Light Reading
Owners of select GM cars can get LTE connectivity for only $10 per month as part of AT&T's Mobile Share data plans, as the carrier experiments with connected-car pricing models.

AT&T Makes GM Cars a Data Plan Add-On

Sarah Reedy
5/12/2014
50%
50%

Your car could soon be just another "device" on your Mobile Share plan, if you're an AT&T customer and happen to own a GM vehicle.

The carrier announced on Monday that it would soon begin supporting LTE on select GM cars as a $10 add-on to AT&T Inc. (NYSE: T) Mobile Share data plans. That's the same cost as a smartphone or a tablet addition, and it'll give drivers 200 MBytes of additional data.

If more data is needed, which will likely be the case with the intensive apps that will run in the car, customers can opt to select from a range of plans including $20 for 1 GB of data, $30 for 3 GB, or $50 for 5 GB.

GM is running the service through its OnStar service, which turns the car into a WiFi hotspot capable of connecting up to seven devices. OnStar customers will get a three-month free trial with LTE and then have the option to sign up for a new plan, with a $5 discount on the 200 MB or 1GB plan. Or, as further options, GM is also letting drivers buy day passes of 250 MB for $5 or a year's worth of data at 10 GB per month for $200 -- $150 if you're an OnStar customer.

The connectivity option will first be available on the 2015 Chevrolet Malibu, followed by more than 30 other Chevy, Buick, Cadillac, and GMC models before the end of the year.

Why this matters
In-car connectivity is still a relatively new market, and AT&T is emerging as the market leader in bringing LTE to the open road. Its business model has been a question mark, but it's clear the carrier is willing to experiment with all kinds of options to see what sticks. With Audi, it's offering data plans in six-month or 30-month increments, betting that customers don't want to deal with it every month. With GM, it looks as if anything goes. What consumers opt for, if anything, once a free trial is up, will be good learnings for the entire machine-to-machine communications market.

Related posts:

— Sarah Reedy, Senior Editor, Light Reading

(7)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
denzer900
50%
50%
denzer900,
User Rank: Light Beer
5/13/2014 | 3:09:30 PM
Re: Can cars share?
Got that right. Question is who is the chip supplier to GM ?
Atlantis-dude
50%
50%
Atlantis-dude,
User Rank: Light Sabre
5/13/2014 | 2:08:04 PM
WiFi Hotspot/Tether
It certainly simplifies. The question is whether the pricing is right.
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
5/13/2014 | 8:46:02 AM
Re: Can cars share?
@Sarah I'm with you on that. I like to just be set and forget about it. With our home phone, we had a limit that my daughter started to exceed every month, sometimes doubling our phone bill. So we upgraded to unlimited. 
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
5/13/2014 | 8:41:15 AM
Re: I like Tesla's wireless plan better...
@mhhf1ve speaking of Tesla, I just heard this morning that Toyota is dropping its partnership with the electric car producer in favor of exploring hydrogen fuel cells. I don't know if that will have any impact on AT&T's business, though. 
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
5/12/2014 | 9:04:56 PM
I like Tesla's wireless plan better...
I think Tesla also uses AT&T for its cars.. but the mobile plan is included with the car. I guess that's what you get when your car costs >$100K..?
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
5/12/2014 | 4:16:49 PM
Can cars share?
My concern with putting my car on my family plan is that it would eat up all the data so fast that no one else could get any. I think I'd prefer to pay all at once for a year or just bundle it in with the car purchase and forget about it.
mendyk
100%
0%
mendyk,
User Rank: Light Sabre
5/12/2014 | 4:14:57 PM
Money sticks
This is kind of what I don't like about first-gen "connected car" initiatives so far as a consumer: They feel like cynical money grabs (a.k.a. ancillary revenue streams) with not much else behind them. I really don't need to pay the automaker or a mobile carrier extra for stuff I can already get with my phone.
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
The New Wave of IP + Optical Integration

11|21|14   |   04:29   |   (7) comments


At the Alcatel-Lucent Technology Symposium, Heavy Reading senior analyst Sterling Perrin talks about how SDN has reshaped the discussion around packet and optical integration.
LRTV Huawei Video Resource Center
Huawei Highlights at BBWF 2014

11|20|14   |   3:40   |   (1) comment


Broadband World Forum is one of the world's largest telecoms, media and technology events with over 7,800 senior executives from across the globe converging on Amsterdam every year to identify the Next Big Thing. BBWF is an exciting place to meet the entire industry under one roof and identify the latest in network innovation, service optimization and customer ...
LRTV Huawei Video Resource Center
How Will BCMS Stimulate Margin for Broadband Operators?

11|19|14   |   6:52   |   (0) comments


In BBWF 2014, Liu Shuqing emphasizes the value of FMC 2.0 based full service experience by throwing light on the BCMS solution. The underlying principle of this innovative technique is to create network robustness and driving network from connection oriented to ACE – BAND oriented infrastructure, in which applications, cloud, and user experiences will be an asset ...
LRTV Huawei Video Resource Center
SingleFAN3.0: Better Connected Experience

11|19|14   |   3:06   |   (1) comment


At the BBWF 2014, David Hu, the VP of Huawei Access Network Product Line, talked about the future of access networks – SingleFAN3.0: faster broadband, wider coverage, and smarter connection.
LRTV Interviews
Basil Alwan Interview: The Road to Cloud

11|19|14   |   09:09   |   (0) comments


Alcatel-Lucent's head of IP and Transport talks about the migration towards a web-like networking environment, the impact of the cloud, SDN and NFV, and the yet-to-be-announced FP4 chip.
LRTV Documentaries
FairPoint Makes a Fair Point About Analytics

11|19|14   |   1:56   |   (1) comment


The US-based communication service provider gets to grips with advanced analytics, tackling data and breaking down the silos within its own business.
LRTV Documentaries
Analytics Lets C Spire Get to Know Subs

11|19|14   |   3:01   |   (2) comments


It's all about the data for US operator C Spire as it uses analytics to personalize its customer service down to individual subscribers.
LRTV Interviews
Nuage Branches Out With SDN: CEO Interview

11|17|14   |   9:32   |   (0) comments


Sunil Khandekar, CEO of Alcatel-Lucent's SDN-focused unit Nuage Networks, talks about the opportunities and challenges of breaking out of the data center into wide-area networks.
Light Reedy
Telecom Analytics Grows Up

11|14|14   |   1:15   |   (4) comments


The big data analytics debate has moved on from a year ago, with some experts suggesting it's no longer a technology challenge.
LRTV Huawei Video Resource Center
Huawei Compass

11|14|14   |   3:17   |   (1) comment


At OpenStack Summit 2014, Shuo Yang, Huawei Principal Cloud Infrastructure Architect introduced Huawei Compass, the software tool for solving customers' problems on the journey of OpenStack Cloud.
LRTV Huawei Video Resource Center
Huawei's Cloud Strategy in European Region

11|14|14   |   2:56   |   (1) comment


At OpenStack Summit 2014, Dr. Gotz, CTO of Huawei IT in European Region introduced Huawei's cloud strategy in European region.
LRTV Huawei Video Resource Center
Huawei's Contribution on OpenStack

11|14|14   |   5:58   |   (0) comments


At OpenStack Summit 2014, Dennis Gu, Huawei Chief Architect of Cloud Computing introduced the relationship between OpenStack and cloud computing, and Huawei's contribution on OpenStack.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 8-10, 2014, Reykjavik, Iceland
February 12, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
Bell Labs Chief Slams 'Toy' Networks
Robert Clark, 11/19/2014
$38.3M: Ain't That a Kik in the SMS
Sarah Reedy, Senior Editor, 11/20/2014
Do You Have a 2020 Vision?
Dennis Mendyk, Vice President of Research, Heavy Reading, 11/21/2014
The New Wave of IP + Optical Integration
Ray Le Maistre, Editor-in-chief, 11/21/2014
Google, AT&T, BT Unite on Network Data Models
Carol Wilson, Editor-at-large, 11/20/2014
Like Us on Facebook
Twitter Feed