Light Reading

iPhone 4S Has a Big Appetite

Michelle Donegan
Wireless Bits
Michelle Donegan
1/6/2012
50%
50%

9:25 AM -- Just 1 percent of mobile users consume half of downloaded data on the network, and iPhone 4S users consume more mobile data than users of any other smartphones, according to the latest smartphone usage study from Arieso Ltd. released on Friday.

Sounds like the sort of thing that can keep network operators up at night.

Arieso, a network management software specialist, found that Apple Inc. (Nasdaq: AAPL)'s iPhone 4S used three times as much data as the iPhone 3G and twice as much data as the iPhone 4.

The sample for this study comprised more than 1 million customers at a Tier 1 mobile operator in Europe in both urban and suburban environments, and the data was collected over a 24-hour weekday period.

So the study is just a snapshot. But the trend for high-end smartphones like the iPhone 4S to eat up ever more mobile data coupled with a very small percentage of users taking up a large proportion, if not most, of the network capacity, poses a challenge for operators. What's an operator to do to cope with these extreme data users and traffic patterns?

Of course, that's where Arieso comes in. It thinks operators need location-based and subscriber-based traffic analysis so that they can better understand how subscribers use mobile data and how specific devices affect the network, which is just what it provides. The company uses information that operators collect for billing purposes -- like data call setup and breakdown, which remains on operators' premises -- to identify where extreme users are located and how much data they are consuming and when.

Armed with that kind of analysis, an operator could then decide how and where to add more capacity. The operator could, for example, deploy another macrocell in a high-usage area, install microcells or perhaps even offer certain extreme users a femtocell of their own.

While the network implications are always interesting, what's driving the data usage on the iPhone 4S to make it the "hungriest handset" that Arieso CTO Michael Flanagan says he's ever seen?

— Michelle Donegan, European Editor, Light Reading Mobile

(32)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 4   >   >>
shygye75
50%
50%
shygye75,
User Rank: Light Beer
12/5/2012 | 5:46:30 PM
re: iPhone 4S Has a Big Appetite


Highway designers and fast-food merchants have proved this out. The stampede toward everything mobile will undoubtedly create a huge supply/demand bandwidth crisis that could linger for years. It's shaping up to be a tragedy of the commons situation that's going to require a bagful of solutions.

DCITDave
50%
50%
DCITDave,
User Rank: Light Beer
12/5/2012 | 5:46:30 PM
re: iPhone 4S Has a Big Appetite


The easier it is to consume data, the more we'll consume.

joset01
50%
50%
joset01,
User Rank: Light Beer
12/5/2012 | 5:46:29 PM
re: iPhone 4S Has a Big Appetite


Unless it turns out that we *are* killing the bees with cellphone transmissions.

krishanguru143
50%
50%
krishanguru143,
User Rank: Light Beer
12/5/2012 | 5:46:28 PM
re: iPhone 4S Has a Big Appetite




How is easier to consume more data on the iPhone 4S than that of the iPhone 4 (and previous models) though?  Does it deal more with sloppy programming for features on the iPhone 4S as compared to the previous models?  What exactly does the iPhone 4S do that the other models and other manufacturers cannot do?

 

I read that a test was done, a brand new iPhone was purchased, all settings that were related to data were turned off and after a month, data usage was still shown.  So by default, the iPhone uses data no matter what you do.  If anything, it is more the phone and not the user that can be attributed to higher usage.




DCITDave
50%
50%
DCITDave,
User Rank: Light Beer
12/5/2012 | 5:46:28 PM
re: iPhone 4S Has a Big Appetite


We assume that folks are consuming more just because they can, but I wonder if they are really consuming the same or nearly the same and the video files being served to those devices are just bigger, better resolution, etc. because the devices can now handle it?

shygye75
50%
50%
shygye75,
User Rank: Light Beer
12/5/2012 | 5:46:28 PM
re: iPhone 4S Has a Big Appetite


1% of users hog 50% of the world's mobile broadband resources? Even Wall Streeters can't make that claim to resource hogging. Hats off to iPhone 4S users for unprecedented conspicuous consumption.

MeerkatMac
50%
50%
MeerkatMac,
User Rank: Light Beer
12/5/2012 | 5:46:27 PM
re: iPhone 4S Has a Big Appetite


Biggest contributors to the iPhone 4S data consumption:

<ol>
<li>Siri - requires real-time, un-cacheable bi-directional data transmissions for voice request/response transactions.</li>
<li>Automatic iCloud Syncs - set to sync whenever the device is plugged in and not in use.&nbsp; This can be the source of enormous data transfers depending on the phone's data and media content. </li>
<li>iTunes Downloads - Music and Video content from the online store. </li>
<li>Online Gaming - Apple's "Game Center" that allows game play between multiple devices.</li>
<li>Integrated Twitter Updates - built right into the iOS increase Twitter chatter use.</li>
<li>eMail and Internet Browsing.</li>
<li>Other social media apps - such as Facebook.</li>
<li>Clandestine Personal Use Data Transmissions - sent to Apple periodically to establish use and location data for profiling customers to their advertisers.</li>
</ol>

Should service providers continually invest in beefing up their networks to handle these ever increasing data requirements, or should device vendors take steps to curb their devices' appetites for bandwidth through more efficient use of the network?&nbsp; It seems a little one-sided that equipment vendors share all of the revenue while network providers share all of the costs.

DCITDave
50%
50%
DCITDave,
User Rank: Light Beer
12/5/2012 | 5:46:27 PM
re: iPhone 4S Has a Big Appetite


I think the data usage goes up for consumers with newer phones because phones with newer processors allow folks to do several things at once, with a lot of those things happening in the background (email updates, app downloads, iCloud or Amazon music synching and so on). Newer phones also take larger images and higher resolution movies, so even if you ONLY share photos and videos at, say, a Christmas party, the amount of data you've used this year is likely double what you used last year.


ph


&nbsp;

krishanguru143
50%
50%
krishanguru143,
User Rank: Light Beer
12/5/2012 | 5:46:26 PM
re: iPhone 4S Has a Big Appetite




So up until the iPhone 4S phones couldn&rsquo;t multitask?&nbsp; Fact is, the iPhone STILL cannot truly multitask.&nbsp; Back in 2007 I could do all of the following.&nbsp; Watch a movie, have email going (which would also check periodically for new messages, web browser open (and active in the background) have various other apps all running as well.&nbsp; I could have 12 apps open and all running and that was five years ago.

&nbsp;

I see you mention a camera and higher resolution.&nbsp; Using your logic, then should a phone like the Nokia N8 be at the top of the charts?&nbsp; Surely a 12MP camera produces larger images and videos than that of an 8MP camera.&nbsp; What about Android phones with 8MP or higher cameras?&nbsp; Why does the iPhone 4S standout over the others in terms of data usage?

&nbsp;

As for music syncing and cloud access, do you mean that it not available on Android?&nbsp; Sure it is, so once again, why is the iPhone 4S that much higher on data usage?&nbsp; Doesn&rsquo;t the iPhone 4 have access to iCloud as well?&nbsp; So once again, why is the iPhone 4S that much more?&nbsp; Does Siri really take that much?

&nbsp;

So photos and videos alone do not account for twice as much across the board.&nbsp; File sizes are not twice as much at 8MP compared to 5MP.&nbsp; While the iPhone 4S supports 1080P compared to 720P on the iPhone, that doesn&rsquo;t mean anything.&nbsp; You can get 720P to be larger than 1080P.&nbsp; Going with various tests, the iPhone 4S encoding bitrate is not twice that of the iPhone 4.&nbsp; So once again, that doesn&rsquo;t explain twice the data.

&nbsp;

The fact is, the iPhone doesn&rsquo;t do anything other phones cannot do.&nbsp; Maybe Apple is just a little to active in their push, checking for updates, etc than other manufacturers.&nbsp; Case in point was that even with all possible data settings disabled, it still uses data. &nbsp;Off is not off in Apple land. &nbsp;So maybe the iPhone 4S is the worse yet.




shygye75
50%
50%
shygye75,
User Rank: Light Beer
12/5/2012 | 5:46:26 PM
re: iPhone 4S Has a Big Appetite


I think you've identified one of the biggest issues in the mobile transition. Despite its perceived stature, Apple for most of its history has operated on the fringes. As it becomes a more dominant mainstream supplier, its product design inefficiencies will become more painfully apparent. The problem is likely to be compounded by the fact that other handset makers will take the same bandwidth-abusive approach to keep pace with Apple.

Page 1 / 4   >   >>
More Blogs from Wireless Bits
Undercuts Huawei and ZTE in China Mobile 4G tender
CTO says vendor is seeking insight and inspiration from developer competitions
After a few months away, Sarah Reedy is back on the Light Reading team
Four new focus areas for NGMN Alliance highlight the key challenges facing mobile network operators in 2013
9:00 AM Smartphones have bigger mobile data appetites than tablets in Europe
Flash Poll
From The Founder
Networks of the future will rely on "white box" switches and servers rather than proprietary hardware and that's going to alter the shape of the communications industry. Who says so? John Chambers.
LRTV Huawei Video Resource Center
Huawei Intros Smart Device for eLTE

3|30|15   |   05:25   |   (0) comments


Huawei has developed a secure, location-aware multimedia smartphone for its eLTE trunked radio solution, says Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
Win Video, Win All

3|30|15   |   06:44   |   (0) comments


Video is going to be the next main source of revenue for operators. Operators have big opportunities and advantages to monetize video services. Globally, Huawei has helped more than 70 operators achieve over 30 million video subscribers. Watch this video for more.
LRTV Custom TV
The Benefits of HyperScale Clouds for NFV

3|27|15   |   01:50   |   (0) comments


Hyperscale cloud has been developed by the Internet giants to support the creation and delivery of software-based services at blistering speeds, and at the lowest possible cost. The original ETSI NFV vision was to adopt hyperscale cloud architecture and practices. This vision has become somewhat obscured along the way, due to misunderstandings about the hyperscale ...
LRTV Huawei Video Resource Center
eLTE Rapid Meets the Need for Speed

3|26|15   |   4:45   |   (0) comments


Designed especially for emergency and dedicated ad hoc local mobile communications coverage, Huawei's eLTE Rapid solution can deliver trunked voice, video and data coverage for multiple users over a 6km range and be set up in just 15 minutes, explains Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
On Videos: Challenges & Opportunities

3|26|15   |   5:56   |   (0) comments


Most everything is now connected. And along with 4K and 4G technologies, everyone could be creating and broadcasting video contents. Users are expecting better video experience with any screen, anywhere and anytime. Operators will meet new challenges, but also see some big opportunities.
LRTV Custom TV
JDSU: Delivering Dynamic Networks for a Personalized Experience

3|26|15   |   5:59   |   (0) comments


Light Reading speaks to JDSU at Mobile World Congress 2015 about new solutions in the areas of HetNets, VoLTE, backhaul, virtualization, big data analytics, and real-time intelligence.
LRTV Custom TV
Smarter Service Chaining & New Ways to Benefit From Qosmos Technology

3|25|15   |   03:11   |   (0) comments


David Le Goff, director of strategic and product marketing at Qosmos, explains how the company has added application awareness to subscriber information to make service chaining more efficient and reduce costs for networking and infrastructure. In addition, Qosmos technology, which has been delivered as C libraries, is now also available as a virtual machine, ...
Between the CEOs
Qosmos CEO: The Changing Face of DPI

3|24|15   |   13:53   |   (0) comments


LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures. Also, how the comms market is becoming more like the automotive industry.
LRTV Huawei Video Resource Center
FC Schalke Scores With Its Agile Stadium

3|24|15   |   6:23   |   (0) comments


Top German soccer club FC Schalke 04 has deployed a new, agile WiFi network from Huawei in its Veltins-Arena stadium and is reaping the benefits in terms of customer satisfaction and business opportunities, explains marketing chief Alexander Jobst.
LRTV Huawei Video Resource Center
Huawei’s Insights on Mobile Video

3|24|15   |   7:51   |   (0) comments


More people than ever are now watching videos on smartphones. Seventy percent of mobile traffic will be video traffic until 2018. In this video, Huawei's exports give their insights on mobile video in terms of business model, network planning and 4G network construction.
LRTV Documentaries
The Rise of Industry 4.0

3|24|15   |   02:26   |   (9) comments


Are you ready for the fourth industrial revolution? It's a big deal for influential operators such as Deutsche Telekom.
LRTV Huawei Video Resource Center
Getting Connected With eLTE

3|23|15   |   06:04   |   (0) comments


Trunked radio communications have entered the 4G LTE world, and with Huawei's eLTE solution, can now deliver a full range of data and video services as well as push-to-talk voice, explains Huawei's Norman Frisch.
Upcoming Live Events
April 14, 2015, The Westin Times Square, New York City, NY
May 5, 2015, Hyatt McCormick Place, Chicago, IL
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
All Upcoming Live Events
Hot Topics
AT&T Woos SMBs With Small-Scale WiFi
Sarah Thomas, Editorial Operations Director, 3/26/2015
Just Don't Say IBM Is 'Relaunching' Networking Business
Mitch Wagner, West Coast Bureau Chief, Light Reading, 3/26/2015
TV Everywhere Nears Mainstream Adoption
Mari Silbey, Independent Technology Editor, 3/27/2015
Carriers Are Bright Spot in BlackBerry Q4
Sarah Thomas, Editorial Operations Director, 3/27/2015
Comcast Says TWC Deal Will Close Later
Mari Silbey, Independent Technology Editor, 3/26/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures.
Chattanooga’s EPB publicly owned utility comms company has become a poster child for how to enable a local economy using next-gen networking technology. Steve Saunders, Founder of Light Reading, sits down with Harold DePriest, president and CEO of EPB, to learn how EPB is bringing big time tech to small town America.