Light Reading

Flash in the Hand

Light Reading
LR Mobile News Analysis
Light Reading
2/12/2007
50%
50%

Adobe Systems Inc. (Nasdaq: ADBE) said today that its upcoming version of Flash for mobile devices, Flash Lite 3.0, will include support for mobile video.

The addition of video capabilities to Flash Lite will open up powerful new applications and entertainment forms on mid- to high-end phones, according to Anup Murarka, director of technical marketing for mobile and devices at Adobe.

"Today, with video in the mobile environment, you've got a postage stamp image as part of the on-screen world," says Murarka. "In a few rare cases do you get a really rich, full-screen, beautiful interface that feels like a real integral part of the device.

"That is about to change."

Adobe is hoping to duplicate its success with online video, where the explosion of user-generated content has been a bonanza for the San Jose, Calif., software developer. Since its Dec. 2005 acquisition of Macromedia (developers of the original Flash 1.0 back in Dec. 1996), Adobe has watched sites like YouTube and MySpace open the gates on a flood of video, virtually all of it transcoded and viewed using Flash.

The number of Flash-enabled devices sold worldwide tripled in 2006 to reach more than 200 million. Murarka says 120 million devices running Flash shipped last year, representing 12 percent of the mobile-phone market.

Available starting in the second quarter of 2007, Flash Lite 3 will support the same video formats as Flash Player and will allow users to watch videos on their mobile devices in various forms including downloaded clips, streamed videos, and applications with Flash-based user interfaces.

With the notable exception of BlackBerry 's BlackBerry devices and the Treo series from Palm Inc. , Flash Lite runs on almost all "feature phones" and smartphones, including the Symbian and Windows Mobile 5 operating systems.

"Video represents the last major technical hurdle for handset manufacturers, carriers, and application developers," points out Carmi Levy, senior research analyst at Info-Tech Research Group . "Up until now, implementations have typically been proprietary, and the end-user experience has been lacking."

The appearance of smooth, interactive video experiences on handheld devices, Levy adds, "sets the stage for rolling out rich services that potentially carry significant margin for carriers."

The debut of video-enabled Flash Lite 3, which was unveiled today at 3GSM in Barcelona, comes as Adobe prepares to release the latest version of its popular graphic-design software, Photoshop CS3, later this spring. The spread of Flash-based video across the Internet sent Adobe's share price on a 12 percent run-up in 2006, but the stock has stumbled of late as Adobe hired a new CFO, Mark Garrett, replacing Randy Furr, who was at the company only six months. Expectations for both the latest Photoshop program and for Flash's mobile video are high, says Murarka.

"I don’t think anybody at Macromedia anticipated the width and breadth of content created in Flash that we have today in the desktop environment," says Murarka. "That's what so exciting about what we're now doing in the mobile domain."

Flash Lite 3, he adds, will "unleash the creativity of the developer community.

"Just like with the new generation of video games, created with powerful new development tools, Generation 1 didn’t really push the envelope too much. But after some absorption time by the ecosystem, I think we'll see it really explode into that type of range and diversity on mobile devices that we see today on the desktop."

— Richard Martin, Senior Editor, Unstrung

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
LRTV Huawei Video Resource Center
IHS Analyst Discusses eLTE at CCW 2014

9|10|14   |   7:09   |   (0) comments


Thomas Lynch, associate director of critical communications at IHS Technology, talks about broadband in critical communications.
LRTV Huawei Video Resource Center
TCAA on Huawei eLTE: A Broadband Solution for Mission-Critical Communications

9|10|14   |   2:29   |   (0) comments


At CCW2014 in Singapore, the TCCA's Phil Kidner talks about the importance of broadband data for critical communications.
LRTV Custom TV
Spotlight on Cisco: SDN for Optical Networks

9|8|14   |   9:27   |   (0) comments


Cisco's Greg Nehib talks OpenFlow and more on the 'Software-Defined Networking for Optical Networks' panel at the Big Telecom Event in June 2014.
LRTV Custom TV
Cisco's Evolved Programmable Network (EPN)

9|8|14   |   4:05   |   (0) comments


A look at the various demos Cisco showed at Light Reading's Big Telecom Event highlighting Cisco's EPN innovation and how SDN and NFV technologies are enabling a variety of new services.
LRTV Huawei Video Resource Center
The Future of Ultra-Broadband, With Kevin Kelly (UBBF2014)

9|5|14   |   1:13   |   (0) comments


If you think the technological changes we've seen up to now are astounding, just wait until you see what the future has in store. Discuss upcoming breakthroughs with Kevin Kelly, Founding Executive Editor of Wired Magazine, at the Huawei Ultra-Broadband Forum on September 24.
LRTV Huawei Video Resource Center
The Inaugural Optical Innovation Forum in Nice

9|2|14   |     |   (0) comments


More than 170 attendees from network operators, service providers, analyst firms, and component companies from around the world convened in Nice in June for the inaugural Optical Innovation Forum, co-produced by Huawei and Light Reading.
Wagner’s Ring
Data Centers Drive Telcos Into the Future

8|28|14   |   2:20   |   (2) comments


Data centers are at the heart of key trends driving telecom -- network virtualization, the drive for increased agility, and the need to compete with OTT providers.
LRTV Custom TV
Why SPs Should Consider Cisco's EPN

8|27|14   |   5:40   |   (0) comments


Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
LRTV Huawei Video Resource Center
Huawei’s Showcase @ Big Telecom Event 2014

8|26|14   |   2.56   |   (0) comments


SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of Integrated Solutions on SoftCOM & NFV Monetization

8|26|14   |   4.43   |   (0) comments


Libin Dai, Director of Integrated Solutions, Carrier Business Group, discusses Huawei's SoftCOM and NFV monetization. Huawei believes that NFV monetization should be service-driven rather than network-driven, and that operators should have network transformation, service transformation and a compatible and collaborative ecosystem in place in order to deploy NFV.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of US NFV Lab on CloudEdge & the Future of NFV

8|26|14   |   4.06   |   (0) comments


Sean Chen, Director of US NFV Lab at Huawei, discusses Huawei's new approach to NFV in open collaboration. Huawei believes that through Proof of Concept tests, it could help operators learn and communicate with the industry more effectively. Sean believes that successful implementation of NFV should have its values reaching to end users and discusses how Huawei's ...
LRTV Huawei Video Resource Center
Huawei's Highlights @ Big Telecom Event 2014

8|26|14   |   3.34   |   (0) comments


At the Big Telecom Event in Chicago Huawei showcases its high-level strategy, the SoftCOM architecture, which helps operators reduce the cost of ownership of their network infrastructure and generate additional revenue in the ICT service environment. Huawei showcases over 30 pilot programs from across the globe, focusing on the industry-leading commercial ...
Upcoming Live Events!!
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Today's Cartoon
Vacation Special Caption Competition Click Here
Latest Comment
Hot Topics
Introducing 'The New IP'
Steve Saunders, CEO and founder, Light Reading, 9/11/2014
Glimpsing the Self-Driving Car
Dan Jones, Mobile Editor, 9/12/2014
AT&T to Launch WiFi Calling in 2015
Sarah Reedy, Senior Editor, 9/12/2014
AT&T: We'll Bundle Fixed Wireless & DirecTV
Mari Silbey, Independent Technology Editor, 9/15/2014
Analyzing Apple & VoLTE
Gabriel Brown, Senior Analyst, Heavy Reading, 9/12/2014
Like Us on Facebook
Twitter Feed