& cplSiteName &

M2M's In Fashion: Wearables Play the US Open

Sarah Thomas
8/25/2014
50%
50%

What do you get when you combine country-club sports with high fashion and machine-to-machine (M2M) connectivity? Ralph Lauren's new "high-performance, fashion-forward Polo Tech shirt," making its debut at the US Open this week.

The polo comes in black, with Ralph's signature polo player logo in yellow, but more importantly has a conductive thread of sensors knitted into it that read biological and physiological information on the wearer. The technology, powered by Canadian company OMsignal, uses an accelerometer and gyroscope to collect data on the wearer's movement, direction, vitals and even stress level when a ball comes flying across the court.

This data is then transmitted via Bluetooth to the cloud, where it is stored and analyzed, producing information on the user's heartbeat, respiration, stress level, energy output and other activity-related stats, viewable from a mobile app.

Not Just a Fashion Statement
Marcos Giron shows off the new $200 Polo Tech, which uses sensors and a removable electronics pack to track all of an athlete's vitals... and a tight, stretchable knit to show off all of the athlete's six pack.
Marcos Giron shows off the new $200 Polo Tech, which uses sensors and a removable electronics pack to track all of an athlete's vitals... and a tight, stretchable knit to show off all of the athlete's six pack.


For more on wearables, check out our dedicated Internet of Things channel here on Light Reading.


The $200 Polo Tech shirt will be worn by several ball boys during the US Open, as well as by singles player Marcos Giron, but OMsignal sees applications for helping everyday athletes understand their bodies and improve their performance. Check out the following video to see the shirt -- and Giron -- in action.

This falls into the category of M2M apps that can be both useful and pretty cool. It also proves the point that anything that can be connected, will be -- whether by cellular, Bluetooth or another connectivity standard. We're not just talking devices and smartwatches, but your own clothing.

It's not bulky, obvious or outrageously expensive, either; it's simply embedded and running in the background. That's the kind of thing that can get everyone, not just tech geeks or super athletes, excited about the Internet of Things.

— Sarah Reedy, Senior Editor, Light Reading

(15)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
9/3/2014 | 1:07:14 PM
Re: Skeptical
I have no doubt the shirts will sell -- I'm a formerly obese guy myself. But will they be effective? That's the difference between a fad and a tech revolution. 
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
8/26/2014 | 1:44:23 PM
Re: Skeptical
I am with you MendyK...the news is rife with the headline that most consumers abandon wearables within 6 months etc (just search wearables abandoned).  The quantified life is very appealing to some but to most it becomes overhead.  A pedometer is an easy gadget to use and will get the average person moving.  So will an alarm to wake you in the morning.  So at the end of the day, it becomes an expensive T-shirt that many will launder once, fold once and then shelve.  Others will adopt it.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
8/26/2014 | 11:59:14 AM
Re: Skeptical
Do you really need wearable tech for this? If the size label on your shirt has an X in it, that's pretty much all you need to know. A $10 t-shirt does this just fine.
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
8/26/2014 | 8:44:26 AM
Re: Skeptical
I'll venture that the shirts, if combined with an app to lose weight might be a best seller to lots of us overweight and obese folks. As two-thirds of the world now fit that category, there's lots of folks out there who will at least try anything, even at $200 a pop.
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
8/25/2014 | 8:36:01 PM
Skeptical
Still waiting for a wearable tech gadget with mainstream appeal. This ain't it. Most people aren't pro athletes or even all that serious about exercise.
DanJones
50%
50%
DanJones,
User Rank: Blogger
8/25/2014 | 4:24:01 PM
Re: fragmentation
Supposedly the two biggest wearable market sectors are medical sensors and pet trackers.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
8/25/2014 | 4:09:22 PM
Re: fragmentation
As someone who is now temporarily immersed in a "quantified lifestyle" program, I can say without hesitation that it's a depressing way to live. But to that point, there is a huge and important application for wearables -- in healthcare programs.
cnwedit
50%
50%
cnwedit,
User Rank: Light Beer
8/25/2014 | 2:19:26 PM
Re: fragmentation
I'm still a little unclear on how this helps the player during the game. Afterward, I guess you can look and see how well you performed under stress or in response to certain shots. 

I can't wait to hear some post-game interview in which the player thanks his M2M supplier/analyst.
MarkC73
50%
50%
MarkC73,
User Rank: Light Sabre
8/25/2014 | 2:03:06 PM
Re: fragmentation
And people asked what will you do with the billion plus IPv6 address that each person on earth will get.  I know someone who'll need that for shoes alone...
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
8/25/2014 | 2:01:48 PM
Re: fragmentation
That's what flies are for.
Page 1 / 2   >   >>
More Blogs from Que Sera Sarah
This year's finalist list includes female founders, CEOs and women deeply entrenched in the technologies that are defining the future of communications.
Take our quick survey about the realities of being a woman in the next-gen communications industry. We want to hear your stories, experiences and impressions.
Learn about five women who are inspiring others through their success, business acumen, outreach and advocacy in the next-gen comms industry.
Meet the 2017 finalists for Women in Comms' second-annual Leading Lights in the categories of Most Inspiring Woman in Comms and Female Tech Pioneer of the Year.
Today is Equal Pay Day, the day the average woman would have to work up to in 2017 to make the same amount men made in 2016.
From The Founder
Either we perform a complete 'factory reset' on the way the telecom industry creates and deploys virtualization, or we face the consequences.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
The Urgency of Commercial 5G Services

4|26|17   |     |   (0) comments


The progress of 5G has been closely monitored in the industry. At the 2017 Brooklyn 5G Summit, the sense of urgency for a commercial 5G launch had started to surface among operators.
Women in Comms Introduction Videos
How Diversity Helps Comcast Mirror Its Customer Base

4|26|17   |   2:55   |   (0) comments


Diversity brings innovation, creative ideas and a way to reflect the broad spectrum of your customer base, Comcast Director of Customer Experience Jenelle Champlin says.
LRTV Huawei Video Resource Center
Mobile Operators & Video

4|25|17   |     |   (0) comments


Ovum's Ed Barton discusses the latest mobile operator strategies for mobile video.
LRTV Custom TV
Infinera Introduces Instant Network

4|20|17   |     |   (1) comment


Mike Capuano, vice president of marketing at Infinera, discusses the advancement from Instant Bandwidth to new Instant Network capabilities, which include Bandwidth License Pools, Moveable Licenses and Automated Capacity Engineering (ACE).
Women in Comms Introduction Videos
Vodafone's Eubank on Sponsors, Mentors & Moving On Up

4|19|17   |   4:25   |   (0) comments


Vodafone America's Head of Operations Kimberly Eubank breaks down the difference between a sponsor and a mentor and shares why both made a big difference in her career.
LRTV Custom TV
NYC Auto Show: Are We Smart Yet?

4|18|17   |     |   (0) comments


The auto industry is facing some big transformations as electric vehicles, autonomous technology and connected cars are seen as the future of the industry. During the much-anticipated NY international auto show, there was an emergence of new technology and mobility service on the show floor. Aside from performance, brands like Lincoln, Hyundai, Honda, Mercedes and ...
LRTV Huawei Video Resource Center
The Impact of Video

4|18|17   |     |   (0) comments


David Mercer from Strategy Analytics discusses the impact of video on current strategies.
LRTV Custom TV
Pardeep Kohli Discusses Network Transformation & the Market Opportunity for the 'New' Mavenir Systems

4|13|17   |     |   (0) comments


In a brief discussion at MWC 2017, Heavy Reading analyst Adi Kishore talks to Pardeep Kohli, CEO, Mavenir Systems about the creation of the 'new Mavenir' and some of the key challenges facing operators in today's market. A key theme of the discussion centers around operator need for software-only, virtualized solutions and how they will need to adapt to ...
Women in Comms Introduction Videos
Tech Maverick Shares Her Tips for Gender Inclusivity

4|12|17   |   7:28   |   (0) comments


Wendy Hall Bohling, a corporate escapee, author and gender exclusivity consultant, tells her story of sexism, bias and progress along the road to gender equality in the workforce.
LRTV Huawei Video Resource Center
Huawei at MWC 2017

4|11|17   |     |   (0) comments


At Mobile World Congress 2017, the biggest mobile industry gathering of the year, Huawei showcased its new innovations and solutions with the theme "Open Road," which focuses on cloud, 5G, operation transformation, videos and consumer-oriented products. Its campaign has been recognized by three awards given by GSMA.
LRTV Custom TV
China Telecom NFV Infrastructure on RSD

4|6|17   |     |   (0) comments


Lynn Comp, senior director of market development of Intel, is joined by Chong Zhang, storage engineer at Inspur and Ou Li Yan, architect for technology strategies of China Telecom, for a discussion of what NFV brings.
LRTV Custom TV
Nokia's IMPACT Software Demo

4|6|17   |     |   (0) comments


Khamis Abulgubein of IoT market development at Nokia demonstrates IMPACT (intelligent management platform for all connected things), a software solution with a horizontal approach to managing any device on any application.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Brazos Hall - Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Surprise! AT&T Markets 4G Advances as '5G Evolution'
Dan Jones, Mobile Editor, 4/25/2017
Did Verizon Outbid AT&T for Straight Path?
Dan Jones, Mobile Editor, 4/25/2017
Netflix Set to Enter China
Mari Silbey, Senior Editor, Cable/Video, 4/25/2017
First Year TIPs the Scale Toward Success
Denise Culver, 4/24/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.