MIAMI, Fla. -- Burger King Corp. (BKC) has expanded its long-standing relationship with AT&T by launching AT&T Wi-Fi services for all of its U.S. restaurants. The upgraded platform, “WHOPPER Wi-Fi” replaces and upgrades current restaurant Wi-Fi networks to provide BURGER KING guests an easier to use, more robust experience.
“WHOPPER Wi-Fi is about improving the in-restaurant experience for our guests. Most of our guests carry smart phones or tablets, and this upgrade makes their time with us easier and more enjoyable,” said Alex Macedo, President, North America, BKC. “We are committed to enhancing our digital platforms across the board and having WHOPPER® Wi-Fi is just the beginning.”
MikeP688, User Rank: Light Sabre 4/21/2014 | 10:34:57 AM
Re: BK WiFi That's why the Revolution that we have all been privy to is ever so fascinating. The idea of the fees that Credit Card Companies charge for the service is one of those "stone-age" processes that should be withered away--just like the standard 6% in Real Estate Transactions :-)
Re: BK WiFi I'm a big fan of Square too. I think it's revolutionized business for individuals and mom-and-pop types. But, I guess there is a reason credit card companies take such a big cut of transactions. I think it would be an attractive acquisition target though, if not for PayPal then for someone. I still think Google makes sense, even if they want to deny it.
MikeP688, User Rank: Light Sabre 4/21/2014 | 10:17:19 AM
Re: BK WiFi The idea was great--I have a square gadget too. They were a bit too aggresive in being a defacto "Freemium" to give away the gadgets as they did. They also may well have given away the house in the deal. Interestingly enough, I have not seen their gadgets lately in visits. But I have to wonder wheter Paypal would invest in them in lieu of them already having their own solution and others have also jumped in (including Intuit w/its' similar solution). What is the value here beyond the pricing?
BK WiFi Taking the kids for lunch and to Burger King's play pit for hours was my go-to when I babysat in high school. Would've benefited from a deal like this back then, although haven't eaten there since. :)
Light Reading is spending much of this year digging into the details of how automation technology will impact the comms market, but let's take a moment to also look at how automation is set to overturn the current world order by the middle of the century.
Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.
During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.
She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.