HOME  |  NEWSLETTER  |  FEEDBACK  |  ABOUT US  |  LIGHT READING    
Please contact:
Jeff Claudino
Director of Sales, Insider Research Services
619-229-9940
or via email at:
claudino@lightreading.com
LIGHT READING'S CABLE INDUSTRY INSIDER
A CABLE/MSO SECTOR RESEARCH SERVICE
LIGHT READING'S COMPONENTS INSIDER
A SILICON & SUBSYSTEM RESEARCH SERVICE
LIGHT READING'S VOIP SERVICES INSIDER
A BUSINESS-CLASS VOICE APPLICATIONS RESEARCH SERVICE
LIGHT READING'S SERVICES SOFTWARE INSIDER
A SERVICE DELIVERY RESEARCH SERVICE
UNSTRUNG INSIDER
A WIRELESS INFRASTRUCTURE RESEARCH SERVICE
HEAVY READING
REAL WORLD RESEARCH
LIGHT READING
Networking the Telecom Industry
BYTE AND SWITCH
The Storage Networking Site
UNSTRUNG
The Worldwide Source for Analysis of the Wireless Economy
DARK READING
The Business of IT Security
HEAVY READING
Real World Research
LIGHT READING LIVE!
Live Events on the Road
WEBINARS
Free Web Seminars
SIP Trunking Fuels UC Movement
Denise Culver | Research Analyst
SIP trunking may finally provide the push that unified communications has needed to achieve widespread acceptance.

The many benefits SIP trunking provides for carriers and enterprises make it only a matter of time before this becomes an extremely disruptive service to traditional telecom providers.
more


SIP Trunking: Market Strategies & Competitive Analysis
Enterprises and carriers that are looking for ways to cut costs, enhance a unified communications (UC) deployment, and extend UC to software-as-a-service (SaaS) applications are increasingly turning to Session Initiation Protocol (SIP) trunking.

SIP trunking enables companies to replace the trunks once so prolifically utilized by traditional telephony providers. Instead, SIP trunking is virtual, deployed over a data connection that can be a dedicated line, a shared connection, or the Internet. The benefits to this setup are numerous: Companies are no longer limited to the number of calls that can be handled by their public switched telephone network (PSTN) trunk. Instead, SIP user voice sessions can be limitless, depending upon the amount of bandwidth used to support it.

As the push for UC grows stronger, with more companies looking to integrate as many services as possible over a simple, easy-to-manage network, SIP trunking will become a natural step in the evolutionary process. It provides a single trunk over which companies of all sizes can implement a full UC platform, ensuring the quality of service (QoS) they are demanding, such as hosting their own conference bridges, interactive voice response (IVR), and outcalling services.

In the end, there is little question that SIP trunking will become a major force for service implementation. The question of when that force will overtake the traditional PSTN service that now exists is largely a matter of vendors working together to ensure its success.

SIP Trunking: Market Strategies & Competitive Analysis examines the SIP trunking market, including a comparative analysis of solutions that explores their essential features, how they work, competitive differentiators, marketing strategies, and partners for each company. It examines market strategies for each company, including targeted verticals and market drivers. The report also explores the benefits and challenges of SIP trunking, including how carriers, enterprises, and SMBs benefit from the service. Additionally, the report provides a competitive analysis of nine top vendors in the industry, including trends each vendor expects in the future.

Sample research data from the report is shown in the excerpts below:
Table of Contents (lri1109toc.pdf)
Interest in SIP trunking is growing rapidly and expanding to new markets. SIP trunking providers see continued interest from carriers, end users, and IP PBX vendors. Several factors drive users to SIP trunking, and they can be broken into those for enterprises and those for carriers, says one supplier. "Current market drivers for enterprises include a reduction of access fees, trunk consolidation, and the reduction of enterprise hardware footprint, power consumption and maintenance charges." he says. The following excerpt further outlines market drivers, as detailed by a few leading SIP trunking vendors.
[click on the image above for the full excerpt]
Companies analyzed in this report include: Acme Packet Inc. (Nasdaq: APKT); Adtran Inc. (Nasdaq: ADTN)ý; Avaya Inc.; BandTel LLC; BroadSoft Inc.; Ingate Systems AB; Mitel Networks Corp.; Objectworld Communications Corp.; and Sonus Networks Inc. (Nasdaq: SONS).
Total pages: 24
SEPTEMBER 2009
Shrinking Margins Bring Big Changes to the CDN Market
This report examines how the entry of telcos into the retail CDN space has affected the market. It addresses how CDNs are changing their infrastructure and business models, struggling to differentiate their offers, and attempting to capture more customer value. Finally, it profiles 11 leading players in the CDN market.
READ SUMMARY
Including table of contents, executive summary, and financial metrics
AUGUST 2009
Telecom Managed Services: The Rise of the Hollow Operator
This report analyzes the telecom managed services sector. It maps the functions that network operators are turning over to third parties and analyzes the range of companies offering telecom managed services to telecom network operators. It investigates future prospects for the market, and profiles 18 leading telecom managed services providers.
READ SUMMARY
Including table of contents, executive summary, and financial metrics
AUGUST 2009
Home Gateways: Door Opens for SPs to Realize Value-Adds
This report provides an in-depth look at the home gateway market and a comparative analysis of solutions, including: setup, installation, and GUI; security; and support/upgrade. It also examines market drivers, challenges, and future trends to expect. The report also provides a competitive analysis of nine leading vendors of home gateways.
READ SUMMARY
Including table of contents, executive summary, and financial metrics
CONTRIBUTING ANALYST
Simon Sherrington
Simon is an independent consultant who contributes regularly to Light Reading Insider. He has 13 years of experience analyzing, reporting, and consulting on technology market trends.
MORE
Simon Sherrington
CONTACT AUTHOR
CONTRIBUTING ANALYST
Danny Dicks
Danny is an analyst and consultant with over 20 years' experience in technology markets who contributes regularly to Light Reading Insider.
MORE
Danny Dicks
CONTACT AUTHOR
ANALYST
Tim Kridel
Tim writes for both Unstrung Insider and Cable Industry Insider. He has previously covered the wireless and cable industries for a number of research firms, including Heavy Reading.
MORE
Tim Kridel
CONTACT AUTHOR
NOVEMBER 2009
Cloud Computing & Data Centers: Coping with XaaS
DECEMBER 2009
SIP Trunking
JANUARY 2010
40G/100GigE systems
* Calendar subject to change
"I like the detailed reviews and comparisons of products. ... It's a great reference tool."
- Derek Sheeler, Analyst, Olayan Group
"Great service that combines the information I need/want to know, in a concise format that doesn’t require me to set aside valuable time digging through a lot of filler."
- Barry Kantner, Vice President, World Wide Packets
PRIVACY POLICY   TERMS OF USE
HOME  |  NEWSLETTER  |  FEEDBACK  |  ABOUT US  |  LIGHT READING