Light Reading
Owners of select GM cars can get LTE connectivity for only $10 per month as part of AT&T's Mobile Share data plans, as the carrier experiments with connected-car pricing models.

AT&T Makes GM Cars a Data Plan Add-On

Sarah Reedy
5/12/2014
50%
50%

Your car could soon be just another "device" on your Mobile Share plan, if you're an AT&T customer and happen to own a GM vehicle.

The carrier announced on Monday that it would soon begin supporting LTE on select GM cars as a $10 add-on to AT&T Inc. (NYSE: T) Mobile Share data plans. That's the same cost as a smartphone or a tablet addition, and it'll give drivers 200 MBytes of additional data.

If more data is needed, which will likely be the case with the intensive apps that will run in the car, customers can opt to select from a range of plans including $20 for 1 GB of data, $30 for 3 GB, or $50 for 5 GB.

GM is running the service through its OnStar service, which turns the car into a WiFi hotspot capable of connecting up to seven devices. OnStar customers will get a three-month free trial with LTE and then have the option to sign up for a new plan, with a $5 discount on the 200 MB or 1GB plan. Or, as further options, GM is also letting drivers buy day passes of 250 MB for $5 or a year's worth of data at 10 GB per month for $200 -- $150 if you're an OnStar customer.

The connectivity option will first be available on the 2015 Chevrolet Malibu, followed by more than 30 other Chevy, Buick, Cadillac, and GMC models before the end of the year.

Why this matters
In-car connectivity is still a relatively new market, and AT&T is emerging as the market leader in bringing LTE to the open road. Its business model has been a question mark, but it's clear the carrier is willing to experiment with all kinds of options to see what sticks. With Audi, it's offering data plans in six-month or 30-month increments, betting that customers don't want to deal with it every month. With GM, it looks as if anything goes. What consumers opt for, if anything, once a free trial is up, will be good learnings for the entire machine-to-machine communications market.

Related posts:

— Sarah Reedy, Senior Editor, Light Reading

(7)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
denzer900
50%
50%
denzer900,
User Rank: Light Beer
5/13/2014 | 3:09:30 PM
Re: Can cars share?
Got that right. Question is who is the chip supplier to GM ?
Atlantis-dude
50%
50%
Atlantis-dude,
User Rank: Light Sabre
5/13/2014 | 2:08:04 PM
WiFi Hotspot/Tether
It certainly simplifies. The question is whether the pricing is right.
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
5/13/2014 | 8:46:02 AM
Re: Can cars share?
@Sarah I'm with you on that. I like to just be set and forget about it. With our home phone, we had a limit that my daughter started to exceed every month, sometimes doubling our phone bill. So we upgraded to unlimited. 
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
5/13/2014 | 8:41:15 AM
Re: I like Tesla's wireless plan better...
@mhhf1ve speaking of Tesla, I just heard this morning that Toyota is dropping its partnership with the electric car producer in favor of exploring hydrogen fuel cells. I don't know if that will have any impact on AT&T's business, though. 
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
5/12/2014 | 9:04:56 PM
I like Tesla's wireless plan better...
I think Tesla also uses AT&T for its cars.. but the mobile plan is included with the car. I guess that's what you get when your car costs >$100K..?
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
5/12/2014 | 4:16:49 PM
Can cars share?
My concern with putting my car on my family plan is that it would eat up all the data so fast that no one else could get any. I think I'd prefer to pay all at once for a year or just bundle it in with the car purchase and forget about it.
mendyk
100%
0%
mendyk,
User Rank: Light Sabre
5/12/2014 | 4:14:57 PM
Money sticks
This is kind of what I don't like about first-gen "connected car" initiatives so far as a consumer: They feel like cynical money grabs (a.k.a. ancillary revenue streams) with not much else behind them. I really don't need to pay the automaker or a mobile carrier extra for stuff I can already get with my phone.
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Using Service Quality to Drive WiFi Monetization

10|22|14   |   6:51   |   (0) comments


Live from the SCTE conference: Heavy Reading's Alan Breznick explores the forces shaping the WiFi opportunity in an interview with CableLabs' Justin Colwell and Amdocs' Ken Roulier.
LRTV Custom TV
Distributed Access Architectures – 2

10|21|14   |   8:51:00 AM   |   (0) comments


ARRIS CTO Network Solutions Tom Cloonan discusses why many if not most MSOs will continue with integrated CCAP, while addressing why some are also looking at two futuristic, distributed access architectures: Remote PHY and Remote CCAP.
LRTV Custom TV
Distributed Access Architectures – 1

10|21|14   |   9:01   |   (0) comments


SCTE Sr. Director of Engineering Dean Stoneback discusses the pros and cons of distributed access architecture (DAA) and its various forms, which range from basic Remote PHY to full CMTS functionality in the node.
LRTV Custom TV
The WiFi Road to Riches – 2

10|21|14   |   3:58   |   (0) comments


ARRIS Senior Solution Architect Eli Baruch talks about how MSOs can enable public and community WiFi through 1) outdoor access points, 2) businesses seeking to offer WiFi to customers, and 3) residential WiFi gateway extensions.
LRTV Custom TV
The WiFi Road to Riches – 1

10|21|14   |   10:15   |   (0) comments


SCTE Director of Advanced Technologies Steve Harris discusses WiFi deployments, drivers, challenges and advances, including 802.11ac, carrier-grade WiFi, community WiFi, Hotspot 2.0, Passpoint, WiFi-First and voice-over-WiFi.
LRTV Custom TV
Advantech Accelerates 100G Traffic Handling

10|17|14   |   7:56   |   (0) comments


Paul Stevens from Advantech explains why handling 100GbE needs a whole new platform design approach and how Advantech is addressing the needs of equipment providers and carriers to give them the flexibility and performance they will need for SDN and NFV deployment.
LRTV Huawei Video Resource Center
Holland's Imtech Traffic & Infra Discusses Huawei's ICT Solution and Services

10|16|14   |   4:49   |   (0) comments


Dimitry Theebe is from the business unit at Imtech Traffic & Infra which delivers communications solutions for transportations. His partnershp with Huawei began about a years ago. In this video, Theebe speaks more about this partnership and what he hopes to accomplish with Huawei.
LRTV Huawei Video Resource Center
Huawei's Comprehensive Storage Solutions Vital for SVR

10|16|14   |   6:16   |   (0) comments


SVR Information Technology provides cloud services for academic and special sectors. With Huawei's support, SVR and Yildiz Technical University has established Turkey's largest and most advanced High Performance Computing system. CSO Ismail Cem Aslan talks about what he hopes Huawei's OceanStor storage system will bring for him.
LRTV Huawei Video Resource Center
Mexico's Servitron's Impression of Huawei at CCW 2014

10|16|14   |   6:35   |   (0) comments


Servitron is a network operator in Mexico that has been in the trunking industry for the past 20 years. Its COO, Ing. Ragnar Trillo O., explains at Critical Communications World 2014 that his company has been interested in the long-term evolution of LTE technology and its adoption for TETRA.
LRTV Huawei Video Resource Center
Building a Better Dubai

10|16|14   |   2:06   |   (0) comments


Abdulla Ahmed Al Falasi is the director of commercial affairs, a telecommunications coordinator for the government of Dubai. Their areas of service span across multiple industries, including police, safety, shopping malls and more. In this video, Abdulla talks about his department's work with Huawei.
LRTV Huawei Video Resource Center
Huawei Lights Up Malaysia Partner Maju Nusa

10|16|14   |   1:59   |   (0) comments


Malaysia's Maju Nusa is an enterprise partner to Huawei in networking, route switches and telco equipment. At this year's Critical Communications World in Singapore, CTO Pushpender Singh talks about what Huawei's eLTE solutions mean to his company and for Malaysia.
LRTV Custom TV
Evolving From HFC to FTTH Networks

10|15|14   |   2:19   |   (0) comments


Cisco's Todd McCrum delves into the future of cable's HFC plant, examining how DOCSIS 3.1 and advanced video compression will extend its life and how the IP video transition will usher in GPON and EPON over FTTH.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Is Health the Killer App for the IoT?
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/22/2014
Drones Hover Over the IoT Sector
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/23/2014
Analysts Warn of Major NFV Gaps
Carol Wilson, Editor-at-large, 10/22/2014
Roku Raises $25M, But for What?
Mari Silbey, Independent Technology Editor, 10/23/2014
AT&T: Merger Review Halt Won't Hurt Us
Alan Breznick, Cable/Video Practice Leader, 10/23/2014
Like Us on Facebook
Twitter Feed