Iain Morris 6/26/2017 1 Comment
Remember all that dotcom madness at the turn of the millennium? I was in Sweden for a few weeks at the time, working on some monstrous, sleep-depriving bid for a 3G license. But on a rare outing to central Stockholm, I recall stumbling across a ramshackle sports shop with ".com" in its name. The full moniker escapes me, but the ".com" really sticks in my mind -- partly because it was still a bit unusual back then, but mainly because the shop's only web presence came from the eight-legged creatures scurrying across its facade. The owner, it transpired, had simply discovered that having a ".com" in your company name made you seem a lot more exciting.