Verizon's campaign for Visible service with Jason Alexander targets Metro by T-Mobile

DENVER – Visible, the Verizon-owned all-digital wireless carrier, has teamed up with actor and director Jason Alexander in a new campaign to explain why the details, or the "yada, yada, yada," matter. With new ads showcasing the brand's simple and transparent $25 single line unlimited plan, no hidden fees, and no requirement to sign up for a family plan to get the best rate, Visible and Jason Alexander are finally sharing the true meaning of "yada, yada, yada."

Other competitors, particularly Metro by T-Mobile, claim to sell wireless without the gotchas, glossing over the disclaimer details (the "yada, yada, yada") that expose their activation fees, requirements for multiple lines or port-in from other carriers, offerings that are only available in select locations, and other hoops to jump through. But, as its new ads show, Visible isn't afraid to go head-to-head on the details.

In the new ads, two marketing executives – one of which is played by Jason's son, Gabe Greenspan – are in a conference room mid-pitch trying to sell Jason Alexander on participating in an ad campaign that claims their wireless plans and pricing structures are fully transparent. After a few questions, Jason discovers that there are indeed hidden details to their plans – and that's why he's decided to join Visible's campaign, where the "yada, yada, yada" truly doesn't exist.

The quick response campaign came as a result of seeing Metro's recent campaign, and the bold claims it makes.

Read the full press release here.

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