& cplSiteName &

M2M's In Fashion: Wearables Play the US Open

Sarah Thomas
8/25/2014
50%
50%

What do you get when you combine country-club sports with high fashion and machine-to-machine (M2M) connectivity? Ralph Lauren's new "high-performance, fashion-forward Polo Tech shirt," making its debut at the US Open this week.

The polo comes in black, with Ralph's signature polo player logo in yellow, but more importantly has a conductive thread of sensors knitted into it that read biological and physiological information on the wearer. The technology, powered by Canadian company OMsignal, uses an accelerometer and gyroscope to collect data on the wearer's movement, direction, vitals and even stress level when a ball comes flying across the court.

This data is then transmitted via Bluetooth to the cloud, where it is stored and analyzed, producing information on the user's heartbeat, respiration, stress level, energy output and other activity-related stats, viewable from a mobile app.

Not Just a Fashion Statement
Marcos Giron shows off the new $200 Polo Tech, which uses sensors and a removable electronics pack to track all of an athlete's vitals... and a tight, stretchable knit to show off all of the athlete's six pack.
Marcos Giron shows off the new $200 Polo Tech, which uses sensors and a removable electronics pack to track all of an athlete's vitals... and a tight, stretchable knit to show off all of the athlete's six pack.


For more on wearables, check out our dedicated Internet of Things channel here on Light Reading.


The $200 Polo Tech shirt will be worn by several ball boys during the US Open, as well as by singles player Marcos Giron, but OMsignal sees applications for helping everyday athletes understand their bodies and improve their performance. Check out the following video to see the shirt -- and Giron -- in action.

This falls into the category of M2M apps that can be both useful and pretty cool. It also proves the point that anything that can be connected, will be -- whether by cellular, Bluetooth or another connectivity standard. We're not just talking devices and smartwatches, but your own clothing.

It's not bulky, obvious or outrageously expensive, either; it's simply embedded and running in the background. That's the kind of thing that can get everyone, not just tech geeks or super athletes, excited about the Internet of Things.

— Sarah Reedy, Senior Editor, Light Reading

(15)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
9/3/2014 | 1:07:14 PM
Re: Skeptical
I have no doubt the shirts will sell -- I'm a formerly obese guy myself. But will they be effective? That's the difference between a fad and a tech revolution. 
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
8/26/2014 | 1:44:23 PM
Re: Skeptical
I am with you MendyK...the news is rife with the headline that most consumers abandon wearables within 6 months etc (just search wearables abandoned).  The quantified life is very appealing to some but to most it becomes overhead.  A pedometer is an easy gadget to use and will get the average person moving.  So will an alarm to wake you in the morning.  So at the end of the day, it becomes an expensive T-shirt that many will launder once, fold once and then shelve.  Others will adopt it.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
8/26/2014 | 11:59:14 AM
Re: Skeptical
Do you really need wearable tech for this? If the size label on your shirt has an X in it, that's pretty much all you need to know. A $10 t-shirt does this just fine.
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
8/26/2014 | 8:44:26 AM
Re: Skeptical
I'll venture that the shirts, if combined with an app to lose weight might be a best seller to lots of us overweight and obese folks. As two-thirds of the world now fit that category, there's lots of folks out there who will at least try anything, even at $200 a pop.
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
8/25/2014 | 8:36:01 PM
Skeptical
Still waiting for a wearable tech gadget with mainstream appeal. This ain't it. Most people aren't pro athletes or even all that serious about exercise.
DanJones
50%
50%
DanJones,
User Rank: Blogger
8/25/2014 | 4:24:01 PM
Re: fragmentation
Supposedly the two biggest wearable market sectors are medical sensors and pet trackers.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
8/25/2014 | 4:09:22 PM
Re: fragmentation
As someone who is now temporarily immersed in a "quantified lifestyle" program, I can say without hesitation that it's a depressing way to live. But to that point, there is a huge and important application for wearables -- in healthcare programs.
cnwedit
50%
50%
cnwedit,
User Rank: Light Beer
8/25/2014 | 2:19:26 PM
Re: fragmentation
I'm still a little unclear on how this helps the player during the game. Afterward, I guess you can look and see how well you performed under stress or in response to certain shots. 

I can't wait to hear some post-game interview in which the player thanks his M2M supplier/analyst.
MarkC73
50%
50%
MarkC73,
User Rank: Light Sabre
8/25/2014 | 2:03:06 PM
Re: fragmentation
And people asked what will you do with the billion plus IPv6 address that each person on earth will get.  I know someone who'll need that for shoes alone...
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
8/25/2014 | 2:01:48 PM
Re: fragmentation
That's what flies are for.
Page 1 / 2   >   >>
More Blogs from Que Sera Sarah
Join Women in Comms on Nov. 1 in London for a luncheon geared towards men and how they can be important allies for women in the workplace.
The results of Women in Comms' first survey are in, and they show that the more things change, the more they stay the same (among many other things!).
Join WiC for its fourth networking breakfast in Denver on Thursday, Sept. 28, where we'll come together to discuss why the future is brighter than ever for women in tech.
Nicole Engelbert, the director of research and analsis for Ovum, will be joining Women in Comms on Wednesday, Aug. 2 at 11:00 a.m. EST to talk all things women in tech.
Consulting firm will build 'inclusion councils' with white men in the mix instead of employee resource groups for women and minorities alone.
Featured Video
From The Founder
Light Reading founder Steve Saunders grills Cisco's Roland Acra on how he's bringing automation to life inside the data center.
Flash Poll
Upcoming Live Events
March 20-22, 2018, Denver Marriott Tech Center
April 4, 2018, The Westin Dallas Downtown, Dallas
May 14-17, 2018, Austin Convention Center
All Upcoming Live Events
Infographics
SmartNICs aren't just about achieving scale. They also have a major impact in reducing CAPEX and OPEX requirements.
Hot Topics
Here's Pai in Your Eye
Alan Breznick, Cable/Video Practice Leader, Light Reading, 12/11/2017
Ericsson & Samsung to Supply Verizon With Fixed 5G Gear
Dan Jones, Mobile Editor, 12/11/2017
Verizon's New Fios TV Is No More
Mari Silbey, Senior Editor, Cable/Video, 12/12/2017
The Anatomy of Automation: Q&A With Cisco's Roland Acra
Steve Saunders, Founder, Light Reading, 12/7/2017
You Can't Fix OTT Streaming Problems If You Can't See Them
Mike Hollyman, Head of Consulting Engineering, Nokia Deepfield, 12/8/2017
Animals with Phones
Don't Fall Asleep on the Job! Click Here
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed