Light Reading

Flash in the Hand

Light Reading
LR Mobile News Analysis
Light Reading
2/12/2007
50%
50%

Adobe Systems Inc. (Nasdaq: ADBE) said today that its upcoming version of Flash for mobile devices, Flash Lite 3.0, will include support for mobile video.

The addition of video capabilities to Flash Lite will open up powerful new applications and entertainment forms on mid- to high-end phones, according to Anup Murarka, director of technical marketing for mobile and devices at Adobe.

"Today, with video in the mobile environment, you've got a postage stamp image as part of the on-screen world," says Murarka. "In a few rare cases do you get a really rich, full-screen, beautiful interface that feels like a real integral part of the device.

"That is about to change."

Adobe is hoping to duplicate its success with online video, where the explosion of user-generated content has been a bonanza for the San Jose, Calif., software developer. Since its Dec. 2005 acquisition of Macromedia (developers of the original Flash 1.0 back in Dec. 1996), Adobe has watched sites like YouTube and MySpace open the gates on a flood of video, virtually all of it transcoded and viewed using Flash.

The number of Flash-enabled devices sold worldwide tripled in 2006 to reach more than 200 million. Murarka says 120 million devices running Flash shipped last year, representing 12 percent of the mobile-phone market.

Available starting in the second quarter of 2007, Flash Lite 3 will support the same video formats as Flash Player and will allow users to watch videos on their mobile devices in various forms including downloaded clips, streamed videos, and applications with Flash-based user interfaces.

With the notable exception of BlackBerry 's BlackBerry devices and the Treo series from Palm Inc. , Flash Lite runs on almost all "feature phones" and smartphones, including the Symbian and Windows Mobile 5 operating systems.

"Video represents the last major technical hurdle for handset manufacturers, carriers, and application developers," points out Carmi Levy, senior research analyst at Info-Tech Research Group . "Up until now, implementations have typically been proprietary, and the end-user experience has been lacking."

The appearance of smooth, interactive video experiences on handheld devices, Levy adds, "sets the stage for rolling out rich services that potentially carry significant margin for carriers."

The debut of video-enabled Flash Lite 3, which was unveiled today at 3GSM in Barcelona, comes as Adobe prepares to release the latest version of its popular graphic-design software, Photoshop CS3, later this spring. The spread of Flash-based video across the Internet sent Adobe's share price on a 12 percent run-up in 2006, but the stock has stumbled of late as Adobe hired a new CFO, Mark Garrett, replacing Randy Furr, who was at the company only six months. Expectations for both the latest Photoshop program and for Flash's mobile video are high, says Murarka.

"I don’t think anybody at Macromedia anticipated the width and breadth of content created in Flash that we have today in the desktop environment," says Murarka. "That's what so exciting about what we're now doing in the mobile domain."

Flash Lite 3, he adds, will "unleash the creativity of the developer community.

"Just like with the new generation of video games, created with powerful new development tools, Generation 1 didn’t really push the envelope too much. But after some absorption time by the ecosystem, I think we'll see it really explode into that type of range and diversity on mobile devices that we see today on the desktop."

— Richard Martin, Senior Editor, Unstrung

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
From The Founder
The New IP is actually bigger even than business. Like another hugely important tech that Light Reading is digging into right now, the New IP has the potential to change the world by fundamentally advancing what it is possible for people to achieve with communications.
LRTV Huawei Video Resource Center
Huawei Shares Its Vision of the Future of Mobile Networks Innovations

2|26|15   |   2:30   |   (0) comments


Mobile broadband is changing our lives. It's reshaping the Internet, industry, and society. It allows us to freely connect with one another anytime, anywhere. At this year's Mobile World Congress, Huawei will share its latest insights and newest ideas and technologies that will shape the future of MBB. They will showcase their end-to-end MBB solutions that will ...
LRTV Huawei Video Resource Center
Accelerate Digitizing, Boost Digital Business

2|26|15   |   6:14   |   (0) comments


A new digital revolution is leading us to a better connected world. Together with millions of digital partners, Huawei will help CSPs to build their digital service ecosystem and aggregate a wide variety of digital services. In this video, we find out how Huawei is going to help CSPs implement digital operations.
LRTV Huawei Video Resource Center
The Secret Recipe to Enabling Hyper-Growth Industries

2|26|15   |   3:38   |   (0) comments


With a number of successful cases on network capability exposure, Huawei is going to share the secret recipe to enabling hyper-growth markets with a step-by-step approach.
LRTV Documentaries
BTE 2015 Is Bigger & Even Better

2|25|15   |   03:13   |   (2) comments


This year's Big Telecom Event (BTE) in Chicago is going to provide more opportunities than ever for networking, getting to grips with key industry challenges and opportunities and, equally as important, having some fun.
LRTV Interviews
Light Reading ICT Leaders Roundtable at MWC 2015

2|12|15   |   1:07   |   (2) comments


On Sunday March 1, 2015, Light Reading will host an ICT Leaders Roundtable in partnership with Huawei. At this half-day event, CIOs, analysts and researchers will discuss key industry trends like virtualization in the cloud with a specific focus on new business models. Located at the luxurious Renaissance Hotel near the Fira Barcelona, space is limited so please ...
LRTV Documentaries
Going Green in 2015

2|12|15   |   02:04   |   (0) comments


Energy efficiency is set to be an incredibly hot topic in the telecom industry this year.
LRTV Custom TV
SDN & NFV: Where Are We Going From Here?

2|11|15   |   11:27   |   (0) comments


Vitesse Semiconductor CTO Martin Nuss gives his perspective on why SDN and NFV should be tightly interconnected and how he sees the industry moving forward.
LRTV Documentaries
Time for Gigabit Europe?

2|9|15   |   01:27   |   (4) comments


Gigabit broadband networks are springing up all around the US and they'll soon become more commonplace in Europe.
LRTV Interviews
Brocade Brings New IP Vision to 2020 Vision Executive Summit

2|3|15   |   4:23   |   (0) comments


In December 2014, Light Reading gathered telecom executives in Reykjavik, Iceland to discuss their vision for high-capacity networks through the end of the decade. The intimate, interactive meeting was set against the backdrop of Iceland's spectacular natural beauty. As one of the event's founding sponsors, Brocade's Kelly Herrell shared his company's strategy at ...
LRTV Interviews
Brocade's Kelly Herrell on the New IP

2|2|15   |   12:36   |   (0) comments


In December 2014, Steve Saunders sat down with Brocade VP of Software Networking Kelly Herrell at Light Reading's 2020 Vision executive summit in Reykjavik, Iceland. They spoke about Brocade's approach to the New IP, the future of the telecom industry, and more.
LRTV Huawei Video Resource Center
Dr. Dong Sun Talks About Carriers' Digital Transformation & Huawei’s Telco OS

1|29|15   |   6:28   |   (0) comments


Dr. Dong Sun, Chief Architect of Digital Transformation Solutions at Huawei, discusses how telecom operators can become digital ecosystem enablers and deliver optimal user experiences that are in real-time, on-demand, all-online, DIY and social (ROADS).
LRTV Huawei Video Resource Center
Huawei's Chief Network Architect Talks about Network Experience & Operators’ Strategies

1|29|15   |   3:39   |   (0) comments


In the digital age, network experience has become the primary productivity especially for telecom operators. In this video, Wenshuan Dang, Huawei’s Chief Network Architect, discusses how carriers can tackle the challenge of infrastructure complexity in order to enhance business agility and improve user experience.
Upcoming Live Events
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
All Upcoming Live Events
Infographics
Net neutrality, broadband services and the current outlook on data consumption, as presented by the New Jersey Institute of Technology.
Hot Topics
Cyber Security Expert Warns: You're Doing It Wrong
Sarah Thomas, Editorial Operations Director, 2/23/2015
10 Weirdly Useful IoT Devices
Eryn Leavens, Copy Desk Editor, 2/24/2015
Small Cells Enabling Location Services
Sarah Thomas, Editorial Operations Director, 2/25/2015
Is FCC Weighing Net Neutrality Changes?
Mari Silbey, Independent Technology Editor, 2/25/2015
MWC: Let the Madness Begin
Ray Le Maistre, Editor-in-chief, 2/23/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Check out Light Reading's interview with Jay Samit, the newly appointed CEO of publicly traded SeaChange International Inc. With a resume that includes Sony, EMI, and Universal, Samit brings a reputation as an entrepreneur and a disruptor to his new role at the video solutions company. Hear what he had to say about the opportunities in video, as well as the outlook for cable, telco, OTT and mobile service providers.
G'day! And welcome to an entirely new feature on Light Reading -- our weekly "CEO-to-CEO" interview.