Light Reading

MegaFon Goes OTT With RGB

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LR Mobile News Feed
Light Reading
1/28/2013
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SUNNYVALE, Calif. -- RGB Networks, the leading provider of scalable multiscreen IP video delivery solutions, today announced that MegaFon, Russia’s second largest mobile operator, has selected and deployed RGB’s award-winning Video Multiprocessing Gateway (VMG™) and TransAct Packager to provide a complete transcoding and packaging solution for its new over-the-top (OTT) video service. MegaFon launched its OTT service in December 2012 with compelling interactive capabilities to not only respond to the substantial rise in mobile internet users nationwide, but also to retain and increase its 61.6 million subscribers, which represent a market share of 27.1 percent of Russia’s mobile users. This digital TV product was created and is being developed by MegaLabs, a MegaFon innovation arm aimed at launching and monetizing new products and technologies to serve MegaFon subscribers. “With our rapidly expanding subscriber base we needed the most flexible and reliable IP video delivery solution available to keep pace with customer demands and need for quality,” said Vitaly Starodubov, COO at MegaLabs. “MegaFon’s entry into the OTT marketplace significantly enhances our competitive position amidst the ‘Big Three’ of the Russian TV service market, and we hope to secure more than 1.5 million IPTV\OTT subscribers across all devices by 2015. OTT services are essential to the future of video delivery in Russia, and we needed a solution that could ensure our vision comes to fruition. RGB’s technology perfectly meets our needs and adds value to our long-term business strategy.” MegaFon

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