Light Reading

AT&T Strikes a Whopper WiFi Deal at BK

Light Reading
News Wire Feed
Light Reading
4/16/2014
50%
50%

MIAMI, Fla. -- Burger King Corp. (BKC) has expanded its long-standing relationship with AT&T by launching AT&T Wi-Fi services for all of its U.S. restaurants. The upgraded platform, “WHOPPER Wi-Fi” replaces and upgrades current restaurant Wi-Fi networks to provide BURGER KING guests an easier to use, more robust experience.

“WHOPPER Wi-Fi is about improving the in-restaurant experience for our guests. Most of our guests carry smart phones or tablets, and this upgrade makes their time with us easier and more enjoyable,” said Alex Macedo, President, North America, BKC. “We are committed to enhancing our digital platforms across the board and having WHOPPER® Wi-Fi is just the beginning.”

AT&T Inc. (NYSE: T)

(6)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
MikeP688
50%
50%
MikeP688,
User Rank: Light Sabre
4/21/2014 | 10:34:57 AM
Re: BK WiFi
That's why the Revolution that we have all been privy to is ever so fascinating.   The idea of the fees that Credit Card Companies charge for the service is one of those "stone-age" processes that should be withered away--just like the standard 6% in Real Estate Transactions :-)
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/21/2014 | 10:25:20 AM
Re: BK WiFi
I'm a big fan of Square too. I think it's revolutionized business for individuals and mom-and-pop types. But, I guess there is a reason credit card companies take such a big cut of transactions. I think it would be an attractive acquisition target though, if not for PayPal then for someone. I still think Google makes sense, even if they want to deny it.
MikeP688
50%
50%
MikeP688,
User Rank: Light Sabre
4/21/2014 | 10:17:19 AM
Re: BK WiFi
The idea was great--I have a square gadget too.  They were a bit too aggresive in being a defacto "Freemium" to give away the gadgets as they did.   They also may well have given away the house in the deal.   Interestingly enough, I have not seen their gadgets lately in visits.      But I have to wonder wheter Paypal would invest in them in lieu of them already having their own solution and others have also jumped in (including Intuit w/its' similar solution).  What is the value here beyond the pricing?
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/21/2014 | 6:12:22 AM
Re: BK WiFi
And maybe Starbucks isn't such a great partner after all. Just ask Square...http://www.geekwire.com/2014/squares-deal-starbucks-costing-millions-report-says/
MikeP688
50%
50%
MikeP688,
User Rank: Light Sabre
4/21/2014 | 3:53:00 AM
Re: BK WiFi
Right w/you there--but I guess AT&T Had to replace Starbucks with someone :-)
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/18/2014 | 11:52:28 AM
BK WiFi
Taking the kids for lunch and to Burger King's play pit for hours was my go-to when I babysat in high school. Would've benefited from a deal like this back then, although haven't eaten there since. :)
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
Ericsson's Hyperscale Datacenter System (HDS) 8000, featuring Intel's Rack Scale Architecture, caused a stir when it was announced at MWC 2015. For more on this revolutionary product, join me on Thursday, April 30 at 12:00 p.m. EST for a Super Webinar event, A New Hardware Paradigm for the Telco Data Center.
LRTV Documentaries
Cox Eyes Cloud-Based Home Networks

4|27|15   |   05:30   |   (0) comments


Cox's Jeff Finkelstein explains how moving services to the cloud will let cable deliver services faster and eliminate constant hardware replacements.
LRTV Documentaries
CableLabs' Clarke Updates Cable Virtualization

4|23|15   |   05:41   |   (1) comment


Former BT exec now leading CableLabs' NFV and SDN efforts explains key role of open source and updates efforts to virtualize the home network.
LRTV Interviews
Ericsson's CTO Talks Transformation: Pt. II

4|23|15   |   08:19   |   (1) comment


In the second installment of an in-depth two-part interview, Ericsson's CTO Ulf Ewaldsson talks to Light Reading CEO and founder Steve Saunders about cultural change, network slicing and technology advances.
LRTV Interviews
Ericsson's CTO Talks Transformation: Pt. I

4|23|15   |   09:27   |   (3) comments


In the first installment of an in-depth two-part interview, Ericsson's CTO Ulf Ewaldsson talks to Light Reading CEO and founder Steve Saunders about the incredible transformation underway in the communications networking industry.
LRTV Documentaries
LTE Paves the Way for the 5G Revolution

4|20|15   |   4:20   |   (0) comments


Håkan Andersson, head of 5G product strategy of the Radio Business Unit at Ericsson, discusses the role of LTE, the US and other industry verticals in building a true 5G ecosystem.
LRTV Documentaries
The 3GPP's Road to 5G Standardization

4|17|15   |   4:43   |   (0) comments


Satoshi Nagata, chairman of the 3GPP's TSG-RAN group and a manager at NTT Docomo, explains the standardization process for 5G, as well as the biggest challenges and opportunities.
LRTV Documentaries
AlcaLu CTO Makes the Case for a New 5G Air Interface

4|16|15   |   3:54   |   (0) comments


Michael Peeters, CTO of wireless at Alcatel-Lucent, explains why 5G will require a new air interface to meet its diverse performance targets.
LRTV Documentaries
AlcaLu + Nokia: The New Uber-Vendor

4|15|15   |   2:42   |   (4) comments


Heavy Reading Senior Analyst Gabriel Brown discusses the technological and competitive opportunities and challenges if a merger between Alcatel-Lucent and Nokia comes to pass.
LRTV Huawei Video Resource Center
Huawei's Data Center Power Play

4|15|15   |   6:22   |   (0) comments


Huawei has developed industry-leading energy efficiency capabilities for its indoor and outdoor data center solutions, explains Dr. Fang Liangzhou, vice president of Huawei's Network Energy product Line.
LRTV Huawei Video Resource Center
Huawei’s Routers, Switches Get the Green Mark

4|15|15   |   2:02   |   (0) comments


TUV Rheinland's Frank Dudley explains how Huawei's routers and switches have been successfully tested by energy efficiency experts and have gained Green Mark Certification.
LRTV Documentaries
A Finn, a Frenchman & a Guy From New Jersey Walk Into a Merger...

4|15|15   |   3:17   |   (0) comments


Stop us if you've heard this one before... Light Reading CEO Founder & CEO Steve Saunders weighs in on the technical and cultural implications of a Nokia and Alcatel-Lucent merger.
LRTV Huawei Video Resource Center
Accounting for Better Solutions

4|10|15   |   02:31   |   (1) comment


Murad Yousuf, CTO at Saudi Arabia's Ministry of Finance (Dept. of Zakat & Income Tax), talks about the benefits of deploying router technology from Huawei.
Upcoming Live Events
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
All Upcoming Live Events
Infographics
In its latest survey covering network operators' plans and strategies for ICT transformation, Heavy Reading asked telecom operators worldwide to identify the most important goals and objectives for their ICT transformation initiatives. Heavy Reading also asked operators about the importance of a "digital first" strategy, which enables customers to complete an interaction across different digital channels, such as web and mobile self-service and social media.
Hot Topics
Comcast Formally Ends Its Bid for TWC
Mari Silbey, Independent Technology Editor, 4/24/2015
Comcast Reportedly Dropping $45B TWC Bid
Sarah Thomas, Editorial Operations Director, 4/23/2015
Google's WiFi-First Mobile Service 'Fi' Is Here
Dan Jones, Mobile Editor, 4/22/2015
Amazon Earnings: What to Watch For
Mitch Wagner, West Coast Bureau Chief, Light Reading, 4/23/2015
Adtran Is Developing White Box GPON Tech
Ray Le Maistre, Editor-in-chief, 4/24/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Many leading communications companies can claim to have undergone significant periods of reinvention during their histories, but none have been through more major ...
Data Center Interconnect, or DCI, is one of the hottest sectors in telecom currently. Since coming back to Light Reading last year, prodigal-son style, I've ...
Cats with Phones
Learning Curve Click Here
Pierre could never remember how to use Excel.
Latest Comment