& cplSiteName &

Cisco Pitches Vision for 'Internet of Everything'

Mitch Wagner
9/4/2014
50%
50%

Cisco executives laid out precisely what the company means when it talks about the "Internet of Everything," answering the question, "Why don't they just call it the 'Internet of Things,' like everybody else does?"

The Internet of Everything means connecting "people, things, processes, and data" that had been unconnected, and turning information into action, said Padmasree Warrior, Cisco Systems Inc. (Nasdaq: CSCO) chief technology & strategy officer, speaking at an event in New York today streamed live over the Internet.

The Internet of Everything results in new business services, applications, capabilities and sources of revenue, Warrior said. Cisco estimates the opportunity at $19 trillion over the next decade in the private and public sector.

Making the Pitch
MLB Advanced Media helped Cisco pitch its vision of the 'Internet of Everything,' here conceptually illustrated by a photo of phormer Philadelphia Phillies pitcher Roy Halladay. 
Source: SD Dirk
MLB Advanced Media helped Cisco pitch its vision of the "Internet of Everything," here conceptually illustrated by a photo of phormer Philadelphia Phillies pitcher Roy Halladay.
Source: SD Dirk

The Internet of Everything will operate in every vertical -- healthcare, financial services, manufacturing and retail, Warrior said.

"Every company in the future will become a technology company," she said.

For example, in manufacturing, greater use of robotics, 3D printing and sensors will require a network to aggregate information. Businesses will also need to converge operations technology -- which Cisco calls OT -- and IT, Warrior said.

"A manufacturing company essentially becomes a technology company. IT becomes front and center in that technology company as a platform to drive business efficiency," Warrior said.

In retail, sensors in stores can help deliver offers and discounts on products that consumers are looking for, she said.

IT has a new mandate, with several drivers:

  • Mobile, which is not just new devices, but also about moving applications to new platforms
  • Cloud, driven partly by mobile, requiring distribution and virtualization of physical resources
  • The rise of sensors and the Internet of Things
  • And new categories of apps such as Box and Evernote, which require enhanced security.

Businesses require "fast IT" to meet new demands, Warrior said.

As part of the infrastructure for "fast IT," Cisco announced the next generation of its Unified Computing System (UCS) x86 servers, including the UCS Mini for remote offices, midmaket businesses, and to help provide compute for the Internet of Things; and the M-Series modular server for the next generation of data center applications. We wrote about that this morning. (See Cisco Goes Hyper With New UCS Servers .)

Warrior introduced Joe Inzerillo, executive vice president and CTO of MLB Advanced Media. The pro baseball Internet business unit sees more than 10 million downloads and 6 million daily users for its At Bat mobile app. MLB Advanced Media has also branched out to streaming other sporting events, such as the Masters and World Cup.

Customer demand gets more complicated, Inzirello said. "Which means the IT's got to get simpler. As these use cases get more and more elaborate, you have to start doing things in a much more repeatable way, and not spend your time spinning up boxes," he said.


Learn more about the Internet of Things on Light Reading's Internet of Things channel.


Cisco is attempting to build a new engine on its plane as it loses altitude. The networking equipment on which it has built its business is facing shrinking margins, increased competition, and even the distant but real threat of commoditization from SDN and other forms of virtual networking. To keep its business thriving, Cisco needs to reposition itself as a business partner to customers, not just a hardware provider.

As for what it means to service providers: For starters, carriers are businesses like any other, and face the same needs for instrumentation, sensors and customer customization and personalization. But service providers are also technology enablers to other businesses. At a basic level, the Internet of Everything will require new network needs and bandwidth. More than that: Enterprises are looking for service providers to partner with them on delivering IT services.

— Mitch Wagner, Circle me on Google+Follow me on TwitterVisit my LinkedIn profileFollow me on Facebook, West Coast Bureau Chief, Light Reading. Got a tip about SDN or NFV? Send it to wagner@lightreading.com.

(12)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
Executiv37157
50%
50%
Executiv37157,
User Rank: Light Beer
11/27/2015 | 2:24:21 PM
Final Solution Offering
I'm looking to see what Cisco ends up providing in the space. They seem to focus on some great potential areas, but may have too many focus areas at the moment. I see them helping fill the Managed Security Service Area fairly well, but time will tell.

Jason Lebrecht 
sam masud
50%
50%
sam masud,
User Rank: Light Sabre
9/8/2014 | 2:11:43 PM
A third way
Forget Internet of Everything or Internet of Things--how about calling it Internet X?

 

It's a thought anyway.
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
9/7/2014 | 2:11:56 PM
Re: Cisco's reputation in software development?
GE had earlier demostrated its ability to wrap up everything into a structure that closely represented the internet of everything, in GE's case they called it the industrial internet, where they managed to tie down entire sensor network systems, clients, different areas of expertise, engineers, managers, etc into one malleabe layer of information. And to access it, the only thing you had to do was have a smartphone.
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
9/7/2014 | 2:07:36 PM
Re: Cisco's reputation in software development?
"That does seem to be a very good summary of what's going on. Whether ever company will become a "technology company" as they seem to hope for, is probably an iffy proposition to bet the bank on. Cisco is maybe trying "Everything" in it's search for a more profitable future."

No, not just profit. Bank value has got nothing to do with Cisco's vision. Whenever a company sets some goals, whether or not they can accomplish those, their main priority is create enough buzz to carry them on even if they do not make too much profit. Cisco is only advancing because it realizes the potential to get so much value from creating a self services web of companies.
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
9/7/2014 | 5:08:42 AM
Re: Cisco's reputation in software development?
mhh, 

We don't have to always agree. :) Again, I don't agree with the following: 

" ... if Cisco didn't have great developers for its platforms in the past, it might not in the future." 

That's not a rule. You are basically saying that someone who hasn't performed well in an area in the past can't improve and perform better in the same, or different area. 

In any case, to what exactly you are making reference when doubting about Cisco's performance? 

-Susan 
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
9/5/2014 | 4:42:15 PM
Re: Cisco's reputation in software development?

As the Internet of Things and the Internet of Everything are relatively new concepts it doesn't really matter too much anything that has been done, or not in the past. 

Hmm. Can't say I can agree with that. The past may not be a great predictor of the future, but software developers don't just magically appear overnight.... So if Cisco didn't have great developers for its platforms in the past, it might not in the future. Then again, everything is relative, so it might only need marginally better developers than its competitors... and THAT might not be a high bar in this field of IoE.

 

Atlantis-dude
50%
50%
Atlantis-dude,
User Rank: Light Sabre
9/5/2014 | 12:48:00 PM
Technology company
Every company is already one in some form or the other. Will they want to continue to buy hw and how does that make a big difference to them? 
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
9/5/2014 | 9:33:39 AM
Re: Cisco's reputation in software development?
"Cisco is attempting to build a new engine on its plane as it loses altitude. The networking equipment on which it has built its business is facing shrinking margins, increased competition, and even the distant but real threat of commoditization from SDN and other forms of virtual networking. To keep its business thriving, Cisco needs to reposition itself as a business partner to customers, not just a hardware provider."

That does seem to be a very good summary of what's going on. Whether ever company will become a "technology company" as they seem to hope for, is probably an iffy proposition to bet the bank on. Cisco is maybe trying "Everything" in it's search for a more profitable future.
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
9/5/2014 | 5:16:54 AM
Re: Cisco's reputation in software development?
mhhf1ve,

As the Internet of Things and the Internet of Everything are relatively new concepts it doesn't really matter too much anything that has been done, or not in the past. Cisco can be great developing its Internet of Everything and it seems it's doing a good job already. 

-Susan 
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
9/4/2014 | 6:16:01 PM
Cisco's reputation in software development?
Does anyone have an opinion on Cisco's reputation as a software developer? I'm guessing if people generally don't hold Cisco's software in high regard, then it might be difficult for Cisco to push into becoming a business partner for hardware services that require nicely integrated hardware.
Page 1 / 2   >   >>
From The Founder
Download our complete guide to de-risking NFV deployment in 2016, including:
  • An eight-step strategy to deploying NFV safely, based on input from the companies that have already started virtualizing their production networks.
  • Interviews with leading executives at Colt, AT&T, Deutsche Telekom, Cisco, Nokia, ZTE, Ericsson and Heavy Reading.
  • Flash Poll
    Live Streaming Video
    Prepping for the Future: Upskill U Explained
    During this short kick-off video, Doug Webster, Vice President of Service Provider Marketing, Cisco, and Light Reading’s CEO & Founder Steve Saunders give an overview of Upskill U.
    LRTV Documentaries
    LRTV Report: Mobile Core Innovation

    4|28|16   |   25:32   |   (0) comments


    Hear from multiple industry experts from Deutsche Telekom, SK Telecom, Heavy Reading, Huawei, Cisco, Ericsson, Nokia, NEC and many more about developments in the mobile core as operators virtualize their IMS and evolved packet core systems and prepare for a 5G world.
    LRTV Huawei Video Resource Center
    NFV World Congress Highlight

    4|26|16   |     |   (0) comments


    The highlight of the NFV World Congress contains exciting telecom news. Join us for an inside look at Huawei's ICT 2020 plan and its latest collaboration with industry leaders.
    LRTV Interviews
    Unified Comms Finds Its Voice

    4|25|16   |   03:44   |   (0) comments


    Peter Quinlan, VP of UCC Product Management at Tata Communications, talks about the evolution of the unified communications and collaboration services sector and how voice is now a big part of current developments.
    LRTV Documentaries
    So... What Do We Do Now?

    4|25|16   |   03:24   |   (0) comments


    After a long hiatus, Max Dingman, the CEO of a GeeGhiz, returns for a motivational board room pep talk.
    LRTV Documentaries
    NAB 2016 Highlights

    4|21|16   |     |   (0) comments


    Light Reading's Cable/Video Practice Leader Alan Breznick climbs down from the slots to tell us about the latest news in broadcast technology at NAB 2016 in Las Vegas.
    Between the CEOs
    CEO Chat: Deepfield's Craig Labovitz

    4|21|16   |     |   (0) comments


    In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
    Shades of Ray
    Leading Lights 2016: Shortlists Announced

    4|20|16   |   0:53   |   (0) comments


    The judging is over and the Leading Lights 2016 shortlists have been published -- you can see who made the cut by clicking on this link.
    LRTV Custom TV
    Introducing MulteFire – Qualcomm at MWC 2016

    4|18|16   |   3.29   |   (0) comments


    MulteFire is the latest option for using LTE in unlicensed spectrum. As oppose to its close 'siblings', LAA and LTE-U, MulteFire operates solely in unlicensed spectrum, which enables it to offer the best of two worlds – LTE-like performance with WiFi-like deployment simplicity. In this interview, Sanjeev Athalye, Sr. Director, Product Management at Qualcomm ...
    Between the CEOs
    CEO Chat: Grant Van Rooyen of Cologix

    4|18|16   |     |   (0) comments


    Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
    LRTV Huawei Video Resource Center
    ONS 2016 – Demonstration of Huawei's NetMatrix Multi-Vendor SDN Orchestrator

    4|15|16   |     |   (0) comments


    This demonstration shows how Huawei's NetMatrix SDN Orchestrator (SDN-O) addresses an operator's core service agility needs for services spanning multi-domain, multivendor networks: it includes a demonstration of:
    - Rapid New Service Design: using YANG to model a complex example of multi-domain, multivendor L3VPN network connectivity service that ...
    LRTV Custom TV
    AT&T Wants to Own North Carolina

    4|15|16   |     |   (1) comment


    Venessa Harrison, president of North Carolina for AT&T, tells how the company will expand its GigaPower service beyond the seven N.C. cities it already serves.

  • This blog, sponsored by AT&T, is the second part of a ten-part series examining next-generation broadband technologies titled "Behind the Speeds."
  • LRTV Interviews
    Will NC Be First Gigabit State?

    4|15|16   |     |   (1) comment


    Alan Fitzpatrick, co-founder of Charlotte Hearts Gigabit, spells out the state's progress in at least starting to wire nearly every major market for gigabit service.
    Upcoming Live Events
    May 23, 2016, Austin, TX
    May 23, 2016, Austin Convention Center
    May 24-25, 2016, Austin Convention Center, Austin, TX
    September 13-14, 2016, The Curtis Hotel, Denver, CO
    December 6-8, 2016,
    June 16-18, 2017, Austin Convention Center, Austin, TX
    All Upcoming Live Events
    Infographics
    A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
    Hot Topics
    Ultra-Broadband Summit, Hong Kong
    Iain Morris, News Editor, 4/27/2016
    GoT Fans Curse HBO (Not Right) Now
    Mari Silbey, Senior Editor, Cable/Video, 4/25/2016
    Analysts More Than Bullish on Comcast MVNO
    Mari Silbey, Senior Editor, Cable/Video, 4/22/2016
    Mitel Asks: What Time of Day Do You Shower?
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 4/25/2016
    Charter Jumps Gun on TWC Restructuring
    Mari Silbey, Senior Editor, Cable/Video, 4/26/2016
    Like Us on Facebook
    Twitter Feed
    BETWEEN THE CEOs - Executive Interviews
    In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
    Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
    Animals with Phones
    Live Digital Audio

    Of all the tech companies in the Valley, Intel has made the most aggressive commitment to building a diverse and inclusive workplace culture. It's doing so by taking concrete, measurable steps, making a large financial investment and through a commitment to complete transparency about its progress. In this radio show, WiC Director Sarah Thomas will be joined by Shlomit Weiss, Intel's Vice President, Data Center Group, and General Manager of Networking Engineering, who will share with us why Intel is tackling this huge challenge, how and to what effect. She will also discuss her unique experiences leading development of Client SOC development in the past and today leading development of all of the chipmaker's silicon hardware for networking IPs and discrete devices and managing a team of 600 engineers across Israel, Europe and the US.