EuroProfile: Edgeware
All it wants to do is to help monetize video for operators – is that too much to ask?
The London Olympics has highlighted the demand for multi-screen video, with over-the-top services such as the BBC's iPlayer creaking under the strain of sports fans streaming action to their laptops, tablets and smartphones.
One company that really stands to make hay in the brave new multi-screen (or TV Everywhere) world is Edgeware AB , a Swedish outfit that specializes in video delivery systems based on its Convoy VDN and Orbit hardware platform. Its core aim, it says, is to help operators monetize video. (See Edgeware Unveils Convoy Video Software.)
Its customers to date include Telia Company , KPN Telecom NV (NYSE: KPN) and Belgacom SA (Euronext: BELG) in Europe, and Chunghwa Telecom Co. Ltd. (NYSE: CHT) in China, while SeaChange International Inc. (Nasdaq: SEAC), Ericsson AB (Nasdaq: ERIC) and Nokia Networks are numbered amongst its vendor partners. (See TeliaSonera Uses Edgeware.)
One of its most recent collaborations saw the integration of its VoD servers with SeaChange's Adrenalin back-office software, a combination that proved attractive to Starman, Estonia's largest cable operator. (See Edgeware Adds Server, Teams With SeaChange and SeaChange Picked for Estonian VoD.)
And what video might Edgeware CEO Joachim Roos stream to his connected device of choice in his leisure hours? Well, it seems squabbling hitmen and crocodile-skin jackets will loom large. Zed's dead, baby, Zed's dead....
Table 1: Edgeware Cheat Sheet
Company name: | Edgeware |
Location: | Headquartered in Stockholm, with a U.S. office in Boxborough, Mass. |
Founded: | 2004 |
Key executives: | Joachim Roos, CEO; Tom Schmitt, executive vice president sales; Duncan Potter, CMO and VP operations; G�ran Appelquist, CTO; Helena Holmgren, CFO |
Headcount: | 60 |
Company focus: | Implementing an innovative approach to the distribution of video and TV across the internet to any device, anywhere, at any time, using a range of technology that can be deployed deep into the operator infrastructure. |
Funding: | Not publicly disclosed |
Revenues: | Not publicly disclosed |
Profitability (operating or net income): | Not publicly disclosed |
Headline customers/key accounts: | TeliaSonera; KPN; Belgacom; Telekom Austria; Chunghwa Telecom; Croatia Telekom; Reliance; Tata Sky; Stofa; Netstream; Maxisat; Comstar; Smithville |
Main competitors: | Cisco; Arris; Harmonic; Concurrent; Verivue |
Company motto: | Edgeware provides solutions that help operators monetize video |
CEO's favorite movies: | Pulp Fiction; Wild at Heart |
— Paul Rainford, Assistant Editor, Europe, Light Reading
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