EuroProfile: Edgeware

All it wants to do is to help monetize video for operators – is that too much to ask?

Paul Rainford, Assistant Editor, Europe

August 13, 2012

2 Min Read
EuroProfile: Edgeware

The London Olympics has highlighted the demand for multi-screen video, with over-the-top services such as the BBC's iPlayer creaking under the strain of sports fans streaming action to their laptops, tablets and smartphones.

One company that really stands to make hay in the brave new multi-screen (or TV Everywhere) world is Edgeware AB , a Swedish outfit that specializes in video delivery systems based on its Convoy VDN and Orbit hardware platform. Its core aim, it says, is to help operators monetize video. (See Edgeware Unveils Convoy Video Software.)

JoachimRoos.jpg

Its customers to date include Telia Company , KPN Telecom NV (NYSE: KPN) and Belgacom SA (Euronext: BELG) in Europe, and Chunghwa Telecom Co. Ltd. (NYSE: CHT) in China, while SeaChange International Inc. (Nasdaq: SEAC), Ericsson AB (Nasdaq: ERIC) and Nokia Networks are numbered amongst its vendor partners. (See TeliaSonera Uses Edgeware.)

One of its most recent collaborations saw the integration of its VoD servers with SeaChange's Adrenalin back-office software, a combination that proved attractive to Starman, Estonia's largest cable operator. (See Edgeware Adds Server, Teams With SeaChange and SeaChange Picked for Estonian VoD.)

And what video might Edgeware CEO Joachim Roos stream to his connected device of choice in his leisure hours? Well, it seems squabbling hitmen and crocodile-skin jackets will loom large. Zed's dead, baby, Zed's dead....

Table 1: Edgeware Cheat Sheet

Company name:

Edgeware

Location:

Headquartered in Stockholm, with a U.S. office in Boxborough, Mass.

Founded:

2004

Key executives:

Joachim Roos, CEO; Tom Schmitt, executive vice president sales; Duncan Potter, CMO and VP operations; G�ran Appelquist, CTO; Helena Holmgren, CFO

Headcount:

60

Company focus:

Implementing an innovative approach to the distribution of video and TV across the internet to any device, anywhere, at any time, using a range of technology that can be deployed deep into the operator infrastructure.

Funding:

Not publicly disclosed

Revenues:

Not publicly disclosed

Profitability (operating or net income):

Not publicly disclosed

Headline customers/key accounts:

TeliaSonera; KPN; Belgacom; Telekom Austria; Chunghwa Telecom; Croatia Telekom; Reliance; Tata Sky; Stofa; Netstream; Maxisat; Comstar; Smithville

Main competitors:

Cisco; Arris; Harmonic; Concurrent; Verivue

Company motto:

Edgeware provides solutions that help operators monetize video

CEO's favorite movies:

Pulp Fiction; Wild at Heart





— Paul Rainford, Assistant Editor, Europe, Light Reading

Read more about:

Europe

About the Author(s)

Paul Rainford

Assistant Editor, Europe, Light Reading

Paul is based on the Isle of Wight, a rocky outcrop off the English coast that is home only to a colony of technology journalists and several thousand puffins.

He has worked as a writer and copy editor since the age of William Caxton, covering the design industry, D-list celebs, tourism and much, much more.

During the noughties Paul took time out from his page proofs and marker pens to run a small hotel with his other half in the wilds of Exmoor. There he developed a range of skills including carrying cooked breakfasts, lying to unwanted guests and stopping leaks with old towels.

Now back, slightly befuddled, in the world of online journalism, Paul is thoroughly engaged with the modern world, regularly firing up his VHS video recorder and accidentally sending text messages to strangers using a chipped Nokia feature phone.

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