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AT&T Strikes a Whopper WiFi Deal at BK

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Light Reading
4/16/2014
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MIAMI, Fla. -- Burger King Corp. (BKC) has expanded its long-standing relationship with AT&T by launching AT&T Wi-Fi services for all of its U.S. restaurants. The upgraded platform, “WHOPPER Wi-Fi” replaces and upgrades current restaurant Wi-Fi networks to provide BURGER KING guests an easier to use, more robust experience.

“WHOPPER Wi-Fi is about improving the in-restaurant experience for our guests. Most of our guests carry smart phones or tablets, and this upgrade makes their time with us easier and more enjoyable,” said Alex Macedo, President, North America, BKC. “We are committed to enhancing our digital platforms across the board and having WHOPPER® Wi-Fi is just the beginning.”

AT&T Inc. (NYSE: T)

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MikeP688
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MikeP688,
User Rank: Light Sabre
4/21/2014 | 10:34:57 AM
Re: BK WiFi
That's why the Revolution that we have all been privy to is ever so fascinating.   The idea of the fees that Credit Card Companies charge for the service is one of those "stone-age" processes that should be withered away--just like the standard 6% in Real Estate Transactions :-)
SarahReedy
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SarahReedy,
User Rank: Blogger
4/21/2014 | 10:25:20 AM
Re: BK WiFi
I'm a big fan of Square too. I think it's revolutionized business for individuals and mom-and-pop types. But, I guess there is a reason credit card companies take such a big cut of transactions. I think it would be an attractive acquisition target though, if not for PayPal then for someone. I still think Google makes sense, even if they want to deny it.
MikeP688
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MikeP688,
User Rank: Light Sabre
4/21/2014 | 10:17:19 AM
Re: BK WiFi
The idea was great--I have a square gadget too.  They were a bit too aggresive in being a defacto "Freemium" to give away the gadgets as they did.   They also may well have given away the house in the deal.   Interestingly enough, I have not seen their gadgets lately in visits.      But I have to wonder wheter Paypal would invest in them in lieu of them already having their own solution and others have also jumped in (including Intuit w/its' similar solution).  What is the value here beyond the pricing?
SarahReedy
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SarahReedy,
User Rank: Blogger
4/21/2014 | 6:12:22 AM
Re: BK WiFi
And maybe Starbucks isn't such a great partner after all. Just ask Square...http://www.geekwire.com/2014/squares-deal-starbucks-costing-millions-report-says/
MikeP688
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MikeP688,
User Rank: Light Sabre
4/21/2014 | 3:53:00 AM
Re: BK WiFi
Right w/you there--but I guess AT&T Had to replace Starbucks with someone :-)
SarahReedy
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SarahReedy,
User Rank: Blogger
4/18/2014 | 11:52:28 AM
BK WiFi
Taking the kids for lunch and to Burger King's play pit for hours was my go-to when I babysat in high school. Would've benefited from a deal like this back then, although haven't eaten there since. :)
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