to develop a secure, scalable IT platform that can meet the needs of the most demanding enterprise users.
LRTV Huawei Video Resource Center
Beach Petroleum on eLTE & Mining

4|8|15   |   3:09   |   (0) comments


Network systems integrator Jeremy Hamlyn explains how Huawei's secure packet-based trunking communications system, eLTE, can help remote communities and companies in the mining, oil and gas sectors, deploy efficient communications networks that are perfect for video and data as well as voice.
Upcoming Live Events
May 5, 2015, Hyatt McCormick Place, Chicago, IL
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
All Upcoming Live Events
Infographics
Network Instruments, a JDSU division, shares results from its 2015 State of the Network, a global survey on security.
Hot Topics
Verizon Scores New OTT Content Deals
Mari Silbey, Independent Technology Editor, 4/16/2015
Can WiFi Calling Find Its Voice?
Iain Morris, News Editor, 4/13/2015
Senator Proposes New 'Title X' for Net Neutrality
Carol Wilson, Editor-at-large, 4/13/2015
Nokia, Alcatel-Lucent in Merger Talks
Iain Morris, News Editor, 4/14/2015
Nokia & Alcatel-Lucent: What's Going On?
Ray Le Maistre, Editor-in-chief, 4/15/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Data Center Interconnect, or DCI, is one of the hottest sectors in telecom currently. Since coming back to Light Reading last year, prodigal-son style, I've ...
LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures.