& cplSiteName &

LightSquared: 4G America's Dumbest Pipe

Sarah Thomas
11/2/2011
50%
50%

SAN FRANCISCO -- Open Mobile Summit 2011 -- Wholesale satellite and terrestrial Long Term Evolution (LTE) provider LightSquared 's goal is to build the dumbest of all wireless pipes possible in hopes that its growing list of partners will bring the creativity, CEO Sanjiv Ahuja told Open Mobile Summit attendees Wednesday.

"LightSquared is building the ultimate dumb pipe," he said in his keynote address. "We want to be the dumbest wireless broadband pipe. No intelligence in our network. None. Zero."

Unlike vertically integrated wireless operators focused on the high end, Ajuha said LightSquared was formed to make wireless broadband a pure utility, bringing it to 100 million people in the U.S. before the end of 2012. Inherent in that wholesale structure is an open network. The company has already signed up nearly 20 wholesale partners and vows to have 100 of all sizes in total. (See LightSquared Anticipates Close to 100 Customers, LightSquared Adds YourTel to Wholesale Roster and LightSquared Inks LTE Deal with Vox.)

"You aren't looking for your carrier to provide intelligence; you want the device manufacturer to have connectivity embedded," Ajuha continued. LightSquared's first smartphone maker to do this will be Sharp Electronics Corp. (See LightSquared: Lookin' Sharp, Sharp Talks 3-D & More, LightSquared Gets Sharp for Smartphones and LightSquared's First Device: SuperMiFi .)

In order to unleash this creativity, LightSquared has paired up with Nokia Networks to start a Silicon Valley site called the Innovation SandBox, where startups and entrepreneurs can develop hardware and software and test it on LightSquared's LTE network. The SandBox, which closely resembles the wireless operators' innovation centers, is equivalent to a Match.com for the wireless industry, Ajuha said.

"We don't have a monopoly on creativity," he said. "Creativity happens when you let people have the opportunity to connect to a totally open environment. That's what we are creating."

Just as LightSquared wants to have a hands-off role on development, Ajuha said he wants the Federal Communications Commission (FCC) to leave any GPS issues to the engineers. When asked about LightSquared's very public run-ins with the GPS industry over interference, Ajuha said he's working through it and is confident the company's several proposed solutions will solve the problem. (See LightSquared Finds Another GPS Fix, Soybean Farmers Skeptical of LightSquared, LightSquared: We're the Good Guys, LightSquared Claims High-Precision GPS Fix and LightSquared CEO: Stop Using Us as a Pinata.)

"We think those challenges are behind us," he said. "We are working closer with the FAA [Federal Aviation Administration] to ensure there are no safety issues. We are very confident we'll solve that."

— Sarah Reedy, Senior Reporter, Light Reading Mobile

(6)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
percosan
50%
50%
percosan,
User Rank: Light Beer
12/5/2012 | 4:49:53 PM
re: LightSquared: 4G America's Dumbest Pipe
<div class="wiki">
<h3 style="padding-top: 0px;"></h3>
</div>


"We want to be the dumbest wireless broadband pipe. No intelligence in our network. None. Zero."

If this is their guiding principle when designing the network it will be worth Zero. In order for the network to behave *close* to advertised there needs to be a significant amount of intelligence built in. Especially when working with a finite amount of spectrum.

Now if he said that they "planned to build the smartest pipe ever designed and treat all traffic equally" this would be a meaningful declaration.


&nbsp;


-p

kaps
50%
50%
kaps,
User Rank: Light Beer
12/5/2012 | 4:49:53 PM
re: LightSquared: 4G America's Dumbest Pipe


There was some predictable hallway snickering over Ahuja saying LightSquared wants to be "the dumbest pipe out there" -- mainly circling around the idea of whether or not LightSquared's business plan of being dumb was smart.


"If they're not going to add the intelligence, then who is?" asked one anonymous observer. The question is valid, since any company purchasing service from LightSquared will then have to bring its own network smarts to the table -- thereby decreasing potential profits.


I'd be interested in seeing or hearing about any math that shows how a third party could bring a device or service to market at a price below current cellular offerings -- and if so how that would be profitable.

kaps
50%
50%
kaps,
User Rank: Light Beer
12/5/2012 | 4:49:53 PM
re: LightSquared: 4G America's Dumbest Pipe


There was some predictable hallway snickering over Ahuja saying LightSquared wants to be "the dumbest pipe out there" -- mainly circling around the idea of whether or not LightSquared's business plan of being dumb was smart.


"If they're not going to add the intelligence, then who is?" asked one anonymous observer. The question is valid, since any company purchasing service from LightSquared will then have to bring its own network smarts to the table -- thereby decreasing potential profits.


I'd be interested in seeing or hearing about any math that shows how a third party could bring a device or service to market at a price below current cellular offerings -- and if so how that would be profitable.

joset01
50%
50%
joset01,
User Rank: Light Beer
12/5/2012 | 4:49:52 PM
re: LightSquared: 4G America's Dumbest Pipe


From speaking to their CMO recently it seems they're going to try for more expensive devices and cheaper pay-as-you-go plans. Let's not forget there isn't even a whiff of a network up yet anyway.

VoiceOnTelecom
50%
50%
VoiceOnTelecom,
User Rank: Light Beer
12/5/2012 | 4:49:50 PM
re: LightSquared: 4G America's Dumbest Pipe


Yes, how much network and telecom business intelligence does Best Buy have? &nbsp;Or is that fairly easy to come buy if they have simple objectives?


This is the untold "dumb pipe" story, really, isn't it? &nbsp;What will the third-parties do with it? &nbsp;Regulate? &nbsp;Impose their own caps?


Is anything really going to change?


http://thevoiceontelecom.blogs...

jcadler
50%
50%
jcadler,
User Rank: Light Beer
12/5/2012 | 4:49:44 PM
re: LightSquared: 4G America's Dumbest Pipe


Lightsquared's simple, pipe only offering could be a BETTER business model. &nbsp;Consider Southwest Airlines-- something that got commoditized as an industry matured, which offered the peanuts fares and low priced flights. &nbsp;Why were they lower cost? &nbsp;One plane model, no meals, no frills, no reserved seats, which added up to better profit margins.

From The Founder
The time has come for a telecom app store to save the industry.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Documentaries
Service Provider Panel: Partnering in the Digital Era

5|22|17   |     |   (0) comments


Coopetition has always been part of telecom, but the ecosphere now includes data centers, vendors, apps developers, cloud service providers and Internet content providers. This BCE 2017 panel explores the new attitudes among network operators as to the value and variety of ...
LRTV Interviews
Site Demo: AT&T's IoT Flow Platform

5|19|17   |   04:25   |   (0) comments


At AT&T's R&D center in Tel Aviv, Israel, project leader Eyal Segev talks about the operator's Flow platform and how it helps to prototype IoT applications.
LRTV Documentaries
Agent of Change: A Q&A With AT&T's John Donovan

5|18|17   |     |   (0) comments


Carol Wilson talks with the man leading AT&T's transformation efforts about the challenge of change.
LRTV Documentaries
BCE Service Provider Panel: The New Business Realities

5|18|17   |     |   (0) comments


For virtualization to happen, the telecom industry first has to grapple with key functional aspects of SDN and NFV that need to be universal, such as onboarding of virtualized network functions and federation of software-defined networks.
LRTV Interviews
BCE Service Provider Keynote: CenturyLink

5|16|17   |   22:32   |   (0) comments


Aamir Hussain leads the Product Development and Technology organization at CenturyLink, which includes the company's information technology function. He is an experienced senior technology executive with more than 25 years of proven success in the implementation of global technology operations, operationalization of complex technology, infrastructures and business ...
LRTV Interviews
CenturyLink CTO on Transformation

5|16|17   |   7:43   |   (0) comments


The 50-year-old telco has already gone through several transformations, including every time it made an acquisition, but its purchase of Level 3 coupled with changes in technology and customer expectations necessitates its biggest transformation yet.
LRTV Documentaries
Light Reading Hall of Fame 2017

5|15|17   |   5:05   |   (1) comment


Find out who made it into Light Reading's Hall of Fame this year.
LRTV Interviews
Site Visit: AT&T's Tel Aviv R&D Center

5|15|17   |   09:58   |   (1) comment


Nir Shalom, general manager and VP of application development at AT&T Israel, talks about the key service developments undertaken at the AT&T R&D facility in Tel Aviv and how the team there has adopted new ways of working.
Telecom Innovators Video Showcase
Act on Your Intelligence With Amdocs aia!

5|15|17   |     |   (0) comments


Amdocs CMO Gary Miles explains how communications service providers can seize the AI opportunity with Amdocs real-time digital intelligence platform.
LRTV Interviews
Logtel CEO: Making Sense of IoT

5|15|17   |   09:48   |   (0) comments


Jacques Bensimon, founder and CEO of Tel Aviv-based training and consultancy Logtel, talks about the need to make IoT more than just a buzzword.
LRTV Huawei Video Resource Center
The Challenges of Mobile Banking Implementation

5|12|17   |     |   (0) comments


Kamal Quadir of bKash Limited explains the challenges and needs of implementing mobile banking in the Bangladesh market.
LRTV Interviews
Tel Aviv: A Hub of Innovation

5|10|17   |   07:58   |   (0) comments


Light Reading's Ray Le Maistre and Dan Allen discuss the technology innovation, food and amazing sights they witnessed during a recent trip to Israel.
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
AT&T's Donovan: Women Adapt Faster Than Men
Sarah Thomas, Director, Women in Comms, 5/18/2017
Verizon on M&A: Who Needs a Cableco?
Mari Silbey, Senior Editor, Cable/Video, 5/17/2017
Standardization Needs Room for Innovation
Mitch Wagner, Editor, Enterprise Cloud, 5/17/2017
Fright Wigs & Cocktails: BCE 2017 in Pics
Mitch Wagner, Editor, Enterprise Cloud, 5/19/2017
Sonus & Genband Finally Combine to Form $745M Company
Dan Jones, Mobile Editor, 5/23/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
Animals with Phones
What Brogrammers Look Like to the Rest of Us Click Here
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.