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Value-added services developer is going global as mobile broadband and the cloud become the norm

EuroProfile: Streamwide

Paul Rainford
12/18/2012
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Value-added services (VAS) developer Streamwide SA began life in France in 2001 and has steadily built up an impressive list of clients for its broad range of applications. Its tentacles now extend into the U.S., China and beyond.

"Value-added services" is a broad church: Streamwide's portfolio covers unified communications, mass-marketing campaign management, charging and something it calls "reachability and multiple identities management."

An example Streamwide's telco capabilities is its Visual Voicemail platform, which provides an email inbox-like interface for mobile users and which has just recently been extended to the Windows Phone operating system. French operator SFR is just one of the service providers that has deployed Visual Voicemail.

This and other Streamwide goodies got an airing in Dubai at the recent Middle East Telco World Summit, which followed swiftly after the company announced it has opened an office in Tunisia to help further its efforts in the Middle East, Arabic Gulf and North/Central Africa.

As the company targets further growth -- it's expecting to report a much better second half of 2012 following slightly disappointing sales of €5.5 million (US$7.3 million) and a small operating profit for the first six months of the year -- it faces tough competition from big names such as Comverse Inc. (Nasdaq: CNSI), Huawei Technologies Co. Ltd. and Tech Mahindra Ltd.

But the company is confident that the uptake of cloud-based services and the increasing requirement from service providers for new sources of revenue will create new business opportunities on which it can capitalize.

Now with all this "multiple identities management" business, you might be expecting some labyrinthine spy thriller to get the CEO's favorite movie vote. But no: It's The Artist, last year's silent sensation that did wonders for sales of Jack Russell terriers and pushed all the right buttons for the Academy, winning five -- count 'em -- Oscars. Mind you, Titanic won 11.

Table 1: Streamwide Cheat Sheet

Company name: Streamwide
Location: Paris. Also regional offices in the U.S., China, Tunisia, Romania and permanent commercial presence in Argentina, Singapore, South Africa and Austria
Founded: 2001
Key executives: Pascal Beglin (CEO); Lilian Gaichies (COO); Lindy Wong (China Country Manager); Zakaria Nadhir (CTO); Olivier Truelle (CFO)
Headcount: Around 130
Company focus: According to the company it "assists carriers and service providers in shaping their telephony services innovation. ... [It] enables legacy systems replacement, as well as on-premise [sic] or cloud-based innovative services in the areas of voice messaging, virtual numbers and telephony for social networks, convergent charging, conferencing, call center services, ringback tones and IVR."
Funding: Streamwide has been publicly traded on the Alternext Paris exchange since its Initial Public Offering (IPO) on Nov. 16, 2007 and has 2,674,085 outstanding shares. Market capitalization = �25 million (at date of writing)
Revenues: H1 2012: �5.5 million
Profitability: H1 2012 operating profit: �47,000
Headline customers/key accounts: MTS, SFR, Bouygues, Telma, Inwi, Tunisie Telecom, GCI, GVT, Virgin Media, C&W, Num�ricable, Shaw, Sky, Sprint, Axtel, Mexico, Edatel
Key partners: Alcatel-Lucent, Genband, Nokia Siemens Networks, Capgemini, Technoserv, Amazon Web Services, Dialogic, IBM, Intel, Ditech
Main competitors: Acision, Huawei, ZTE, Movius, Comverse, Teligent, Tecnotree
Company motto: "Shaping innovation"
CEO's favorite movie: The Artist




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