& cplSiteName &

Google TV Guns for Cable Deals

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
10/11/2010
50%
50%

Google (Nasdaq: GOOG) has a de facto exclusive deal with Dish Network LLC (Nasdaq: DISH) as it pushes out its new TV platform, but the search giant has been knocking hard on cable doors in hopes of starting integration discussions, Light Reading Cable has learned. (See Dish's Google TV Exclusive Will Be Brief .)

Google is "pushing it [Google TV] hard to all the MSOs," says a source who's familiar with those discussions.

The Dish deal will allow Google TV and its lower promotional price to seed itself among the satellite giant's 14.3 million strong subscriber base. Complementary cable agreements would of course boost that potential, and give Google a foot in the door as it attempts to get Android-based devices more widely disseminated as part of its ongoing battle with Apple Inc. (Nasdaq: AAPL).

There's no word of any imminent deals that would use a pairing protocol to tightly integrate Google TV with cable set-tops, but Google's said to be pitching the product heavily. How seriously cable is listening to those pitches is questionable.

An exec with a top US MSO confirmed that the discussions are underway, with Google asking if its TV platform can be integrated with cable boxes in much the same way Dish is doing it. "Generically speaking, the request is: How we can connect their sidecar and make that a seamless experience," the exec said, noting that any financial terms are still being determined.

A deal that joins cable services, including video-on-demand (VoD), with Google TV and its integrated search and discovery functions might give MSOs some cachet. Also in Google TV's favor is that its companion-box setup isn't viewed as a "cord-cutting" tool, despite its ability to deliver some video over-the-top.

But it still might tweak some noses. Cable might not be so enthused about Google TV's ability to help consumers find video titles from third-party sources such as Netflix Inc. (Nasdaq: NFLX) and Amazon.com Inc. (Nasdaq: AMZN) -- sources that could put a dent in cable's own VoD revenues.

Google TV's integration approach does, however, fit well with cable's own ideas on how to work with third-party consumer electronics devices. The industry has been keen on using HDMI-CEC (High-Definition Multimedia Interface -- Consumer Electronics Control) as a way to control how a retail "set-back" box would communicate and function with the consumer's digital TV. (See Cable's Got Ideas for a Universal Retail Box .)

That same technology could also apply to boxes that use a variety of middlewares and set-top operating systems. So, if cable's truly serious about that, the Android-powered Google TV box could make for a real-world example.

And the timing wouldn't hurt -- a cable connection with Google might score points at the Federal Communications Commission (FCC) as the commission gets its AllVid inquiry underway. (See Cable: FCC's AllVid Goes Too Far and All About the FCC's AllVid.)

— Jeff Baumgartner, Site Editor, Light Reading Cable



(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
athompso
50%
50%
athompso,
User Rank: Light Beer
12/5/2012 | 4:21:20 PM
re: Google TV Guns for Cable Deals


As a small regional operator, how do I contact Google's TV business development group about this?  They're impressively stingy with contact information on their website...

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 4:21:19 PM
re: Google TV Guns for Cable Deals


Not sure who the contact is for Google TV integration deals, but I'll pose the question to some folks who might know. I received your email inquiry, too, so I'll follow up that way once I get an answer. JB

frnkblk
50%
50%
frnkblk,
User Rank: Light Beer
12/5/2012 | 4:21:13 PM
re: Google TV Guns for Cable Deals


It's like Google's Android-enabled TVs are getting more traction than anything the FCC has done with CableCard. =)

From The Founder
Kicking off BCE 2017, Light Reading founder Steve Saunders lays blame for NFV's slow ramp-up and urges telecom to return to old-fashioned standards building and interoperability.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
VeEX at ANGA COM

6|27|17   |     |   (0) comments


At ANGA COM 2017, Cyrille Morelle, president and CEO of VeEX, updates Alan Breznick with VeEX's new products and technology. This includes VeSion cloud-based platform for network monitoring, AT2500-3G advanced spectrum analyzer and MTTplus-900 WiFi Air Expert module. He also comments on DOCSIS 3.1 deployment and Remote PHY technology.
LRTV Custom TV
The Overall Objective Is to Win the Game

6|26|17   |     |   (0) comments


SCTE•ISBE's Chris Bastian discusses Energy 2020's success to date and the importance of a flexible approach that allows for changes in specific strategies in order to reach significant milestones.
LRTV Interviews
CenturyLink: Let's Get Past SD-WAN Hype

6|23|17   |   04:02   |   (0) comments


Technology becomes a "shiny object" unless it's properly focused on solving business needs for enterprise customers, says Bill Grubbs, network solutions architect for CenturyLink. He explains to Light Reading why SD-WAN deployments have to be tailored to specific needs – and more.
Women in Comms Introduction Videos
Infinera's Sales Director Paints Tech's Big Picture

6|21|17   |   4:14   |   (1) comment


Shannon Williams, Infinera's director of sales, shares how she achieves work's many balancing acts -- between her role and the broader company, today and tomorrow's tech and more.
LRTV Custom TV
SD-WAN Innovation & Trends

6|20|17   |     |   (0) comments


Versa CEO Kelly Ahuja discusses with Carol Wilson the current status and trends in the SD-WAN market, Versa's innovation around building a software platform with broad contextualization, and the advantages that startups can bring to the SD-WAN market.
LRTV Interviews
Ovum's Dario Talmesio on 5G in Europe

6|20|17   |   02:16   |   (0) comments


At 5G World 2017, Dario Talmesio, principal analyst and practice leader on Ovum's fixed and mobile telecoms European team, explains the emerging trends amongst European operators as they prepare for 5G.
LRTV Custom TV
Putting Power on a Pedestal

6|19|17   |     |   (0) comments


ARRIS's John Ulm says a major accomplishment of SCTE•ISBE's Energy 2020 program is increased focus on power cost and consumption, including inclusion of energy requirements in operators' RFPs and RFIs.
LRTV Custom TV
Gigabit Access: The Last-Mile Pipe for All Future Services

6|19|17   |     |   (0) comments


A Gigabit access platform being deployed today must be able to deliver all types of services to an increasing number of devices. A non-blocking architecture is necessary to support the ever-increasing growth in bandwidth demand. The Huawei Gigabit access solution is based on a distributed design that is fully scalable to deliver a unprecedented performance.
LRTV Custom TV
Key Factors to Successfully Deploy an SD-WAN Service

6|19|17   |     |   (0) comments


As service providers transition their SD-WAN solution from trials and limited deployments into production at large scale, there are important considerations to successfully operationalize these solutions and realize their full potential, without adding complexity, introducing uncertainty or disrupting current business operations. Sunil Khandekar, CEO and Founder ...
LRTV Custom TV
IoT Solutions: Rational Exuberance

6|19|17   |     |   (0) comments


IoT solutions are morphing from hype into viable business opportunities. Huawei has the platform and ecosystem support to help carriers successfully address new business opportunities in the IoT space.
LRTV Custom TV
Realizing ICN as a Network Slice for Mobile Data Distribution

6|19|17   |     |   (1) comment


Network slicing in 5G allows the potential introduction of new network architectures such as Information-centric Networks (ICN) as a slice, managed over a shared pool of compute, storage and bandwidth resource. Services over an ICN slice can benefit from many architectural features such as Name Based Networking, Security, Multicasting, Multi-homing, Mobility, ...
LRTV Interviews
Ovum's Mike Roberts on 5G Uptake

6|19|17   |   04:08   |   (0) comments


Mike Roberts, research director for Ovum's service provider markets group, explains why he has boosted his 5G subscriptions forecast.
Upcoming Live Events
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Montcalm Marble Arch
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
No Imagination: UK Chip Biz Goes Up for Sale
Iain Morris, News Editor, 6/22/2017
Does AT&T Deserve Time Warner?
Mari Silbey, Senior Editor, Cable/Video, 6/23/2017
Netflix's Lesson in Culture Expectation Settings
Sarah Thomas, Director, Women in Comms, 6/21/2017
Kalanick Steps Down as Uber CEO
Sarah Thomas, Director, Women in Comms, 6/21/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.