& cplSiteName &

M2M's In Fashion: Wearables Play the US Open

Sarah Thomas
8/25/2014
50%
50%

What do you get when you combine country-club sports with high fashion and machine-to-machine (M2M) connectivity? Ralph Lauren's new "high-performance, fashion-forward Polo Tech shirt," making its debut at the US Open this week.

The polo comes in black, with Ralph's signature polo player logo in yellow, but more importantly has a conductive thread of sensors knitted into it that read biological and physiological information on the wearer. The technology, powered by Canadian company OMsignal, uses an accelerometer and gyroscope to collect data on the wearer's movement, direction, vitals and even stress level when a ball comes flying across the court.

This data is then transmitted via Bluetooth to the cloud, where it is stored and analyzed, producing information on the user's heartbeat, respiration, stress level, energy output and other activity-related stats, viewable from a mobile app.

Not Just a Fashion Statement
Marcos Giron shows off the new $200 Polo Tech, which uses sensors and a removable electronics pack to track all of an athlete's vitals... and a tight, stretchable knit to show off all of the athlete's six pack.
Marcos Giron shows off the new $200 Polo Tech, which uses sensors and a removable electronics pack to track all of an athlete's vitals... and a tight, stretchable knit to show off all of the athlete's six pack.


For more on wearables, check out our dedicated Internet of Things channel here on Light Reading.


The $200 Polo Tech shirt will be worn by several ball boys during the US Open, as well as by singles player Marcos Giron, but OMsignal sees applications for helping everyday athletes understand their bodies and improve their performance. Check out the following video to see the shirt -- and Giron -- in action.

This falls into the category of M2M apps that can be both useful and pretty cool. It also proves the point that anything that can be connected, will be -- whether by cellular, Bluetooth or another connectivity standard. We're not just talking devices and smartwatches, but your own clothing.

It's not bulky, obvious or outrageously expensive, either; it's simply embedded and running in the background. That's the kind of thing that can get everyone, not just tech geeks or super athletes, excited about the Internet of Things.

— Sarah Reedy, Senior Editor, Light Reading

(15)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
9/3/2014 | 1:07:14 PM
Re: Skeptical
I have no doubt the shirts will sell -- I'm a formerly obese guy myself. But will they be effective? That's the difference between a fad and a tech revolution. 
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
8/26/2014 | 1:44:23 PM
Re: Skeptical
I am with you MendyK...the news is rife with the headline that most consumers abandon wearables within 6 months etc (just search wearables abandoned).  The quantified life is very appealing to some but to most it becomes overhead.  A pedometer is an easy gadget to use and will get the average person moving.  So will an alarm to wake you in the morning.  So at the end of the day, it becomes an expensive T-shirt that many will launder once, fold once and then shelve.  Others will adopt it.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
8/26/2014 | 11:59:14 AM
Re: Skeptical
Do you really need wearable tech for this? If the size label on your shirt has an X in it, that's pretty much all you need to know. A $10 t-shirt does this just fine.
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
8/26/2014 | 8:44:26 AM
Re: Skeptical
I'll venture that the shirts, if combined with an app to lose weight might be a best seller to lots of us overweight and obese folks. As two-thirds of the world now fit that category, there's lots of folks out there who will at least try anything, even at $200 a pop.
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
8/25/2014 | 8:36:01 PM
Skeptical
Still waiting for a wearable tech gadget with mainstream appeal. This ain't it. Most people aren't pro athletes or even all that serious about exercise.
DanJones
50%
50%
DanJones,
User Rank: Blogger
8/25/2014 | 4:24:01 PM
Re: fragmentation
Supposedly the two biggest wearable market sectors are medical sensors and pet trackers.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
8/25/2014 | 4:09:22 PM
Re: fragmentation
As someone who is now temporarily immersed in a "quantified lifestyle" program, I can say without hesitation that it's a depressing way to live. But to that point, there is a huge and important application for wearables -- in healthcare programs.
cnwedit
50%
50%
cnwedit,
User Rank: Light Beer
8/25/2014 | 2:19:26 PM
Re: fragmentation
I'm still a little unclear on how this helps the player during the game. Afterward, I guess you can look and see how well you performed under stress or in response to certain shots. 

I can't wait to hear some post-game interview in which the player thanks his M2M supplier/analyst.
MarkC73
50%
50%
MarkC73,
User Rank: Light Sabre
8/25/2014 | 2:03:06 PM
Re: fragmentation
And people asked what will you do with the billion plus IPv6 address that each person on earth will get.  I know someone who'll need that for shoes alone...
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
8/25/2014 | 2:01:48 PM
Re: fragmentation
That's what flies are for.
Page 1 / 2   >   >>
More Blogs from Que Sera Sarah
A handy rundown of the myriad terms used to describe the challenging circumstances surrounding women in comms, many involving glass.
Making recruiters solely responsible for increasing diversity is not effective when there isn't internal buy in, Facebook's struggles to diversify show.
Virtual reality wasn't the only vomit-inducing feature of this year's CES. Booth babes and boys' clubs were still dominant, although there was progress afoot in Vegas.
Join Women in Comms and Intel 5G General Manager Caroline Chan tomorrow at noon EST for a live radio show chat on professional and technological risk taking.
In time for Internet of Things World, IoT World News profiles four women who are driving the technology behind IoT.
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
Heavy Reading: The Web-Scale View

1|18|17   |     |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Heavy Reading's former chief analyst Patrick Donegan shared insight from the recent web-scale operators report, which featured research on how web-scale operators view the market, the best web-scale companies to ...
LRTV Custom TV
Cisco's Cloud Scale Networking: Automation, Virtualization & Simplification

1|18|17   |     |   (0) comments


Cisco's Sanjeev Mervana outlines the latest innovations in networking technology at CES 2017 in Las Vegas.
LRTV Custom TV
ADVA Talks Innovation & the Future of Networking

1|17|17   |     |   (0) comments


Ray Le Maistre and Christoph Glingener, CTO of ADVA Optical Networking, discuss the current state of the industry, cooperation and collaboration, open innovation and the future of networking.
LRTV Custom TV
Cisco's Infinite Video Platform

1|17|17   |     |   (0) comments


Cisco's Infinite Video Platform allows service providers to deliver broadcast-quality video over IP networks. Infinite video supports many devices, from 4K TVs to tablets to game consoles. Join Cisco's Rajeev Raman for a brief tour and live demo.
LRTV Interviews
Masergy: Ability to Adapt Key for NFV

1|16|17   |   6:40   |   (0) comments


Speaking at Light Reading's 2020 Vision in Rome, Masergy's VP, Global Technology, Ray Watson, said agility is key to providing the mix and match NFV-based services that are driving business for the managed service provider today.
LRTV Interviews
Equinix: The Data Explosion

1|13|17   |   4:16   |   (0) comments


At Light Reading's 2020 Vision in Rome, Eric Schwartz, president of EMEA, Equinix, talked about how Equinix is helping its customers manage the influx of data today, and how it's preparing for a future filled with millions of connected IoT devices.
LRTV Interviews
Heavy Reading: The Changing Data Center Landscape

1|12|17   |   6:05   |   (1) comment


At Light Reading's 2020 Vision event in Rome, Heavy Reading's Senior Analyst Roz Roseboro talks about how virtualization is impacting data center evolution and how that evolution is affecting the relationship between service providers, data center operators and public cloud providers.
LRTV Interviews
Boingo: Prepping for Millions of Devices

1|12|17   |   5:07   |   (1) comment


At Light Reading's 2020 Vision in Rome, Boingo's CTO Derek Peterson discusses how wireless operators will address the needs of low-bandwidth and high-bandwidth apps at the same time, the need for more MHz, the impact of IoT and more.
LRTV Interviews
Comcast Shows Off Gig Gateway at CES

1|11|17   |     |   (1) comment


With its largest presence at CES in years, Comcast took the wraps off its long-awaited gigabit gateway and a new platform for managing the home WiFi network. Light Reading Senior Editor Mari Silbey sat down with EVP Chris Satchell to discuss the latest Comcast advance, and met with VP of Product Strategy and Development Andrea Peiro to walk through a demo of the ...
LRTV Interviews
Colt: End-to-End Key for 2017

1|10|17   |   6:21   |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Nico Fischbach of Colt said having a multi-carrier, end-to-end service proposition is going to be key for 2017 -- and SD-WAN is instrumental in making it happen.
From the Founder
Cisco's Clemson on Mobile Cloud Video

1|9|17   |     |   (1) comment


Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators. "If you think about where we're going… whether it's a mobile application, or a video ...
LRTV Custom TV
VMware Telco NFV Solutions – Preparing for 5G & IOT

1|9|17   |     |   (0) comments


Shekar Ayyar, EVP & Corporate Strategy/General Manager of Telco for VMware, discusses VMware's Telco NFV solutions role and foundation for the Imminent Arrival of 5G & IOT.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
A Women in Comms Glossary
Sarah Thomas, Director, Women in Comms, 1/18/2017
Ericsson: 5G Heralds 'New' New Economy
Mari Silbey, Senior Editor, Cable/Video, 1/12/2017
Next Plugfest Gets G.fast Closer to Market
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 1/13/2017
TV's Paradox: No HDR Without 4K
Mari Silbey, Senior Editor, Cable/Video, 1/17/2017
Cable Has One Thing Verizon Needs
Mari Silbey, Senior Editor, Cable/Video, 1/17/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.