& cplSiteName &

Ingenu Revs Up IoT Rhetoric

Iain Morris
5/18/2016
50%
50%

John Horn recalls his first encounter with RPMA (Random Phase Multiple Access) several years before he became CEO of On-Ramp Wireless, the company behind the wireless technology. "I was fascinated by what it brought to the table," he says. "It's the only technology designed from the ground up to meet the needs of machines without going through a human interface first."

Back then, Horn was still CEO of Raco Wireless, a managed services provider catering to the machine-to-machine (M2M) communications sector. But when rival KORE Wireless Group Inc. acquired Raco in late 2014, Horn wasted little time. "The first thing I did was to call a couple of Board members at On-Ramp, who had previously tried to recruit me, and say, 'I love your technology and I want to license it and build a network'."

Locking Horns With LPWA Rivals
John Horn, Ingenu's CEO, makes a bold case for the RPMA technology his company has developed.
John Horn, Ingenu's CEO, makes a bold case for the RPMA technology his company has developed.

It's now almost one year since Horn took up the leadership role at On-Ramp, and the company has changed nearly beyond recognition in that period. Having originally focused on building private networks for utilities and municipalities, the San Diego-based firm has rebranded as Ingenu -- a name that means "simply genius," according to Horn -- and is now positioning itself as a key player in the fast-developing market for low-power, wide-area (LPWA) network technologies. "With the contracts we've signed we cover about three quarters of the world's population and so we are rapidly moving towards being a global standard," says Horn.

Like other purveyors of LPWA technologies, Ingenu relies on unlicensed spectrum and claims to be far more energy-efficient, and much better at supporting long-distance connections, than cellular. All of that makes it ideal for a range of emerging Internet of Things (IoT) applications, says Horn, including smart metering, asset tracking and fleet management. Organizations in 53 countries have now signed licensing deals with Ingenu, and the company is also building out a RPMA network in the US that it will operate itself.

So far, only a few of Ingenu's international partners have been revealed, but Horn insists this is because Ingenu does not want any publicity until licensees have launched at least one major application on RPMA technology. "There are some companies that are really good at announcing fluff and we want to announce meat," he tells Light Reading. "We literally have an announcement a week lined up for the next six months."

Lack of publicly announced deals notwithstanding, Ingenu's progress seems impressive. Sigfox , a French company with a similar technology and business model, is active in only 18 countries, even though it has been vigorously promoting itself for years. Scathing in his assessment of Sigfox's technology, Horn reckons the French player's relentless marketing has played into Ingenu's hands. "Sigfox is my greatest sales force right now," he says. "They are doing a great job of waking people up to the need and then turning around and not being able to deliver a viable product."

Next page: LPWA turf wars

(5)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
PaulERainford
50%
50%
PaulERainford,
User Rank: Light Sabre
5/19/2016 | 4:44:41 AM
Re: A pedant writes...
You clearly have access to some sort of new-school dictionary. It hasn't made it to this side of the Pond yet.
romco421
50%
50%
romco421,
User Rank: Light Beer
5/18/2016 | 1:32:34 PM
Re: A pedant writes...
It may be worth it to put your old-school dictionary aside and use a little ingenuity when commenting on branding. That type of discussion usually involves one "Displaying genius or brilliance; tending to invent." also "Characterized by genius; cleverly done or contrived" and even thought of as "Wittyoriginalshrewdadroitkeensagacious". I don't believe Mr. Horn was too far off.
PaulERainford
50%
50%
PaulERainford,
User Rank: Light Sabre
5/18/2016 | 1:12:08 PM
Re: A pedant writes...
When you put it like that...

It all makes perfect sense now. Thanks.
iainmorris
50%
50%
iainmorris,
User Rank: Blogger
5/18/2016 | 1:01:14 PM
Re: A pedant writes...
Clearly, Ingenu is alluding to Voltaire's eighteenth-century classic L'Ingenu, in which an unworldly Native American struggles to come to terms with the culture of late-seventeenth-century France. Can you not see the parallels? An American technology company, venturing into overseas markets for the first time, unencumbered by cellular baggage and practices... Or am I reading too much into this?
PaulERainford
50%
50%
PaulERainford,
User Rank: Light Sabre
5/18/2016 | 6:09:24 AM
A pedant writes...
So 'Ingenu' means 'simply genius'? You sure about that John? According to my old-school Collins dictionary, 'ingénue', which is as close as it gets to Ingenu, means 'artless, innocent, or inexperienced young girl or young woman'. Inexperienced?! Time to give your branding consultants a phone call...
Featured Video
From The Founder
Light Reading founder Steve Saunders grills Cisco's Roland Acra on how he's bringing automation to life inside the data center.
Flash Poll
Upcoming Live Events
March 20-22, 2018, Denver Marriott Tech Center
April 4, 2018, The Westin Dallas Downtown, Dallas
May 14-17, 2018, Austin Convention Center
All Upcoming Live Events
Infographics
SmartNICs aren't just about achieving scale. They also have a major impact in reducing CAPEX and OPEX requirements.
Hot Topics
Here's Pai in Your Eye
Alan Breznick, Cable/Video Practice Leader, Light Reading, 12/11/2017
The Anatomy of Automation: Q&A With Cisco's Roland Acra
Steve Saunders, Founder, Light Reading, 12/7/2017
Netflix Evaluating AI for Personalized Trailers
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 12/8/2017
Ericsson & Samsung to Supply Verizon With Fixed 5G Gear
Dan Jones, Mobile Editor, 12/11/2017
Animals with Phones
We're Gonna Need More Treats Click Here
You spent how much on this thing?!
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed