Light Reading
The "uncarrier" drops prices on its LTE iPads to WiFi levels and offers 1.2 GB of free LTE data each month for the rest of the year.

T-Mobile Drops LTE iPad Prices to WiFi Levels

Sarah Reedy
4/11/2014
50%
50%

WiFi tablets have always been the bigger sellers over their LTE counterparts, but T-Mobile is testing the theory that it was only price dictating that decision. The carrier announced Thursday evening it would drop prices on LTE iPads to match the WiFi-only versions.

That's a price drop of up to $130 for Apple Inc. (Nasdaq: AAPL)'s iPad. T-Mobile US Inc. says it will also drop prices $10 on any LTE-enabled Android tablets as well. The "uncarrier" is also offering 1.2 GB of free LTE data each month for the rest of the year, as part of its "Operation Tablet Freedom" promotion. When it expires in January of next year, its customers will pay $10 per month if purchased with a postpaid voice plan. (See T-Mobile Zeros In on Tablets.)

Given the significant price delta, consumers have traditonally migrated towards WiFi-only tablets, although sales of the LTE versions have been on the upswing as operators have offered more packages and promotions. What will be most indicative is how often LTE gets used once T-Mobile's customers have to start paying for it, but even $10 per month is cheaper than most of its competitors offer. (See T-Mobile Not Stealing Customers… Yet .)

This is the latest in a long string of shake-ups from T-Mobile in the past year. Earlier in the week, it dropped prices on its lowest-tier "Simple Starter" plan offering unlimited talk and text and 500MB of data for $40 per month. CEO John Legere has promised at least one more rapid-fire change still to come on Monday, so stay tuned to the boisterous CEO's Twitter handle. (See T-Mobile to Pick Up 'Evil' Family Fees, Sprint Launches No-Sharing 'Framily' Plans, AT&T Lures T-Mobile Subs With $450 Promise, Look Inside T-Mobile's 'Uncarrier' Transformation, T-Mobile Kills Contracts, Launches LTE Network, and T-Mobile Zeros In on Tablets.)

— Sarah Reedy, Senior Editor, Light Reading

(13)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
5/13/2014 | 1:53:28 PM
No more tablet discounts
Well that was short-lived. The tablet discount promotion is over as of yesterday. The fine print in the release was that it was for a limited-time only, and it looks like that was just one month: http://www.tmonews.com/2014/05/t-mobile-ipad-returns-to-full-price-after-operation-tablet-freedom-discount/
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
4/14/2014 | 6:57:34 PM
Re: tablet time
As a test program T-Mobile will quickly find out if prices are the motivator for sales. I suspect it's true, but getting those monthly charges down seems to be the plan for the month. Even though the data allowances are pretty meager on the newer plans, the consumer will bite and buy when the prices seem to drop, even though they may possibly be surprised when they find the monthly bill pretty close to what they were paying before.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/14/2014 | 9:26:13 AM
Re: Probably a distraction
Well it doesn't report its Q1 earnings until May 1st, so its timing is a little off if that's the case.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/14/2014 | 9:24:53 AM
Re: tablet time
ha, my comment is kind of funny now that we see its latest move is to abolish overage charges...
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/14/2014 | 9:23:58 AM
overage overhaul
Ready for move #3? T-Mobile says it today it will do away with all overage charges on its data plans, and it's calling on AT&T, Verizon, and Sprint to do the same. The release doesn't say what happens when caps are met, however, I'm guessing speeds are throttled way back.

http://investor.t-mobile.com/file.aspx?IID=4091145&FID=23193775
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
4/13/2014 | 10:25:39 PM
Re: tablet time
"Plus, tablets are more of a devices that stays in one place unlike a smartphone." @danielcawrey I wonder if there are stats on that. I notice people carrying their tablets around and using them as cameras at museums sometimes. Granted, they're more awkward to use that way than phones, but I suppose they find them light enough to carry with them. 
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
4/13/2014 | 9:06:34 PM
Re: tablet time
Well it comes down to the power requirements of the chip and its transmitter.

Remember unlike the short ranges of Wifi, with Wimax or LTE the distances to the network antennas are much longer.   If you use a dongle, typically the device powers it and that will drain a small device like a tablet quickly I would think.  I know it drains my laptop battery a bit faster when it's plugged in.

I've seen very unobstrusive Bluetooth USB dongles that are nearly flush with the edge of the USB port.   That's probably where they should aim, very low power and very streamlined, but again, if you make the antenna surface slim...more power is probably required!

The external hotspot solves the problem of devices that are not LTE/WIMAX ready, but then you also have to carry around (and charge as you note) an extra device.  But again, a device without its own battery is going to be draining the main battery that much more!
Gabriel Brown
50%
50%
Gabriel Brown,
User Rank: Light Sabre
4/13/2014 | 1:32:35 PM
Re: tablet time
There are plenty of LTE dongles. Some people like them, but I've always found them too much of a hassle. Mainly, it's another device to keep charged, remember, etc.

They are good if you also want to run a laptop over LTE, or for that matter, an older 3G smartphone or WiFi-only tablet over LTE.
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
4/13/2014 | 1:06:41 PM
Re: tablet time
Are there dongles or hotspots available for LTE?

I have a USB dongle for my Clear Wimax service (but it requires a device that is RNDIS compatible).   

Ideally you could just plug a really minimal USB dongle in your tablet for wireless broadband.
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
4/12/2014 | 5:49:43 PM
Re: tablet time
I think that it has always been about price for LTE tablets. Plus, tablets are more of a devices that stays in one place unlike a smartphone. Because of that, for the most part WiFi has usually been enough functionality for connectivity. 

I've always wondered why LTE-enabled tablets were so much more expensive. It only served a niche need. Now, many people have said that T-Mobile's LTE coverage and speed aren't great. But this deal is still a good value, even given some carrier shortcomings. 
Page 1 / 2   >   >>
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Using Service Quality to Drive WiFi Monetization

10|22|14   |   6:51   |   (0) comments


Live from the SCTE conference: Heavy Reading's Alan Breznick explores the forces shaping the WiFi opportunity in an interview with CableLabs' Justin Colwell and Amdocs' Ken Roulier.
LRTV Custom TV
Distributed Access Architectures – 2

10|21|14   |   8:51:00 AM   |   (0) comments


ARRIS CTO Network Solutions Tom Cloonan discusses why many if not most MSOs will continue with integrated CCAP, while addressing why some are also looking at two futuristic, distributed access architectures: Remote PHY and Remote CCAP.
LRTV Custom TV
Distributed Access Architectures – 1

10|21|14   |   9:01   |   (0) comments


SCTE Sr. Director of Engineering Dean Stoneback discusses the pros and cons of distributed access architecture (DAA) and its various forms, which range from basic Remote PHY to full CMTS functionality in the node.
LRTV Custom TV
The WiFi Road to Riches – 2

10|21|14   |   3:58   |   (0) comments


ARRIS Senior Solution Architect Eli Baruch talks about how MSOs can enable public and community WiFi through 1) outdoor access points, 2) businesses seeking to offer WiFi to customers, and 3) residential WiFi gateway extensions.
LRTV Custom TV
The WiFi Road to Riches – 1

10|21|14   |   10:15   |   (0) comments


SCTE Director of Advanced Technologies Steve Harris discusses WiFi deployments, drivers, challenges and advances, including 802.11ac, carrier-grade WiFi, community WiFi, Hotspot 2.0, Passpoint, WiFi-First and voice-over-WiFi.
LRTV Custom TV
Advantech Accelerates 100G Traffic Handling

10|17|14   |   7:56   |   (0) comments


Paul Stevens from Advantech explains why handling 100GbE needs a whole new platform design approach and how Advantech is addressing the needs of equipment providers and carriers to give them the flexibility and performance they will need for SDN and NFV deployment.
LRTV Huawei Video Resource Center
Holland's Imtech Traffic & Infra Discusses Huawei's ICT Solution and Services

10|16|14   |   4:49   |   (0) comments


Dimitry Theebe is from the business unit at Imtech Traffic & Infra which delivers communications solutions for transportations. His partnershp with Huawei began about a years ago. In this video, Theebe speaks more about this partnership and what he hopes to accomplish with Huawei.
LRTV Huawei Video Resource Center
Huawei's Comprehensive Storage Solutions Vital for SVR

10|16|14   |   6:16   |   (0) comments


SVR Information Technology provides cloud services for academic and special sectors. With Huawei's support, SVR and Yildiz Technical University has established Turkey's largest and most advanced High Performance Computing system. CSO Ismail Cem Aslan talks about what he hopes Huawei's OceanStor storage system will bring for him.
LRTV Huawei Video Resource Center
Mexico's Servitron's Impression of Huawei at CCW 2014

10|16|14   |   6:35   |   (0) comments


Servitron is a network operator in Mexico that has been in the trunking industry for the past 20 years. Its COO, Ing. Ragnar Trillo O., explains at Critical Communications World 2014 that his company has been interested in the long-term evolution of LTE technology and its adoption for TETRA.
LRTV Huawei Video Resource Center
Building a Better Dubai

10|16|14   |   2:06   |   (0) comments


Abdulla Ahmed Al Falasi is the director of commercial affairs, a telecommunications coordinator for the government of Dubai. Their areas of service span across multiple industries, including police, safety, shopping malls and more. In this video, Abdulla talks about his department's work with Huawei.
LRTV Huawei Video Resource Center
Huawei Lights Up Malaysia Partner Maju Nusa

10|16|14   |   1:59   |   (0) comments


Malaysia's Maju Nusa is an enterprise partner to Huawei in networking, route switches and telco equipment. At this year's Critical Communications World in Singapore, CTO Pushpender Singh talks about what Huawei's eLTE solutions mean to his company and for Malaysia.
LRTV Custom TV
Evolving From HFC to FTTH Networks

10|15|14   |   2:19   |   (0) comments


Cisco's Todd McCrum delves into the future of cable's HFC plant, examining how DOCSIS 3.1 and advanced video compression will extend its life and how the IP video transition will usher in GPON and EPON over FTTH.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Analysts Warn of Major NFV Gaps
Carol Wilson, Editor-at-large, 10/22/2014
Is Health the Killer App for the IoT?
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/22/2014
Drones Hover Over the IoT Sector
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/23/2014
Meet the Phantom Network for NFV
Ray Le Maistre, Editor-in-chief, 10/23/2014
1959 Newsreel: Make Phone Calls – From Cars!
Mitch Wagner, West Coast Bureau Chief, Light Reading, 10/24/2014
Like Us on Facebook
Twitter Feed