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Also launches optional plans offering unlimited data for lower price plan subscribers according to the user's data usage patterns.

SK Telecom Intros Unlimited LTE Data Plans

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4/2/2014
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SEOUL -- SK Telecom (NYSE:SKM) today announced that it will introduce three different unlimited LTE data plans that will allow users to enjoy unlimited amount of LTE data, voice calls, text messages and membership services from April 3.

Existing subscribers of T&All 75+Unlimited Data Option, T&All 85 and T&All 100, which currently amount to around 1 million, will automatically be able to enjoy the benefits of the new unlimited LTE data plans without additional charges or a separate sign-up procedure.

After exceeding 8GB (LTE T&All 75+Unlmited Data Option) / 12GB (LTE T&All 85) / 16GB (LTE T&All 100) of data use within a month, users will still be able to enjoy unlimited data: They will be provided with 2GB of data per day at LTE speed and data use exceeding this limit will be offered at an optimal speed as allowed in the network status. Moreover, in addition to the unlimited provision of messaging services including SMS, MMS and Joyn.T, subscribers of T&All 75+Unlimited Data Option will be able to enjoy free unlimited intra-network and inter-network voice calls, while users of T&All 85 and T&All 100 will be given both unlimited intra-network and inter-network voice calls as well as unlimited mobile-to-fixed line voice calls.

Given that SK Telecom’s subscribers are locked into 24-month contracts where certain discounts apply, the actual monthly charge for each unlimited LTE data plan will become lower at KRW 61,250, KRW 65,000 and KRW 76,000.

Also, SK Telecom decided to offer a range of services to further enrich customer’s mobile experience through the use of unlimited data. Subscribers will be able to enjoy diverse multimedia contents services for free including ‘B tv mobile’, a full HD mobile IPTV service providing real-time streaming and replay of TV programs and sports games, and ‘Melon Mobile Streaming Club’, the biggest unlimited music streaming service in Korea.

SK Telecom (Nasdaq: SKM)

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