Light Reading

AT&T Strikes a Whopper WiFi Deal at BK

Light Reading
News Wire Feed
Light Reading
4/16/2014
50%
50%

MIAMI, Fla. -- Burger King Corp. (BKC) has expanded its long-standing relationship with AT&T by launching AT&T Wi-Fi services for all of its U.S. restaurants. The upgraded platform, “WHOPPER Wi-Fi” replaces and upgrades current restaurant Wi-Fi networks to provide BURGER KING guests an easier to use, more robust experience.

“WHOPPER Wi-Fi is about improving the in-restaurant experience for our guests. Most of our guests carry smart phones or tablets, and this upgrade makes their time with us easier and more enjoyable,” said Alex Macedo, President, North America, BKC. “We are committed to enhancing our digital platforms across the board and having WHOPPER® Wi-Fi is just the beginning.”

AT&T Inc. (NYSE: T)

(6)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
MikeP688
50%
50%
MikeP688,
User Rank: Light Sabre
4/21/2014 | 10:34:57 AM
Re: BK WiFi
That's why the Revolution that we have all been privy to is ever so fascinating.   The idea of the fees that Credit Card Companies charge for the service is one of those "stone-age" processes that should be withered away--just like the standard 6% in Real Estate Transactions :-)
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/21/2014 | 10:25:20 AM
Re: BK WiFi
I'm a big fan of Square too. I think it's revolutionized business for individuals and mom-and-pop types. But, I guess there is a reason credit card companies take such a big cut of transactions. I think it would be an attractive acquisition target though, if not for PayPal then for someone. I still think Google makes sense, even if they want to deny it.
MikeP688
50%
50%
MikeP688,
User Rank: Light Sabre
4/21/2014 | 10:17:19 AM
Re: BK WiFi
The idea was great--I have a square gadget too.  They were a bit too aggresive in being a defacto "Freemium" to give away the gadgets as they did.   They also may well have given away the house in the deal.   Interestingly enough, I have not seen their gadgets lately in visits.      But I have to wonder wheter Paypal would invest in them in lieu of them already having their own solution and others have also jumped in (including Intuit w/its' similar solution).  What is the value here beyond the pricing?
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/21/2014 | 6:12:22 AM
Re: BK WiFi
And maybe Starbucks isn't such a great partner after all. Just ask Square...http://www.geekwire.com/2014/squares-deal-starbucks-costing-millions-report-says/
MikeP688
50%
50%
MikeP688,
User Rank: Light Sabre
4/21/2014 | 3:53:00 AM
Re: BK WiFi
Right w/you there--but I guess AT&T Had to replace Starbucks with someone :-)
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/18/2014 | 11:52:28 AM
BK WiFi
Taking the kids for lunch and to Burger King's play pit for hours was my go-to when I babysat in high school. Would've benefited from a deal like this back then, although haven't eaten there since. :)
Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Against the odds, Huawei is growing its telecoms networking equipment business in the US -- that should be ringing some alarm bells for domestic vendors.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
Between the CEOs
CEO Chat With Jeff Miller, ActiveVideo

8|28|15   |   19:05   |   (0) comments


Jeff Miller, President and CEO of ActiveVideo, talks to Light Reading founder and CEO Steve Saunders about the impact of virtualization on the TV and video distribution market.
LRTV Huawei Video Resource Center
Vodafone: Mobile Money Is About Customer Trust

8|27|15   |   06.36   |   (0) comments


Light Reading spoke with Vodafone's Ian Ravenscroft about the unique responsibilities and opportunities facing operators handling customers' financial transactions over the network.
Telecom Innovators Video Showcase
Palo Alto Networks on Expanding in the Carrier/Service Provider Market

8|26|15   |   07:54   |   (0) comments


Alfred Lee from Palo Alto Networks tells Steve Saunders about their new chassis-based system, the PA-7080, and how it can benefit service providers compared to legacy firewalls.
LRTV Custom TV
Global Services Forum Preview

8|25|15   |   02:36   |   (0) comments


Light Reading's CEO and Founder Steve Saunders talks about Huawei's upcoming Global Services Forum with the help of Heavy Reading's Patrick Donegan and Teresa Mastrangelo.
Telecom Innovators Video Showcase
Infoblox on DNS Threat Index

8|19|15   |   04:39   |   (0) comments


Dilip Pillaipakam from Infoblox talks to Steve Saunders about his company's core network services.
Between the CEOs
CEO Chat With Ihab Tarazi, Equinix

8|14|15   |   20:18   |   (1) comment


Equinix CTO Ihab Tarazi talks to Light Reading founder and CEO Steve Saunders about the dramatic changes in the data center, cloud and interconnect markets and discusses the impact of SDN and NFV in the coming years.
Telecom Innovators Video Showcase
The Netformx Ecosystem

8|14|15   |   09:39   |   (1) comment


Ittai Bareket, CEO of Netformx, talks with Steve Saunders about the Netformx Ecosystem, which employs cutting-edge prescriptive analytics to help solution providers maximize profits.
Telecom Innovators Video Showcase
Versa Networks on Leveraging VNFs

8|12|15   |   07:37   |   (0) comments


Kumar Mehta, founder and CEO of stealth mode startup Versa Networks, talks with Steve Saunders about how providers can best leverage virtualized network functions (VNFs).
LRTV Custom TV
Transforming the Network Through OPNFV

8|5|15   |   7:09   |   (0) comments


Sandra Rivera, VP Data Center Group; GM Network Platforms Group, Intel Corporation, on OPNFV Arno and how the industry is coming together to accelerate the deployment of NFV and transform the network.
LRTV Huawei Video Resource Center
Huawei ONS Product Demo

8|3|15   |   6:01   |   (0) comments


Huawei shows at Open Networking Summit 2015 in Santa Clara how its SDN and NFV solutions embrace openness.
LRTV Custom TV
End-User or Enterprise Benefits to the New IP

7|30|15   |   04:27   |   (1) comment


Andrew Coward discusses what the New IP means to end users or enterprise customers. He explains compelling reasons, including how every customer can get their own network, from the transformation to the New IP.
LRTV Custom TV
Network Visibility & the New IP

7|30|15   |   02:23   |   (0) comments


Mukund Srigopal provides an explanation of what network visibility is and how it is essential as service providers transition to the New IP. In addition, the importance of the network packet broker is discussed.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
November 17, 2015, Santa Clara, California
December 1, 2015, The Westin Times Square, New York City
December 2, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Infographics
Cisco's cloud and virtualization portfolio can increase business agility and innovation by building a more flexible network architecture.
Hot Topics
Verizon Hums a Driving Tune
Sarah Thomas, Editorial Operations Director, 8/26/2015
Gogo Approved to Speed Up In-Flight WiFi
Sarah Thomas, Editorial Operations Director, 8/24/2015
Could Market Volatility Hurt Tech IPOs?
Dan Jones, Mobile Editor, 8/24/2015
Sprint's Claure: '3 to 5 Years' to Turnaround
Dan Jones, Mobile Editor, 8/25/2015
Like Us on Facebook
Twitter Feed
September 22, 2015
Media Begins With “Me”
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Jeff Miller, President and CEO of ActiveVideo, talks to Light Reading founder and CEO Steve Saunders about the impact of virtualization on the TV and video distribution market.
Equinix CTO Ihab Tarazi talks to Light Reading founder and CEO Steve Saunders about data center, cloud and the impact of virtualization in the coming years.
Cats with Phones
Cats Are a Smartphone's Best Friend Click Here
Whoever said cats didn't live to please their humans?