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Please contact:
Jeff Claudino
Director of Sales, Insider Research Services
619-229-9940
or via email at:
claudino@lightreading.com |
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| A CABLE/MSO SECTOR RESEARCH SERVICE |
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| A SILICON & SUBSYSTEM RESEARCH SERVICE |
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| A BUSINESS-CLASS VOICE APPLICATIONS RESEARCH SERVICE |
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| A SERVICE DELIVERY RESEARCH SERVICE |
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| A WIRELESS INFRASTRUCTURE RESEARCH SERVICE |
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| REAL WORLD RESEARCH |
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| SIP Trunking: Market Strategies & Competitive Analysis |
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Enterprises and carriers that are looking for ways to cut costs, enhance a unified communications (UC) deployment, and extend UC to software-as-a-service (SaaS) applications are increasingly turning to Session Initiation Protocol (SIP) trunking.
SIP trunking enables companies to replace the trunks once so prolifically utilized by traditional telephony providers. Instead, SIP trunking is virtual, deployed over a data connection that can be a dedicated line, a shared connection, or the Internet. The benefits to this setup are numerous: Companies are no longer limited to the number of calls that can be handled by their public switched telephone network (PSTN) trunk. Instead, SIP user voice sessions can be limitless, depending upon the amount of bandwidth used to support it.
As the push for UC grows stronger, with more companies looking to integrate as many services as possible over a simple, easy-to-manage network, SIP trunking will become a natural step in the evolutionary process. It provides a single trunk over which companies of all sizes can implement a full UC platform, ensuring the quality of service (QoS) they are demanding, such as hosting their own conference bridges, interactive voice response (IVR), and outcalling services.
In the end, there is little question that SIP trunking will become a major force for service implementation. The question of when that force will overtake the traditional PSTN service that now exists is largely a matter of vendors working together to ensure its success.
SIP Trunking: Market Strategies & Competitive Analysis examines the SIP trunking market, including a comparative analysis of solutions that explores their essential features, how they work, competitive differentiators, marketing strategies, and partners for each company. It examines market strategies for each company, including targeted verticals and market drivers. The report also explores the benefits and challenges of SIP trunking, including how carriers, enterprises, and SMBs benefit from the service. Additionally, the report provides a competitive analysis of nine top vendors in the industry, including trends each vendor expects in the future.
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| Sample research data from the report is shown in the excerpts below: |
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 Table of Contents (lri1109toc.pdf) |
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| Interest in SIP trunking is growing rapidly and expanding to new markets. SIP trunking providers see continued interest from carriers, end users, and IP PBX vendors. Several factors drive users to SIP trunking, and they can be broken into those for enterprises and those for carriers, says one supplier. "Current market drivers for enterprises include a reduction of access fees, trunk consolidation, and the reduction of enterprise hardware footprint, power consumption and maintenance charges." he says. The following excerpt further outlines market drivers, as detailed by a few leading SIP trunking vendors. |
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| [click on the image above for the full excerpt] |
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 Companies analyzed in this report include: Acme Packet Inc. (Nasdaq: APKT); Adtran Inc. (Nasdaq: ADTN)ý; Avaya Inc.; BandTel LLC; BroadSoft Inc.; Ingate Systems AB; Mitel Networks Corp.; Objectworld Communications Corp.; and Sonus Networks Inc. (Nasdaq: SONS). |
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| Total pages: 24 |
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| NOVEMBER 2009 |
 Cloud Computing & Data Centers: Coping with XaaS |
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| DECEMBER 2009 |
| SIP Trunking |
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| JANUARY 2010 |
| 40G/100GigE systems |
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| * Calendar subject to change |
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| "I like the detailed reviews and comparisons of products. ... It's a great reference tool." |
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