Light Reading
Organizations will need "fast IT" to accommodate new business technology needs.

Cisco Pitches Vision for 'Internet of Everything'

Mitch Wagner
9/4/2014
50%
50%

Cisco executives laid out precisely what the company means when it talks about the "Internet of Everything," answering the question, "Why don't they just call it the 'Internet of Things,' like everybody else does?"

The Internet of Everything means connecting "people, things, processes, and data" that had been unconnected, and turning information into action, said Padmasree Warrior, Cisco Systems Inc. (Nasdaq: CSCO) chief technology & strategy officer, speaking at an event in New York today streamed live over the Internet.

The Internet of Everything results in new business services, applications, capabilities and sources of revenue, Warrior said. Cisco estimates the opportunity at $19 trillion over the next decade in the private and public sector.

Making the Pitch
MLB Advanced Media helped Cisco pitch its vision of the 'Internet of Everything,' here conceptually illustrated by a photo of phormer Philadelphia Phillies pitcher Roy Halladay. 
Source: SD Dirk
MLB Advanced Media helped Cisco pitch its vision of the "Internet of Everything," here conceptually illustrated by a photo of phormer Philadelphia Phillies pitcher Roy Halladay.
Source: SD Dirk

The Internet of Everything will operate in every vertical -- healthcare, financial services, manufacturing and retail, Warrior said.

"Every company in the future will become a technology company," she said.

For example, in manufacturing, greater use of robotics, 3D printing and sensors will require a network to aggregate information. Businesses will also need to converge operations technology -- which Cisco calls OT -- and IT, Warrior said.

"A manufacturing company essentially becomes a technology company. IT becomes front and center in that technology company as a platform to drive business efficiency," Warrior said.

In retail, sensors in stores can help deliver offers and discounts on products that consumers are looking for, she said.

IT has a new mandate, with several drivers:

  • Mobile, which is not just new devices, but also about moving applications to new platforms
  • Cloud, driven partly by mobile, requiring distribution and virtualization of physical resources
  • The rise of sensors and the Internet of Things
  • And new categories of apps such as Box and Evernote, which require enhanced security.

Businesses require "fast IT" to meet new demands, Warrior said.

As part of the infrastructure for "fast IT," Cisco announced the next generation of its Unified Computing System (UCS) x86 servers, including the UCS Mini for remote offices, midmaket businesses, and to help provide compute for the Internet of Things; and the M-Series modular server for the next generation of data center applications. We wrote about that this morning. (See Cisco Goes Hyper With New UCS Servers .)

Warrior introduced Joe Inzerillo, executive vice president and CTO of MLB Advanced Media. The pro baseball Internet business unit sees more than 10 million downloads and 6 million daily users for its At Bat mobile app. MLB Advanced Media has also branched out to streaming other sporting events, such as the Masters and World Cup.

Customer demand gets more complicated, Inzirello said. "Which means the IT's got to get simpler. As these use cases get more and more elaborate, you have to start doing things in a much more repeatable way, and not spend your time spinning up boxes," he said.


Learn more about the Internet of Things on Light Reading's Internet of Things channel.


Cisco is attempting to build a new engine on its plane as it loses altitude. The networking equipment on which it has built its business is facing shrinking margins, increased competition, and even the distant but real threat of commoditization from SDN and other forms of virtual networking. To keep its business thriving, Cisco needs to reposition itself as a business partner to customers, not just a hardware provider.

As for what it means to service providers: For starters, carriers are businesses like any other, and face the same needs for instrumentation, sensors and customer customization and personalization. But service providers are also technology enablers to other businesses. At a basic level, the Internet of Everything will require new network needs and bandwidth. More than that: Enterprises are looking for service providers to partner with them on delivering IT services.

— Mitch Wagner, Circle me on Google+Follow me on TwitterVisit my LinkedIn profileFollow me on Facebook, West Coast Bureau Chief, Light Reading. Got a tip about SDN or NFV? Send it to wagner@lightreading.com.

(11)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
sam masud
50%
50%
sam masud,
User Rank: Light Sabre
9/8/2014 | 2:11:43 PM
A third way
Forget Internet of Everything or Internet of Things--how about calling it Internet X?

 

It's a thought anyway.
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
9/7/2014 | 2:11:56 PM
Re: Cisco's reputation in software development?
GE had earlier demostrated its ability to wrap up everything into a structure that closely represented the internet of everything, in GE's case they called it the industrial internet, where they managed to tie down entire sensor network systems, clients, different areas of expertise, engineers, managers, etc into one malleabe layer of information. And to access it, the only thing you had to do was have a smartphone.
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
9/7/2014 | 2:07:36 PM
Re: Cisco's reputation in software development?
"That does seem to be a very good summary of what's going on. Whether ever company will become a "technology company" as they seem to hope for, is probably an iffy proposition to bet the bank on. Cisco is maybe trying "Everything" in it's search for a more profitable future."

No, not just profit. Bank value has got nothing to do with Cisco's vision. Whenever a company sets some goals, whether or not they can accomplish those, their main priority is create enough buzz to carry them on even if they do not make too much profit. Cisco is only advancing because it realizes the potential to get so much value from creating a self services web of companies.
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Light Sabre
9/7/2014 | 5:08:42 AM
Re: Cisco's reputation in software development?
mhh, 

We don't have to always agree. :) Again, I don't agree with the following: 

" ... if Cisco didn't have great developers for its platforms in the past, it might not in the future." 

That's not a rule. You are basically saying that someone who hasn't performed well in an area in the past can't improve and perform better in the same, or different area. 

In any case, to what exactly you are making reference when doubting about Cisco's performance? 

-Susan 
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
9/5/2014 | 4:42:15 PM
Re: Cisco's reputation in software development?

As the Internet of Things and the Internet of Everything are relatively new concepts it doesn't really matter too much anything that has been done, or not in the past. 

Hmm. Can't say I can agree with that. The past may not be a great predictor of the future, but software developers don't just magically appear overnight.... So if Cisco didn't have great developers for its platforms in the past, it might not in the future. Then again, everything is relative, so it might only need marginally better developers than its competitors... and THAT might not be a high bar in this field of IoE.

 

Atlantis-dude
50%
50%
Atlantis-dude,
User Rank: Light Sabre
9/5/2014 | 12:48:00 PM
Technology company
Every company is already one in some form or the other. Will they want to continue to buy hw and how does that make a big difference to them? 
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
9/5/2014 | 9:33:39 AM
Re: Cisco's reputation in software development?
"Cisco is attempting to build a new engine on its plane as it loses altitude. The networking equipment on which it has built its business is facing shrinking margins, increased competition, and even the distant but real threat of commoditization from SDN and other forms of virtual networking. To keep its business thriving, Cisco needs to reposition itself as a business partner to customers, not just a hardware provider."

That does seem to be a very good summary of what's going on. Whether ever company will become a "technology company" as they seem to hope for, is probably an iffy proposition to bet the bank on. Cisco is maybe trying "Everything" in it's search for a more profitable future.
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Light Sabre
9/5/2014 | 5:16:54 AM
Re: Cisco's reputation in software development?
mhhf1ve,

As the Internet of Things and the Internet of Everything are relatively new concepts it doesn't really matter too much anything that has been done, or not in the past. Cisco can be great developing its Internet of Everything and it seems it's doing a good job already. 

-Susan 
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
9/4/2014 | 6:16:01 PM
Cisco's reputation in software development?
Does anyone have an opinion on Cisco's reputation as a software developer? I'm guessing if people generally don't hold Cisco's software in high regard, then it might be difficult for Cisco to push into becoming a business partner for hardware services that require nicely integrated hardware.
Matt Cramer
50%
50%
Matt Cramer,
User Rank: Light Beer
9/4/2014 | 5:07:28 PM
Re: fun with numbers
I believe Justin Timberlake sat Warrior down and explained: "A trillion dollars isn't cool. You know what's cool? Nineteen trillion dollars."
Page 1 / 2   >   >>
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Using Service Quality to Drive WiFi Monetization

10|22|14   |   6:51   |   (0) comments


Live from the SCTE conference: Heavy Reading's Alan Breznick explores the forces shaping the WiFi opportunity in an interview with CableLabs' Justin Colwell and Amdocs' Ken Roulier.
LRTV Custom TV
Distributed Access Architectures – 2

10|21|14   |   8:51:00 AM   |   (0) comments


ARRIS CTO Network Solutions Tom Cloonan discusses why many if not most MSOs will continue with integrated CCAP, while addressing why some are also looking at two futuristic, distributed access architectures: Remote PHY and Remote CCAP.
LRTV Custom TV
Distributed Access Architectures – 1

10|21|14   |   9:01   |   (0) comments


SCTE Sr. Director of Engineering Dean Stoneback discusses the pros and cons of distributed access architecture (DAA) and its various forms, which range from basic Remote PHY to full CMTS functionality in the node.
LRTV Custom TV
The WiFi Road to Riches – 2

10|21|14   |   3:58   |   (0) comments


ARRIS Senior Solution Architect Eli Baruch talks about how MSOs can enable public and community WiFi through 1) outdoor access points, 2) businesses seeking to offer WiFi to customers, and 3) residential WiFi gateway extensions.
LRTV Custom TV
The WiFi Road to Riches – 1

10|21|14   |   10:15   |   (0) comments


SCTE Director of Advanced Technologies Steve Harris discusses WiFi deployments, drivers, challenges and advances, including 802.11ac, carrier-grade WiFi, community WiFi, Hotspot 2.0, Passpoint, WiFi-First and voice-over-WiFi.
LRTV Custom TV
Advantech Accelerates 100G Traffic Handling

10|17|14   |   7:56   |   (0) comments


Paul Stevens from Advantech explains why handling 100GbE needs a whole new platform design approach and how Advantech is addressing the needs of equipment providers and carriers to give them the flexibility and performance they will need for SDN and NFV deployment.
LRTV Huawei Video Resource Center
Holland's Imtech Traffic & Infra Discusses Huawei's ICT Solution and Services

10|16|14   |   4:49   |   (0) comments


Dimitry Theebe is from the business unit at Imtech Traffic & Infra which delivers communications solutions for transportations. His partnershp with Huawei began about a years ago. In this video, Theebe speaks more about this partnership and what he hopes to accomplish with Huawei.
LRTV Huawei Video Resource Center
Huawei's Comprehensive Storage Solutions Vital for SVR

10|16|14   |   6:16   |   (0) comments


SVR Information Technology provides cloud services for academic and special sectors. With Huawei's support, SVR and Yildiz Technical University has established Turkey's largest and most advanced High Performance Computing system. CSO Ismail Cem Aslan talks about what he hopes Huawei's OceanStor storage system will bring for him.
LRTV Huawei Video Resource Center
Mexico's Servitron's Impression of Huawei at CCW 2014

10|16|14   |   6:35   |   (0) comments


Servitron is a network operator in Mexico that has been in the trunking industry for the past 20 years. Its COO, Ing. Ragnar Trillo O., explains at Critical Communications World 2014 that his company has been interested in the long-term evolution of LTE technology and its adoption for TETRA.
LRTV Huawei Video Resource Center
Building a Better Dubai

10|16|14   |   2:06   |   (0) comments


Abdulla Ahmed Al Falasi is the director of commercial affairs, a telecommunications coordinator for the government of Dubai. Their areas of service span across multiple industries, including police, safety, shopping malls and more. In this video, Abdulla talks about his department's work with Huawei.
LRTV Huawei Video Resource Center
Huawei Lights Up Malaysia Partner Maju Nusa

10|16|14   |   1:59   |   (0) comments


Malaysia's Maju Nusa is an enterprise partner to Huawei in networking, route switches and telco equipment. At this year's Critical Communications World in Singapore, CTO Pushpender Singh talks about what Huawei's eLTE solutions mean to his company and for Malaysia.
LRTV Custom TV
Evolving From HFC to FTTH Networks

10|15|14   |   2:19   |   (0) comments


Cisco's Todd McCrum delves into the future of cable's HFC plant, examining how DOCSIS 3.1 and advanced video compression will extend its life and how the IP video transition will usher in GPON and EPON over FTTH.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Analysts Warn of Major NFV Gaps
Carol Wilson, Editor-at-large, 10/22/2014
Is Health the Killer App for the IoT?
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/22/2014
Drones Hover Over the IoT Sector
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/23/2014
The Human Gain of the Smart Home
Robin Mersh, 10/20/2014
Zayo Zooms Out of the IPO Gate
Dan O'Shea, Managing Editor, 10/17/2014
Like Us on Facebook
Twitter Feed