& cplSiteName &

Huawei Managed Services – Enhancing Total Value of Ownership

Light Reading
Huawei Press Releases
Light Reading
2/12/2013
50%
50%

Operator Business Challenges The global economic downturn has put pressure on many businesses, and Communications Service Providers (CSPs) are no exception. At the same time, the exponential growth in data usage, driven by video, has resulted in rising network investment to cater to the increased bandwidth demands, while revenues are decreasing as services from “over the top” (OTT) players compete for traditional CSP revenue. At the same time, end user expectations are growing, making subscriber growth more difficult, so operators need to provide a superior customer experience as a way of attracting and retaining customers. Coverage, speed, and capacity are no longer enough to ensure this and provide differentiation. Quality of Experience is becoming an important new way for operators to differentiate, and has been identified as an important influence in subscriber churn. So operators need to find a new operating approach to bring a service quality focus to their networks while continuously increasing network efficiency - and outsourcing their operations offers them an opportunity to do this. Beyond this, top line growth through the launch of new services or simply the reduction of churn is imperative to retaining reasonable margins. They need to transform their business to reach new markets and new subscribers to increase revenues and preserve margins. The new approach In response to this changing business environment, the Managed Services business worldwide has begun to change from a network centric to a service centric operational focus which addresses the economic realities. Huawei is leading this change with an MS proposition that focuses on not only OpEx reductions, but how the Operator can improve margin and revenues. As a result of this, Huawei is redefining Managed Services. We have developed an approach which we call Managed Services for TVO, “Total Value of Ownership”, because by doing this we show our customers how our Managed Services offer contributes to both Revenue and Margin improvement by impacting operational efficiency and customer experience, and by doing this delivers genuine business value. Huawei MS for TVO In developing this approach, we have taken the best of our existing Managed Services portfolio, and within that both highlighting innovative new solutions and ideas and then adding the next generation of end-user service-focused solutions - which have all been incubated and hatched from the Huawei Service R&D organization. 1. Centralized, Standardized & Secure Network Operation Classic MS operational outsourcing is predicated on the need to reduce OpEx. This reduction is still a top priority for Operators, and so any MS offer must be laid on the foundation of a sound Network Operations solution which applies the latest best practices. Key objectives must be to improve network quality and efficiency, to give the operator a competitive advantage in the market. Huawei achieves this in a number of ways:

  • By allowing converged operations across Fixed, Mobile and IT networks. This combined capability is a differentiator in our industry
  • The use of innovative process KPIs within our network lifecycle process to measure and quantify operational efficiency.
  • Proactive network performance taskforces such as Huawei’s global Monitor, Analyse, and Improve (MAI) team allow us to measure, benchmark, compare and analyze across the organization’s infrastructure and processes for continuous improvement, anticipating rather than reacting to performance issues.
  • Advanced in-house field maintenance solutions such as Workforce Management and Site Intelligent Management System make a direct contribution to operational efficiency. The maximisation of efficiency is possible only when there is a free flow of information between the relevant stakeholders; efficiency and transparency go hand-in-hand. To this end Huawei have developed a unique customer portal which offers high visibility in real time, 24/7 of the network performance and capacity, and the operational performance metrics. 2. Transforming to Service Focus Operators need to transform from network-centric to user-centric management practices. A user-centric approach ultimately focuses on the end user’s emotional experience, so so as to deliver on the promise of a better experience, and hence tangibly and positively impact top line growth; everything we do in the MS context must ultimately improve this. And while Service Quality Management (SQM) has been accepted for the past decade with positive results in measuring and managing the quality of network service, today’s end-users are more sophisticated. They expect not only higher service quality, but also a differentiated, consistent and transparent end-to-end customer experience. To enable this, at Huawei we are implementing our live Services Operation Centre (SOC). The SOC houses the expertise and resources that enable us to improve end-user service quality, and it does this by influencing our day-to-day operations based on a new hierarchy; that of the service performance driving the network performance. This allows operators to quickly and effectively address end-user bad experience such as slow data connection, network congestion or other issues affecting service quality. The integration of NOC and SOC processes is a vital part of this capability. Crucially, this ensures that true Service Quality is understood by Network Operations. With the SOC we address SQM by extending the focus from a pure “Per Service (PS)” or “Per User (PU)” concept to a “Per Service Per User (PSPU)” model, an approach which is widely recognized as the right way to transform operations and one which Huawei is leading. 3. Enhancing revenue with Business Operations Support The challenges currently being faced by our customers require us to offer more than cost reduction possibilities. To allow us to directly impact our customer’s revenue, Huawei has developed a series of solutions which enable us to support Business Operations, and represents the third part of our MS for TVO approach. Launching new VAS quickly and easily is of utmost importance to operators in this context. Huawei enables this, amongst other things, via our Hosting service - which not only allows our customers to access the International market for Applications and Services, in our case over 500 content and service providers and 1200 Applications, but also to launch new market-appropriate services with fast time to market and a low investment profile in terms of both solutions and processes. Within an operator’s existing service delivery environment for VAS there are significant opportunities for revenue enhancement, which can be exploited via our Managed VAS solution. We do this by analysing existing data to allow improvements in areas such as:
    • Revenue leakage, using data to optimise tariff strategy in order to maximise revenue
    • Tariff optimisation, using innovation in flexible charging policy to increase revenue
    • Channel selection. By analysing the conversion rates of promotions on a per channel basis, the best channels can be identified to improve the overall conversion rate.
    • Additionally this data analysis opens up new opportunities such as greater precision in the targeting of user groups with the highest revenue potential.
    So today’s MSP must be seen to be actively investing in solutions that promote top line growth. These are just some examples how Huawei is rising to that challenge. The changing relationship Just as we acknowledge the fundamental changes that must take place to allow the Managed Services ecosystem to thrive, we must all be ready to take action in the redesign of the way we work together. MS for TVO is such a development, and the approach described here can be the beginning of a new way of working. MS for TVO defines the behaviour of today’s MS player, and represents a significant commitment to our customers and the future of our business. For example to support this framework Huawei already has a significant proportion of its 1,200 dedicated managed services R&D staff working on TVO orientated solutions and will continue to invest like this, while other MSPs in many cases are reducing investment in their MS portfolios. The way forward Our industry faces a period of change, with Operators’ costs growing faster than revenues and the need to move to a Service oriented operation. At Huawei we believe that there is a growing realization amongst MS industry stakeholders that we must work more closely together and allow MSPs to bring their creativity to the table in more open and flexible discussions about the future of our mutual business. The Huawei MS for TVO approach, we believe, sets the perfect foundation for this kind of relationship. Not only does it directly address the business challenges of today’s operator, but it permits and facilitates the maximum amount of value to be offered from the creative depths of the MSP. By bringing to bear all of our unique strengths in a perfect convergence of skills, talent, experience and innovation we will be responding to these challenges in a way which benefits all parties and hence protects our evolving MS ecosystem.
    (0)  | 
    Comment  | 
    Print  | 
  • Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
    Educational Resources
    sponsor supplied content
    Educational Resources Archive
    From The Founder
    Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
    Flash Poll
    Live Streaming Video
    Charting the CSP's Future
    Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
    LRTV Interviews
    MWC17: 5G, Cloud RAN & More

    2|21|17   |   04:35   |   (0) comments


    Ovum Senior Analyst Julian Bright talks to Scott Bicheno from Telecoms.com about all things MWC, including Cloud RAN, Huawei's pitch to the industry and the road to 5G.
    LRTV Interviews
    MWC 2017's Key 2-Letter Terms

    2|20|17   |   08:29   |   (1) comment


    5G, AI, VR... these are just some of the two-letter terms that will dominate show-floor chat at MWC 2017 in Barcelona, according to these two blow-hards (a.k.a. Scott Bicheno of Telecoms.com and Light Reading's Ray Le Maistre). And then there's PB...
    LRTV Interviews
    Key Trends for Mobile Operators in Developing Markets

    2|20|17   |   06:37   |   (0) comments


    Ovum's Matthew Reed talks to Scott Bicheno from Telecoms.com about the challenges and opportunities facing mobile operators in the developing markets of Africa and the Middle East.
    LRTV Documentaries
    YouTube Takes on Facebook Live-Streaming

    2|17|17   |     |   (0) comments


    Popular 'YouTubers' will be the first to get the new service on their smartphones. You have been warned.
    LRTV Custom TV
    Open Source NFV/SDN Automation

    2|17|17   |   05:54   |   (0) comments


    AT&T ECOMP (Enhanced Control, Orchestration, Management and Policy) code is transitioning into the Linux Foundation for placement into open source. In this video, Carol Wilson provides an update on the maturation of open source ECOMP and meets with industry leaders from AT&T, Bell Canada, Orange, Linux Foundation and Amdocs to discuss what this means for the ...
    LRTV Documentaries
    Uber & NASA Collaborate on Flying Car Project

    2|16|17   |     |   (0) comments


    Is Uber for real? Well, it's hired NASA engineer Mark Moore to lead the project, and he wouldn't come cheap.
    LRTV Documentaries
    Zuckerberg Tries Out the Oculus Rift VR Glove

    2|15|17   |     |   (0) comments


    Facebook CEO shows off a new way to interact with the Oculus Rift virtual reality headset: an Oculus glove.
    LRTV Custom TV
    Huawei Digital Transformation Forum 2017

    2|10|17   |     |   (0) comments


    Here's a preview of the upcoming Huawei Digital Transformation Forum taking place in Barcelona with trending telecom topics like cloud, IoT, 5G and much more!
    Telecom Innovators Video Showcase
    Dan Sahar of Qwilt on Open Edge Cloud Platform

    2|8|17   |   08:38   |   (0) comments


    Dan Sahar, Qwilt's co-founder, sits down with Steve Saunders of Light Reading for a conversation about Qwilt's Open Edge Cloud platform and the new role of service providers in application and content delivery.
    LRTV Documentaries
    ZeroStack's 'Self-Driving Cloud'

    2|7|17   |   01:09   |   (0) comments


    Its Z-Brain tech automates day-to-day management and long-term planning for hybrid clouds.
    Telecom Innovators Video Showcase
    Nominum's Craig Sprosts on DNS & Cybersecurity Trends

    2|7|17   |     |   (0) comments


    Nominum's Craig Sprosts talks about the fast-changing landscape of cybersecurity with Steve Saunders of Light Reading. Sprosts touches on the trend of the rise of ransomwares, rivals of IoT base attacks, and mobile network security. He also discusses the realization of the importance of IoT security after a recent cyber attack that paralyzed several major ...
    LRTV Documentaries
    China Moves Towards Mixed Ownership of Telcos

    2|1|17   |   01:10   |   (0) comments


    Chinese authorities are promoting new ownership models in order to raise capital.
    Upcoming Live Events
    March 21-22, 2017, The Curtis Hotel, Denver, CO
    March 22, 2017, The Curtis Hotel, Denver, CO
    March 22, 2017, The Curtis Hotel, Denver, CO
    May 15-17, 2017, Austin Convention Center, Austin, TX
    May 15, 2017, Austin Convention Center - Austin, TX
    June 6, 2017, The Joule Hotel, Dallas, TX
    All Upcoming Live Events
    Infographics
    With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
    Hot Topics
    Is the Time Right for a Cisco/Ericsson Wedding?
    Ray Le Maistre, Editor-in-chief, 2/17/2017
    Broadband Has a Problem on the Pole
    Mari Silbey, Senior Editor, Cable/Video, 2/21/2017
    Nice to See at Least One CSP Taking My Advice
    Mitch Wagner, Editor, Enterprise Cloud, 2/17/2017
    Charter Launches 5G Field Trials
    Mari Silbey, Senior Editor, Cable/Video, 2/16/2017
    RSAC 2017 in 4 Words
    Curtis Franklin, Security Editor, 2/17/2017
    Like Us on Facebook
    Twitter Feed
    BETWEEN THE CEOs - Executive Interviews
    Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
    Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
    Animals with Phones
    No One Likes This Click Here
    Take a hint!
    Live Digital Audio

    Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.