Former Broadbus CEO Joins This Technology's Board
NEW YORK -- This Technology, a leading provider of software solutions for dynamic ad insertion (DAI), today announced the appointment of Jeffrey Binder to its board of directors. Binder joins existing directors, Jim Ramo and Scott Gallin, and brings both strategic vision and strong operating experience as the company helps MVPDs ramp up DAI deployments across VOD, TV Everywhere and IPTV.
“For a company of any size, let alone an early stage company, This Technology has made extraordinary inroads with MVPDs and programmers.” said Binder. “The fact that the company is working with major operators to roll out a campaign management-agnostic POIS is a testament to the team’s vision and technology. I fully expect This Technology’s best in class open system to help customers unlock billions of dollars in potential monetization across multiscreen, VOD and nDVR, and look forward to working with the company”.
This Technology LLC